ARWorld Conference Düsseldorf, Germany

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Nov 8th, 2010, Presentation at ARWorld conference Düsseldorf, Germany, together with Dale Herigstad, chief creative officer at Schematic

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ARWorld Conference Düsseldorf, Germany

  1. 1. O FROM SCIENCE FICTION TO FACT
  2. 2. O Dale Herigstad Chief Creative Officer, Schematic
  3. 3. O Marc René Gardeya Founder and CEO,
  4. 4. O HISTORY REPEATING
  5. 5. O LAYER METAPHOR
  6. 6. O WHAT‘S THERE TODAY
  7. 7. O THE FUTURE OF AUGMENTED REALITY
  8. 8. O New category of devices New medium Mass distribution Mass market HISTORY REPEATING
  9. 9. O NEW CATEGORY OF DEVICES
  10. 10. O LOCAL CONTENT
  11. 11. O NEW MEDIUM
  12. 12. O MASS DISTRIBUTION
  13. 13. O MEDIUM SPECIFIC CONTENT
  14. 14. O? MASS MARKET
  15. 15. O Layers in Television HISTORY REPEATING LAYER METAPHOR
  16. 16. O INFORMATION INTERFACE BRANDING
  17. 17. O INFORMATION INTERFACE BRANDING
  18. 18. O INFORMATION INTERFACE BRANDING
  19. 19. O INFORMATION INTERFACE BRANDING
  20. 20. O INFORMATION INTERFACE BRANDING Flat Fixed to the screen Sometimes animated On top of the video image Not interactive
  21. 21. O WHAT‘S THERE TODAY
  22. 22. O„Key element of our layer is that the objects are site-specific. This is different than most other digital media that can be easily transfered and shared. This requires the users presence and interaction with the site itself.“ Chris Manzione, Artist VIRTUAL PUBLIC ART PROJECT
  23. 23. OHappy easter! Looking forward to see you again! SOCIAL
  24. 24. O CAMPAIGN
  25. 25. O BERLIN WALL 3D
  26. 26. O BERLIN WALL 3D
  27. 27. O CONTENT MANAGEMENT
  28. 28. O Layers in Television WHAT‘S THERE TODAY
  29. 29. O The “push back” CREATING CONTENT SPACES
  30. 30. O CREATING CONTENT SPACES
  31. 31. O CREATING CONTENT SPACES
  32. 32. O The “push back” CREATING INTERFACE SPACES
  33. 33. O CREATING INTERFACE SPACES
  34. 34. O ENVIRONMENTAL GRAPHICS
  35. 35. O CREATING INTERFACE SPACES
  36. 36. O Apps and other IP content INTERNET CONTENT TO TV
  37. 37. O INTERNET CONTENT TO TV
  38. 38. O artwork photography motion graphics big screens interactive media virtual reality
  39. 39. O artwork photography motion graphics big screens interactive media virtual reality stereo 3D
  40. 40. O artwork photography motion graphics big screens interactive media virtual reality stereo 3D
  41. 41. O STEREO 3D SPACES
  42. 42. O STEREO 3D SPACES
  43. 43. O Apps and other IP content INTERNET CONTENT TO TV
  44. 44. O THE FUTURE OF AUGMENTED REALITY
  45. 45. OPaul Otellini, CEO Intel, CES 2008 IMAGE RECOGNITION
  46. 46. O FACE RECOGNITION TAT The Astonishing Tribe, Concept Work, 2009
  47. 47. O GESTURE CONTROL John Underkoffler, TED Konferenz, February 2010
  48. 48. O GESTURE CONTROL Concept work, Schematic
  49. 49. OConcept work, Nokia AR GLASSES
  50. 50. O DOMESTIC ROBOCOP Keiichi Matsuda, Augmented (hyper)Reality, January 2010
  51. 51. O THANKS Dale Herigstad Chief Creative Officer, Schematic Marc René Gardeya Founder and CEO,

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