1.
Please wait. This Session will begin
at 6.30 pm
In the meantime, you can use the chat button to interact with your
fellow entrepreneurs from around the country
When the session begins, please switch off your video to get best
sound results. And use Google Chrome

2.
How does this webinar work?
• You can see the presentation and hear me
• You can ask questions on chat
– At the end of the session, I will answer all your queries
– Please mention your name & city when you type your
message
• This is being recorded and you will get a video
recording

3.
Digital Marketing for Startup
Session 11
Website Conversion

4.
In this Session
• What is website conversion
• Key aspects that will drive better website
conversion

5.
Website conversion
Converting
traffic coming
to your website

6.
Key aspects to consider
Website
Messaging &
layout
Sales Funnel
Conversion
Remarketing

7.
A 1 second delay in your site speed can result in
a 7% reduction in conversions.
Source kissmetric
Make sure your website loads super fast!

8.
1. Use power words.
2. Don’t talk about what you do. Talk about
why the customer needs you.
3. Focus on your benefits, not on what your
prospect will lose if they don’t use your
product or service.
4. Before writing any of the real copy, write
down the benefits and solutions your
product/service provides.
5. Write for scanners, not for readers. People
skim. Nobody really reads every word you
write online.
6. Bullet points and ordered lists help a
viewer recognize important points and
skim better.
7. Format your text to highlight something.
8. Pictures are worth a thousand words.
Especially the ones that come with
graphics and text, like infographics.
9. Cut to the chase. If you can say it in a 100
words, don’t take 200 words

9.
A simple layout change of your Above the Fold can improve your conversion rates dramatically

10.
After testing with 310,382 visitors with
each variation seen by around 13,000
people, the version with a picture of
Barack Obama’s family and a “Learn
More” call-to-action button led to a
conversion rate of 11.6% for the
winning variation, a 40.6% increase
over the original conversion rate which
as 8.26%.
The new version let to approximately
2,880,000 additional sign ups,
288,000 more volunteers, and an
additional $60 million in donations
over the course of the campaign.

11.
How do we handle testimonials? They
are social living proof of your success
The best social proofs are :-
• Customer videos
• Customer case studies
• Customer stories
Is your website language a
manufacturer speak or a consumer
benefit speak ? Do they tell a story?

12.
What is the user path you have
defined?
How many clicks ? The lower the
number of clicks, the better the
conversion as people drop at every
level
You can set Goals in your Google
Analytics and see the Funnel

13.
Content Offers
• Webinars
• Free Trials
• Demos
• E-Books
• Contests and Sweepstakes
• Kits
• Email Subscription
• Courses
• Cheat Sheets
• White Papers
• Checklists
• Email Series
• Guides
• Original Research
• Podcasts
• AMA’s
• Presentations
• Templates
• Event
• Tools

14.
Sales Funnel
Conversions
A landing page is like your sales man
representing you in front of your user.
• A great user experience .
• Content to address all his needs in a glance.
• Contact form should be properly visible.
• You have only 10 seconds to impress him.
• Page should load very fast.
• Headline should be upfront and
appealing
• The landing page should talk about
the service you are providing boldly.
• Mobile Responsive.

15.
People subscribe to Value
What value can your business provide to the visitor to your website?
What aspects of your business will the person agree to part with his contact details
for?
Why should a visitor part with his money to do business with you ?
• Are you the best?
• Are you the cheapest?
• Are you the most convenient?
Time? Effort ?Money ?

16.
The Pop-up lead capture

17.
Can your business give
a special offer? Use it
to convert visitors into
leads

18.
Can you
give away
something
free?

19.
Add a side bar
banner advt on
your site on key
pages
Have different
offers, values
shown here for
visitors

20.
Sign ups for
Demo’s
White
Papers,
Brochures ,
Webinars
can be used
for B2B
business

21.
Factors to keep in mind
• Don’t Annoy your visitors. Use lead capture pop ups
judiciously
• Trigger pop ups to appear only after the visitor has
spent some time on your site.
• Pop-ups on exit can give a significant lift to the number
of leads that you can get
• Cross-Marketing banners within your site can give
leads to other businesses or services that you run.

22.
Invest in User Tracking
• Segregate the communication messaging that you are
giving to new vs returning visitors
– Early stage leads Vs Late stage leads
• Cross Sell to your prospects if you have multiple
service/product lines
– Amazon does this beautifully!
• Move visitors into signing up with a great value
depending on what the action they have just taken

23.
Making your blogs sell for you
Embed your sales messages or
offers within your blog page.
You will help convert your blog
readers into actual customers and
leads.
Tailor make your messaging based
on the blog content being read

24.
Remarket to your site visitors
• Remarketing can lead to 147% higher conversion
rates over time according to CMO
• Remarket with Facebook |Google|LinkedIn
depending on your domain & category
• Don’t have 1 size fit all communication messaging
– Tailor the remarketing communication basis the
content viewed or action made by the user.

25.
In the next session
• We look at useful tools you can use everyday
for your digital marketing
• Next class ? Can we do this on Wednesday the
27th ?

26.
Question Time
Join Facebook-
Digital Marketing Mentoring Group
https://www.facebook.com/groups/2072644232986996/