Heineken, the world’s third-biggest brewer, is taking a leaf from Nespresso owner Nestle’s book with the Sub, a beer-making machine for drinkers who want a freshly pulled pint at home. By Howard Davidson Arlington Ma

1. Heineken Uncaps Sub Beer
Machine
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Heineken Uncaps Sub Beer
Machine
Heineken, the world’s third-biggest brewer, is taking a
leaf from Nespresso owner Nestle’s book with the Sub,
a beer-making machine for drinkers who want a freshly
pulled pint at home.
This sub is shiny, sultry, sleek and sublime. Kinda part Kcup machine and part keg. It comes with a special twolitre keg called the Torp, and offers beers from
Heineken, Affligem, Desperados, and Birra Moretti
Baffo d’Oro.
Slide By :- Howard Davidson Arlington MA

3. This sleek tap houses a two-liter keg called “The Torp” — they really
committed to that abbreviated nautical terms theme — and comes
with a 15-day freshness guarantee. It’s also supposedly wildly ecofriendly, plus it comes with a free magnetic drip tray, you guys.
Unfortunately it won’t be ready until next year, and it’ll go to France
and Italy first. But still! Start brainstorming appropriate names for your
pint glasses (perisco’s?) now.
Slide By :- Howard Davidson Arlington MA

4. The Sub will begin its submerge into French
and Italian homes in early 2014. Bringing for
the first time a sleek-sublime keg-like
homebrewing system; sorry to those American
men, you’ll be stuck with your typical AmeriCan’s for a little bit longer.
This futuristic anodized aluminum is sub
designed to keep beers like Affligem,
Desperados, and Birra Moretti Baffo d’Oro as
well as Heineke chilled to approximately 2
degrees Celsius, 35.6 degrees Fahrenheit, and
fresh for 14 days.
Slide By :- Howard Davidson Arlington MA

5. Senior director global Innovation at
Heineken, with a name as long as his title,
François-Xavier Mahot, is using this sleek
beer dispensary to score some points in the
spreading market of at home beer drinkers.
He says, “Why pound down some cold ones
at a bar, when now you can get high-quality
beer without leaving the couch?”
The machine is also wildly eco-friendly and
comes with a free magnetic drip tray. Plus,
there’s glassware, mats, a skimmer and
serving case — served separately.
Slide By :- Howard Davidson Arlington MA

6. Senior director global Innovation at
Heineken, with a name as long as his title,
François-Xavier Mahot, is using this sleek
beer dispensary to score some points in the
spreading market of at home beer drinkers.
He says, “Why pound down some cold ones
at a bar, when now you can get high-quality
beer without leaving the couch?”
The machine is also wildly eco-friendly and
comes with a free magnetic drip tray. Plus,
there’s glassware, mats, a skimmer and
serving case — served separately.
Slide By :- Howard Davidson Arlington MA