Howard Davidson Arlington MA writes about Sony brings the world closer during world cup. Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. howarddavidsonarlingtonma.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. Howard Davidson Arlington, MA
Marketing Guy – Arlington, MA
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Sony Brings the World Closer
During World Cup
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

3. Sony’s ‘One Stadium Live’ network brings the
world closer together during this years FIFA
World Cup.
If there’s one way to bring nations together it’s
with the FIFA World Cup where teams will duke
it out in Brazil this June. Now Sony rolls out
its sponsorship of the event with One Stadium
Live, a single online platform that will bring the
world together through social media.
Slide By :- Howard Davidson Arlington MA

4. Created by Isobar U.K. this online platform
brings together Facebook, Twitter and
Google+, allowing users to view social
content as TV content in a snapshot of what
the world is feeling during the games.
Content will be available in English,
Portuguese, French, German, Spanish and
Japanese with the support of a large
editorial team.
Slide By :- Howard Davidson Arlington MA

5. The 2010 World Cup attracted two billion
TV viewers and this was before social media
sites like Twitter began to explode. This
year it is projected that 60 percent of all
Tweets alone will be World Cup related and
with Facebook surpassing one billion users
there will no doubt be a huge internet
presence.
Slide By :- Howard Davidson Arlington MA

6. Nick Bailey, CEO and executive director of
Isobar U.K., describes One Stadium Live as
being like “a social broadcast channel for
football.” An entire newsroom in London
has been dedicated to One Stadium Live
where moderators will work across six time
zones to push out the best conversations
and safeguard Sony from inappropriate
content.
Slide By :- Howard Davidson Arlington MA

7. One Stadium Live feeds into Sony’s “One
Sony” directive as they attempt to unify the
diverse company under one identity. Sony
is using a, “from the lens to the living room”
approach to underline how the brand
shares user experience from the cameras
that capture the matches to the TVs and
Sony Xperia tablets used to watch them and
share the experience. The insight is that
Sony brings fans closer to the detail of
what’s going on to make every fan’s
experience more like being in a stadium.
Slide By :- Howard Davidson Arlington MA