This 5-day programme discusses using social networks like Facebook, Twitter, and blogs to attract and hire candidates at low or no cost. Day 1 introduces social recruiting and explains how to use Facebook profiles, pages, and groups. Day 2 focuses on using Twitter to advertise jobs, find passive candidates, and keep candidates updated. Day 3 emphasizes that blogs can be used to find industry experts and recruiters, as well as keep candidates informed. Day 4 suggests building an engaged talent pool through regular email communications instead of relying on aging databases. The document stresses engaging in conversations over transactions on social media to build relationships crucial for recruiting success.