SlideShare ist ein Scribd-Unternehmen logo

Social media basics for college

•Als PPTX, PDF herunterladen•
•
Genevieve Howard
Genevieve Howard

Learn the basics of Twitter and how to manage your reputation online.

Bildung
1 von 33
SOCIAL MEDIA BASICS FOR COLLEGE Genevieve Howard Strategic Communications Associate II CAFNR University of Missouri
Our conversation today • My background •Your background • Basics for Twitter • Facebook tips • Personal brand management • Questions
@HowGen Make your bio count!
Bio examples • Twitter’s Who to follow
Your background •Your comfort level with social media •Your thoughts on using social media in this class • Group up for tweeting
Twitter Review: @ @: used for names @HowGen @cafnr @SNRadvising Handles or usernames Using the @ in the the beginning will tweet that person. Use @ anywhere else in the tweet as a mention.
Twitter Review: abbreviations • RT: retweet • MT: modified tweet • h/t or via: giving credit to the original poster • 140 characters…keep it shorter for easier RTs • Use a link shortener like bit.ly
Twitter Review: favoriting Represented by a star Why favorite a tweet? • Save a tweet for later • Tell original poster you liked that tweet
Twitter Review: hashtags #: makes a hashtag for keyword or topic • Trending: Making a stand for #Scotland • Common search terms: Time for a new #car • Context: My beautiful campus. #Mizzou • Humor or irony: Can’t wait for my 8am class! #fun
Good hashtags • Does it already exist? • Is it easy to understand? • Is it short? #amwriting (details) #inbound14 (details) #howtogetawaywithmurder (details)
First class tweet • Tweet what you want to learn from today’s class using the class hashtag
Your turn to respond! • Answer a classmate’s tweet
The good • Connection with people you admire or organizations you respect • Entertainment, news, companies • Ability to write thoughts and feelings in a concise way • Online presence
The bad and the ugly • Distraction • Harassment • Profanity • Negative comments about classmates, coworkers, teachers, bosses • Anything illegal • Threats
Dealing with negativity • Unfollow • Block users • Report spam • Report safety issues
How to use Twitter • Share links, photos, questions • Build your community • Have conversations • Keep up with experts in your fields of interest • Learn about prospective employers • Track conferences whether you attend or not • See breaking news as it happens
Group Activity: What’s trending? •Trending topics •Twitter influencers •Twitter chats (ex. #agchat, #edchat, #selfpubchat)
Facebook
• Do I want my future employer seeing this? • Do I want my grandma seeing this?
The reality • If you don’t want it to be visible, don’t post it. Anything posted is public, despite your privacy settings. Even with apps like Snapchat, people can easily get screenshots. • Protect yourself. Use strong passwords. • Look carefully at content before you click.
Does your online presence matter? Yes, if you plan to work. You might not get hired. A third (34%) of employers who scan social media profiles said they have found content that has caused them not to hire the candidate You might get fired: 10 people http://www.forbes.com/sites/jacquelynsmith/2013/04/16/how-social-media-can-help-or-hurt-your-job-search/
Use it to boost your network You might get hired because of social media! • Follow companies you’re interested in. • Follow professionals you can model yourself after. • Get to know more about the industry you plan to enter.
Manage your personal brand • Google yourself • Set up Google Alerts on your name • https://www.google.com/alerts
Decisions, decisions • What impression do you want to make? • Who inspires you? • How will you strengthen your brand?
Perception is everything • Your social media presence shows your personality • Your opportunity to make a good impression—or bad
Consistency • Check all your social media outlets • Profile pic current and attractive? • Bio up-to-date? • Do you post about similar topics on all of them? http://www.buzzfeed.com/briangalindo/25-photos-of-80s-hairstyles-so-bad-theyre-actually-good#3fi7t4u
In conclusion •Use Twitter to learn Twitter • Check hashtags and trending topics • How can Twitter help you in this class? In school? In your career? • Keep all your social media clean •Manage your personal brand
Final tweet •What was the most valuable thing you learned today?
Questions? Thanks! Genevieve Howard howardg@missouri.edu Personal: @HowGen

Empfohlen

The Do's and Don'ts of Social Media
The Do's and Don'ts of Social MediaThe Do's and Don'ts of Social Media
The Do's and Don'ts of Social MediaJessika Phillips | NOW Marketing Group
 
Social media etiquette
Social media etiquetteSocial media etiquette
Social media etiquetteCarla Ferreira
 
Groundswell
GroundswellGroundswell
Groundswellkatiannwright
 
Your e identity and social media etiquette for xcite
Your e identity and social media etiquette for xciteYour e identity and social media etiquette for xcite
Your e identity and social media etiquette for xciteSarah Jones
 
Social Media Etiquette - International Student Conference (ISC) - TAMU
Social Media Etiquette - International Student Conference (ISC) - TAMUSocial Media Etiquette - International Student Conference (ISC) - TAMU
Social Media Etiquette - International Student Conference (ISC) - TAMUZubin Rasheed
 
Social media etiquette
Social media etiquetteSocial media etiquette
Social media etiquetteMuneendra Rasamsetty
 
Social media etiquette
Social media etiquette Social media etiquette
Social media etiquette Syed M Zeeshan
 
High Schoolers & Social Media
High Schoolers & Social MediaHigh Schoolers & Social Media
High Schoolers & Social MediaOptimalResume.com
 

Empfohlen

The Do's and Don'ts of Social Media
The Do's and Don'ts of Social MediaThe Do's and Don'ts of Social Media
The Do's and Don'ts of Social MediaJessika Phillips | NOW Marketing Group
 
Social media etiquette
Social media etiquetteSocial media etiquette
Social media etiquetteCarla Ferreira
 
Groundswell
GroundswellGroundswell
Groundswellkatiannwright
 
Your e identity and social media etiquette for xcite
Your e identity and social media etiquette for xciteYour e identity and social media etiquette for xcite
Your e identity and social media etiquette for xciteSarah Jones
 
Social Media Etiquette - International Student Conference (ISC) - TAMU
Social Media Etiquette - International Student Conference (ISC) - TAMUSocial Media Etiquette - International Student Conference (ISC) - TAMU
Social Media Etiquette - International Student Conference (ISC) - TAMUZubin Rasheed
 
Social media etiquette
Social media etiquetteSocial media etiquette
Social media etiquetteMuneendra Rasamsetty
 
Social media etiquette
Social media etiquette Social media etiquette
Social media etiquette Syed M Zeeshan
 
High Schoolers & Social Media
High Schoolers & Social MediaHigh Schoolers & Social Media
High Schoolers & Social MediaOptimalResume.com
 
Social Media Etiquette and Policy 2010
Social Media Etiquette and Policy 2010Social Media Etiquette and Policy 2010
Social Media Etiquette and Policy 2010Paige Brockmyre Maddog Social Media
 
Washington University Libraries: Twitter and Professional Develop
Washington University Libraries: Twitter and Professional DevelopWashington University Libraries: Twitter and Professional Develop
Washington University Libraries: Twitter and Professional Developltodd818
 
New Leaders Council Presentation
New Leaders Council PresentationNew Leaders Council Presentation
New Leaders Council Presentationtonygates44
 
Manchester metropolitan university careers week
Manchester metropolitan university careers weekManchester metropolitan university careers week
Manchester metropolitan university careers weekTom Mason
 
Using Facebook to Be More Self-Determined
Using Facebook to Be More Self-DeterminedUsing Facebook to Be More Self-Determined
Using Facebook to Be More Self-DeterminedWisconsin Board for People with Developmental Disabilities
 
Social Media Etiquette for the College Student
Social Media Etiquette for the College StudentSocial Media Etiquette for the College Student
Social Media Etiquette for the College StudentLiz Jostes
 
Social media etiquette
Social media etiquetteSocial media etiquette
Social media etiquetteMahershi ACT
 
Social media etiquette
Social media etiquetteSocial media etiquette
Social media etiquetteCharity Gamboa Embley
 
Social Media 101 Twitter-Facebook-LinkedIn-02-22
Social Media 101 Twitter-Facebook-LinkedIn-02-22Social Media 101 Twitter-Facebook-LinkedIn-02-22
Social Media 101 Twitter-Facebook-LinkedIn-02-22Barbara O'Neill
 
Taking Control of Social Media for your Career
Taking Control of Social Media for your CareerTaking Control of Social Media for your Career
Taking Control of Social Media for your CareerCindy Royal
 
Manage your identity - building your reputation & brand while keeping your pr...
Manage your identity - building your reputation & brand while keeping your pr...Manage your identity - building your reputation & brand while keeping your pr...
Manage your identity - building your reputation & brand while keeping your pr...robin fay
 
Social Media at Brandeis
Social Media at BrandeisSocial Media at Brandeis
Social Media at BrandeisAllie Morse
 
Personal Branding Draft
Personal Branding DraftPersonal Branding Draft
Personal Branding Draftrscibett
 
Social Media Do's and Don'ts
Social Media Do's and Don'tsSocial Media Do's and Don'ts
Social Media Do's and Don'tsKathleen Gage
 
Social Media Best Practices
Social Media Best PracticesSocial Media Best Practices
Social Media Best PracticesSarah Page
 
Social Media Etiquette
Social Media EtiquetteSocial Media Etiquette
Social Media EtiquettePaul Maynard
 
Pubcon south2010
Pubcon south2010Pubcon south2010
Pubcon south2010Matt Siltala
 
Google Me!
Google Me!Google Me!
Google Me!Tish Grier
 
ROI in Social Media - New Life Event
ROI in Social Media - New Life Event ROI in Social Media - New Life Event
ROI in Social Media - New Life Event Matt Siltala
 
Dec3_SM_Workshop
Dec3_SM_WorkshopDec3_SM_Workshop
Dec3_SM_WorkshopKristina Centnere
 
Symbioitc Sphere Bc Short Version
Symbioitc Sphere Bc Short VersionSymbioitc Sphere Bc Short Version
Symbioitc Sphere Bc Short Versionpaskorn
 
Upshot Spotlights Eight Trends Influencing Today’s Marketers
Upshot Spotlights Eight Trends Influencing Today’s MarketersUpshot Spotlights Eight Trends Influencing Today’s Marketers
Upshot Spotlights Eight Trends Influencing Today’s MarketersLiz Aviles
 

Weitere ähnliche Inhalte

Was ist angesagt?

Washington University Libraries: Twitter and Professional Develop
Washington University Libraries: Twitter and Professional DevelopWashington University Libraries: Twitter and Professional Develop
Washington University Libraries: Twitter and Professional Developltodd818
 
New Leaders Council Presentation
New Leaders Council PresentationNew Leaders Council Presentation
New Leaders Council Presentationtonygates44
 
Manchester metropolitan university careers week
Manchester metropolitan university careers weekManchester metropolitan university careers week
Manchester metropolitan university careers weekTom Mason
 
Social Media Etiquette for the College Student
Social Media Etiquette for the College StudentSocial Media Etiquette for the College Student
Social Media Etiquette for the College StudentLiz Jostes
 
Social media etiquette
Social media etiquetteSocial media etiquette
Social media etiquetteMahershi ACT
 
Social Media 101 Twitter-Facebook-LinkedIn-02-22
Social Media 101 Twitter-Facebook-LinkedIn-02-22Social Media 101 Twitter-Facebook-LinkedIn-02-22
Social Media 101 Twitter-Facebook-LinkedIn-02-22Barbara O'Neill
 
Taking Control of Social Media for your Career
Taking Control of Social Media for your CareerTaking Control of Social Media for your Career
Taking Control of Social Media for your CareerCindy Royal
 
Manage your identity - building your reputation & brand while keeping your pr...
Manage your identity - building your reputation & brand while keeping your pr...Manage your identity - building your reputation & brand while keeping your pr...
Manage your identity - building your reputation & brand while keeping your pr...robin fay
 
Social Media at Brandeis
Social Media at BrandeisSocial Media at Brandeis
Social Media at BrandeisAllie Morse
 
Personal Branding Draft
Personal Branding DraftPersonal Branding Draft
Personal Branding Draftrscibett
 
Social Media Do's and Don'ts
Social Media Do's and Don'tsSocial Media Do's and Don'ts
Social Media Do's and Don'tsKathleen Gage
 
Social Media Best Practices
Social Media Best PracticesSocial Media Best Practices
Social Media Best PracticesSarah Page
 
Social Media Etiquette
Social Media EtiquetteSocial Media Etiquette
Social Media EtiquettePaul Maynard
 
ROI in Social Media - New Life Event
ROI in Social Media - New Life Event ROI in Social Media - New Life Event
ROI in Social Media - New Life Event Matt Siltala
 

Was ist angesagt? (20)

Social Media Etiquette and Policy 2010
Social Media Etiquette and Policy 2010Social Media Etiquette and Policy 2010
Social Media Etiquette and Policy 2010
 
Washington University Libraries: Twitter and Professional Develop
Washington University Libraries: Twitter and Professional DevelopWashington University Libraries: Twitter and Professional Develop
Washington University Libraries: Twitter and Professional Develop
 
New Leaders Council Presentation
New Leaders Council PresentationNew Leaders Council Presentation
New Leaders Council Presentation
 
Manchester metropolitan university careers week
Manchester metropolitan university careers weekManchester metropolitan university careers week
Manchester metropolitan university careers week
 
Using Facebook to Be More Self-Determined
Using Facebook to Be More Self-DeterminedUsing Facebook to Be More Self-Determined
Using Facebook to Be More Self-Determined
 
Social Media Etiquette for the College Student
Social Media Etiquette for the College StudentSocial Media Etiquette for the College Student
Social Media Etiquette for the College Student
 
Social media etiquette
Social media etiquetteSocial media etiquette
Social media etiquette
 
Social media etiquette
Social media etiquetteSocial media etiquette
Social media etiquette
 
Social Media 101 Twitter-Facebook-LinkedIn-02-22
Social Media 101 Twitter-Facebook-LinkedIn-02-22Social Media 101 Twitter-Facebook-LinkedIn-02-22
Social Media 101 Twitter-Facebook-LinkedIn-02-22
 
Taking Control of Social Media for your Career
Taking Control of Social Media for your CareerTaking Control of Social Media for your Career
Taking Control of Social Media for your Career
 
Manage your identity - building your reputation & brand while keeping your pr...
Manage your identity - building your reputation & brand while keeping your pr...Manage your identity - building your reputation & brand while keeping your pr...
Manage your identity - building your reputation & brand while keeping your pr...
 
Social Media at Brandeis
Social Media at BrandeisSocial Media at Brandeis
Social Media at Brandeis
 
Personal Branding Draft
Personal Branding DraftPersonal Branding Draft
Personal Branding Draft
 
Social Media Do's and Don'ts
Social Media Do's and Don'tsSocial Media Do's and Don'ts
Social Media Do's and Don'ts
 
Social Media Best Practices
Social Media Best PracticesSocial Media Best Practices
Social Media Best Practices
 
Social Media Etiquette
Social Media EtiquetteSocial Media Etiquette
Social Media Etiquette
 
Pubcon south2010
Pubcon south2010Pubcon south2010
Pubcon south2010
 
Google Me!
Google Me!Google Me!
Google Me!
 
ROI in Social Media - New Life Event
ROI in Social Media - New Life Event ROI in Social Media - New Life Event
ROI in Social Media - New Life Event
 
Dec3_SM_Workshop
Dec3_SM_WorkshopDec3_SM_Workshop
Dec3_SM_Workshop
 

Andere mochten auch

Symbioitc Sphere Bc Short Version
Symbioitc Sphere Bc Short VersionSymbioitc Sphere Bc Short Version
Symbioitc Sphere Bc Short Versionpaskorn
 
Upshot Spotlights Eight Trends Influencing Today’s Marketers
Upshot Spotlights Eight Trends Influencing Today’s MarketersUpshot Spotlights Eight Trends Influencing Today’s Marketers
Upshot Spotlights Eight Trends Influencing Today’s MarketersLiz Aviles
 
Old School Goes New School
Old School Goes New SchoolOld School Goes New School
Old School Goes New SchoolGenevieve Howard
 
Upshot 2015 trend_slrgprt
Upshot 2015 trend_slrgprtUpshot 2015 trend_slrgprt
Upshot 2015 trend_slrgprtLiz Aviles
 
Simulation Project Lambert
Simulation Project LambertSimulation Project Lambert
Simulation Project LambertHome
 
Cause And Effect West Expansion Civil War 08 09
Cause And Effect West Expansion Civil War 08 09Cause And Effect West Expansion Civil War 08 09
Cause And Effect West Expansion Civil War 08 09Casarellan
 
CAFNR Communications Brown Bag session on LinkedIn, Twitter and YouTube
CAFNR Communications Brown Bag session on LinkedIn, Twitter and YouTubeCAFNR Communications Brown Bag session on LinkedIn, Twitter and YouTube
CAFNR Communications Brown Bag session on LinkedIn, Twitter and YouTubeGenevieve Howard
 
Tell Your Own Story: 5 Ways to Strengthen your Writing and Speaking Voice
Tell Your Own Story: 5 Ways to Strengthen your Writing and Speaking VoiceTell Your Own Story: 5 Ways to Strengthen your Writing and Speaking Voice
Tell Your Own Story: 5 Ways to Strengthen your Writing and Speaking VoiceGenevieve Howard
 
Self Adaptive Simulated Binary Crossover
Self Adaptive Simulated Binary CrossoverSelf Adaptive Simulated Binary Crossover
Self Adaptive Simulated Binary Crossoverpaskorn
 
6 Social Media Mistakes You Can Avoid
6 Social Media Mistakes You Can Avoid 6 Social Media Mistakes You Can Avoid
6 Social Media Mistakes You Can Avoid Genevieve Howard
 
Simulated Binary Crossover
Simulated Binary CrossoverSimulated Binary Crossover
Simulated Binary Crossoverpaskorn
 
Osi Model Lambert K
Osi Model Lambert KOsi Model Lambert K
Osi Model Lambert KHome
 
Fourth amendment tutorial
Fourth amendment tutorial Fourth amendment tutorial
Fourth amendment tutorial Casarellan
 
SADARAH-5th-041.. معايير التميز في الأفراد.. عرض
SADARAH-5th-041.. معايير التميز في الأفراد.. عرضSADARAH-5th-041.. معايير التميز في الأفراد.. عرض
SADARAH-5th-041.. معايير التميز في الأفراد.. عرضAbdullah Ali
 
R-NSGAII
R-NSGAIIR-NSGAII
R-NSGAIIpaskorn
 
اخترت لك.. 002 مختصر نظام الجمعيات انفوجرافيك
اخترت لك.. 002 مختصر نظام الجمعيات انفوجرافيكاخترت لك.. 002 مختصر نظام الجمعيات انفوجرافيك
اخترت لك.. 002 مختصر نظام الجمعيات انفوجرافيكAbdullah Ali
 

Andere mochten auch (18)

Symbioitc Sphere Bc Short Version
Symbioitc Sphere Bc Short VersionSymbioitc Sphere Bc Short Version
Symbioitc Sphere Bc Short Version
 
Upshot Spotlights Eight Trends Influencing Today’s Marketers
Upshot Spotlights Eight Trends Influencing Today’s MarketersUpshot Spotlights Eight Trends Influencing Today’s Marketers
Upshot Spotlights Eight Trends Influencing Today’s Marketers
 
Old School Goes New School
Old School Goes New SchoolOld School Goes New School
Old School Goes New School
 
Upshot 2015 trend_slrgprt
Upshot 2015 trend_slrgprtUpshot 2015 trend_slrgprt
Upshot 2015 trend_slrgprt
 
Simulation Project Lambert
Simulation Project LambertSimulation Project Lambert
Simulation Project Lambert
 
Respostes Visuals
Respostes VisualsRespostes Visuals
Respostes Visuals
 
Cause And Effect West Expansion Civil War 08 09
Cause And Effect West Expansion Civil War 08 09Cause And Effect West Expansion Civil War 08 09
Cause And Effect West Expansion Civil War 08 09
 
GARs
GARsGARs
GARs
 
CAFNR Communications Brown Bag session on LinkedIn, Twitter and YouTube
CAFNR Communications Brown Bag session on LinkedIn, Twitter and YouTubeCAFNR Communications Brown Bag session on LinkedIn, Twitter and YouTube
CAFNR Communications Brown Bag session on LinkedIn, Twitter and YouTube
 
Tell Your Own Story: 5 Ways to Strengthen your Writing and Speaking Voice
Tell Your Own Story: 5 Ways to Strengthen your Writing and Speaking VoiceTell Your Own Story: 5 Ways to Strengthen your Writing and Speaking Voice
Tell Your Own Story: 5 Ways to Strengthen your Writing and Speaking Voice
 
Self Adaptive Simulated Binary Crossover
Self Adaptive Simulated Binary CrossoverSelf Adaptive Simulated Binary Crossover
Self Adaptive Simulated Binary Crossover
 
6 Social Media Mistakes You Can Avoid
6 Social Media Mistakes You Can Avoid 6 Social Media Mistakes You Can Avoid
6 Social Media Mistakes You Can Avoid
 
Simulated Binary Crossover
Simulated Binary CrossoverSimulated Binary Crossover
Simulated Binary Crossover
 
Osi Model Lambert K
Osi Model Lambert KOsi Model Lambert K
Osi Model Lambert K
 
Fourth amendment tutorial
Fourth amendment tutorial Fourth amendment tutorial
Fourth amendment tutorial
 
SADARAH-5th-041.. معايير التميز في الأفراد.. عرض
SADARAH-5th-041.. معايير التميز في الأفراد.. عرضSADARAH-5th-041.. معايير التميز في الأفراد.. عرض
SADARAH-5th-041.. معايير التميز في الأفراد.. عرض
 
R-NSGAII
R-NSGAIIR-NSGAII
R-NSGAII
 
اخترت لك.. 002 مختصر نظام الجمعيات انفوجرافيك
اخترت لك.. 002 مختصر نظام الجمعيات انفوجرافيكاخترت لك.. 002 مختصر نظام الجمعيات انفوجرافيك
اخترت لك.. 002 مختصر نظام الجمعيات انفوجرافيك
 

Ähnlich wie Social media basics for college

#NotForGeeks Introduction to Social Media Marketing
#NotForGeeks Introduction to Social Media Marketing #NotForGeeks Introduction to Social Media Marketing
#NotForGeeks Introduction to Social Media Marketing Live And Social
 
What is your personal and business social media strategy? Maximizing Social M...
What is your personal and business social media strategy? Maximizing Social M...What is your personal and business social media strategy? Maximizing Social M...
What is your personal and business social media strategy? Maximizing Social M...Career Communications Group
 
Massimo Burgio Social Media Policy AfriTech Kenya Summit Nairobi
Massimo Burgio Social Media Policy AfriTech Kenya Summit NairobiMassimo Burgio Social Media Policy AfriTech Kenya Summit Nairobi
Massimo Burgio Social Media Policy AfriTech Kenya Summit NairobiMassimo Burgio
 
Social Media, Journalism and Branding
Social Media, Journalism and BrandingSocial Media, Journalism and Branding
Social Media, Journalism and BrandingMandy Jenkins
 
Breakfast of Champions: Social Media & Personal Branding
Breakfast of Champions: Social Media & Personal BrandingBreakfast of Champions: Social Media & Personal Branding
Breakfast of Champions: Social Media & Personal BrandingHannah Morgan
 
How your organisation can make 140 characters work for you
How your organisation can make 140 characters work for youHow your organisation can make 140 characters work for you
How your organisation can make 140 characters work for youMarc Bowker
 
Branding for Journalists
Branding for JournalistsBranding for Journalists
Branding for JournalistsMandy Jenkins
 
Digital Professionalism for Clinical Researchers
Digital Professionalism for Clinical ResearchersDigital Professionalism for Clinical Researchers
Digital Professionalism for Clinical ResearchersBernadette John
 
Social Media for Beginners (Taking Action for Animals Conference 2010)
Social Media for Beginners (Taking Action for Animals Conference 2010)Social Media for Beginners (Taking Action for Animals Conference 2010)
Social Media for Beginners (Taking Action for Animals Conference 2010)Carie Lewis Carlson
 
Social Media for Personal & Professional use.
Social Media for Personal & Professional use. Social Media for Personal & Professional use.
Social Media for Personal & Professional use. heleenamckinney
 
Harnessing Social Media To Build Brand
Harnessing Social Media To Build BrandHarnessing Social Media To Build Brand
Harnessing Social Media To Build BrandMel Kirk
 
Using social media to benefit your career
Using social media to benefit your careerUsing social media to benefit your career
Using social media to benefit your careerBrendan Dodds
 
Massimo Burgio: Social Media Policies and SMM Tips
Massimo Burgio: Social Media Policies and SMM TipsMassimo Burgio: Social Media Policies and SMM Tips
Massimo Burgio: Social Media Policies and SMM TipsMassimo Burgio
 
Sharpen your social media skills: Fuel a successful job search online
Sharpen your social media skills: Fuel a successful job search onlineSharpen your social media skills: Fuel a successful job search online
Sharpen your social media skills: Fuel a successful job search onlineJennifer Brabson
 
Sharpen your social media skills: Fuel a successful job search online
Sharpen your social media skills: Fuel a successful job search onlineSharpen your social media skills: Fuel a successful job search online
Sharpen your social media skills: Fuel a successful job search onlineAdecco Staffing, USA
 

Ähnlich wie Social media basics for college (20)

Social Media for Job Searching
Social Media for Job SearchingSocial Media for Job Searching
Social Media for Job Searching
 
#NotForGeeks Introduction to Social Media Marketing
#NotForGeeks Introduction to Social Media Marketing #NotForGeeks Introduction to Social Media Marketing
#NotForGeeks Introduction to Social Media Marketing
 
What is your personal and business social media strategy? Maximizing Social M...
What is your personal and business social media strategy? Maximizing Social M...What is your personal and business social media strategy? Maximizing Social M...
What is your personal and business social media strategy? Maximizing Social M...
 
Massimo Burgio Social Media Policy AfriTech Kenya Summit Nairobi
Massimo Burgio Social Media Policy AfriTech Kenya Summit NairobiMassimo Burgio Social Media Policy AfriTech Kenya Summit Nairobi
Massimo Burgio Social Media Policy AfriTech Kenya Summit Nairobi
 
Social Media 101 for Partners
Social Media 101 for PartnersSocial Media 101 for Partners
Social Media 101 for Partners
 
Social Media 101 IABC
Social Media 101 IABCSocial Media 101 IABC
Social Media 101 IABC
 
Social Media, Journalism and Branding
Social Media, Journalism and BrandingSocial Media, Journalism and Branding
Social Media, Journalism and Branding
 
Breakfast of Champions: Social Media & Personal Branding
Breakfast of Champions: Social Media & Personal BrandingBreakfast of Champions: Social Media & Personal Branding
Breakfast of Champions: Social Media & Personal Branding
 
How your organisation can make 140 characters work for you
How your organisation can make 140 characters work for youHow your organisation can make 140 characters work for you
How your organisation can make 140 characters work for you
 
Branding for Journalists
Branding for JournalistsBranding for Journalists
Branding for Journalists
 
Digital Professionalism for Clinical Researchers
Digital Professionalism for Clinical ResearchersDigital Professionalism for Clinical Researchers
Digital Professionalism for Clinical Researchers
 
Social Media for Beginners (Taking Action for Animals Conference 2010)
Social Media for Beginners (Taking Action for Animals Conference 2010)Social Media for Beginners (Taking Action for Animals Conference 2010)
Social Media for Beginners (Taking Action for Animals Conference 2010)
 
Social Media for Personal & Professional use.
Social Media for Personal & Professional use. Social Media for Personal & Professional use.
Social Media for Personal & Professional use.
 
Harnessing Social Media To Build Brand
Harnessing Social Media To Build BrandHarnessing Social Media To Build Brand
Harnessing Social Media To Build Brand
 
Using social media to benefit your career
Using social media to benefit your careerUsing social media to benefit your career
Using social media to benefit your career
 
Massimo Burgio: Social Media Policies and SMM Tips
Massimo Burgio: Social Media Policies and SMM TipsMassimo Burgio: Social Media Policies and SMM Tips
Massimo Burgio: Social Media Policies and SMM Tips
 
Social Media in Short- January 2014
Social Media in Short- January 2014Social Media in Short- January 2014
Social Media in Short- January 2014
 
Personal Branding
Personal BrandingPersonal Branding
Personal Branding
 
Sharpen your social media skills: Fuel a successful job search online
Sharpen your social media skills: Fuel a successful job search onlineSharpen your social media skills: Fuel a successful job search online
Sharpen your social media skills: Fuel a successful job search online
 
Sharpen your social media skills: Fuel a successful job search online
Sharpen your social media skills: Fuel a successful job search onlineSharpen your social media skills: Fuel a successful job search online
Sharpen your social media skills: Fuel a successful job search online
 

Kürzlich hochgeladen

GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSGRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSJoshuaGantuangco2
 
4.18.24 Movement Legacies, Reflection, and Review.pptx
4.18.24 Movement Legacies, Reflection, and Review.pptx4.18.24 Movement Legacies, Reflection, and Review.pptx
4.18.24 Movement Legacies, Reflection, and Review.pptxmary850239
 
Barangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptxBarangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptxCarlos105
 
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...Nguyen Thanh Tu Collection
 
Active Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfActive Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfPatidar M
 
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...JhezDiaz1
 
Choosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for ParentsChoosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for Parentsnavabharathschool99
 
Global Lehigh Strategic Initiatives (without descriptions)
Global Lehigh Strategic Initiatives (without descriptions)Global Lehigh Strategic Initiatives (without descriptions)
Global Lehigh Strategic Initiatives (without descriptions)cama23
 
4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptx4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptxmary850239
 
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...JojoEDelaCruz
 
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYKayeClaireEstoconing
 
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptxAUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptxiammrhaywood
 
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfInclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfTechSoup
 
Keynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designKeynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designMIPLM
 
Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Celine George
 
Concurrency Control in Database Management system
Concurrency Control in Database Management systemConcurrency Control in Database Management system
Concurrency Control in Database Management systemChristalin Nelson
 
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxHumphrey A Beña
 

Kürzlich hochgeladen (20)

GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTSGRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
GRADE 4 - SUMMATIVE TEST QUARTER 4 ALL SUBJECTS
 
4.18.24 Movement Legacies, Reflection, and Review.pptx
4.18.24 Movement Legacies, Reflection, and Review.pptx4.18.24 Movement Legacies, Reflection, and Review.pptx
4.18.24 Movement Legacies, Reflection, and Review.pptx
 
Barangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptxBarangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptx
 
YOUVE_GOT_EMAIL_PRELIMS_EL_DORADO_2024.pptx
YOUVE_GOT_EMAIL_PRELIMS_EL_DORADO_2024.pptxYOUVE_GOT_EMAIL_PRELIMS_EL_DORADO_2024.pptx
YOUVE_GOT_EMAIL_PRELIMS_EL_DORADO_2024.pptx
 
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
HỌC TỐT TIẾNG ANH 11 THEO CHƯƠNG TRÌNH GLOBAL SUCCESS ĐÁP ÁN CHI TIẾT - CẢ NĂ...
 
Active Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdfActive Learning Strategies (in short ALS).pdf
Active Learning Strategies (in short ALS).pdf
 
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
 
Choosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for ParentsChoosing the Right CBSE School A Comprehensive Guide for Parents
Choosing the Right CBSE School A Comprehensive Guide for Parents
 
Global Lehigh Strategic Initiatives (without descriptions)
Global Lehigh Strategic Initiatives (without descriptions)Global Lehigh Strategic Initiatives (without descriptions)
Global Lehigh Strategic Initiatives (without descriptions)
 
YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx
YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptxYOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx
YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx
 
4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptx4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptx
 
Raw materials used in Herbal Cosmetics.pptx
Raw materials used in Herbal Cosmetics.pptxRaw materials used in Herbal Cosmetics.pptx
Raw materials used in Herbal Cosmetics.pptx
 
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...
ENG 5 Q4 WEEk 1 DAY 1 Restate sentences heard in one’s own words. Use appropr...
 
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
 
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptxAUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
AUDIENCE THEORY -CULTIVATION THEORY - GERBNER.pptx
 
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfInclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
 
Keynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-designKeynote by Prof. Wurzer at Nordex about IP-design
Keynote by Prof. Wurzer at Nordex about IP-design
 
Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17
 
Concurrency Control in Database Management system
Concurrency Control in Database Management systemConcurrency Control in Database Management system
Concurrency Control in Database Management system
 
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
 

Social media basics for college

  • 1. SOCIAL MEDIA BASICS FOR COLLEGE Genevieve Howard Strategic Communications Associate II CAFNR University of Missouri
  • 2. Our conversation today • My background •Your background • Basics for Twitter • Facebook tips • Personal brand management • Questions
  • 3. @HowGen Make your bio count!
  • 4. Bio examples • Twitter’s Who to follow
  • 5. Your background •Your comfort level with social media •Your thoughts on using social media in this class • Group up for tweeting
  • 6. Twitter Review: @ @: used for names @HowGen @cafnr @SNRadvising Handles or usernames Using the @ in the the beginning will tweet that person. Use @ anywhere else in the tweet as a mention.
  • 7. Twitter Review: abbreviations • RT: retweet • MT: modified tweet • h/t or via: giving credit to the original poster • 140 characters…keep it shorter for easier RTs • Use a link shortener like bit.ly
  • 8. Twitter Review: favoriting Represented by a star Why favorite a tweet? • Save a tweet for later • Tell original poster you liked that tweet
  • 9. Twitter Review: hashtags #: makes a hashtag for keyword or topic • Trending: Making a stand for #Scotland • Common search terms: Time for a new #car • Context: My beautiful campus. #Mizzou • Humor or irony: Can’t wait for my 8am class! #fun
  • 10. Good hashtags • Does it already exist? • Is it easy to understand? • Is it short? #amwriting (details) #inbound14 (details) #howtogetawaywithmurder (details)
  • 11. First class tweet • Tweet what you want to learn from today’s class using the class hashtag
  • 12. Your turn to respond! • Answer a classmate’s tweet
  • 13. The good • Connection with people you admire or organizations you respect • Entertainment, news, companies • Ability to write thoughts and feelings in a concise way • Online presence
  • 14.
  • 15.
  • 16. The bad and the ugly • Distraction • Harassment • Profanity • Negative comments about classmates, coworkers, teachers, bosses • Anything illegal • Threats
  • 17. Dealing with negativity • Unfollow • Block users • Report spam • Report safety issues
  • 18.
  • 19. How to use Twitter • Share links, photos, questions • Build your community • Have conversations • Keep up with experts in your fields of interest • Learn about prospective employers • Track conferences whether you attend or not • See breaking news as it happens
  • 20. Group Activity: What’s trending? •Trending topics •Twitter influencers •Twitter chats (ex. #agchat, #edchat, #selfpubchat)
  • 22.
  • 23. • Do I want my future employer seeing this? • Do I want my grandma seeing this?
  • 24. The reality • If you don’t want it to be visible, don’t post it. Anything posted is public, despite your privacy settings. Even with apps like Snapchat, people can easily get screenshots. • Protect yourself. Use strong passwords. • Look carefully at content before you click.
  • 25. Does your online presence matter? Yes, if you plan to work. You might not get hired. A third (34%) of employers who scan social media profiles said they have found content that has caused them not to hire the candidate You might get fired: 10 people http://www.forbes.com/sites/jacquelynsmith/2013/04/16/how-social-media-can-help-or-hurt-your-job-search/
  • 26. Use it to boost your network You might get hired because of social media! • Follow companies you’re interested in. • Follow professionals you can model yourself after. • Get to know more about the industry you plan to enter.
  • 27. Manage your personal brand • Google yourself • Set up Google Alerts on your name • https://www.google.com/alerts
  • 28. Decisions, decisions • What impression do you want to make? • Who inspires you? • How will you strengthen your brand?
  • 29. Perception is everything • Your social media presence shows your personality • Your opportunity to make a good impression—or bad
  • 30. Consistency • Check all your social media outlets • Profile pic current and attractive? • Bio up-to-date? • Do you post about similar topics on all of them? http://www.buzzfeed.com/briangalindo/25-photos-of-80s-hairstyles-so-bad-theyre-actually-good#3fi7t4u
  • 31. In conclusion •Use Twitter to learn Twitter • Check hashtags and trending topics • How can Twitter help you in this class? In school? In your career? • Keep all your social media clean •Manage your personal brand
  • 32. Final tweet •What was the most valuable thing you learned today?
  • 33. Questions? Thanks! Genevieve Howard howardg@missouri.edu Personal: @HowGen

Hinweis der Redaktion

  1. First impression Decisions on what to tweet about