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Quarterly Market Update: Q3 2013
Digital Media & Internet
Contact Us
Sandy Kory
Managing Director
650.776.8806
skory@horizonpartners.com

Executive Summary (3)

II.

Sector Trends (4)

III.
Mike Firmage
Managing Director
650.861.9090
mfirmage@horizonpartners.com

I.

M&A Overview (9)

IV.

Market Performance (16)

V.

IPO Overview (21)

VI.

Deals Outlook (27)

Allen Carey
Associate
440.554.2129
acarey@horizonpartners.com
Farooq Abbasi
Associate
708.228.7582
fabbasi@horizonpartners.com
1

1821 Union Street San Francisco, CA 94123
Digital Media & Internet Industry Landscape
Marketing Technology
Automation/Analytics/SaaS

E
N
T
E
R
P
R
I
S
E

Digital Media
B2C

Social Networking

Comparison Shopping
Diversified

Gaming

2

Online Media

Traditional Media

C
O
N
S
U
M
E
R
Executive Summary
Sector Trends


Developments in online commerce, big data, mobile apps , social engagement, content marketing and video are redefining consumers’ online engagement and hence, creating new ways for
businesses to connect with their audiences



Marketers are perceiving content marketing as a vehicle for long-lasting consumer engagement and effective digital targeting. Content marketers are using a multitude of platforms to
engage target audiences; number of channels used has increased by 50% over the last year



Companies offering content solutions that help consumers navigate the marketplace are partnering with technology companies to deliver innovative offerings that enhance the users’ digital
experience



As cloud services become the center of competition in many IT market segments, SaaS continues to be a hot sector, yielding high trading multiples

2013’Q3 Digital Media & Internet M&A Activity


2013’Q3 was the busiest 3rd quarter in the last 5 years as deal volumes registered an uptick with 632 deals. Aggregate deal values stood at $13.4 bn in 2013’Q3, up 86.8% over the same
quarter last year



In the mid-market space, deal volume was flat in 2013’Q3 compared to the previous quarter, and up 64% over the same quarter last year. YTD’2013 saw average deal sizes trending
upward, with 17 upper mid-market transactions (>$500 mn deal value), the highest in the last 5 years



2013’Q3 deals priced at an average EV/Revenue multiple of 3.6x, up from 2.9x in the previous quarter and higher than the 20-quarter average of 3.2x



North America attracted 51% of the global M&A activity; Asia/Pacific, Europe and Latin America exhibited strong increase in dealflow

Market Performance & IPO Activity


S&P Software outperformed the broader NASDAQ and S&P500 indices; this is indicative of an upbeat sector performance. CBOE Volatility Index (VIX) fell to 14.7%, below the one-year
average. Strength in investors’ confidence and interest in the sector continues to stimulate primary market activity




3

The last two quarters were the busiest quarters for IPOs since the Facebook public offering. Gross offerings stood at $2 bn in 2013’Q3, nearly 2x the offerings’ amount in the previous quarter
In 2013’Q3, IPOs exhibited an impressive performance, registering strong one-day and one-week gains, trending above the five-year averages. The pipeline is strong with announced IPOs
totalling >$2 bn YTD
II. SECTOR TRENDS
Digital Trends Reshaping the Way Businesses
Engage with Consumers
New ways in which consumers engage online and businesses connect with them
31% growth in worldwide smartphone
usage

 Digital media publishers are increasing focus on
optimizing website content and advertisements for
mobile devices

14x time spent online via mobile
compared to desktop

 Marketing analytics solutions are being increasingly
used to extract insights from digital information –
documents, Tweets, posts, pictures and video

100 hours of video/minute added on
YouTube each day

 Online businesses and marketers are looking for
innovative ways to engage with customers through
mobile apps

Consumer

5 mn photos added on Instagram
each day

Engagement…
…Is Driving Online
Media Trends

102 bn app downloads in 2013 (up 60%
from 2012)

2 bn user count crossed on Facebook

45% consumers searching for local
products use mobile first

Source: Edison Research; Centre for Media Research; Kleiner, Perkins, Caufield and Byers
5

 Consumers frequently use digital word of mouth to
make decisions; Social media and review sites become
important for marketers
 91% of in-house marketers use content marketing;
Focus is shifting to the integrated use of multiple online
platforms
 Video content is increasingly becoming an important
medium of communication with target audiences
 New ways to access information: trend is emerging in
wearable devices, such as Google Glass and Jawbone
Technology Companies Forming Partnerships to
Enhance Consumers’ Experiences
Select indicative partnerships
 Allows Yelp’s site visitors to directly use
Booker’s booking capabilities
 Allows consumers to pay at ShopKeep POS
merchants using PayPal
 Integrate Square mobile payments for
Angie’s List service providers
 Partnership to enable users to book home
services directly on Yelp
 Allows Facebook users to book restaurant
reservations online
 Amex rewards and discounts tie-up with
Foursquare checkins
 Allows consumers to pay at Revel POS
merchants using LevelUp



Content providers that help consumers navigate the marketplace are looking for innovative ways to provide a better user experience



Partnerships with emerging cloud-based technologies like Square, Reachlocal, LevelUp, among others allow technology companies to
automate customer acquisition and monetization

Source: Street Fight Insights
6
Content Marketing – Capitalizing on Engagement
Content rises in priority


% of respondents (marketing solution providers) citing the
following digital themes as one of their top 3 priorities

Content Marketing

36%

21%

38%
37%

Mobile Optimisation

37%

Social Media Engagement
Targeting & Personalization*

Conversion Rate Optimisation

54%

33%
32%
22%

Social Media Analytics

22%

Brand Building/Viral Marketing

21%

Content Optimisation

21%

Marketing Automation

Connected TV*

29%

39%
29%

2012

2013
2012

27%
32%



2013

While social media engagement still ranks highly with 37% of
respondents, it saw a meaningful drop from 54% in 2012. Social
media was a top priority for marketers a year ago – a promising but
unproven channel; it has apparently lost some of that luster in 2013

29%

12%

6%
9%

Video Marketing

“The most important opportunity is content, as this pervades all the
digital media that we are using to reach our audiences”

18%

3%

Source: Adobe & Econsultancy’s Digital Marketing Trends Survey
7

% of respondents citing
content marketing as
one of the top 3 digital
priorities

33%

Integrating Online and Offline
Data

Content marketing emerged as a key focus area for marketing
solution providers with a jump to 36% from only 21% a year ago. A
similar result was observed for in-house marketers:

*Newly added survey options

– Adobe’s Digital Marketing Trends
Survey Responder
Marketing Technologies Driven by Content
Marketers’ Multi-Platform Focus
Content marketers use a multitude of platforms to engage target audiences
100%

87%
83%
78%

80%

Average Number of
Channels Used by a
Content Marketer

77%

71%

70%

70%

69%
61%

2010-11 Avg.

2012

59%

60%

50%
44%
38%

Digital Media

Source: Content Marketing Institute B2B Marketers’ Survey 2013

Traditional Print

34%

20%

11%

Filings

Print Newsletters

26%

Digital Magazines

26%

Mobile Apps

27%

Licensed Content

28%

Podcasts

29%

Virtual Conference

31%

Games

0%

35%
32%

Books

Mobile Content

Branded Content Tools

Infographics

Microsites

Research Reports

Webinars/Webcasts

White Papers

In-person Events

Articles on Other Websites

Videos

Case Studies

Blogs

20%

eNewsletters

30%

Articles on Own Website

33%

Print Magazines

38%

eBooks

40%
40%

10%

8

12
8

70%

Social Media

% of B2B Marketers claiming to use a channel for marketing

90%
III. M&A OVERVIEW
Momentum Building in Digital Media & Internet
M&A Activity
Deal volumes register an uptick in the latest quarter
$25
608
567
$20

700

647

517

513

535
510

584

581

603

632
583

567

555

577

600

529

480

500

449
415

414

$15
357

353

371

400

300

$10

19.9
13.7

$5

11.5
7.8
3.3

4.2

3.5

6.1

3.6

7.7

8.7

7.3

8.4

7.2

6.9

100

6.8

4.9

4.2

2.8

$0

0
08'Q1

08'Q2

08'Q3

08'Q4

09'Q1

09'Q2

09'Q3

09'Q4

10'Q1

Deal Value in $ bn (LHS)

10'Q2

10'Q3

10'Q4

11'Q1

Deal Volume (RHS)

11'Q2

11'Q3

11'Q4

12'Q1

12'Q2

12'Q3

12'Q4

13'Q1

13'Q2

13'Q3

Average Annual Deal Value



2013'Q3 saw deal volume in the Digital Media & Internet space up 9.5% Q/Q, and up 8.4% over the same quarter last year



In terms of the number of deals, 2013'Q3 was the second busiest quarter in the last 5 years, and the busiest 3rd quarter in the last 5 years



Aggregate deal values were relatively flat from the prior quarter and up 86.8% over 2012’Q3



The average deal raised $84 mn, maintaining the uptrend over the 20-quarter (5-year) average of $54 mn

Source: Capital-IQ; Note: Deals refer to announced deals not cancelled till date
10

200

10.6

9.8
7.1

13.4
Mid-Market Deal Volume Stabilizes; Ticket Size
Continues To Rise
Mid-market deal activity off the year’s highs, but remains on an uptrend
$7.0

30

28

$6.0

27
25

24

23

$5.0

25

23

20

18

18
16

$4.0

16
12

$3.0

8

$1.0

2.8
2.2

2.2
1.3

2.2

15

11
10

4.3
3.8

3.8

3.6
2.4

18

13

11

8

$2.0

18

14

14
12

20

18

2.6

5
1.8

1.3

3.7

0.8

2.9

2.4

2.0

1.9

1.6

3.3

2.8

2.5

$0.0

0
08'Q1

08'Q2

08'Q3

08'Q4

09'Q1

09'Q2

09'Q3

09'Q4

10'Q1

Deal Value in $ bn (LHS)

10'Q2

10'Q3

10'Q4

11'Q1

11'Q2

11'Q3

Deal Volume (RHS)

11'Q4

12'Q1

12'Q2

12'Q3

12'Q4

13'Q1

13'Q2

13'Q3

Average Annual Deal Value



2013’Q3 deal volume in the mid-market Digital Media & Internet space was flat compared to the prior quarter and up 64% over 2012’Q3



Aggregate mid-market deal value was down 11% from the prior quarter and up 219% over 2012’Q3



The average mid-market deal raised $161 mn, higher than the 20-quarter (5-year) average of $147 mn

Source: Capital-IQ; Note: Deals in range $50-$500 mn are considered Mid Market Deals; Deal statistics refer to deals with disclosed values only
11
Larger Deals Boost Average Transaction Sizes
Rise in high-value deals… Leading to higher average transaction sizes
Deal Values ($ bn)
YTD’13,
$73.1 mn

85
3.8
3.2
3.8

8.0

3.5
6.9

2.1
5.8

7.1

3.3

7.7

23.2

20.2
13.7

11.5

6.9

YTD'08

YTD'09

Deals (>=$500 mn)

5.6
YTD'10

YTD'11

Deals (~$50-$500 mn)

YTD'12

75
Average Deal Size ($ mn)

9.9

Deals (<=$50 mn)

7

YTD’12,
$53.1 mn

55

YTD’08,
$42.2 mn

45
YTD’09,
$43.4 mn

35

35
13

70

17

YTD’10,
$36.2 mn
* Bubble Size reflects Deal Value
(Disclosed deals > $50 mn)

25

13

46

65

YTD'13

Deal Volume
7

YTD’11,
$71.8 mn

45

55
65
75
Deal Volume (Deals >$50 mn)

85

95

52

50

49



YTD’2013 saw deal sizes climbing up, with 17 deals in the midto-large market space, the highest in the last 5 years



Big ticket deals (>$500 mn) raised $20.2 bn in YTD’2013, up
47% over the same period last year



6

The average deal raised $73.1 mn in YTD’2013, higher than any
comparable period in the last 5 years

38
465

400

432

401

297

YTD'08

YTD'09

Deals (<=$50 mn)

YTD'10

YTD'11

Deals (~$50-$500 mn)

YTD'12
Deals (>=$500 mn)

Source: Capital-IQ; Note: Deal statistics refer to deals with disclosed values only
12

364

YTD'13
M&A Activity Marked by Higher Purchase Multiples
Acquisition multiples higher than the five-year average
$368

$213
$146
$100
$38

$29

$46

$120

$104
$40

$36

$104

$72
$29

$51

5.3x
3.8x

3.5x

2.9x
2.3x

08'Q2

08'Q3

2.2x

08'Q4

2.1x

09'Q1

09'Q2

1.9x

09'Q3

09'Q4

2.2x

10'Q1

2.8x

10'Q2

EV/Revenues (LHS)

10'Q3

3.2x

10'Q4

$39

2.8x

2.6x

11'Q1

$32

$24

$64

$47

$62

5.6x

5.0x

3.4x

08'Q1

$108
$68

11'Q2

11'Q3

11'Q4

3.3x

12'Q1

3.8x

12'Q2

3.5x

12'Q3

3.3x

12'Q4

3.6x
2.9x

2.9x

13'Q1

13'Q2

13'Q3

Average Target LTM Revenues (RHS)



2013'Q3 M&A deals exhibited an average acquisition EV/Revenue multiple higher than that of the previous quarter and above the 20-quarter
average of 3.2x



The average revenue size of the acquired company shot up to $368 mn, nearly a 5x increase compared to the previous quarter. Average size
was boosted by EBay's acquisition of Bureau of Trade ($15 bn company), and Blackberry’s deal with ScrOOn ($10 bn company)



The quarter witnessed average target stock premiums (from 1-week prior to announcement) of 25%

Source: Capital-IQ; Note: Multiples based on non-cancelled deals with reported multiples only
13
2013’Q3 Announced Transactions
Select List
Date Announced

Target

Acquirer

Deal Value ($ mn)

Target Rev. ($ mn)

EV/REV.

Announced

1050.0

441.3

2.1x

Announced

147.0

NA

NA

Sep 30

The Active Network, Inc.

Sep 30

Leshi Internet Information and Technology
Dongyang Huaer Entertainment Media Co Ltd.
Corporation

Sep 30

FastConnect SAS

Bull Société Anonyme

Closed

NA

NA

NA

Sep 30

AdStack, Inc.

TellApart, Inc.

Closed

NA

NA

NA

Sep 30

Find A Grave, Inc.

Ancestry.com LLC

Closed

NA

NA

NA

Sep 30

pepperbill GmbH

Sky & Sand GmbH

Closed

NA

NA

NA

Sep 30

Lainetar Oy

Innofactor Plc

Closed

NA

NA

NA

Sep 30

Choose Energy, LLC

Power2Switch LLC

Closed

NA

NA

NA

Sep 30

My New Financial Advisor, Inc.

Invested.in Inc.

Effective

NA

NA

NA

Sep 30

ScrOOn SA

BlackBerry Limited

Closed

NA

NA

NA

Sep 30

Funshion Networks Co., Ltd.

Bestv New Media Co., Ltd.

Closed

NA

NA

NA

Sep 27

Think Design Media Inc., Certain Assets

Ubiquity Broadcasting Corporation
(OTCBB:UBIQ)

Closed

2.4

NA

NA

Sep 26

Braintree Payment Solutions, LLC

PayPal, Inc.

Announced

800.0

NA

NA

Sep 25

Meetic S.A.

Match.com, L.L.C.

Announced

73.8

223.9

2.4x

Sep 23

VINtek, Inc.

Dealertrack Technologies, Inc.

Closed

53.4

NA

NA

Sep 09

MoPub, Inc.

Twitter, Inc.

Closed

350.0

NA

NA

Sep 05

Grapple Mobile Limited

Monitise Create Limited

Closed

59.7

NA

NA

Sep 04

Renesas Mobile Europe Oy and LTE-Related
Assets

Broadcom Corp.

Closed

164.0

NA

NA

Sep 04

OB10 Ltd.

Tungsten Corporation Plc

Announced

154.9

NA

NA

Aug 30

Cumulus Media Inc., 53 Radio Stations

Townsquare Media LLC

Announced

238.0

NA

NA

Aug 23

Omnitracs, Inc.

Vista Equity Partners

Announced

800.0

NA

NA

Source: Capital-IQ
14

Vista Equity Partners

Status
2013’Q3 Announced Transactions
Select List
Date Announced

Target

Acquirer

Status

Deal Value ($ mn)

Target Rev. ($ mn)

EV/REV.

Announced

186.8

53.4

3.5x

Aug 19

Arsys Internet S.L.

1&1 Internet AG

Aug 19

e-conomic international a/s

HgCapital; HgCapital Trust plc

Closed

120.6

NA

NA

Aug 19

Locu, Inc.

The Go Daddy Group, Inc.

Closed

70.0

NA

NA

Aug 19

NMD Interactive, Inc.

Zillow, Inc.

Closed

50.0

NA

NA

Aug 17

ShopRunner, Inc.

Alibaba Group Holding Limited

Effective

75.0

NA

NA

Aug 13

Jumptap, Inc.

Millennial Media Inc. (NYSE:MM)

Announced

261.3

63.6

4.1x

Aug 12

Digital Generation, Inc., TV Business And
Advertising Distribution Business Unit

Extreme Reach, Inc.

Announced

490.0

NA

NA

Aug 07

Adap.tv, Inc.

AOL Inc.

Closed

405.0

NA

NA

Aug 05

Adam Internet Holdings Pty Ltd

iiNet Ltd.

Closed

53.4

NA

NA

Aug 01

Monoprice, Inc.

Blucora, Inc.

Closed

180.0

131.1

1.4x

Jul 26

Activision Blizzard, Inc.

Leonard Green & Partners, L.P.; Davis Selected
Advisers LP; Tencent Holdings Ltd.

Closed

2338.8

4984.0

2.1x

Jul 22

Fortress Paradise Limited

China Public Procurement Limited

Announced

773.4

NA

NA

Jul 19

Host Europe WVS Limited

Cinven Limited

Closed

668.0

NA

NA

Jul 18

LOEN Entertainment, Inc.

Star Invest Holdings Limited

Closed

236.3

175.0

2.1x

Jul 17

Cineplex Digital Networks

Cineplex Inc.

Closed

112.3

24.9

4.5x

Jul 17

Quest Resource Management Group, LLC

Earth911 Inc.

Closed

77.0

131.0

1.2x

Jul 15

91 Wireless Websoft Limited

Baidu, Inc.

Closed

1847.9

45.2

40.9x

Jul 15

Cupid plc, Casual Dating Businesses

Grendall Investment Limited

Announced

65.0

NA

NA

Jul 10

Voxeo Corporation

Aspect Software, Inc.

Closed

145.0

NA

NA

Jul 03

Opta Sportsdata Limited

Perform Group plc.

Effective

61.1

16.5

3.7x

Jul 01

Digital Insight Corporation

Thoma Bravo, LLC

Closed

1025.0

305.0

3.4x

Source: Capital-IQ
15
IV. MARKET PERFORMANCE
Upbeat Market Performance
S&P Software outperforms; Low volatility signals higher investor confidence
S&P Software outperformed the broader NASDAQ and S&P500 indices
Index Returns

Last 3-month

Last 6-month

LTM

S&P 500

8.4%

32.9%

10.5%

14.8%

40.5%

S&P 500 Software Industry Index

140

8.2%

NASDAQ Composite

150

7.7%

15.0%

43.2%

130
120
110
100
90
11/12

12/12

01/13

02/13

03/13
S&P 500

04/13

05/13
NASDAQ Composite

06/13

07/13
S&P Select Software

08/13

09/13

10/13

11/13

Low volatility signals higher investor confidence

Volatility trading in a narrow range below 1-year average; Investor
confidence expected to lead to increased capital market activity

24.0%
22.0%
20.0%
18.0%
16.0%
14.0%
12.0%
10.0%
11/12

Source: Bloomberg
17

12/12

01/13

02/13

03/13

04/13
05/13
CBOE Volatility Index

06/13
Average Volatility

07/13

08/13

09/13

10/13

11/13
Trading Comparables – Digital Media
Comparables
Market data
Company
Name

Operational Data

% of 52
Share Price

Market

Week High

Cap.

3,436

Trading Multiples

Revenues

2yr Rev.

LTM EBITDA

EV/Revenues

EV/EBITDA

EV

LTM

CAGR (%)

Margin (%)

LTM

CY+1

LTM

CY+1

3,374

2,240

0.4%

18.6%

1.5x

1.5x

8.1x

7.2x

All values are in $ mn, except share price and per share data

Digital Media
AOL

44.66

95.1%

Yahoo

36.30

99.0%

36,824

35,092

4,760

-4.2%

24.9%

7.4x

7.9x

29.6x

23.3x

Google

1034.07

98.6%

345,470

297,871

57,386

26.7%

30.7%

5.2x

5.0x

16.9x

13.8x

Trulia

37.50

71.1%

1,399

1,363

115

NA

-2.6%

11.9x

9.5x

NM

NM

TripAdvisor

87.27

96.5%

12,398

12,342

901

20.4%

36.3%

13.7x

13.2x

37.7x

32.9x

Shutterstock

73.24

96.2%

2,564

2,368

217

NA

20.6%

10.9x

10.1x

NM

46.5x

LinkedIn

220.61

85.7%

26,342

24,070

1,385

78.2%

12.1%

17.4x

15.8x

NM

NM

Bankrate

18.94

81.8%

1,922

2,027

428

5.1%

21.8%

4.7x

4.5x

21.7x

17.3x

Demand Media

5.24

53.0%

470

414

401

13.0%

15.8%

1.0x

1.0x

6.6x

4.8x

Facebook

46.70

85.2%

114,640

105,887

6,871

NA

47.5%

15.4x

13.9x

32.4x

23.5x

Gannett

26.46

93.6%

6,030

7,442

5,312

0.0%

20.0%

1.4x

1.4x

7.0x

7.2x

IAC/InterActiveCorp

56.25

96.2%

4,685

4,583

3,064

26.5%

17.6%

1.5x

1.5x

8.5x

7.8x

WebMD Health

38.75

94.8%

1,742

1,665

502

-6.7%

12.2%

3.3x

3.2x

27.1x

13.9x

Yelp

63.93

84.8%

4,444

4,343

203

66.2%

-0.3%

21.3x

18.9x

NM

NM

Zillow

74.98

72.8%

2,920

2,555

174

76.5%

-5.5%

14.7x

13.1x

NM

NM

j2 Global

46.72

83.1%

2,142

2,079

485

23.8%

41.7%

4.3x

4.0x

10.3x

9.1x

RetailMeNot

31.13

78.8%

1,574

1,481

182

NA

34.9%

8.1x

7.4x

23.3x

19.4x

Netflix

348.50

89.6%

20,651

20,016

4,145

19.0%

5.1%

4.8x

4.6x

NM

NM

Mean

8.3x

7.6x

19.1x

17.4x

Median

6.3x

6.2x

19.3x

13.9x

Min

1.0x

1.0x

6.6x

4.8x

Max

21.3x

18.9x

37.7x

46.5x

Source: Capital-IQ; Note: All values as of November 21, 2013
18
Trading Comparables – Marketing Technology
Comparables
Market data
Company
Name

Operational Data

% of 52
Share Price

Market

Week High

Cap.

28,109

Trading Multiples

Revenues

2yr Rev.

LTM EBITDA

EV/Revenues

EV/EBITDA

EV

LTM

CAGR (%)

Margin (%)

LTM

CY+1

LTM

CY+1

26,465

4,167

1.2%

23.3%

6.4x

6.5x

27.3x

22.1x

All values are in $ mn, except share price and per share data

Marketing Technology
Adobe Systems

56.23

97.0%

Constant Contact

27.03

91.0%

829

722

277

16.4%

8.5%

2.6x

2.5x

30.8x

15.7x

Demandware

55.83

85.7%

1,785

1,675

95

36.9%

-15.8%

17.7x

16.5x

NM

NM

Bazaarvoice

7.38

64.2%

551

476

176

45.1%

-17.8%

2.7x

2.7x

NM

NM

Brightcove

13.91

85.6%

400

366

104

34.9%

-5.6%

3.5x

3.4x

NM

NM

Jive Software

10.56

57.1%

731

624

139

41.5%

-38.9%

4.5x

4.3x

NM

NM

ValueClick

21.21

65.8%

1,416

1,556

684

19.1%

32.7%

2.3x

2.7x

6.9x

7.0x

Web.com

27.85

82.6%

1,327

1,910

473

70.1%

19.2%

4.0x

3.6x

21.0x

12.4x

Responsys

16.26

89.2%

836

728

194

23.0%

6.9%

3.7x

3.6x

NM

30.2x

Rocket Fuel

48.15

70.2%

1,580

1,482

195

NA

-7.7%

7.6x

6.4x

NM

NM

Salesforce.com

54.44

93.3%

32,446

34,200

3,760

34.1%

0.2%

9.1x

8.4x

NM

NM

LivePerson

11.65

76.7%

631

553

173

17.1%

5.4%

3.2x

3.1x

NM

27.6x

Marketo

29.46

74.0%

1,119

986

85

NA

-42.7%

11.7x

10.4x

NM

NM

OpenTable

84.00

96.0%

1,955

1,852

181

16.5%

31.3%

10.2x

9.8x

32.7x

22.8x

1,159.11

99.6%

59,611

55,333

6,443

25.4%

37.4%

8.6x

8.2x

22.9x

21.1x

12.71

73.1%

353

268

502

18.8%

1.9%

0.5x

0.5x

27.9x

9.3x

Mean

6.1x

5.8x

24.2x

18.7x

Median

4.3x

3.9x

27.3x

21.1x

Min

0.5x

0.5x

6.9x

7.0x

Max

17.7x

16.5x

32.7x

30.2x

Priceline.com
ReachLocal

Source: Capital-IQ; Note: All values as of November 21, 2013
19
Trading Comparables – Other Notable Companies
Comparables
Market data
Company
Name

Operational Data

Trading Multiples

% of 52
Share Price

Market

Revenues

2yr Rev.

LTM EBITDA

Week High

Cap.

EV

LTM

CAGR (%)

Margin (%)

LTM

EV/Revenues
CY+1

LTM

EV/EBITDA
CY+1

All values are in $ mn, except share price and per share data

Other Notable Companies
Amazon.com

368.92

98.8%

168,867

164,221

70,133

26.8%

4.5%

2.3x

2.2x

NM

32.7x

Apple

521.14

87.6%

468,886

445,256

170,910

25.7%

32.6%

2.6x

2.6x

8.0x

8.0x

AVG Technologies

17.48

65.8%

952

936

400

25.2%

33.0%

2.3x

2.3x

7.1x

6.6x

eBay

50.21

86.5%

65,002

59,262

15,510

20.0%

29.7%

3.8x

3.7x

12.9x

11.0x

IBM

184.13

85.3%

199,938

225,976

101,356

-2.4%

25.6%

2.2x

2.3x

8.7x

8.4x

Intuit

73.16

98.9%

20,683

19,521

4,231

5.3%

34.4%

4.6x

4.5x

13.4x

11.6x

Oracle

34.94

95.9%

159,238

144,669

37,371

1.2%

43.5%

3.9x

3.9x

8.9x

7.9x

SAP AG

81.36

93.0%

97,101

99,860

22,646

10.1%

35.0%

4.4x

4.4x

12.6x

12.6x

Microsoft

37.40

97.9%

312,214

248,805

80,370

6.3%

39.0%

3.1x

3.0x

7.9x

7.9x

Mean

3.3x

3.2x

9.9x

11.8x

Median

3.1x

3.0x

8.8x

8.4x

Min

2.2x

2.2x

7.1x

6.6x

Max

4.6x

4.5x

13.4x

32.7x

Source: Capital-IQ; Note: All values as of November 21, 2013
20
V. IPO OVERVIEW
Buzzing IPO Activity in Digital Media & Internet
IPOs remain on an uptrend
$4

35
31

$4

28
27

$3
23
$3

23

24

25

21

20

23

$2

18
15
3.1

10
$1

2.8

10
7

7

1.9
4

2.4

0.1

$0
08'Q2

08'Q3

0.4
08'Q4

0.2

09'Q2

8

1.8
1.1

9
2.1

0.7

0.5

2.5
0.3

0.6
0

09'Q3

09'Q4

10'Q1

10'Q2

Deal Value in $ bn (LHS)

10'Q3

10'Q4

11'Q1

11'Q2

11'Q3

11'Q4

12'Q1

12'Q2

12'Q3

12'Q4

13'Q1

13'Q2

13'Q3

Deal Volume (RHS)



2013'Q3 announced IPOs in the Digital Media & Internet space were up 9.5% Q/Q, relatively flat from the prior quarter and up 80% over
2012’Q2



2013'Q3, together with 2013'Q2, were the busiest quarters for IPOs since the Facebook public offering. Gross offerings in 2013’Q3 stood at
nearly 2x the offered amount in the previous quarter



The average IPO raised $123 mn, up from $58 mn in the same quarter last year

Source: Capital-IQ; Note: 2012’Q1 deal value exclusive of the 16 bn Facebook IPO; Deals refer to effective, closed and announced IPOs not withdrawn till date
22

10

5

1.1

0.9

0.1

09'Q1

10
2.3

1.8

0.7

08'Q1

20

15

3.4

3.2

$1

18

16

14
$2

30

27
Impressive IPO Performance
2013'Q3 IPOs Fared Well, Registering Notable 1-Day and 1-Week Gains
Avg. 1-Day Return (%)

100%

37%

2013'Q3 IPOs registered the best average
one-day performance in the last 18 quarters

20-Quarter Average

64%
41%

38%
30%

37%

42%

39%
30%

24%

35%

45%

39%

38%

43%
32%

28%

25%

18%

15%

22%

28%

-1%
08'Q1

37%

08'Q2

08'Q3

08'Q4

20-Quarter Average

09'Q1

09'Q2

09'Q3

09'Q4

10'Q1

100%

10'Q2

10'Q3

10'Q4

11'Q1

11'Q2

11'Q3

11'Q4

12'Q1

12'Q2

12'Q3

12'Q4

13'Q1

13'Q2

13'Q3

2013”Q3 IPO Avg. 1-Week gain nearly
3x that in same period last year

Avg. 1-Week Return (%)

65%
54%

48%
37%
20%

41%
33%

50%

42%

33%

40%

33%

31%

28%

23%

20%

44%
32%
17%

15%

13%

-9%
08'Q1

08'Q2

08'Q3

08'Q4

09'Q1

09'Q2

09'Q3

09'Q4

10'Q1

10'Q2

10'Q3

Source: Capital-IQ; Note: Deals refer to effective, closed and announced IPOs not withdrawn till date
23

10'Q4

11'Q1

11'Q2

11'Q3

11'Q4

12'Q1

12'Q2

12'Q3

12'Q4

13'Q1

13'Q2

13'Q3
Vibrant IPO Activity Marked by Well-Performing
Offerings
YTD’2013 Closed IPOs
Date Announced

Company

Offering Size ($ mn)

IPO Price/Share ($)

1-Day Performance Business

416.0

1.89

28.0%

Online foreign exchange services
Mobile messaging platform

Sep 23, 2013

OzForex Group Limited

Sep 06, 2013

Macromac

0.8

0.16

50.0%

Aug 26, 2013

RingCentral

97.5

13.00

-

Aug 16, 2013

Rocket Fuel

116.0

29.00

93.5%

Artificial-intelligence digital advertising solutions

Aug 14, 2013

Benefitfocus

130.8

26.50

102.1%

Cloud based solutions for insurance carriers

Aug 13, 2013

CentralNic

10.8

0.85

19.1%

Domain name registry services

Jul 31, 2013

RapidCloud International

1.6

0.83

28.7%

SaaS solutions for Web and mobile online applications

Jul 23, 2013

99 Wuxian

18.9

0.38

12.5%

Mobile online marketplace

Jul 08, 2013

Cvent

117.6

21.00

-

Online events and meetings

Jul 02, 2013

YuMe

46.1

9.00

-

Digital video brand advertising solutions

Jul 01, 2013

Control4 Corporation

64.0

16.00

-

Automation and control solutions for the connected home

Jun 17, 2013

RetailMeNot

190.9

21.00

-

Digital coupon marketplace

Jun 06, 2013

Photocreate

3.3

16.51

130.2%

E-commerce platform for event photos

May 23, 2013

Tremor Video

75.0

10.00

-10.0%

Technology-driven video advertising solutions

May 14, 2013

Covisint Corporation

64.0

10.00

23.1%

Business process management platform

May 09, 2013

Outsourcery

19.2

1.66

15.0%

Mobile virtual service provider

May 06, 2013

SLI Systems

21.5

1.20

18.7%

site search and navigation technology provider

Apr 17, 2013

Ymagis Société Anonyme

15.2

10.07

-8.5%

Digital cinema solutions for exhibitors and distributors

Apr 11, 2013

Liquid Holdings Group

28.6

9.00

-

Apr 11, 2013

ChannelAdvisor

80.5

14.00

31.7%

E-Commerce channel management

Apr 05, 2013

Textura Corporation

75.0

15.00

39.4%

Online collaboration platform for the construction industry

Source: Capital-IQ
24

SaaS solutions for business communications

Trading and real-time risk management solutions
Vibrant IPO Activity Marked by Well-Performing
Offerings (Contd.)
YTD’2013 Closed IPOs
Date Announced

Company

Offering Size ($ mn)

IPO Price/Share ($)

1-Day Performance Business

Apr 04, 2013

Cyan

88.0

11.00

1.0%

Carrier-grade networking solutions

Apr 02, 2013

Marketo

78.8

13.00

77.7%

Cloud-based marketing software platform

Apr 02, 2013

Tableau Software

254.2

31.00

63.7%

Business analytics software products

Apr 02, 2013

Halogen Software

55.0

11.47

-

Mar 22, 2013

Aucfan

8.4

26.15

130.0%

Mar 21, 2013

SoMedia Networks

3.1

0.81

5.9%

Cloud-based video content platform

Mar 11, 2013

Rally Software Development

84.0

14.00

27.2%

Software lifecycle management solutions

Feb 19, 2013

Starcom

4.1

0.30

12.5%

Remote tracking and fleet monitoring solutions

Feb 15, 2013

Broadleaf

213.4

11.36

37.0%

After-market automobile software solutions

Feb 14, 2013

MC-link

3.4

10.08

-

Voice, Internet, data and managed services

Feb 13, 2013

Marin Software

105.0

14.00

16.1%

Feb 13, 2013

Model N

104.5

15.50

-

Revenue management solutions

Jan 11, 2013

Xoom Corporation

101.2

16.00

-

Consumer-to-consumer online money transfers services

Dec 26, 2012

Mono Technology

91.8

0.37

4.4%

Nov 28, 2012

GankIt

0.1

0.01

-

E-Commerce bidding website

Oct 24, 2012

Energizer Tennis

0.0

0.04

-

Resources for tennis players

Aug 13, 2012

Just Dial

154.2

8.62

-

Local services' search platform

May 22, 2012

Professional Diversity Network

21.0

8.00

-

Professional networking site and job board

Dec 22, 2011

Gogo

187.0

17.00

-5.9%

Oct 02, 2009

West Corporation

425.5

20.00

-

Source: Capital-IQ
25

SaaS based talent management solutions

Online auction services

Cloud-based digital advertising management platform

Digital content and services

In-flight digital entertainment solutions
Technology-driven communication services
IPO Pipeline Encouraging
YTD’2013 Announced IPOs
Date Announced

Company

Logo

Offering Size ($ mn)

IPO Price/Share ($) Business

Sep 30, 2013

Qunar Cayman Islands

125.0

-

Online travel commerce and advertising platform

Sep 27, 2013

58.com

150.0

-

On-line classified advertisement services

Sep 18, 2013

Criteo

187.2

23.00 to 26.00

Advertisement analytics

Sep 09, 2013

Endurance International

374.2

14.00 to 16.00

Cloud-based marketing solutions

Oct 10, 2013

Twitter

1,400.0

17.00 to 20.00

Online microblogging platform

Aug 27, 2013

Globant

86.3

-

Content management systems, marketing solutions

Aug 14, 2013

Chegg,

150.0

-

Student-first connected learning platform

Source: Capital-IQ
26
VI. DEALS OUTLOOK
Optimistic Outlook for Deals
Strategic Transactions and Strong Buyer Interest to Drive Deal Activity
Technology Companies to
Stay in Demand

Marketing Automation &
SaaS Attractive

Consolidation among
Marketing Agencies

Industry-Focused and
Content Marketing
Companies to Garner
Interest

Buzzing Primary Market
Activity

Source: Mtech Advisors
28

 As technology players continue to challenge conventional operating models, larger companies will snap up emerging
innovative players in the Digital Media and Internet space
 The trend in acquisitions at high multiples is expected to continue
 The prevalence of marketing automation is accelerating. Increasing focus by digital marketers and local companies on
automating certain aspects of their workflow is expected to be one of the major drivers for M&A
 Cloud computing continues to be a bright spot, with software as a service (SaaS) companies specifically being a hot target
for high-multiple deals
 There has been a substantial increase in interactive/digital marketing agencies in the past five years
 Such businesses will continue to experience consolidation, similar to the “dot com” experience a decade ago
 Companies with an industry-specific focus (healthcare, insurance, retail, communications and financial services among
others) will attract much strategic investor interest
 Given the increased focus by enterprises on content marketing, an opportunity exists for vendors with proven track
records and quantifiable ROI across multiple channels such as search, display/web, social, mobile, e-mail, video
 Capital market activity is expected to be vibrant as fresh companies pique investor interest
 The IPO pipeline is strong with over $2 bn in announced IPOs YTD, including the much anticipated Twitter IPO
Digital Media

29

Interactive Marketing

Mobile

Software

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Horizon Partners Q3 2013 Newsletter

  • 1. Quarterly Market Update: Q3 2013 Digital Media & Internet
  • 2. Contact Us Sandy Kory Managing Director 650.776.8806 skory@horizonpartners.com Executive Summary (3) II. Sector Trends (4) III. Mike Firmage Managing Director 650.861.9090 mfirmage@horizonpartners.com I. M&A Overview (9) IV. Market Performance (16) V. IPO Overview (21) VI. Deals Outlook (27) Allen Carey Associate 440.554.2129 acarey@horizonpartners.com Farooq Abbasi Associate 708.228.7582 fabbasi@horizonpartners.com 1 1821 Union Street San Francisco, CA 94123
  • 3. Digital Media & Internet Industry Landscape Marketing Technology Automation/Analytics/SaaS E N T E R P R I S E Digital Media B2C Social Networking Comparison Shopping Diversified Gaming 2 Online Media Traditional Media C O N S U M E R
  • 4. Executive Summary Sector Trends  Developments in online commerce, big data, mobile apps , social engagement, content marketing and video are redefining consumers’ online engagement and hence, creating new ways for businesses to connect with their audiences  Marketers are perceiving content marketing as a vehicle for long-lasting consumer engagement and effective digital targeting. Content marketers are using a multitude of platforms to engage target audiences; number of channels used has increased by 50% over the last year  Companies offering content solutions that help consumers navigate the marketplace are partnering with technology companies to deliver innovative offerings that enhance the users’ digital experience  As cloud services become the center of competition in many IT market segments, SaaS continues to be a hot sector, yielding high trading multiples 2013’Q3 Digital Media & Internet M&A Activity  2013’Q3 was the busiest 3rd quarter in the last 5 years as deal volumes registered an uptick with 632 deals. Aggregate deal values stood at $13.4 bn in 2013’Q3, up 86.8% over the same quarter last year  In the mid-market space, deal volume was flat in 2013’Q3 compared to the previous quarter, and up 64% over the same quarter last year. YTD’2013 saw average deal sizes trending upward, with 17 upper mid-market transactions (>$500 mn deal value), the highest in the last 5 years  2013’Q3 deals priced at an average EV/Revenue multiple of 3.6x, up from 2.9x in the previous quarter and higher than the 20-quarter average of 3.2x  North America attracted 51% of the global M&A activity; Asia/Pacific, Europe and Latin America exhibited strong increase in dealflow Market Performance & IPO Activity  S&P Software outperformed the broader NASDAQ and S&P500 indices; this is indicative of an upbeat sector performance. CBOE Volatility Index (VIX) fell to 14.7%, below the one-year average. Strength in investors’ confidence and interest in the sector continues to stimulate primary market activity   3 The last two quarters were the busiest quarters for IPOs since the Facebook public offering. Gross offerings stood at $2 bn in 2013’Q3, nearly 2x the offerings’ amount in the previous quarter In 2013’Q3, IPOs exhibited an impressive performance, registering strong one-day and one-week gains, trending above the five-year averages. The pipeline is strong with announced IPOs totalling >$2 bn YTD
  • 6. Digital Trends Reshaping the Way Businesses Engage with Consumers New ways in which consumers engage online and businesses connect with them 31% growth in worldwide smartphone usage  Digital media publishers are increasing focus on optimizing website content and advertisements for mobile devices 14x time spent online via mobile compared to desktop  Marketing analytics solutions are being increasingly used to extract insights from digital information – documents, Tweets, posts, pictures and video 100 hours of video/minute added on YouTube each day  Online businesses and marketers are looking for innovative ways to engage with customers through mobile apps Consumer 5 mn photos added on Instagram each day Engagement… …Is Driving Online Media Trends 102 bn app downloads in 2013 (up 60% from 2012) 2 bn user count crossed on Facebook 45% consumers searching for local products use mobile first Source: Edison Research; Centre for Media Research; Kleiner, Perkins, Caufield and Byers 5  Consumers frequently use digital word of mouth to make decisions; Social media and review sites become important for marketers  91% of in-house marketers use content marketing; Focus is shifting to the integrated use of multiple online platforms  Video content is increasingly becoming an important medium of communication with target audiences  New ways to access information: trend is emerging in wearable devices, such as Google Glass and Jawbone
  • 7. Technology Companies Forming Partnerships to Enhance Consumers’ Experiences Select indicative partnerships  Allows Yelp’s site visitors to directly use Booker’s booking capabilities  Allows consumers to pay at ShopKeep POS merchants using PayPal  Integrate Square mobile payments for Angie’s List service providers  Partnership to enable users to book home services directly on Yelp  Allows Facebook users to book restaurant reservations online  Amex rewards and discounts tie-up with Foursquare checkins  Allows consumers to pay at Revel POS merchants using LevelUp  Content providers that help consumers navigate the marketplace are looking for innovative ways to provide a better user experience  Partnerships with emerging cloud-based technologies like Square, Reachlocal, LevelUp, among others allow technology companies to automate customer acquisition and monetization Source: Street Fight Insights 6
  • 8. Content Marketing – Capitalizing on Engagement Content rises in priority  % of respondents (marketing solution providers) citing the following digital themes as one of their top 3 priorities Content Marketing 36% 21% 38% 37% Mobile Optimisation 37% Social Media Engagement Targeting & Personalization* Conversion Rate Optimisation 54% 33% 32% 22% Social Media Analytics 22% Brand Building/Viral Marketing 21% Content Optimisation 21% Marketing Automation Connected TV* 29% 39% 29% 2012 2013 2012 27% 32%  2013 While social media engagement still ranks highly with 37% of respondents, it saw a meaningful drop from 54% in 2012. Social media was a top priority for marketers a year ago – a promising but unproven channel; it has apparently lost some of that luster in 2013 29% 12% 6% 9% Video Marketing “The most important opportunity is content, as this pervades all the digital media that we are using to reach our audiences” 18% 3% Source: Adobe & Econsultancy’s Digital Marketing Trends Survey 7 % of respondents citing content marketing as one of the top 3 digital priorities 33% Integrating Online and Offline Data Content marketing emerged as a key focus area for marketing solution providers with a jump to 36% from only 21% a year ago. A similar result was observed for in-house marketers: *Newly added survey options – Adobe’s Digital Marketing Trends Survey Responder
  • 9. Marketing Technologies Driven by Content Marketers’ Multi-Platform Focus Content marketers use a multitude of platforms to engage target audiences 100% 87% 83% 78% 80% Average Number of Channels Used by a Content Marketer 77% 71% 70% 70% 69% 61% 2010-11 Avg. 2012 59% 60% 50% 44% 38% Digital Media Source: Content Marketing Institute B2B Marketers’ Survey 2013 Traditional Print 34% 20% 11% Filings Print Newsletters 26% Digital Magazines 26% Mobile Apps 27% Licensed Content 28% Podcasts 29% Virtual Conference 31% Games 0% 35% 32% Books Mobile Content Branded Content Tools Infographics Microsites Research Reports Webinars/Webcasts White Papers In-person Events Articles on Other Websites Videos Case Studies Blogs 20% eNewsletters 30% Articles on Own Website 33% Print Magazines 38% eBooks 40% 40% 10% 8 12 8 70% Social Media % of B2B Marketers claiming to use a channel for marketing 90%
  • 11. Momentum Building in Digital Media & Internet M&A Activity Deal volumes register an uptick in the latest quarter $25 608 567 $20 700 647 517 513 535 510 584 581 603 632 583 567 555 577 600 529 480 500 449 415 414 $15 357 353 371 400 300 $10 19.9 13.7 $5 11.5 7.8 3.3 4.2 3.5 6.1 3.6 7.7 8.7 7.3 8.4 7.2 6.9 100 6.8 4.9 4.2 2.8 $0 0 08'Q1 08'Q2 08'Q3 08'Q4 09'Q1 09'Q2 09'Q3 09'Q4 10'Q1 Deal Value in $ bn (LHS) 10'Q2 10'Q3 10'Q4 11'Q1 Deal Volume (RHS) 11'Q2 11'Q3 11'Q4 12'Q1 12'Q2 12'Q3 12'Q4 13'Q1 13'Q2 13'Q3 Average Annual Deal Value  2013'Q3 saw deal volume in the Digital Media & Internet space up 9.5% Q/Q, and up 8.4% over the same quarter last year  In terms of the number of deals, 2013'Q3 was the second busiest quarter in the last 5 years, and the busiest 3rd quarter in the last 5 years  Aggregate deal values were relatively flat from the prior quarter and up 86.8% over 2012’Q3  The average deal raised $84 mn, maintaining the uptrend over the 20-quarter (5-year) average of $54 mn Source: Capital-IQ; Note: Deals refer to announced deals not cancelled till date 10 200 10.6 9.8 7.1 13.4
  • 12. Mid-Market Deal Volume Stabilizes; Ticket Size Continues To Rise Mid-market deal activity off the year’s highs, but remains on an uptrend $7.0 30 28 $6.0 27 25 24 23 $5.0 25 23 20 18 18 16 $4.0 16 12 $3.0 8 $1.0 2.8 2.2 2.2 1.3 2.2 15 11 10 4.3 3.8 3.8 3.6 2.4 18 13 11 8 $2.0 18 14 14 12 20 18 2.6 5 1.8 1.3 3.7 0.8 2.9 2.4 2.0 1.9 1.6 3.3 2.8 2.5 $0.0 0 08'Q1 08'Q2 08'Q3 08'Q4 09'Q1 09'Q2 09'Q3 09'Q4 10'Q1 Deal Value in $ bn (LHS) 10'Q2 10'Q3 10'Q4 11'Q1 11'Q2 11'Q3 Deal Volume (RHS) 11'Q4 12'Q1 12'Q2 12'Q3 12'Q4 13'Q1 13'Q2 13'Q3 Average Annual Deal Value  2013’Q3 deal volume in the mid-market Digital Media & Internet space was flat compared to the prior quarter and up 64% over 2012’Q3  Aggregate mid-market deal value was down 11% from the prior quarter and up 219% over 2012’Q3  The average mid-market deal raised $161 mn, higher than the 20-quarter (5-year) average of $147 mn Source: Capital-IQ; Note: Deals in range $50-$500 mn are considered Mid Market Deals; Deal statistics refer to deals with disclosed values only 11
  • 13. Larger Deals Boost Average Transaction Sizes Rise in high-value deals… Leading to higher average transaction sizes Deal Values ($ bn) YTD’13, $73.1 mn 85 3.8 3.2 3.8 8.0 3.5 6.9 2.1 5.8 7.1 3.3 7.7 23.2 20.2 13.7 11.5 6.9 YTD'08 YTD'09 Deals (>=$500 mn) 5.6 YTD'10 YTD'11 Deals (~$50-$500 mn) YTD'12 75 Average Deal Size ($ mn) 9.9 Deals (<=$50 mn) 7 YTD’12, $53.1 mn 55 YTD’08, $42.2 mn 45 YTD’09, $43.4 mn 35 35 13 70 17 YTD’10, $36.2 mn * Bubble Size reflects Deal Value (Disclosed deals > $50 mn) 25 13 46 65 YTD'13 Deal Volume 7 YTD’11, $71.8 mn 45 55 65 75 Deal Volume (Deals >$50 mn) 85 95 52 50 49  YTD’2013 saw deal sizes climbing up, with 17 deals in the midto-large market space, the highest in the last 5 years  Big ticket deals (>$500 mn) raised $20.2 bn in YTD’2013, up 47% over the same period last year  6 The average deal raised $73.1 mn in YTD’2013, higher than any comparable period in the last 5 years 38 465 400 432 401 297 YTD'08 YTD'09 Deals (<=$50 mn) YTD'10 YTD'11 Deals (~$50-$500 mn) YTD'12 Deals (>=$500 mn) Source: Capital-IQ; Note: Deal statistics refer to deals with disclosed values only 12 364 YTD'13
  • 14. M&A Activity Marked by Higher Purchase Multiples Acquisition multiples higher than the five-year average $368 $213 $146 $100 $38 $29 $46 $120 $104 $40 $36 $104 $72 $29 $51 5.3x 3.8x 3.5x 2.9x 2.3x 08'Q2 08'Q3 2.2x 08'Q4 2.1x 09'Q1 09'Q2 1.9x 09'Q3 09'Q4 2.2x 10'Q1 2.8x 10'Q2 EV/Revenues (LHS) 10'Q3 3.2x 10'Q4 $39 2.8x 2.6x 11'Q1 $32 $24 $64 $47 $62 5.6x 5.0x 3.4x 08'Q1 $108 $68 11'Q2 11'Q3 11'Q4 3.3x 12'Q1 3.8x 12'Q2 3.5x 12'Q3 3.3x 12'Q4 3.6x 2.9x 2.9x 13'Q1 13'Q2 13'Q3 Average Target LTM Revenues (RHS)  2013'Q3 M&A deals exhibited an average acquisition EV/Revenue multiple higher than that of the previous quarter and above the 20-quarter average of 3.2x  The average revenue size of the acquired company shot up to $368 mn, nearly a 5x increase compared to the previous quarter. Average size was boosted by EBay's acquisition of Bureau of Trade ($15 bn company), and Blackberry’s deal with ScrOOn ($10 bn company)  The quarter witnessed average target stock premiums (from 1-week prior to announcement) of 25% Source: Capital-IQ; Note: Multiples based on non-cancelled deals with reported multiples only 13
  • 15. 2013’Q3 Announced Transactions Select List Date Announced Target Acquirer Deal Value ($ mn) Target Rev. ($ mn) EV/REV. Announced 1050.0 441.3 2.1x Announced 147.0 NA NA Sep 30 The Active Network, Inc. Sep 30 Leshi Internet Information and Technology Dongyang Huaer Entertainment Media Co Ltd. Corporation Sep 30 FastConnect SAS Bull Société Anonyme Closed NA NA NA Sep 30 AdStack, Inc. TellApart, Inc. Closed NA NA NA Sep 30 Find A Grave, Inc. Ancestry.com LLC Closed NA NA NA Sep 30 pepperbill GmbH Sky & Sand GmbH Closed NA NA NA Sep 30 Lainetar Oy Innofactor Plc Closed NA NA NA Sep 30 Choose Energy, LLC Power2Switch LLC Closed NA NA NA Sep 30 My New Financial Advisor, Inc. Invested.in Inc. Effective NA NA NA Sep 30 ScrOOn SA BlackBerry Limited Closed NA NA NA Sep 30 Funshion Networks Co., Ltd. Bestv New Media Co., Ltd. Closed NA NA NA Sep 27 Think Design Media Inc., Certain Assets Ubiquity Broadcasting Corporation (OTCBB:UBIQ) Closed 2.4 NA NA Sep 26 Braintree Payment Solutions, LLC PayPal, Inc. Announced 800.0 NA NA Sep 25 Meetic S.A. Match.com, L.L.C. Announced 73.8 223.9 2.4x Sep 23 VINtek, Inc. Dealertrack Technologies, Inc. Closed 53.4 NA NA Sep 09 MoPub, Inc. Twitter, Inc. Closed 350.0 NA NA Sep 05 Grapple Mobile Limited Monitise Create Limited Closed 59.7 NA NA Sep 04 Renesas Mobile Europe Oy and LTE-Related Assets Broadcom Corp. Closed 164.0 NA NA Sep 04 OB10 Ltd. Tungsten Corporation Plc Announced 154.9 NA NA Aug 30 Cumulus Media Inc., 53 Radio Stations Townsquare Media LLC Announced 238.0 NA NA Aug 23 Omnitracs, Inc. Vista Equity Partners Announced 800.0 NA NA Source: Capital-IQ 14 Vista Equity Partners Status
  • 16. 2013’Q3 Announced Transactions Select List Date Announced Target Acquirer Status Deal Value ($ mn) Target Rev. ($ mn) EV/REV. Announced 186.8 53.4 3.5x Aug 19 Arsys Internet S.L. 1&1 Internet AG Aug 19 e-conomic international a/s HgCapital; HgCapital Trust plc Closed 120.6 NA NA Aug 19 Locu, Inc. The Go Daddy Group, Inc. Closed 70.0 NA NA Aug 19 NMD Interactive, Inc. Zillow, Inc. Closed 50.0 NA NA Aug 17 ShopRunner, Inc. Alibaba Group Holding Limited Effective 75.0 NA NA Aug 13 Jumptap, Inc. Millennial Media Inc. (NYSE:MM) Announced 261.3 63.6 4.1x Aug 12 Digital Generation, Inc., TV Business And Advertising Distribution Business Unit Extreme Reach, Inc. Announced 490.0 NA NA Aug 07 Adap.tv, Inc. AOL Inc. Closed 405.0 NA NA Aug 05 Adam Internet Holdings Pty Ltd iiNet Ltd. Closed 53.4 NA NA Aug 01 Monoprice, Inc. Blucora, Inc. Closed 180.0 131.1 1.4x Jul 26 Activision Blizzard, Inc. Leonard Green & Partners, L.P.; Davis Selected Advisers LP; Tencent Holdings Ltd. Closed 2338.8 4984.0 2.1x Jul 22 Fortress Paradise Limited China Public Procurement Limited Announced 773.4 NA NA Jul 19 Host Europe WVS Limited Cinven Limited Closed 668.0 NA NA Jul 18 LOEN Entertainment, Inc. Star Invest Holdings Limited Closed 236.3 175.0 2.1x Jul 17 Cineplex Digital Networks Cineplex Inc. Closed 112.3 24.9 4.5x Jul 17 Quest Resource Management Group, LLC Earth911 Inc. Closed 77.0 131.0 1.2x Jul 15 91 Wireless Websoft Limited Baidu, Inc. Closed 1847.9 45.2 40.9x Jul 15 Cupid plc, Casual Dating Businesses Grendall Investment Limited Announced 65.0 NA NA Jul 10 Voxeo Corporation Aspect Software, Inc. Closed 145.0 NA NA Jul 03 Opta Sportsdata Limited Perform Group plc. Effective 61.1 16.5 3.7x Jul 01 Digital Insight Corporation Thoma Bravo, LLC Closed 1025.0 305.0 3.4x Source: Capital-IQ 15
  • 18. Upbeat Market Performance S&P Software outperforms; Low volatility signals higher investor confidence S&P Software outperformed the broader NASDAQ and S&P500 indices Index Returns Last 3-month Last 6-month LTM S&P 500 8.4% 32.9% 10.5% 14.8% 40.5% S&P 500 Software Industry Index 140 8.2% NASDAQ Composite 150 7.7% 15.0% 43.2% 130 120 110 100 90 11/12 12/12 01/13 02/13 03/13 S&P 500 04/13 05/13 NASDAQ Composite 06/13 07/13 S&P Select Software 08/13 09/13 10/13 11/13 Low volatility signals higher investor confidence Volatility trading in a narrow range below 1-year average; Investor confidence expected to lead to increased capital market activity 24.0% 22.0% 20.0% 18.0% 16.0% 14.0% 12.0% 10.0% 11/12 Source: Bloomberg 17 12/12 01/13 02/13 03/13 04/13 05/13 CBOE Volatility Index 06/13 Average Volatility 07/13 08/13 09/13 10/13 11/13
  • 19. Trading Comparables – Digital Media Comparables Market data Company Name Operational Data % of 52 Share Price Market Week High Cap. 3,436 Trading Multiples Revenues 2yr Rev. LTM EBITDA EV/Revenues EV/EBITDA EV LTM CAGR (%) Margin (%) LTM CY+1 LTM CY+1 3,374 2,240 0.4% 18.6% 1.5x 1.5x 8.1x 7.2x All values are in $ mn, except share price and per share data Digital Media AOL 44.66 95.1% Yahoo 36.30 99.0% 36,824 35,092 4,760 -4.2% 24.9% 7.4x 7.9x 29.6x 23.3x Google 1034.07 98.6% 345,470 297,871 57,386 26.7% 30.7% 5.2x 5.0x 16.9x 13.8x Trulia 37.50 71.1% 1,399 1,363 115 NA -2.6% 11.9x 9.5x NM NM TripAdvisor 87.27 96.5% 12,398 12,342 901 20.4% 36.3% 13.7x 13.2x 37.7x 32.9x Shutterstock 73.24 96.2% 2,564 2,368 217 NA 20.6% 10.9x 10.1x NM 46.5x LinkedIn 220.61 85.7% 26,342 24,070 1,385 78.2% 12.1% 17.4x 15.8x NM NM Bankrate 18.94 81.8% 1,922 2,027 428 5.1% 21.8% 4.7x 4.5x 21.7x 17.3x Demand Media 5.24 53.0% 470 414 401 13.0% 15.8% 1.0x 1.0x 6.6x 4.8x Facebook 46.70 85.2% 114,640 105,887 6,871 NA 47.5% 15.4x 13.9x 32.4x 23.5x Gannett 26.46 93.6% 6,030 7,442 5,312 0.0% 20.0% 1.4x 1.4x 7.0x 7.2x IAC/InterActiveCorp 56.25 96.2% 4,685 4,583 3,064 26.5% 17.6% 1.5x 1.5x 8.5x 7.8x WebMD Health 38.75 94.8% 1,742 1,665 502 -6.7% 12.2% 3.3x 3.2x 27.1x 13.9x Yelp 63.93 84.8% 4,444 4,343 203 66.2% -0.3% 21.3x 18.9x NM NM Zillow 74.98 72.8% 2,920 2,555 174 76.5% -5.5% 14.7x 13.1x NM NM j2 Global 46.72 83.1% 2,142 2,079 485 23.8% 41.7% 4.3x 4.0x 10.3x 9.1x RetailMeNot 31.13 78.8% 1,574 1,481 182 NA 34.9% 8.1x 7.4x 23.3x 19.4x Netflix 348.50 89.6% 20,651 20,016 4,145 19.0% 5.1% 4.8x 4.6x NM NM Mean 8.3x 7.6x 19.1x 17.4x Median 6.3x 6.2x 19.3x 13.9x Min 1.0x 1.0x 6.6x 4.8x Max 21.3x 18.9x 37.7x 46.5x Source: Capital-IQ; Note: All values as of November 21, 2013 18
  • 20. Trading Comparables – Marketing Technology Comparables Market data Company Name Operational Data % of 52 Share Price Market Week High Cap. 28,109 Trading Multiples Revenues 2yr Rev. LTM EBITDA EV/Revenues EV/EBITDA EV LTM CAGR (%) Margin (%) LTM CY+1 LTM CY+1 26,465 4,167 1.2% 23.3% 6.4x 6.5x 27.3x 22.1x All values are in $ mn, except share price and per share data Marketing Technology Adobe Systems 56.23 97.0% Constant Contact 27.03 91.0% 829 722 277 16.4% 8.5% 2.6x 2.5x 30.8x 15.7x Demandware 55.83 85.7% 1,785 1,675 95 36.9% -15.8% 17.7x 16.5x NM NM Bazaarvoice 7.38 64.2% 551 476 176 45.1% -17.8% 2.7x 2.7x NM NM Brightcove 13.91 85.6% 400 366 104 34.9% -5.6% 3.5x 3.4x NM NM Jive Software 10.56 57.1% 731 624 139 41.5% -38.9% 4.5x 4.3x NM NM ValueClick 21.21 65.8% 1,416 1,556 684 19.1% 32.7% 2.3x 2.7x 6.9x 7.0x Web.com 27.85 82.6% 1,327 1,910 473 70.1% 19.2% 4.0x 3.6x 21.0x 12.4x Responsys 16.26 89.2% 836 728 194 23.0% 6.9% 3.7x 3.6x NM 30.2x Rocket Fuel 48.15 70.2% 1,580 1,482 195 NA -7.7% 7.6x 6.4x NM NM Salesforce.com 54.44 93.3% 32,446 34,200 3,760 34.1% 0.2% 9.1x 8.4x NM NM LivePerson 11.65 76.7% 631 553 173 17.1% 5.4% 3.2x 3.1x NM 27.6x Marketo 29.46 74.0% 1,119 986 85 NA -42.7% 11.7x 10.4x NM NM OpenTable 84.00 96.0% 1,955 1,852 181 16.5% 31.3% 10.2x 9.8x 32.7x 22.8x 1,159.11 99.6% 59,611 55,333 6,443 25.4% 37.4% 8.6x 8.2x 22.9x 21.1x 12.71 73.1% 353 268 502 18.8% 1.9% 0.5x 0.5x 27.9x 9.3x Mean 6.1x 5.8x 24.2x 18.7x Median 4.3x 3.9x 27.3x 21.1x Min 0.5x 0.5x 6.9x 7.0x Max 17.7x 16.5x 32.7x 30.2x Priceline.com ReachLocal Source: Capital-IQ; Note: All values as of November 21, 2013 19
  • 21. Trading Comparables – Other Notable Companies Comparables Market data Company Name Operational Data Trading Multiples % of 52 Share Price Market Revenues 2yr Rev. LTM EBITDA Week High Cap. EV LTM CAGR (%) Margin (%) LTM EV/Revenues CY+1 LTM EV/EBITDA CY+1 All values are in $ mn, except share price and per share data Other Notable Companies Amazon.com 368.92 98.8% 168,867 164,221 70,133 26.8% 4.5% 2.3x 2.2x NM 32.7x Apple 521.14 87.6% 468,886 445,256 170,910 25.7% 32.6% 2.6x 2.6x 8.0x 8.0x AVG Technologies 17.48 65.8% 952 936 400 25.2% 33.0% 2.3x 2.3x 7.1x 6.6x eBay 50.21 86.5% 65,002 59,262 15,510 20.0% 29.7% 3.8x 3.7x 12.9x 11.0x IBM 184.13 85.3% 199,938 225,976 101,356 -2.4% 25.6% 2.2x 2.3x 8.7x 8.4x Intuit 73.16 98.9% 20,683 19,521 4,231 5.3% 34.4% 4.6x 4.5x 13.4x 11.6x Oracle 34.94 95.9% 159,238 144,669 37,371 1.2% 43.5% 3.9x 3.9x 8.9x 7.9x SAP AG 81.36 93.0% 97,101 99,860 22,646 10.1% 35.0% 4.4x 4.4x 12.6x 12.6x Microsoft 37.40 97.9% 312,214 248,805 80,370 6.3% 39.0% 3.1x 3.0x 7.9x 7.9x Mean 3.3x 3.2x 9.9x 11.8x Median 3.1x 3.0x 8.8x 8.4x Min 2.2x 2.2x 7.1x 6.6x Max 4.6x 4.5x 13.4x 32.7x Source: Capital-IQ; Note: All values as of November 21, 2013 20
  • 23. Buzzing IPO Activity in Digital Media & Internet IPOs remain on an uptrend $4 35 31 $4 28 27 $3 23 $3 23 24 25 21 20 23 $2 18 15 3.1 10 $1 2.8 10 7 7 1.9 4 2.4 0.1 $0 08'Q2 08'Q3 0.4 08'Q4 0.2 09'Q2 8 1.8 1.1 9 2.1 0.7 0.5 2.5 0.3 0.6 0 09'Q3 09'Q4 10'Q1 10'Q2 Deal Value in $ bn (LHS) 10'Q3 10'Q4 11'Q1 11'Q2 11'Q3 11'Q4 12'Q1 12'Q2 12'Q3 12'Q4 13'Q1 13'Q2 13'Q3 Deal Volume (RHS)  2013'Q3 announced IPOs in the Digital Media & Internet space were up 9.5% Q/Q, relatively flat from the prior quarter and up 80% over 2012’Q2  2013'Q3, together with 2013'Q2, were the busiest quarters for IPOs since the Facebook public offering. Gross offerings in 2013’Q3 stood at nearly 2x the offered amount in the previous quarter  The average IPO raised $123 mn, up from $58 mn in the same quarter last year Source: Capital-IQ; Note: 2012’Q1 deal value exclusive of the 16 bn Facebook IPO; Deals refer to effective, closed and announced IPOs not withdrawn till date 22 10 5 1.1 0.9 0.1 09'Q1 10 2.3 1.8 0.7 08'Q1 20 15 3.4 3.2 $1 18 16 14 $2 30 27
  • 24. Impressive IPO Performance 2013'Q3 IPOs Fared Well, Registering Notable 1-Day and 1-Week Gains Avg. 1-Day Return (%) 100% 37% 2013'Q3 IPOs registered the best average one-day performance in the last 18 quarters 20-Quarter Average 64% 41% 38% 30% 37% 42% 39% 30% 24% 35% 45% 39% 38% 43% 32% 28% 25% 18% 15% 22% 28% -1% 08'Q1 37% 08'Q2 08'Q3 08'Q4 20-Quarter Average 09'Q1 09'Q2 09'Q3 09'Q4 10'Q1 100% 10'Q2 10'Q3 10'Q4 11'Q1 11'Q2 11'Q3 11'Q4 12'Q1 12'Q2 12'Q3 12'Q4 13'Q1 13'Q2 13'Q3 2013”Q3 IPO Avg. 1-Week gain nearly 3x that in same period last year Avg. 1-Week Return (%) 65% 54% 48% 37% 20% 41% 33% 50% 42% 33% 40% 33% 31% 28% 23% 20% 44% 32% 17% 15% 13% -9% 08'Q1 08'Q2 08'Q3 08'Q4 09'Q1 09'Q2 09'Q3 09'Q4 10'Q1 10'Q2 10'Q3 Source: Capital-IQ; Note: Deals refer to effective, closed and announced IPOs not withdrawn till date 23 10'Q4 11'Q1 11'Q2 11'Q3 11'Q4 12'Q1 12'Q2 12'Q3 12'Q4 13'Q1 13'Q2 13'Q3
  • 25. Vibrant IPO Activity Marked by Well-Performing Offerings YTD’2013 Closed IPOs Date Announced Company Offering Size ($ mn) IPO Price/Share ($) 1-Day Performance Business 416.0 1.89 28.0% Online foreign exchange services Mobile messaging platform Sep 23, 2013 OzForex Group Limited Sep 06, 2013 Macromac 0.8 0.16 50.0% Aug 26, 2013 RingCentral 97.5 13.00 - Aug 16, 2013 Rocket Fuel 116.0 29.00 93.5% Artificial-intelligence digital advertising solutions Aug 14, 2013 Benefitfocus 130.8 26.50 102.1% Cloud based solutions for insurance carriers Aug 13, 2013 CentralNic 10.8 0.85 19.1% Domain name registry services Jul 31, 2013 RapidCloud International 1.6 0.83 28.7% SaaS solutions for Web and mobile online applications Jul 23, 2013 99 Wuxian 18.9 0.38 12.5% Mobile online marketplace Jul 08, 2013 Cvent 117.6 21.00 - Online events and meetings Jul 02, 2013 YuMe 46.1 9.00 - Digital video brand advertising solutions Jul 01, 2013 Control4 Corporation 64.0 16.00 - Automation and control solutions for the connected home Jun 17, 2013 RetailMeNot 190.9 21.00 - Digital coupon marketplace Jun 06, 2013 Photocreate 3.3 16.51 130.2% E-commerce platform for event photos May 23, 2013 Tremor Video 75.0 10.00 -10.0% Technology-driven video advertising solutions May 14, 2013 Covisint Corporation 64.0 10.00 23.1% Business process management platform May 09, 2013 Outsourcery 19.2 1.66 15.0% Mobile virtual service provider May 06, 2013 SLI Systems 21.5 1.20 18.7% site search and navigation technology provider Apr 17, 2013 Ymagis Société Anonyme 15.2 10.07 -8.5% Digital cinema solutions for exhibitors and distributors Apr 11, 2013 Liquid Holdings Group 28.6 9.00 - Apr 11, 2013 ChannelAdvisor 80.5 14.00 31.7% E-Commerce channel management Apr 05, 2013 Textura Corporation 75.0 15.00 39.4% Online collaboration platform for the construction industry Source: Capital-IQ 24 SaaS solutions for business communications Trading and real-time risk management solutions
  • 26. Vibrant IPO Activity Marked by Well-Performing Offerings (Contd.) YTD’2013 Closed IPOs Date Announced Company Offering Size ($ mn) IPO Price/Share ($) 1-Day Performance Business Apr 04, 2013 Cyan 88.0 11.00 1.0% Carrier-grade networking solutions Apr 02, 2013 Marketo 78.8 13.00 77.7% Cloud-based marketing software platform Apr 02, 2013 Tableau Software 254.2 31.00 63.7% Business analytics software products Apr 02, 2013 Halogen Software 55.0 11.47 - Mar 22, 2013 Aucfan 8.4 26.15 130.0% Mar 21, 2013 SoMedia Networks 3.1 0.81 5.9% Cloud-based video content platform Mar 11, 2013 Rally Software Development 84.0 14.00 27.2% Software lifecycle management solutions Feb 19, 2013 Starcom 4.1 0.30 12.5% Remote tracking and fleet monitoring solutions Feb 15, 2013 Broadleaf 213.4 11.36 37.0% After-market automobile software solutions Feb 14, 2013 MC-link 3.4 10.08 - Voice, Internet, data and managed services Feb 13, 2013 Marin Software 105.0 14.00 16.1% Feb 13, 2013 Model N 104.5 15.50 - Revenue management solutions Jan 11, 2013 Xoom Corporation 101.2 16.00 - Consumer-to-consumer online money transfers services Dec 26, 2012 Mono Technology 91.8 0.37 4.4% Nov 28, 2012 GankIt 0.1 0.01 - E-Commerce bidding website Oct 24, 2012 Energizer Tennis 0.0 0.04 - Resources for tennis players Aug 13, 2012 Just Dial 154.2 8.62 - Local services' search platform May 22, 2012 Professional Diversity Network 21.0 8.00 - Professional networking site and job board Dec 22, 2011 Gogo 187.0 17.00 -5.9% Oct 02, 2009 West Corporation 425.5 20.00 - Source: Capital-IQ 25 SaaS based talent management solutions Online auction services Cloud-based digital advertising management platform Digital content and services In-flight digital entertainment solutions Technology-driven communication services
  • 27. IPO Pipeline Encouraging YTD’2013 Announced IPOs Date Announced Company Logo Offering Size ($ mn) IPO Price/Share ($) Business Sep 30, 2013 Qunar Cayman Islands 125.0 - Online travel commerce and advertising platform Sep 27, 2013 58.com 150.0 - On-line classified advertisement services Sep 18, 2013 Criteo 187.2 23.00 to 26.00 Advertisement analytics Sep 09, 2013 Endurance International 374.2 14.00 to 16.00 Cloud-based marketing solutions Oct 10, 2013 Twitter 1,400.0 17.00 to 20.00 Online microblogging platform Aug 27, 2013 Globant 86.3 - Content management systems, marketing solutions Aug 14, 2013 Chegg, 150.0 - Student-first connected learning platform Source: Capital-IQ 26
  • 29. Optimistic Outlook for Deals Strategic Transactions and Strong Buyer Interest to Drive Deal Activity Technology Companies to Stay in Demand Marketing Automation & SaaS Attractive Consolidation among Marketing Agencies Industry-Focused and Content Marketing Companies to Garner Interest Buzzing Primary Market Activity Source: Mtech Advisors 28  As technology players continue to challenge conventional operating models, larger companies will snap up emerging innovative players in the Digital Media and Internet space  The trend in acquisitions at high multiples is expected to continue  The prevalence of marketing automation is accelerating. Increasing focus by digital marketers and local companies on automating certain aspects of their workflow is expected to be one of the major drivers for M&A  Cloud computing continues to be a bright spot, with software as a service (SaaS) companies specifically being a hot target for high-multiple deals  There has been a substantial increase in interactive/digital marketing agencies in the past five years  Such businesses will continue to experience consolidation, similar to the “dot com” experience a decade ago  Companies with an industry-specific focus (healthcare, insurance, retail, communications and financial services among others) will attract much strategic investor interest  Given the increased focus by enterprises on content marketing, an opportunity exists for vendors with proven track records and quantifiable ROI across multiple channels such as search, display/web, social, mobile, e-mail, video  Capital market activity is expected to be vibrant as fresh companies pique investor interest  The IPO pipeline is strong with over $2 bn in announced IPOs YTD, including the much anticipated Twitter IPO