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Managing HR to Leading HR
    Sharad Gangal – EVP HR, IR & Admin




        Date: 6th October 2012
Evolution of HR
Value to Business = Complexity/Alignment of




                                                               • Administration
                                                                 of                • Administrative
                                                                 Absence, traini     Focus
                                              • Created to       ng, recruitmen    • Compliance
                                                respond to       t, compensatio    • Traditional
                                                harshness in     n                   Mind-set
                                                Industrial     • State / Trade     • Limited Scope
                                                Conditions       Union               of Activity
                                                                 Partnerships
                                                                                                         Human                Strategic
                  activities




                                                                  Labor              Personal
                                                Welfare                                                 Resource               Human
                                                                 Manager              Mgmt
                                                                                                         Mgmt                 Resource
                                                                                                      • Administrator &
                                                                                                        Technical Expert   • Business Partner
                                                                                                      • Focused on         • Focus on Value
                                                                                                        Improved             Added Activities
                                                                                                        Efficiency &       • Proactive
                                                                                                        Effectiveness      • Multidisciplinary
                                                                                                      • Compensation       • Multifaceted
                                                                                                        linked to            Roles
                                                                                                        productivity

                                               1890 - 1913      1914 - 1939          1945 - 1979        1980 - 1990         2000 Onwards

                                              Industrial Revolution          World Wars                     Globalization

                                                                             Human Resources
New Economy = New Strategic Agenda



                        Challenges
                     Organizations Are
                       Experiencing

                 •   Redefinition of Sales
                     Channels

                 •   Un-bundling & re-
                     bundling of products,
                     services & information

                 •   Increased Buyer Power

                 •   Increased Employee
                     Power




                      Human Resources
Imperatives for Human Resources

    Redefining        • Prominent role in organizational design & managing effects of change
  Business Models     • Communicating changes in the strategy



  Reducing Cycle      • Help prepare organizations move faster and shorten the time to market
      Time            • Salary adjustments to leadership development


                      • Build a culture that embraces risk
     Fostering        • Question what the culture should look like and how the organization
    Innovation          transitions


     Securing         • Understand what constitutes a compelling employment offer
      Talent          • Build an employment brand that stands out in labor market



     Strategic        • Integration of strategies and skills
    Partnering        • Play a prominent role in identification of new partners and opportunities


 Redefining Role of   • Ensures the organization‟s values remain both explicit and aligned with
    Corporate           the demands and expectations of the customer
   Headquarters

                                   Human Resources
Changing Economy Demands

            Competitive Environment              Competitive Environment

            • Gradual evolutionary               • Frequent discontinuous
              change                               changes
            • Stability                          • Creative destruction
            • Clearly defined industry           • Value chain in a flux
              boundaries                         • Competitive advantage




                                                                                 NEW ECONOMY
            • Power from incumbency                hard to sustain
            • Domestic markets                   • Global Markets
 THE PAST




            • Employee Loyalty                   • Employee free agency



              Business Imperative                    Business Imperative

            • Quality                            • Speed
            • Consistency & Control              • Flexibility & agility
            • Scale economics                    • Digitation & unbundling
            • Mass customization                 • Strategic partnership
            • Customer led innovation            • Customer intimacy
            • Workforce development              • Technology led innovation
            • Risk Management                    • Organizational capabilities
            • Value chain dominance


                                   Human Resources
HR Priorities
„Thought Leadership‟ to „Thought Partnership‟

                      Thought Leadership




                                                                                                                     New Economy – HR As A Business
                                                                                     Human Resources Role

                                                                               • Support critical business
                                         Human Resources Role
    The Past – HR As A Line Partner




                                                                                 objectives
                                                                               • Serve company‟s customers
                                      • Sell traditional HR
                                                                               • Build organizational capabilities
                                        Interventions
                                                                               • Formulate business strategy




                                                                                                                                Leader
                                      • Serve internal customers
                                                                               • Ensure value proposition
                                      • Build individual employee skills
                                                                                 alignment
                                      • Execute business strategy
                                                                               • Develop guiding principles
                                      • Defined company culture
                                      • Develop policies and programs
                                                                                    Measures of Effectiveness
                                       Measures of Effectiveness
                                                                               • Employee engagement &
                                                                                 productivity
                                      • Employee satisfaction
                                                                               • External customer satisfaction
                                      • Internal customer satisfaction
                                      • HR activity levels
                                      • Staffing levels
                                                                                            Thought Partnership


                                                                  Human Resources
Essentials for HR
Transitioning Towards Being “Long Term Greedy”
                                              Delivering Results with
                 Credible Activist            Integrity, Sharing
                                              Information, Building Relationships
                                              of Trust, Doing HR with an Attitude

                                              Facilitating Change, Crafting Culture,
                 Cultural Steward             Valuing Culture, Personalized Culture

                                              Ensuring Today’s & Tomorrow’s
                                              Talent, Developing Talent, Shaping
                 Talent Manager/
                                              The Organization, Fostering
              Organizational Designer         Communication, Designing Reward
                                              Systems

                                              Sustaining Strategic Agility,
                Strategy Architect            Engaging Customers (Internal &
                                              External)

                                              Serving Value Chain, Interpreting
                    Business Ally             Social Context, Articulating Value
                                              Proposition, Leveraging Business
                                              Tech

               Operational Executor           Implementing Workplace
                                              Policies, Advancing HR Technology

                            Human Resources
Personal Credibility
Impeccable to HR

                 Human Resource Competency Study
                Study By Dave Ulrich & Wayne Brockbank




   “Personal Credibility rated as the most critical competency for today’s
                              HR Professional”
  • Why:
     Develop relationship of trust with the management and instill confidence
     Important to Line Managers that HR Leaders are trustworthy, conscientious with
      sensitive information and offer valuable credible insight to the organizations'
      leadership
     Organizations are demanding greater value being added by the HR Profession as
      ambassadors for this competency

                                    Human Resources
HR Value Proposition
Ulrich‟s Four – Role Model

                                    Future / Strategic Focus
  Gives a strategic
 advantage
                        Strategic Partner                    Change Agent
                           Aligning HR &                        Managing
                         Business Strategy                  Transformation &
                                                                 Change
                          Active role in setting
                           strategic direction          Effecting transformation &
            Processes




                                                                  Change




                                                                                        People
                         Administrative                        Employee
                            Expert                             Champion
                        Managing the Firm‟s             Managing Employee‟s
                         HR Infrastructure                 Contribution
                         Process Optimization &             Motivated & Competent
                                Efficient                          Personnel
                                                                                      Creates a lot of
                                                                                     issues (Hygiene)

                               Day to Day Operational Focus

                                          Human Resources
HR Function of the Future


                                                                             HR
 KEY HUMAN RESOURCE ROLES
                                                Developing & Applying     Product/
                                                Key Technologies           Service
                                                                          Specialist

      Supports Energetically By

  • Developing a compelling vision and
    value proposition
                                                                         Installation &
  • Aligning the focus of its efforts on
                                                            HR           Customization of HR
    more strategic outcomes
                                                         Generalist      Products and
  • Re-negotiating their roles and
                                                                         Consulting to maximize
    relationships with operational
                                                                         Team Effectiveness
    leaders
  • Committing to major immediate
    competency development

                                                Alignment of HR
                                                Consulting, Products &       HR
                                                Services with the         Strategist
                                                Organization Strategy
 KEY HUMAN RESOURCE ROLES


                                       Human Resources
HR & Organizational Leadership
Next Generation Workforce

                     Traditional                            Workforce 2020
     Security                                 Flexibility

     Salary                                   Prosperity

     Benefits                                 Opportunities

     Promotion Ladder                         Career Navigation

     Job Description                          Work Portfolio

     Consent Based Decisions                  Contingency Based Decisions

     Work Life Balance                        Work Life Integration

     Job Offer                                Value Proposition

     Managing                                 Coaching

     Developing Specific Skills               Maximizing Potential

     Goals & Missions Statement               Roles & Aspiration Statements

     Company & Industry Focus                 Market Transitions & Adjacencies Focus

     Multinational                            Globalization


                                   Human Resources
HR & Organizational Leadership
Next Genre – Aligning Organizations & Workforce


     Globalization & rapidly evolving workforce redefines how HR thinks about
     competence, creativity, productivity & structuring of organizations:
                  HR as a storyteller (using technology & media)
                  Impacting 360˚
                  Creating a Buy-in for Gen Y, as they are not compliant
                  Talent Management Integrated to Business Strategies


                 HR Envisioning                      HR Envisioning

                                     Mobilizing for                Capitalizing on
         Cultivating
                                       Speed &                       Collective
      Creative Leaders
                                      Flexibility                   Intelligence


      Organizational Leadership                      Organizational Leadership

                   •   Improve Operational Efficiency
                   •   Expand into New Markets / Geographies
                   •   Develop New Products / Service Offerings


                                   Human Resources
Next Genre HR




                Human Resources
2020 – Three Worlds
Study by PWC




                      Human Resources
2020 – Three Worlds
People Management Characteristics



 “HR will continue
 to increase its
 alignment to
 the business,
 with greater
 accountability for
 delivering specific
 corporate
 objectives. This
 will result in a
 greater need for
 HR to quantify
 itself in respect of
 how we deliver
 against the
 bottom line. ...”




                         Human Resources
Questions

THANK YOU!


            Human Resources

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Managing HR to Leading HR

  • 1. Managing HR to Leading HR Sharad Gangal – EVP HR, IR & Admin Date: 6th October 2012
  • 2. Evolution of HR Value to Business = Complexity/Alignment of • Administration of • Administrative Absence, traini Focus • Created to ng, recruitmen • Compliance respond to t, compensatio • Traditional harshness in n Mind-set Industrial • State / Trade • Limited Scope Conditions Union of Activity Partnerships Human Strategic activities Labor Personal Welfare Resource Human Manager Mgmt Mgmt Resource • Administrator & Technical Expert • Business Partner • Focused on • Focus on Value Improved Added Activities Efficiency & • Proactive Effectiveness • Multidisciplinary • Compensation • Multifaceted linked to Roles productivity 1890 - 1913 1914 - 1939 1945 - 1979 1980 - 1990 2000 Onwards Industrial Revolution World Wars Globalization Human Resources
  • 3. New Economy = New Strategic Agenda Challenges Organizations Are Experiencing • Redefinition of Sales Channels • Un-bundling & re- bundling of products, services & information • Increased Buyer Power • Increased Employee Power Human Resources
  • 4. Imperatives for Human Resources Redefining • Prominent role in organizational design & managing effects of change Business Models • Communicating changes in the strategy Reducing Cycle • Help prepare organizations move faster and shorten the time to market Time • Salary adjustments to leadership development • Build a culture that embraces risk Fostering • Question what the culture should look like and how the organization Innovation transitions Securing • Understand what constitutes a compelling employment offer Talent • Build an employment brand that stands out in labor market Strategic • Integration of strategies and skills Partnering • Play a prominent role in identification of new partners and opportunities Redefining Role of • Ensures the organization‟s values remain both explicit and aligned with Corporate the demands and expectations of the customer Headquarters Human Resources
  • 5. Changing Economy Demands Competitive Environment Competitive Environment • Gradual evolutionary • Frequent discontinuous change changes • Stability • Creative destruction • Clearly defined industry • Value chain in a flux boundaries • Competitive advantage NEW ECONOMY • Power from incumbency hard to sustain • Domestic markets • Global Markets THE PAST • Employee Loyalty • Employee free agency Business Imperative Business Imperative • Quality • Speed • Consistency & Control • Flexibility & agility • Scale economics • Digitation & unbundling • Mass customization • Strategic partnership • Customer led innovation • Customer intimacy • Workforce development • Technology led innovation • Risk Management • Organizational capabilities • Value chain dominance Human Resources
  • 6. HR Priorities „Thought Leadership‟ to „Thought Partnership‟ Thought Leadership New Economy – HR As A Business Human Resources Role • Support critical business Human Resources Role The Past – HR As A Line Partner objectives • Serve company‟s customers • Sell traditional HR • Build organizational capabilities Interventions • Formulate business strategy Leader • Serve internal customers • Ensure value proposition • Build individual employee skills alignment • Execute business strategy • Develop guiding principles • Defined company culture • Develop policies and programs Measures of Effectiveness Measures of Effectiveness • Employee engagement & productivity • Employee satisfaction • External customer satisfaction • Internal customer satisfaction • HR activity levels • Staffing levels Thought Partnership Human Resources
  • 7. Essentials for HR Transitioning Towards Being “Long Term Greedy” Delivering Results with Credible Activist Integrity, Sharing Information, Building Relationships of Trust, Doing HR with an Attitude Facilitating Change, Crafting Culture, Cultural Steward Valuing Culture, Personalized Culture Ensuring Today’s & Tomorrow’s Talent, Developing Talent, Shaping Talent Manager/ The Organization, Fostering Organizational Designer Communication, Designing Reward Systems Sustaining Strategic Agility, Strategy Architect Engaging Customers (Internal & External) Serving Value Chain, Interpreting Business Ally Social Context, Articulating Value Proposition, Leveraging Business Tech Operational Executor Implementing Workplace Policies, Advancing HR Technology Human Resources
  • 8. Personal Credibility Impeccable to HR Human Resource Competency Study Study By Dave Ulrich & Wayne Brockbank “Personal Credibility rated as the most critical competency for today’s HR Professional” • Why:  Develop relationship of trust with the management and instill confidence  Important to Line Managers that HR Leaders are trustworthy, conscientious with sensitive information and offer valuable credible insight to the organizations' leadership  Organizations are demanding greater value being added by the HR Profession as ambassadors for this competency Human Resources
  • 9. HR Value Proposition Ulrich‟s Four – Role Model Future / Strategic Focus  Gives a strategic advantage Strategic Partner Change Agent Aligning HR & Managing Business Strategy Transformation & Change Active role in setting strategic direction Effecting transformation & Processes Change People Administrative Employee Expert Champion Managing the Firm‟s Managing Employee‟s HR Infrastructure Contribution Process Optimization & Motivated & Competent Efficient Personnel  Creates a lot of issues (Hygiene) Day to Day Operational Focus Human Resources
  • 10. HR Function of the Future HR KEY HUMAN RESOURCE ROLES Developing & Applying Product/ Key Technologies Service Specialist Supports Energetically By • Developing a compelling vision and value proposition Installation & • Aligning the focus of its efforts on HR Customization of HR more strategic outcomes Generalist Products and • Re-negotiating their roles and Consulting to maximize relationships with operational Team Effectiveness leaders • Committing to major immediate competency development Alignment of HR Consulting, Products & HR Services with the Strategist Organization Strategy KEY HUMAN RESOURCE ROLES Human Resources
  • 11. HR & Organizational Leadership Next Generation Workforce Traditional Workforce 2020 Security Flexibility Salary Prosperity Benefits Opportunities Promotion Ladder Career Navigation Job Description Work Portfolio Consent Based Decisions Contingency Based Decisions Work Life Balance Work Life Integration Job Offer Value Proposition Managing Coaching Developing Specific Skills Maximizing Potential Goals & Missions Statement Roles & Aspiration Statements Company & Industry Focus Market Transitions & Adjacencies Focus Multinational Globalization Human Resources
  • 12. HR & Organizational Leadership Next Genre – Aligning Organizations & Workforce Globalization & rapidly evolving workforce redefines how HR thinks about competence, creativity, productivity & structuring of organizations:  HR as a storyteller (using technology & media)  Impacting 360˚  Creating a Buy-in for Gen Y, as they are not compliant  Talent Management Integrated to Business Strategies HR Envisioning HR Envisioning Mobilizing for Capitalizing on Cultivating Speed & Collective Creative Leaders Flexibility Intelligence Organizational Leadership Organizational Leadership • Improve Operational Efficiency • Expand into New Markets / Geographies • Develop New Products / Service Offerings Human Resources
  • 13. Next Genre HR Human Resources
  • 14. 2020 – Three Worlds Study by PWC Human Resources
  • 15. 2020 – Three Worlds People Management Characteristics “HR will continue to increase its alignment to the business, with greater accountability for delivering specific corporate objectives. This will result in a greater need for HR to quantify itself in respect of how we deliver against the bottom line. ...” Human Resources
  • 16. Questions THANK YOU! Human Resources

Editor's Notes

  1. Changing Economy:Rapid advance of information technology-The potential applications for, and impact of, information technology haveincreased substantially in recent years.“E-engineering”—Information technology is being applied by many corporations as a wayto radically redefine work processes and to transform relationships with both suppliers andcustomers. This e-engineering is resulting in increasing rates of productivity growth andlower operating costs for many corporations.Deregulation-As government restrictions to free trade fall, competition intensifies. For somecorporations, deregulation translates into new business opportunities. For others, the moveto free trade results in new competitive threats.Globalization—As transaction costs decline, and as regulatory barriers fall to the pressure ofmarket economics, the potential market for any one company’s goods or services increasessubstantially. Again, the result is a general increase in the level of competition.Rise of the Internet and e-commerce—The Internet is already forcing many corporations to reexaminetheir business models and their corporation’s place within their industry’s value chain.Challenges Organisations are facing:Redefinition of sales channels—The Internet and e-commerce are making it easier forcorporations that are “upstream” in an industry value chain (e.g., manufacturers andsuppliers) to sell directly to those farther “downstream” (e.g., end users), as opposed toselling through middlemen. The Internet is also facilitating the emergence of myriad“virtual” competitors now competing directly against “real world” incumbents. Both retailand business-to-business sales channels are being affected.Unbundling and rebundling of products, services and information—The Internet isleading to the wholesale redefinition of many value chains and industries. In some cases (forexample, the stock brokering industry), the information that was once considered integral tothe traditional service offering is being cleaved off as a separate product offering. In othercases, the ability to aggregate information is giving rise to new services (for example, on-linemortgage brokers). Nearly every industry will be affected in some way by the enhancedavailability of information that the Web brings.Increased buyer power—The Internet leads to lower “search costs” for a buyer. It isbecoming far easier to identify potential suppliers and then to compare their prices. As aresult, suppliers’ profit margins will likely decline. Given that nearly all corporations will be abuyer in some transactions and a seller in others, the net effect of enhanced buyer power to acorporation’s bottom line will depend on a number of factors. Based on these changingbuyer–seller dynamics, most corporations now face the need to redefine their relationshipswith both their suppliers and their customers.Increased employee power—In much the same way that the Internet results in increasedbuyer power for purchasers of products or services, employees are gaining greater power inthe employment relationship as a result of increased availability of information aboutemployment opportunities. Employees now have instant access to nearly unlimited jobopenings from everywhere around the globe. Employees can also easily make themselves“visible” to potential employers through Web-based resources—hence the notion of the“effortless job search.” Overall, increased employee power invariably will lead to highercompensation levels and greater employee mobility.
  2. How exactly can HR Practitioners go about developing this critical competency? It goes without saying that they need to promise and deliver results, build effective relationships and establish a reliable track record. In addition, they must have effective written and verbal communication skills. Central to the development of personal credibility in order to meet the challenges of today’s business world, is the vital element of self-knowledge and awareness on the part of the HR Practitioner.Organisations are demanding greater value being added by the HR profession. With special attention to developing credibility, HR Practitioner’s will have an opportunity to respond to these demands and make a significant impact on organisational performance and the realisation of value from one of their most critical and intangible assets, their people.