Brain Dominance, VAK, RIASEC, and Color Code

1. Personality Types

2. Personality Types
The most critical lesson you must learn
is to know who you are
When we know ourselves, we can know others
When we know precisely how to deal
with ourselves, we know how to deal with
others

3. What does personality mean?
The combination of characteristics
or qualities that form an individual's distinctive
character.

4. What is a personality type?
A collection of personality traits which are
thought to occur together consistently,
especially as determined by a certain pattern of
responses to a personality inventory.

5. Why to personality typing?
• To better understand oneself
• To effectively communicate with others
• To take better choices
• Not to label one another

6. Important note
• Many theories. Zodiac is one of the oldest.
• Following are only some personality type
theories
• Each has its supporters and critics
• No one theory is ideal
• Avoid limiting thoughts about oneself or
others
• Understand
• Take action

7. Brain Dominance

8. Principals
• Both sides of the brain can reason, but by
different strategies, and one side may be
dominant over the other.
• A left brain prefers a step-by-step sequential
format, beginning with details leading to a
conceptual understanding of a skill.
• A right brain prefers beginning with the
general concept and then going on to
specifics.

9. Principals
• A middle brain person shares those of both
left brain and right brain characteristics.
• Middle brain often vacillate between the two
hemispheres when making decisions.

10. Left brain
• Left brain individuals process information in a
linear manner.
• They take pieces to the puzzle, line them up,
and arrange them in logical order. From this
drawing their conclusion to the puzzle.
• Left brain persons are list makers. They enjoy
making a master schedule and doing daily
planning.

11. Left brain
• People of left brain are usually good spellers
because spelling involves sequence.
• Left brains also work in the linear and
sequential processing of math and following
directions.
• They have no trouble processing symbols,
memorizing vocabulary words and math
formulas.

12. Left brain characteristics
• Rational
• Respond to verbal instructions
• Controlled, systematic experiments
• Problem solves logically and sequentially
looking at the parts of things
• Makes objective judgments
• Looks at differences
• Is planned and structured
• Prefers established, certain information

13. Left brain characteristics
• Analytic reader
• Primary reliance on language in thinking and
remembering
• Prefers talking and writing
• Prefers multiple choice test
• Controls feelings
• Prefers hierarchical authority structures
• Talks, and talks, and talks
• Sees cause and effect
• Draws on previously accumulated, organized
information

15. Right brain
• While left brain people think in logical order,
right brain process from a whole to a part,
holistically.
• Right brain have difficulty in following a
lecture unless they are given the big picture
first.
• It is important for a right brained person to
read a chapter prior to lecture to better
understand what is being discussed.

16. Right brain
• The approach of a right brained person is
random.
• Because of the random nature of a right brain,
they should make list and schedules to help
them stay on track.
• Right brain people are color sensitive. Try
using colors to establish sequences.

17. Right brain
• Right brain people are concrete.
• They want to see, feel, or touch the real
object.
• Right brain individuals may have trouble
learning to read using phonics.
• They prefer to see words in context and to see
how formulas work.
• Create opportunities for hands on activities to
use your right brain.

18. Right brain
• When processing being a right brain, they use
intuition.
• They may know the right answer to a problem,
but are not sure how they got it.
• On a quiz, they have a gut feeling as to which
answers are correct, and they are usually
right.
• The right side of the brain pays attention to
coherence and meaning, tells you if it “feels”
right.

19. Right brain
• Right brained people may know what they
mean but often have trouble finding the right
words.
• Right brain individuals need to back up
everything visually.
• When giving directions, they use their hands
and give names of places along the way verses
hard north, south, east, west.

20. Right brain characteristics
• Intuitive
• Responds to demonstrated instructions
• Open-ended, random experiments
• Problem solves with hunches, looking for
patterns
• Makes subjective judgments
• Looks at similarities
• Is fluid and spontaneous
• Prefers elusive, uncertain information

22. VAK; Visual, Auditory & Kinesthetic

23. Principals
• Information enters your brain three main
ways: sight, hearing and touch, which one you
use the most is called your Learning Style
• Visual Learners learn by sight
• Auditory Learners learn by hearing
• Kinesthetic Learners (Tactile) learn by touch

24. Visual
• Prefer to see information such as pictures,
diagrams, cartoons, demonstrations
• Picture words and concepts they hear as
images
• Easily distracted in lecture with no visual aids
• Overwhelmed with intense visuals
accompanied by lecture
• Benefit from using charts, maps, notes, and
flash cards when studying

25. Visual
• Imagine things to concentrate better
• Difficulty remembering names
• Interrupting. Speaks and moves fast
• Superficial
• Multi-tasking
• Rushing outcomes
• Plays the leader role
• Love being center of attention
• Wears upon appealability

26. Auditory
• Prefer to hear information spoken
• Can absorb a lecture with little effort
• May not need careful notes to learn
• Listen and then make notes
• Often avoid eye contact in order to
concentrate
• May read aloud to themselves
• Like background music when they study

27. Auditory
• Moderate speed moves
• Listens carefully (gathering information)
• One track-minded
• Clear and quite speech
• Thinks first then talks
• Plays consultant role
• Wears upon appropriateness

28. Kinesthetic
• Prefer touch as their primary mode for taking
in information
• In traditional lecture situations, they should
write out important facts
• Create study sheets connected to vivid
examples
• Role-playing can help them learn and
remember important ideas

29. Kinesthetic
• Too slow or too fast
• Tap their feet when sitting
• Were hyperactive as children
• Love/hate to the most
• Work well with hands
• Focus on own feelings
• Tone and pace depends on emotional state
• Hesitant (contradicted feelings)
• Wear upon comfortability

30. Spotting them

31. Spotting them
Visual:
From my perspective
Auditory:
Sounds ok to me
Kinesthetic:
I can relate to that

32. VAK Test
For each of the following statements, place a number next to every phrase.
Use the following system:
4 = that’s me
3 = more or less
2 = sometimes
1 = rarely

33. VAK Test
1. I make important decisions based on
A. Gut feelings
B. What sounds best
C. What looks best
D. Precise review and study of issue
2. In an argument, I am most likely to be influenced by
A. The other person’s tone of voice
B. Whether or not I can see the other person’s
argument
C. The logic of the other person’s argument
D. Whether or not I feel I am in touch with his/her true
feelings

34. VAK Test
3. I most easily communicate what is going on with me by
A. The way I dress and look
B. The feelings I share
C. The words I choose
D. The tone of my voice
4. It is easier for me to
A. Find the ideal volume and tuning on a stereo system
B. Select the most intellectually relevant point
concerning an interesting subject
C. Select the most comfortable peace of furniture
D. Select rich and attractive color combinations

35. VAK Test
5. I am very
A. Attuned to the sounds of my surroundings
B. Adept at making sense of new facts and data
C. Sensitive to the clothing fabric feel to my body
D. Responsive to colors and looks

36. VAK Test
Score your answers
A B C D
Q1 K A V Ad
Q2 A V Ad K
Q3 V K Ad A
Q4 A Ad K V
Q5 A Ad K V

37. Auditory Digital
• Talk to themselves a lot, as they make sense of their
worlds with internal dialogue.
• Look down to the left when talking to themselves,
and may move lips
• Seem to be debating something inside their head –
head will tilt slightly one way and then the other
• Talk things out with others, or use them as a
sounding board for their ideas
• Find it difficult to stay uptime (will want to go inside
their heads to process)

38. Auditory Digital
• People can feel tuned out – the lights are on but no
one is home
• Critical of self and others
• Like to think plan and analyze
• Need to “make sense” of things
• Have a strong secondary representational system or
even have some aspects of all major systems
• Good at categorizing and summarizing
• Fond of lists, flow charts and writing things down
• Can be very logical – this does not necessarily mean
they think in sequential step-by-step ways

39. Auditory Digital
Favorite words
• Logical
• Understanding
• Criteria
• Make sense
• Analyze
• Decide
• Reason
• System
• Consider
• Realize

40. Holland’s RIASEC Code

41. Principals
• John Holland developed a classification system for
jobs in the military based upon his theory describing
six work environments and six vocational
personalities.
• Holland believed that career choice is an extension of
a person's personality. People express themselves,
their interests and values through their work
choices and experience.
• Holland assigns both people and work environments
into specific types or themes.

42. Principals
Most people can be categorized into the following
six types. A combination of two or three of these
personality types to specify job choices:
R Realistic
I Investigative
A Artistic
S Social
E Enterprising
C Conventional

43. Principals
• People search for environments that let
them:
• exercise their skills and abilities,
• express their attitudes and values
• take on problems and roles they find
stimulating and satisfying
• avoid chores or responsibilities they find
distasteful or formidable.

44. People’s interests and values

45. Matching environments

46. Realistic Doers
Things
• Enjoy (and skilful at) working with animals, tools, or
machines
• Outdoor type who do not mind getting their hands
dirty
• Values practical things you can see, touch, and use
• Sees self as practical, mechanical, and realistic
• Avoid artistic and social tasks in addition to those
that require intellectual expression

47. Realistic Doers
• Students with high Realistic interests often learn
best through modeling or practice
• Recreational activities that are “realistic” include
camping, hiking, gardening, sport involvement, and
woodworking

48. Realistic
Sample Educational Areas
• Architectural drafting
• Civil engineering
• Mechanical
• Mechanical drafting
• Civil engineering technology
• Engineering
• Criminal justice technology
• Architectural construction
• Industrial engineering
• Plant & soil science

49. Realistic
Sample Occupational Titles
• Air Traffic Controller
• Mechanical Engineer
• Auditor
• Medical Technician
• Electronics Technician
• Instrumentation Technician
• Optician
• Environmental Engineer
• Manufacturing Engineer
• Software Technician

50. Investigative Thinkers
Things and ideas
• Value science. Enjoy studying and solving math or
science problems
• Generally avoid leading, selling, or persuading
people
• Good at understanding and solving science and
math problems
• See self as precise, scientific, and intellectual
• Avoid social situations, but do very well academically
and in scientific areas.
• Poor leaders

51. Investigative Thinkers
• Students of this type enjoy learning as much as they
can about subjects, are open to new ideas and will
probably pursue a life of learning
• Graduate studies may be very appealing for students
because they want to keep learning and they
therefore enjoy a university atmosphere
• Recreational activities that are “investigative”
include reading for knowledge, playing mentally
stimulating games (chess), learning astronomy, and
going to museums

52. Investigative
Sample Educational Areas
• Biological science
• Geology
• Chemical engineering
• Economics
• Mathematics
• Computer science
• Electrical engineering
• Physics
• Environmental science
• Psychology

53. Investigative
Sample Occupational Titles
• Medical Technologist
• Biologist
• Network Engineer
• Biomedical Engineer
• Geneticist
• Computer Programmer
• Management Analyst
• Computer Security
• Market research
• Robotic Technician

54. Artistic Creators
Ideas and people
• Enjoy creative activities such as art, drama, crafts,
dance, music, or creative writing
• Avoid highly ordered or repetitive activities
• Good artistic abilities in creative writing, drama, crafts,
music, or art
• Value creative arts such as drama, music, art, or the
works of creative writers
• See self as expressive, original, and independent
• Seek subjective impressions when solving problems
• Dislike masculine activities

55. Artistic Creators
• Students with high interests in Artistic occupations
come up with new ideas and want to have freedom
to pursue these ideas in work and play
• Activities can include playing a musical instrument,
participating in theatre team (acting, lighting),
developing new recreational programs, drawing, etc
• Innovative in whatever work they do
• Recreational activities include painting, sketching,
writing, playing music, photography and interior
decorating

56. Artistic
Sample Educational Areas
• Advertising art
• Design technology
• Multi-media technology
• Art history
• Music
• Commercial art
• Graphic technology
• Computer animation
• Instructional media
• Theatre

57. Artistic
Sample Occupational Titles
• Advertising
• Industrial Designer
• Photographer
• Composer
• International Lawyer
• Public Relations Specialist
• Journalist
• Fashion Designer
• Multimedia Graphic Designer
• Web page Designer

58. Social Helpers
People
• Enjoy doing things to help people such as teaching,
nursing, giving first aid, or providing information
• Avoid using machines, tools, or animals
• Good at counseling, nursing, or giving information
• Value helping people and solving social problems
• See self as helpful, friendly, and trustworthy
• Have extremely positive social skills and thrive on
social interaction
• Do well in relating to those around them

59. Social Helpers
• Focus is almost always on the other person and
concern for their welfare (the human condition)
• Emphasize providing service or helping others and
they want to get along well with people
• They also value social justice and harmony
• Enjoy almost any activity if they are with people they
like
• Hobbies and recreational pursuits include
volunteering in social agencies, caring for others,
reading stories about people and being with friends

60. Social
Sample Educational areas
• Child development
• Religious studies
• Nutrition
• Social science
• Foreign languages
• Political science
• Sociology
• Communications
• Psychology
• Special education

61. Social
Sample Occupational Titles
• Mediator
• Minister, Priest, Rabbi
• School Administrator
• Child Care Worker
• Special Education Teacher
• Corporate Trainer
• Counselor
• Physical Therapist
• Social Worker
• Nurse

62. Enterprising Persuaders
People and data
• Enjoy leading and persuading people, and selling
products and ideas
• Avoid activities that require careful observation and
scientific, analytical thinking
• Value success in politics, leadership, or business
• See self as energetic, ambitious, and sociable
• Are typically described as enthusiastic and impulsive,
but also dominant
• Have a need for recognition and power

63. Enterprising Persuaders
• Students who are enterprising enjoy being “in
charge” and want the freedom, responsibility and
challenges that this brings
• Comfortable making decisions that affect other
people
• Recreational pursuits include participating in
political campaigns as a volunteer, taking on a
leadership role within an organization (coaching),
fundraising for a non-profit organization and
watching the stock market

64. Enterprising
Sample Educational Areas
• Advertising
• Economics
• Public administration
• Finance
• Retail science
• Business administration
• Industrial management
• Hotel & tourism management
• Business management
• Marketing technology

65. Enterprising
Sample Occupational Titles
• Fundraising Director
• Marketing Executive
• Business Executive
• Property Manager
• Purchasing Agent
• Sales representative
• Realtor
• Investments Manager
• Life Insurance Agent
• Management Consultant

66. Conventional Organizers
Date and things
• Enjoy working with numbers, records, or machines
in a set, orderly way
• Avoid ambiguous, unstructured activities
• Good at working with written records and numbers
in a systematic way
• Value success in business
• See self as orderly, and good at following a set plan
• Value tasks involving economics and money
• Are sociable people, but very conservative

67. Conventional Organizers
• Students of this theme usually like well-defined
tasks
• Enjoy proofreading, maintaining records,
budgeting, maintaining applications, inspection
(making sure rules are followed), and writing
detailed documents
• Hobbies and recreational pursuits include playing
cards or computer games, organizing (desk or
room) and volunteering to be the secretary-
treasurer with a community club

68. Conventional
Sample Educational Areas
• Accounting
• Law clerk
• Logistics & transportation
• Computer information systems
• Library science
• Mathematics
• Executive technology
• Economics
• Finance
• Statistics

69. Conventional
Sample Occupational Titles
• Database Administrator
• Auditor
• Financial Planner
• Nursing Home Administrator
• Administrative Assistant
• Information Systems Manager
• Business Education Teacher
• Quality Assurance Tester
• Mathematics Teacher
• Tax Expert

70. Know your type

71. Know your type

72. Know your type
Highest 3 types are your combination
R I A S E C
__ __ __ __ __ __

73. Hartman’s Color Code

74. Principals
• Personality is the innate style of attitudes and
behaviors that comes with you at birth and is
based on one primary core motive
• This motive may be accompanied by a strong
secondary motive, but each of us have one
core motive that is innate

75. Principals
• Behaviors are determine by needs and wants
• Needs and wants are determined by motives
• Motives are our innermost reasons, the
driving force behind our personalities
YELLOWWHITEBLUERED
Enthusiasm
Optimism
Clarity
Tolerance
Quality
Service
Leadership
Vision
Natural
Talents
FunPeaceIntimacyPowerCore
Motive

76. Red Power People
Leadership and vision
Needs and wants
• To look good academically
• To be right
• To be respected
• To hide insecurities tightly
• To lead
• To receive selective approval

77. Strengths
• Logical
• Assertive
• Action-Oriented
• Task Dominant
• Determined
• Competitive
• Highly Verbal
• Unquestioned
Leader in Home
• Responsible
• Disciplined
• Confident
• Leadership
• Proactive
• Decisive
• Goal Oriented
• Excellent Provider
• Creative in Crisis

78. Limitations
• Selfish
• Insensitive
• Inconsiderate
• Harsh and
Judgmental
• Arrogant
• Always Right
• Impatient
• Poor Listener
• Bossy
• Aggressive
• Argumentative
• Demanding
• Difficult to Please
• Obsessive
• Prioritizes Work over
Personal
Relationships

79. Relating to reds
Do
• Present facts and figures
• Be direct, brief, and specific
• Present issues logically
• Emphasize productivity and efficiency
• Articulate your feelings clearly
• Support their leadership instincts
• Support their correct decisions

80. Relating to reds
Don’t
• Embarrass them in front of others
• Argue from an emotional perspective
• Be slow and indecisive
• Always use an authoritarian approach
• Wait for them to ask your opinion
• Take their arguments personally
• Demand constant social interaction

81. Career fit
• Lawyer
• Medical Doctor
• Entrepreneur
• Realtor
• Film Critic
• Contractor
• Police Officer
• Administrator

82. Blue Intimacy People
Quality and service
Needs and wants
• To be good morally
• To be understood
• To be appreciated
• To receive acceptance
• To reveal insecurities
• To please others

83. Strengths
• Compassionate
• Sincere
• Loyal
• Thoughtful
• Appreciates Beauty
and Detail
• Organized
• Excellent Trainer
• Self-Sacrificing
• Committed
• Dedicated
• Emotionally Deep
• Dependable
• Deliberate
• Intimate
• Relationships are a
Priority

84. Limitations
• Worry-Prone
• Overly Sensitive
• Self-Righteous
• Unforgiving
• Judgmental
• Lacks Ability to Relax
• Not Spontaneous
• Suspicious
• Perfectionist
• Easily Frustrated
• Hard to Please
• Hovers/Possessive
• Jealous
• Clingy
• Lecture and Overkill
Issues

85. Relating to blues
Do
• Show appreciation
• Take a sensitive approach
• Demonstrate sincerity
• Limit their perceived exposure to risk
• Help them feel secure
• Promote their creative efforts
• Be loyal

86. Relating to blues
Don’t
• Make them feel guilty
• Be rude or abrupt
• Expect spontaneity
• Promote too much change
• Expect them to bounce back easily from
depression
• Expect them to forgive quickly
• Abandon them

87. Career fit
• Teacher
• Nurse
• Banker
• Architect
• Accountant
• Librarian
• Homemaker
• Journalist

88. White Peace People
Clarity and tolerance
Needs and wants
• To feel good inside
• To be given space
• To be respected
• To be accepted
• To withhold insecurities
• To please self and others

89. Strengths
• Kind
• Patient
• Adaptable
• Satisfied
• Calm/Easygoing
• Agreeable
• Trusts Self
• Likes Most People
• Liked by Others
• Agreeable with
Difficult Children
• Good Listener
• Accommodating
• Inventive
• Entertains Self
• Considerate
• Diplomatic

90. Limitations
• Timid
• Indecisive
• Unmotivated
• Silently Stubborn
• Resents Pressure
• Boring and Detached
• Lazy
• Poor Disciplinarian
• Avoids Conflict
• Fearful of
Confrontation
• Verbal Response
• Indifferent
• Resists
Commitments
• Uninvolved
• Wait and See

91. Relating to whites
Do
• Accept their individuality
• Create an informal, relaxed setting
• Combine firmness with kindness
• Always react gently
• Show patience, try not to rush them
• Look for nonverbal clues
• Hear them out; listen quietly, and carefully

92. Relating to whites
Don’t
• Be cruel or insensitive
• Expect them to need much social interaction
• Force immediate verbal expression
• Be domineering or too intense
• Overwhelm them with too much at once
• Force confrontation
• Take away all of their daydreams

93. Career fit
• Dentist
• Programmer
• Researcher
• Engineer
• Forest Ranger
• Lawyer
• Veterinarian
• Archeologist

94. Yellow Fun People
Enthusiasm and optimism
Needs and wants
• To look good socially
• To be praised
• To gain general approval
• To loosely hide insecurities
• To be noticed

95. Strengths
• Fun-loving
• Charismatic
• Carefree
• Enthusiastic
• Optimistic
• Strong Visual
Learner
• Loves Physical
Contact
• Sociable
• Never Dull or Boring
• Trusting
• Forgives Easily
• Accepts Others
• Spontaneous
• Adventurous
• Happy with Life

96. Limitations
• Uncommitted
• Disloyal
• Self-centered
• Superficial
• Poor Listener
• Disorganized
• Impulsive
• Undisciplined
• Vain
• Afraid to Face Facts
• Inconsistent
• Unfocused
• Interrupts
• Sassy/Demanding
• Loud and Obnoxious

97. Relating to yellows
Do
• Take a positive, upbeat approach
• Offer praise and appreciation
• Accept some playful teasing
• Encourage them to enjoy their work
• Encourage their verbal self-expression
• Reinforce trust with appropriate physical
gestures
• Value their social interaction skills

98. Relating to yellows
Don’t
• Be too serious in criticism
• Ignore them
• Forget that they have “down” times, too
• Expect them to dwell on problems
• Attack their sensitivity or be unforgiving
• Totally control their schedules/time
• Give them too much rope, or they may hang
themselves

99. Career fit
• Sales
• Firefighter
• Travel Agent
• Comedian
• Beautician
• Actor/Actress
• Waiter
• Youth Counselor
• Public Relations

100. What is your color?

101. Count your colors

102. Mixed People
The most difficult color combination is
Red/Blue. If you are strong in both categories,
you will often find yourself stepping on
someone's toes to get a task completed (Red),
but feeling guilty afterward for making that
person unhappy (Blue).

103. Mixed People
If you are a Red/Yellow, you are a natural leader
and find yourself in a comfortable blend. The
Red dynamically directs your life, while the
Yellow charismatically invites others to enjoy
your friendship.

104. Mixed People
Red-White combinations are difficult to read
because they can be aggressive and determined
one minute (Red), then quietly passive the next
(White). You are likely to be misunderstood
because your behavior is inconsistent, and you
don't easily allow others to figure you out.

105. Mixed People
If you are a Blue/White combination, you are
comfortable. You express yourself softly and
sincerely. Your personality is easy to read.
People find you determined, yet flexible. You are
someone with whom almost anyone can get
along.

106. Mixed People
Blue/Yellows are fun to tease. They can be
footloose and carefree one minute then
suddenly turn very serious the next. They are
intimacy-based and have no strong desire for
power in their relationships.

107. Mixed People
If White and Yellow are your two strong colors,
you possess the best people skills of all the
personalities. You are relaxed and usually take
the path of least resistance. You do not
experience much conflict between your colors,
despite the different motives represented by
each. You are comfortable with your blend and
present an inviting atmosphere to those around
you.

108. Personality Types
Brain Dominance
VAK
RIASEC
Color Code

109. Last Word
NO TYPE IS BEST OR EVEN BETTER
WE ALL COMPLEMENT EACH OTHER
WE ARE ALL BLENDS WITH DOMINANT TYPE
DIVERSITY IS A PRIVILEGE

110. Thank You
Hosam Mohamad Kusba
hosamkusba@yahoo.com
01093790588