Webinewbie to Webinerd in 30 Days - Webinar World Presentation
•
1 gefällt mir•493 views
An overview of how the Hortonworks team took their webinar program from webinewbie to webinerds in 30 days. As presented at ON24 Webinar World 2018.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Ähnlich wie Webinewbie to Webinerd in 30 Days - Webinar World Presentation
Ähnlich wie Webinewbie to Webinerd in 30 Days - Webinar World Presentation (20)
Mehr von Hortonworks
Mehr von Hortonworks (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Webinewbie to Webinerd in 30 Days - Webinar World Presentation
- 4. CRITICAL & COMPLEX • 70% of B2B marketers use • 46% attend vs register • 50+ mins - engagement • Top 5 attributed revenue • 7 people • 8 hours • 15 tasks • 3 weeks for promotion • 3 emails Super - Important Super - Intensive
- 7. Product Marketing Product Management Partner Marketing International Teams Customer Marketing Field/ BDR teams Customer Success INVITE MULTIPLE TEAMS Drive folks to align to this ONLY process for proposing webinars WEEK 2 WEEK 3 WEEK 4 CALL FOR WEBINARSSTRATEGIZE WEEK 1
- 9. WEEK 1 WEEK 2 WEEK 3 WEEK 4 BUILD ENGAGEMENT THROUGH WIDGETS CONTACT US FORM DOWNLOADS SHARE SPEAKERS Q&A
- 10. WEEK 1 WEEK 2 WEEK 3 WEEK 4 BUILD LANDING PAGES, FORMS, LIBRARY
- 11. WEEK 1 WEEK 2 WEEK 3 WEEK 4 BUILD ‘TEMPLATIZE’ EVERYTHING LANDING PAGE FORM EMAILS MARKETO PROGRAMS
- 13. WEEK 1 WEEK 2 WEEK 3 WEEK 4 EXECUTE BEFORE AFTER How to Run Enterprise Workloads in the Cloud with <Product Name> As demand for cloud continues to grow, enterprises now anticipate that cloud architecture will dominate their IT spending for the next several years. <Product Name> enables the enterprise to easily and securely run <Product Name> in the cloud. <Product Name> simplifies provisioning and managing <Product Name> while providing an open and common experience for deploying workloads across clouds. Running Enterprise Workloads in the Cloud Securely with Ease - Live Demo Join our expert and let him will take you through a novel solution to simplify provisioning and managing enterprise workloads while providing an open and common experience for deploying workloads across clouds. We will go through a live demo of how the latest from <Product Name> enables enterprises to easily and securely run workloads in the cloud. In this webinar, you’ll learn • Challenges of running enterprise workloads in the cloud • Solutions to mitigate the risks • Live demo of <Product Name> • Enterprise fit • Latest features • Common use cases TITLES & ABSTRACTS
- 14. WEEK 1 WEEK 2 WEEK 3 WEEK 4 EXECUTE CREATE BEST PRACTICES Best practices for proposing a webinar, including: • abstract, • topic, • audience Tools for success presentation – ex: Webinar Abstract Dos and Don’ts on how to write a compelling and successful abstract and email copy
- 15. WEEK 1 WEEK 2 WEEK 3 WEEK 4 EXECUTE SOLIDIFY PROMOTIONS CHANNEL MIX CADENCE TARGETING
- 16. WEEK 1 WEEK 2 WEEK 3 WEEK 4 EXECUTE POST-EVENT FOLLOW-UP PLAN GLOBAL CAMPAIGN ALIGNMENT SPECIFIC FOLLOW UP ASSET/ PLAN
- 18. WEEK 1 WEEK 2 WEEK 3 WEEK 4 OPTIMIZE ACCOUNT ENGAGEMENT (ABM)
- 19. WEEK 1 WEEK 2 WEEK 3 WEEK 4 OPTIMIZE MARKETING ATTRIBUTION
- 20. BEFORE AFTER OPTIMIZED PROGRAM = KICKA$$ RESULTS Increased number of attendees by 150% per webinar Increase engagement by 28% More opportunities were influenced with a total Pipeline increase by 120% 107 Attendees/Avg 25 min $XX M 135 161 Attendees/Avg 32 min $XXX M 98 QUANTITY QUALITY BUSINESS OUTCOME NUMBER OF WEBINARS
- 21. BLUEPRINT FOR SUCCESS WEEK 1 WEEK 2 WEEK 3 WEEK 4 STRATEGIZE OPTIMIZEEXECUTEBUILD § Build webinar proposal process and create a template driving strategic thinking § Call for webinar proposals § Webinar Ops processes § Webinar engagement features § Optimize landing pages, webinar library, forms § ‘Templatize’ everything § Balance content § Positioning § Cross Training § Solidify promotions – targeting, channel mix, cadence § Post-event follow- up plans § Testing, measurement and optimization (A/B testing, tracking) § Measure lead AND account level engagement metrics (ABM). Pipeline impact is key!