1. C ase
U se
b 2.0
e
W

2. WhatIsTripAdvisor
! Founded in 2000
! Currently one of the world’s largest travel websites

3. er n1 HarnessingCollectiveIntelligence
Patt
! 45 Million Reviews - 20 Million Users
! Users can submit: Reviews, “Helpful Votes”, Photos
! These then effect the popularity index

4. er n2 DataIsTheNextIntelInside
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! 45 Million Reviews -
Equivalent to Millions of
Travel Books
! Whole World In Your
Pocket
! Read-Write Web
!
!
!

5. InnovationInAssembly
er n3
Patt

6. er n4 RichUserExperience
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! Personalised Menus, allowing for tailored information
! Dynamic Searches, broken down into subsections
! Simplistic Design

7. SoftwareAboveTheLevelOfASingleDevice
er n5
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! 6 different mobile devices
! Leverage the rich media available - Makes device “smarter”
! Access anywhere

8. PerpetualBeta
er n6
Patt

9. er n7 LeveragingTheLongTail
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! A review is a review
! Previous Alternative - Travel Guide

10. er n8 LightweightModels&CostEffectiveScalability
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! Has 900+ Employees
! Wikipedia only has 22

11. BuildOnCollectiveUserValue

12. ActivateNetworkEffects

13. WorkThroughSocialNetworks

14. DynamicallySyndicateCompetence

15. RecombineInnovations

16. WantMore?
www.Tripadvisor.com
http://oreilly.com/web2/
archive/what-is-
web-20.html