SlideShare ist ein Scribd-Unternehmen logo
1 von 27
Downloaden Sie, um offline zu lesen
Brett Howsley

Social Networks and Sports Marketing
About Me




• Born and raised in Reno, Nevada
Feather River College
• Played baseball from
  2007-2008.
• Two conference and
  Regional
  championships.
• Ranked top 10 in the
  nation.
College
• I am currently a Senior and Marketing major.




• I will be graduating in May 2012.
Grad School
• University of San
  Francisco.




• MBA in Sports
  Marketing and
  Management.
Career
• Work for the San
  Francisco Giant’s
  organization.
Sports Marketing
• Sports’ marketing has
  been defined as the
  subdivision of general
  marketing that focuses
  specifically on the
  promotion of sporting
  events and sport teams..
Main
Objectives




             •   Fill the stadium in economic times
                 like this.
             •   Create awareness.
             •   Generate sales.
             •   Create relationships with the fans,
                 organization and athletes.
             •   Create shareholder value.
•   Defined as: forms of electronic
Social Media       communication through which
                   users create online communities
                   to share information, ideas,
                   personal messages, and other
                   content (videos).
Marketers Best Friend




                        Social Media is allowing
                        marketers to promote to
                        thousands, if not
                        millions, of customers on
                        a daily basis.
Social Media Marketing
           • Companies spending of social
             media advertising is expected to
             increase each and every year.
           • Organizations who do not buy
             into social media will slowly
             begin to fade out of the business
             industry.
Top Social Networks
•   Facebook: 7 billion
•   Twitter: 182 million
•   Pinterest: 104 million
•   LinkedIn: 86 million
•   Tagged: 72 million
•   Google+: 61 million

    (Total Visits for March 2012)
Sports Marketing and Social Media
• With the creation and
  continuous growth of
  social media, marketing
  for sports organizations
  has never been easier.
• Allows organizations to
  keep all loyal and
  interested fans up-to-date
  on everything surrounding
  their favorite teams and
  athletes.
Sports Marketing and Social Media Con’t




  • Social Media affect on Sports
Tips for Sports Marketing through Social Media




1.   Know your target base
2.   Know your options
3.   Network. Network.
     Network
4.   Utilize the
     athlete/Know your
     contacts
5.   Be versatile
Encourages Interaction amongst Fans




                                                Questions
                                               Complaints
                                                Criticisms
                                      Celebrate with team
Enhanced Brand Awareness
• Popularity through social
  media.
• Fans become spokesperson
  for organization (word-of-
  mouth marketing)
Reaching Fans
• Reaching fans across
  the nation at the same
  time.
• A simple Tweet or Post
  is being read and shared
  by thousands across the
  nation.
Facebook




•   Mass audience (millions)
•   Remind fans of games
•   Deals/Promotions
•   Line-Ups
•   Injuries
•   Buzz
•   Photos/Videos/highlights
•   Merchandise
•   Constant Updates
Idea’s




           Contests

•   Post and/or engage most on
    organizations Facebook
    page.

•   Fan Photos (most likes or
    comments).
Twitter
• Real-time interaction
• Commentary and play-
  by-play analysis
• Pictures
• Fans interactions
  (Comments, questions
  or responses)
• Athletes interaction
Twitter Amongst Athletes
• Athletes across the
  nation are always
  finding fans Tweets
  interesting and
                          • Matt Barkley Twitter
  constantly are giving
  their fans feedback.
Idea’s

   • Post fans tweets on
     scoreboard during
     games.



   • Allow fans to vote for
     best player and play of
     each game.
Pinterest


•   Awareness

•   Fan Interaction

•   Athletes, teams
    and sports
    moments
Idea’s
•   Sport organizations can create their
    own board and pin pictures of their
    coaches, players, merchandise or
    highlights.
•   Contest: give away tickets or
    autograph’s to fans who pin most
    pictures from games or events
    sponsored by team on organizations
    board.
Only the beginning




           • As time goes by, ingenuity
             and creativity will start to
             expand and the use of social
             media with sports will only
             continue to grow.
Thank You

Weitere ähnliche Inhalte

Was ist angesagt?

Creating a Brand You Can't Live Without
Creating a Brand You Can't Live Without Creating a Brand You Can't Live Without
Creating a Brand You Can't Live Without Vanguard Communications
 
Mikä somessa koukuttaa?
Mikä somessa koukuttaa?Mikä somessa koukuttaa?
Mikä somessa koukuttaa?Nordic Morning
 
Rethinking Audience: Turning Readers into a Thriving Community
Rethinking Audience: Turning Readers into a Thriving CommunityRethinking Audience: Turning Readers into a Thriving Community
Rethinking Audience: Turning Readers into a Thriving CommunityJodi Ettenberg
 
Using Social Media for Audience Development - For Non-Profit and Performing A...
Using Social Media for Audience Development - For Non-Profit and Performing A...Using Social Media for Audience Development - For Non-Profit and Performing A...
Using Social Media for Audience Development - For Non-Profit and Performing A...Astek Consulting
 
Social Media For Small Business
Social Media For Small BusinessSocial Media For Small Business
Social Media For Small BusinessBARRY HAMMOND
 
LemonTree Fundraising - A Language of Donor Relationships
LemonTree Fundraising - A Language of Donor RelationshipsLemonTree Fundraising - A Language of Donor Relationships
LemonTree Fundraising - A Language of Donor RelationshipsLemonTree Fundraising
 
Social Media Primer for Next Level Participants
Social Media Primer for Next Level ParticipantsSocial Media Primer for Next Level Participants
Social Media Primer for Next Level ParticipantsEdelman
 
JEA 2011 Foundations of Social Media
JEA 2011 Foundations of Social MediaJEA 2011 Foundations of Social Media
JEA 2011 Foundations of Social MediaLisa Colton
 
Production project
Production projectProduction project
Production projectJazmin Kirk
 
Unit 6 media campaigns akf connor crampton
Unit 6   media campaigns akf connor cramptonUnit 6   media campaigns akf connor crampton
Unit 6 media campaigns akf connor cramptonConnor_Crampton
 
Social Media for Business: Increasing Online Leads in 90 Days or Less
Social Media for Business: Increasing Online Leads in 90 Days or LessSocial Media for Business: Increasing Online Leads in 90 Days or Less
Social Media for Business: Increasing Online Leads in 90 Days or LessAlicia Ann Green
 
Social Currency and Buy In for Cardiff SEO
Social Currency and Buy In for Cardiff SEOSocial Currency and Buy In for Cardiff SEO
Social Currency and Buy In for Cardiff SEOMiranda Bishop
 
Free ways to market on facebook bill parkes smx west 2010
Free ways to market on facebook bill parkes smx west 2010Free ways to market on facebook bill parkes smx west 2010
Free ways to market on facebook bill parkes smx west 2010Chief Digital Advisors, LLC
 
Social networking
Social networkingSocial networking
Social networkingAniSamiB
 
Free Ways To Market On Facebook Bill Parkes Makeover In 4 Steps
Free Ways To Market On Facebook Bill Parkes Makeover In 4 StepsFree Ways To Market On Facebook Bill Parkes Makeover In 4 Steps
Free Ways To Market On Facebook Bill Parkes Makeover In 4 StepsnFusion
 
Utilizing social media for promoting cultural awareness and peace
Utilizing social media for promoting cultural awareness and peace Utilizing social media for promoting cultural awareness and peace
Utilizing social media for promoting cultural awareness and peace Lovette Jam Jacosalem
 
Debbie Weil, Wordbiz
Debbie Weil, WordbizDebbie Weil, Wordbiz
Debbie Weil, WordbizTod Plotkin
 

Was ist angesagt? (20)

Creating a Brand You Can't Live Without
Creating a Brand You Can't Live Without Creating a Brand You Can't Live Without
Creating a Brand You Can't Live Without
 
Mikä somessa koukuttaa?
Mikä somessa koukuttaa?Mikä somessa koukuttaa?
Mikä somessa koukuttaa?
 
Rethinking Audience: Turning Readers into a Thriving Community
Rethinking Audience: Turning Readers into a Thriving CommunityRethinking Audience: Turning Readers into a Thriving Community
Rethinking Audience: Turning Readers into a Thriving Community
 
Personal branding
Personal brandingPersonal branding
Personal branding
 
Tbu porto slides
Tbu porto slidesTbu porto slides
Tbu porto slides
 
Using Social Media for Audience Development - For Non-Profit and Performing A...
Using Social Media for Audience Development - For Non-Profit and Performing A...Using Social Media for Audience Development - For Non-Profit and Performing A...
Using Social Media for Audience Development - For Non-Profit and Performing A...
 
Social Media For Small Business
Social Media For Small BusinessSocial Media For Small Business
Social Media For Small Business
 
Review of Godin's Tribes
Review of Godin's TribesReview of Godin's Tribes
Review of Godin's Tribes
 
LemonTree Fundraising - A Language of Donor Relationships
LemonTree Fundraising - A Language of Donor RelationshipsLemonTree Fundraising - A Language of Donor Relationships
LemonTree Fundraising - A Language of Donor Relationships
 
Social Media Primer for Next Level Participants
Social Media Primer for Next Level ParticipantsSocial Media Primer for Next Level Participants
Social Media Primer for Next Level Participants
 
JEA 2011 Foundations of Social Media
JEA 2011 Foundations of Social MediaJEA 2011 Foundations of Social Media
JEA 2011 Foundations of Social Media
 
Production project
Production projectProduction project
Production project
 
Unit 6 media campaigns akf connor crampton
Unit 6   media campaigns akf connor cramptonUnit 6   media campaigns akf connor crampton
Unit 6 media campaigns akf connor crampton
 
Social Media for Business: Increasing Online Leads in 90 Days or Less
Social Media for Business: Increasing Online Leads in 90 Days or LessSocial Media for Business: Increasing Online Leads in 90 Days or Less
Social Media for Business: Increasing Online Leads in 90 Days or Less
 
Social Currency and Buy In for Cardiff SEO
Social Currency and Buy In for Cardiff SEOSocial Currency and Buy In for Cardiff SEO
Social Currency and Buy In for Cardiff SEO
 
Free ways to market on facebook bill parkes smx west 2010
Free ways to market on facebook bill parkes smx west 2010Free ways to market on facebook bill parkes smx west 2010
Free ways to market on facebook bill parkes smx west 2010
 
Social networking
Social networkingSocial networking
Social networking
 
Free Ways To Market On Facebook Bill Parkes Makeover In 4 Steps
Free Ways To Market On Facebook Bill Parkes Makeover In 4 StepsFree Ways To Market On Facebook Bill Parkes Makeover In 4 Steps
Free Ways To Market On Facebook Bill Parkes Makeover In 4 Steps
 
Utilizing social media for promoting cultural awareness and peace
Utilizing social media for promoting cultural awareness and peace Utilizing social media for promoting cultural awareness and peace
Utilizing social media for promoting cultural awareness and peace
 
Debbie Weil, Wordbiz
Debbie Weil, WordbizDebbie Weil, Wordbiz
Debbie Weil, Wordbiz
 

Ähnlich wie Social media and sports marketing

CrushIQ: Insights into Facebook Insights
CrushIQ: Insights into Facebook Insights CrushIQ: Insights into Facebook Insights
CrushIQ: Insights into Facebook Insights Mike Schaffer
 
Facebook for PGA Pros
Facebook for PGA ProsFacebook for PGA Pros
Facebook for PGA ProsPR 20/20
 
Red wings and social media
Red wings and social mediaRed wings and social media
Red wings and social mediaDJ Sanzotta
 
Lorenzo neal branding ideas
Lorenzo neal branding ideasLorenzo neal branding ideas
Lorenzo neal branding ideasNatalie Guse
 
Social Media for Real Estate Agents (2011)
Social Media for Real Estate Agents (2011)Social Media for Real Estate Agents (2011)
Social Media for Real Estate Agents (2011)PR 20/20
 
NCACPA Social Trends 2012
NCACPA Social Trends 2012NCACPA Social Trends 2012
NCACPA Social Trends 2012Kim Williams
 
New York Yankees Campaign adv 460
New York Yankees Campaign adv 460New York Yankees Campaign adv 460
New York Yankees Campaign adv 460Steve Matthew
 
UF PUR3622 Social Media Strategy Project
UF PUR3622 Social Media Strategy ProjectUF PUR3622 Social Media Strategy Project
UF PUR3622 Social Media Strategy ProjectAngelo Yeskey
 
Social Media for CEOs
Social Media for CEOsSocial Media for CEOs
Social Media for CEOsPR 20/20
 
Lions' Cheerleaders Full Digital Strategy
Lions' Cheerleaders Full Digital StrategyLions' Cheerleaders Full Digital Strategy
Lions' Cheerleaders Full Digital Strategylennonk125
 
New Orleans CVB Tourism U March 2012
New Orleans CVB Tourism U March 2012New Orleans CVB Tourism U March 2012
New Orleans CVB Tourism U March 2012FSC Interactive
 
Social Media That Works for Nonprofts
Social Media That Works for NonproftsSocial Media That Works for Nonprofts
Social Media That Works for NonproftsCommunications 21
 
Adv 420 final project by Kelsey Fox
Adv 420 final project by Kelsey FoxAdv 420 final project by Kelsey Fox
Adv 420 final project by Kelsey FoxKelsey Fox
 
Kevin Lee & Ettore Rosetti: Social Media Games and Celebrities as Social ...
Kevin Lee & Ettore Rosetti: Social Media Games and Celebrities as Social ...Kevin Lee & Ettore Rosetti: Social Media Games and Celebrities as Social ...
Kevin Lee & Ettore Rosetti: Social Media Games and Celebrities as Social ...Social Media for Nonprofits
 
Content Marketing for PR Pros
Content Marketing for PR ProsContent Marketing for PR Pros
Content Marketing for PR ProsPR 20/20
 

Ähnlich wie Social media and sports marketing (20)

CrushIQ: Insights into Facebook Insights
CrushIQ: Insights into Facebook Insights CrushIQ: Insights into Facebook Insights
CrushIQ: Insights into Facebook Insights
 
Facebook for PGA Pros
Facebook for PGA ProsFacebook for PGA Pros
Facebook for PGA Pros
 
Red wings and social media
Red wings and social mediaRed wings and social media
Red wings and social media
 
Social Media Games & Celebrities As Assets
Social Media Games & Celebrities As AssetsSocial Media Games & Celebrities As Assets
Social Media Games & Celebrities As Assets
 
MikesTyler
MikesTylerMikesTyler
MikesTyler
 
Lorenzo neal branding ideas
Lorenzo neal branding ideasLorenzo neal branding ideas
Lorenzo neal branding ideas
 
Social Media for Real Estate Agents (2011)
Social Media for Real Estate Agents (2011)Social Media for Real Estate Agents (2011)
Social Media for Real Estate Agents (2011)
 
NCACPA Social Trends 2012
NCACPA Social Trends 2012NCACPA Social Trends 2012
NCACPA Social Trends 2012
 
New York Yankees Campaign adv 460
New York Yankees Campaign adv 460New York Yankees Campaign adv 460
New York Yankees Campaign adv 460
 
UF PUR3622 Social Media Strategy Project
UF PUR3622 Social Media Strategy ProjectUF PUR3622 Social Media Strategy Project
UF PUR3622 Social Media Strategy Project
 
int to marketing mgmt
int to marketing mgmtint to marketing mgmt
int to marketing mgmt
 
Social Media for CEOs
Social Media for CEOsSocial Media for CEOs
Social Media for CEOs
 
Lions' Cheerleaders Full Digital Strategy
Lions' Cheerleaders Full Digital StrategyLions' Cheerleaders Full Digital Strategy
Lions' Cheerleaders Full Digital Strategy
 
New Orleans CVB Tourism U March 2012
New Orleans CVB Tourism U March 2012New Orleans CVB Tourism U March 2012
New Orleans CVB Tourism U March 2012
 
Social Media That Works for Nonprofts
Social Media That Works for NonproftsSocial Media That Works for Nonprofts
Social Media That Works for Nonprofts
 
Social, Mobile
Social, MobileSocial, Mobile
Social, Mobile
 
Pr in sports
Pr in sportsPr in sports
Pr in sports
 
Adv 420 final project by Kelsey Fox
Adv 420 final project by Kelsey FoxAdv 420 final project by Kelsey Fox
Adv 420 final project by Kelsey Fox
 
Kevin Lee & Ettore Rosetti: Social Media Games and Celebrities as Social ...
Kevin Lee & Ettore Rosetti: Social Media Games and Celebrities as Social ...Kevin Lee & Ettore Rosetti: Social Media Games and Celebrities as Social ...
Kevin Lee & Ettore Rosetti: Social Media Games and Celebrities as Social ...
 
Content Marketing for PR Pros
Content Marketing for PR ProsContent Marketing for PR Pros
Content Marketing for PR Pros
 

Kürzlich hochgeladen

Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxesiyasmengesha
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 

Kürzlich hochgeladen (20)

Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptxChapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
Chapter_Five_The_Rural_Development_Policies_and_Strategy_of_Ethiopia.pptx
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 

Social media and sports marketing

  • 1. Brett Howsley Social Networks and Sports Marketing
  • 2. About Me • Born and raised in Reno, Nevada
  • 3. Feather River College • Played baseball from 2007-2008. • Two conference and Regional championships. • Ranked top 10 in the nation.
  • 4. College • I am currently a Senior and Marketing major. • I will be graduating in May 2012.
  • 5. Grad School • University of San Francisco. • MBA in Sports Marketing and Management.
  • 6. Career • Work for the San Francisco Giant’s organization.
  • 7. Sports Marketing • Sports’ marketing has been defined as the subdivision of general marketing that focuses specifically on the promotion of sporting events and sport teams..
  • 8. Main Objectives • Fill the stadium in economic times like this. • Create awareness. • Generate sales. • Create relationships with the fans, organization and athletes. • Create shareholder value.
  • 9. Defined as: forms of electronic Social Media communication through which users create online communities to share information, ideas, personal messages, and other content (videos).
  • 10. Marketers Best Friend Social Media is allowing marketers to promote to thousands, if not millions, of customers on a daily basis.
  • 11. Social Media Marketing • Companies spending of social media advertising is expected to increase each and every year. • Organizations who do not buy into social media will slowly begin to fade out of the business industry.
  • 12. Top Social Networks • Facebook: 7 billion • Twitter: 182 million • Pinterest: 104 million • LinkedIn: 86 million • Tagged: 72 million • Google+: 61 million (Total Visits for March 2012)
  • 13. Sports Marketing and Social Media • With the creation and continuous growth of social media, marketing for sports organizations has never been easier. • Allows organizations to keep all loyal and interested fans up-to-date on everything surrounding their favorite teams and athletes.
  • 14. Sports Marketing and Social Media Con’t • Social Media affect on Sports
  • 15. Tips for Sports Marketing through Social Media 1. Know your target base 2. Know your options 3. Network. Network. Network 4. Utilize the athlete/Know your contacts 5. Be versatile
  • 16. Encourages Interaction amongst Fans Questions Complaints Criticisms Celebrate with team
  • 17. Enhanced Brand Awareness • Popularity through social media. • Fans become spokesperson for organization (word-of- mouth marketing)
  • 18. Reaching Fans • Reaching fans across the nation at the same time. • A simple Tweet or Post is being read and shared by thousands across the nation.
  • 19. Facebook • Mass audience (millions) • Remind fans of games • Deals/Promotions • Line-Ups • Injuries • Buzz • Photos/Videos/highlights • Merchandise • Constant Updates
  • 20. Idea’s Contests • Post and/or engage most on organizations Facebook page. • Fan Photos (most likes or comments).
  • 21. Twitter • Real-time interaction • Commentary and play- by-play analysis • Pictures • Fans interactions (Comments, questions or responses) • Athletes interaction
  • 22. Twitter Amongst Athletes • Athletes across the nation are always finding fans Tweets interesting and • Matt Barkley Twitter constantly are giving their fans feedback.
  • 23. Idea’s • Post fans tweets on scoreboard during games. • Allow fans to vote for best player and play of each game.
  • 24. Pinterest • Awareness • Fan Interaction • Athletes, teams and sports moments
  • 25. Idea’s • Sport organizations can create their own board and pin pictures of their coaches, players, merchandise or highlights. • Contest: give away tickets or autograph’s to fans who pin most pictures from games or events sponsored by team on organizations board.
  • 26. Only the beginning • As time goes by, ingenuity and creativity will start to expand and the use of social media with sports will only continue to grow.