1. Managing HR to Leading HR
Sharad Gangal – EVP HR, IR & Admin
Date: 6th October 2012
2. Evolution of HR
Value to Business = Complexity/Alignment of
• Administration
of • Administrative
Absence, traini Focus
• Created to ng, recruitmen • Compliance
respond to t, compensatio • Traditional
harshness in n Mind-set
Industrial • State / Trade • Limited Scope
Conditions Union of Activity
Partnerships
Human Strategic
activities
Labor Personal
Welfare Resource Human
Manager Mgmt
Mgmt Resource
• Administrator &
Technical Expert • Business Partner
• Focused on • Focus on Value
Improved Added Activities
Efficiency & • Proactive
Effectiveness • Multidisciplinary
• Compensation • Multifaceted
linked to Roles
productivity
1890 - 1913 1914 - 1939 1945 - 1979 1980 - 1990 2000 Onwards
Industrial Revolution World Wars Globalization
Human Resources
3. New Economy = New Strategic Agenda
Challenges
Organizations Are
Experiencing
• Redefinition of Sales
Channels
• Un-bundling & re-
bundling of products,
services & information
• Increased Buyer Power
• Increased Employee
Power
Human Resources
4. Imperatives for Human Resources
Redefining • Prominent role in organizational design & managing effects of change
Business Models • Communicating changes in the strategy
Reducing Cycle • Help prepare organizations move faster and shorten the time to market
Time • Salary adjustments to leadership development
• Build a culture that embraces risk
Fostering • Question what the culture should look like and how the organization
Innovation transitions
Securing • Understand what constitutes a compelling employment offer
Talent • Build an employment brand that stands out in labor market
Strategic • Integration of strategies and skills
Partnering • Play a prominent role in identification of new partners and opportunities
Redefining Role of • Ensures the organization‟s values remain both explicit and aligned with
Corporate the demands and expectations of the customer
Headquarters
Human Resources
5. Changing Economy Demands
Competitive Environment Competitive Environment
• Gradual evolutionary • Frequent discontinuous
change changes
• Stability • Creative destruction
• Clearly defined industry • Value chain in a flux
boundaries • Competitive advantage
NEW ECONOMY
• Power from incumbency hard to sustain
• Domestic markets • Global Markets
THE PAST
• Employee Loyalty • Employee free agency
Business Imperative Business Imperative
• Quality • Speed
• Consistency & Control • Flexibility & agility
• Scale economics • Digitation & unbundling
• Mass customization • Strategic partnership
• Customer led innovation • Customer intimacy
• Workforce development • Technology led innovation
• Risk Management • Organizational capabilities
• Value chain dominance
Human Resources
6. HR Priorities
„Thought Leadership‟ to „Thought Partnership‟
Thought Leadership
New Economy – HR As A Business
Human Resources Role
• Support critical business
Human Resources Role
The Past – HR As A Line Partner
objectives
• Serve company‟s customers
• Sell traditional HR
• Build organizational capabilities
Interventions
• Formulate business strategy
Leader
• Serve internal customers
• Ensure value proposition
• Build individual employee skills
alignment
• Execute business strategy
• Develop guiding principles
• Defined company culture
• Develop policies and programs
Measures of Effectiveness
Measures of Effectiveness
• Employee engagement &
productivity
• Employee satisfaction
• External customer satisfaction
• Internal customer satisfaction
• HR activity levels
• Staffing levels
Thought Partnership
Human Resources
7. Essentials for HR
Transitioning Towards Being “Long Term Greedy”
Delivering Results with
Credible Activist Integrity, Sharing
Information, Building Relationships
of Trust, Doing HR with an Attitude
Facilitating Change, Crafting Culture,
Cultural Steward Valuing Culture, Personalized Culture
Ensuring Today’s & Tomorrow’s
Talent, Developing Talent, Shaping
Talent Manager/
The Organization, Fostering
Organizational Designer Communication, Designing Reward
Systems
Sustaining Strategic Agility,
Strategy Architect Engaging Customers (Internal &
External)
Serving Value Chain, Interpreting
Business Ally Social Context, Articulating Value
Proposition, Leveraging Business
Tech
Operational Executor Implementing Workplace
Policies, Advancing HR Technology
Human Resources
8. Personal Credibility
Impeccable to HR
Human Resource Competency Study
Study By Dave Ulrich & Wayne Brockbank
“Personal Credibility rated as the most critical competency for today’s
HR Professional”
• Why:
Develop relationship of trust with the management and instill confidence
Important to Line Managers that HR Leaders are trustworthy, conscientious with
sensitive information and offer valuable credible insight to the organizations'
leadership
Organizations are demanding greater value being added by the HR Profession as
ambassadors for this competency
Human Resources
9. HR Value Proposition
Ulrich‟s Four – Role Model
Future / Strategic Focus
Gives a strategic
advantage
Strategic Partner Change Agent
Aligning HR & Managing
Business Strategy Transformation &
Change
Active role in setting
strategic direction Effecting transformation &
Processes
Change
People
Administrative Employee
Expert Champion
Managing the Firm‟s Managing Employee‟s
HR Infrastructure Contribution
Process Optimization & Motivated & Competent
Efficient Personnel
Creates a lot of
issues (Hygiene)
Day to Day Operational Focus
Human Resources
10. HR Function of the Future
HR
KEY HUMAN RESOURCE ROLES
Developing & Applying Product/
Key Technologies Service
Specialist
Supports Energetically By
• Developing a compelling vision and
value proposition
Installation &
• Aligning the focus of its efforts on
HR Customization of HR
more strategic outcomes
Generalist Products and
• Re-negotiating their roles and
Consulting to maximize
relationships with operational
Team Effectiveness
leaders
• Committing to major immediate
competency development
Alignment of HR
Consulting, Products & HR
Services with the Strategist
Organization Strategy
KEY HUMAN RESOURCE ROLES
Human Resources
11. HR & Organizational Leadership
Next Generation Workforce
Traditional Workforce 2020
Security Flexibility
Salary Prosperity
Benefits Opportunities
Promotion Ladder Career Navigation
Job Description Work Portfolio
Consent Based Decisions Contingency Based Decisions
Work Life Balance Work Life Integration
Job Offer Value Proposition
Managing Coaching
Developing Specific Skills Maximizing Potential
Goals & Missions Statement Roles & Aspiration Statements
Company & Industry Focus Market Transitions & Adjacencies Focus
Multinational Globalization
Human Resources
12. HR & Organizational Leadership
Next Genre – Aligning Organizations & Workforce
Globalization & rapidly evolving workforce redefines how HR thinks about
competence, creativity, productivity & structuring of organizations:
HR as a storyteller (using technology & media)
Impacting 360˚
Creating a Buy-in for Gen Y, as they are not compliant
Talent Management Integrated to Business Strategies
HR Envisioning HR Envisioning
Mobilizing for Capitalizing on
Cultivating
Speed & Collective
Creative Leaders
Flexibility Intelligence
Organizational Leadership Organizational Leadership
• Improve Operational Efficiency
• Expand into New Markets / Geographies
• Develop New Products / Service Offerings
Human Resources
14. 2020 – Three Worlds
Study by PWC
Human Resources
15. 2020 – Three Worlds
People Management Characteristics
“HR will continue
to increase its
alignment to
the business,
with greater
accountability for
delivering specific
corporate
objectives. This
will result in a
greater need for
HR to quantify
itself in respect of
how we deliver
against the
bottom line. ...”
Human Resources
Changing Economy:Rapid advance of information technology-The potential applications for, and impact of, information technology haveincreased substantially in recent years.“E-engineering”—Information technology is being applied by many corporations as a wayto radically redefine work processes and to transform relationships with both suppliers andcustomers. This e-engineering is resulting in increasing rates of productivity growth andlower operating costs for many corporations.Deregulation-As government restrictions to free trade fall, competition intensifies. For somecorporations, deregulation translates into new business opportunities. For others, the moveto free trade results in new competitive threats.Globalization—As transaction costs decline, and as regulatory barriers fall to the pressure ofmarket economics, the potential market for any one company’s goods or services increasessubstantially. Again, the result is a general increase in the level of competition.Rise of the Internet and e-commerce—The Internet is already forcing many corporations to reexaminetheir business models and their corporation’s place within their industry’s value chain.Challenges Organisations are facing:Redefinition of sales channels—The Internet and e-commerce are making it easier forcorporations that are “upstream” in an industry value chain (e.g., manufacturers andsuppliers) to sell directly to those farther “downstream” (e.g., end users), as opposed toselling through middlemen. The Internet is also facilitating the emergence of myriad“virtual” competitors now competing directly against “real world” incumbents. Both retailand business-to-business sales channels are being affected.Unbundling and rebundling of products, services and information—The Internet isleading to the wholesale redefinition of many value chains and industries. In some cases (forexample, the stock brokering industry), the information that was once considered integral tothe traditional service offering is being cleaved off as a separate product offering. In othercases, the ability to aggregate information is giving rise to new services (for example, on-linemortgage brokers). Nearly every industry will be affected in some way by the enhancedavailability of information that the Web brings.Increased buyer power—The Internet leads to lower “search costs” for a buyer. It isbecoming far easier to identify potential suppliers and then to compare their prices. As aresult, suppliers’ profit margins will likely decline. Given that nearly all corporations will be abuyer in some transactions and a seller in others, the net effect of enhanced buyer power to acorporation’s bottom line will depend on a number of factors. Based on these changingbuyer–seller dynamics, most corporations now face the need to redefine their relationshipswith both their suppliers and their customers.Increased employee power—In much the same way that the Internet results in increasedbuyer power for purchasers of products or services, employees are gaining greater power inthe employment relationship as a result of increased availability of information aboutemployment opportunities. Employees now have instant access to nearly unlimited jobopenings from everywhere around the globe. Employees can also easily make themselves“visible” to potential employers through Web-based resources—hence the notion of the“effortless job search.” Overall, increased employee power invariably will lead to highercompensation levels and greater employee mobility.
How exactly can HR Practitioners go about developing this critical competency? It goes without saying that they need to promise and deliver results, build effective relationships and establish a reliable track record. In addition, they must have effective written and verbal communication skills. Central to the development of personal credibility in order to meet the challenges of today’s business world, is the vital element of self-knowledge and awareness on the part of the HR Practitioner.Organisations are demanding greater value being added by the HR profession. With special attention to developing credibility, HR Practitioner’s will have an opportunity to respond to these demands and make a significant impact on organisational performance and the realisation of value from one of their most critical and intangible assets, their people.