1. A Vuvuzela That Changes
BeIN Sports Channels
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington
MA

2. A Vuvuzela That Changes
BeIN Sports Channels
BeIN Sports, a multi-sports channel, has developed
vuvuzela that changes channels.
The vuvuzela is called the Game Changer. When
blown, it switches the channel on your TV to its
station.
Slide By :- Howard Davidson Arlington
MA

3. But any sports fan will able to recognize the familiar
droning pitch of the vuvuzela. First widely deployed at
the 2010 World Cup, the elongated horns at a soccer
match combine to create a sonic experience described
by some as akin to a swarm of bees. More importantly
for beIN though, ever since the World Cup vuvuzelas
have become a symbol for soccer worldwide.
Slide By :- Howard Davidson Arlington
MA

4. Using microchip technology, the TBWAChiatDay New
York designed vuvuzela essentially recognizes when
it’s being blown then sends out an infrared signal to
any nearby cable box, just like your regular remote,
and up comes beIN.
The possibly annoying instrument aims to send a
strong message to an American sports broadcast
world that has largely ignored soccer. As beIN
Creative Director Matt Ian put it: “We look at Game
Changer as the way to guide our communications in
fulfilling our mission, which is to give soccer the
respect it deserves.” Only about twenty souped-up
vuvzelas have been made thus far but depending on
the level of interest, further production could be on
the horizon.
Slide By :- Howard Davidson Arlington
MA

5. Whether or not these channel changing vuvuzelas
become wildly popular, a message has already been
sent; beIN soccer is coming to America and it isn’t
coming quietly.
Slide By :- Howard Davidson Arlington
MA

6. Whether or not these channel changing vuvuzelas
become wildly popular, a message has already been
sent; beIN soccer is coming to America and it isn’t
coming quietly.
Slide By :- Howard Davidson Arlington
MA