The document discusses how to manage your online presence and social media activity safely. It notes that employers are increasingly checking social media profiles of potential job candidates. It provides examples of instances where inappropriate social media posts have negatively impacted individuals' employment and career prospects. The document advises carefully managing privacy settings, avoiding posts you wouldn't want your family to see, and maintaining separate private and professional online profiles.

1. Social Media & Networks
How to survive online
or “your [next] employer is watching you!”
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2. Social Media & Network(ing)
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• Identify the importance of
your online activity.
• Recognise and understand
the importance of monitoring
your „digital footprint‟.
• Awareness of online activity
• Reflect on what will you do
with this information?
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3. Before we start …
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4. What‟s your favourite drink?
1. Water
2. Coffee
3. Tea
4. Beer
5. Wine
6. Whiskey
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5. Do you consider your online activity „safe‟?
1. Yes
2. No
3. Not sure
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6. “… I‟m blowing the airport sky high!”
Source: BBC News
“A man who posted a
message on Twitter
threatening [due to
frustration at it‟s closure
because of snow] to blow
an airport "sky high" has
been found guilty of
sending a menacing
electronic
communication.”
May 10th, 2010
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7. The District Judge ruled that…
Source: BBC News
“… the Tweet was „of a menacing nature in the
context of the times in which we live‟.”
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8. Social Media is …
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• “… media designed to be
disseminated through social
interaction, created using
highly accessible and scalable
publishing techniques.”
• “… any form of online
publication or presence that
allows end users to engage in
multi-directional conversations
in or around the content on the
website.“
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9. In the last seven years …
Source: The Daily Mail
• Mark Zuckerberg is worth £9 billion!
• Facebook has 350 million users
active every day (~50%), 35 million
people change their status EVERY
day.
• 2% of all searches on Google in 2010
included the word „Facebook‟.
• Egyptian named his new-born
„Facebook‟ after success Facebook
had on Egyptian protests.
• Facebook is available in 76
languages.
• 7,545 phone calls to the Police in
2010 related to Facebook content.
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10. Two Simple Rules …
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What happened in
NEVER say anything online
Vegas STAYS on
you wouldn‟t say to your
Facebook
Mother or Grandmother?
(… forever?)
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11. Some Examples
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12. “United Airlines broke my guitar”
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• YouTube: 10.9 million views
since July 2009!
• YouTube: 2 further songs as
saga unfolded.
• YouTube: Taylor Guitars gets
media coverage as it supports
the band by donating free guitars
to the band.
• United Airlines share price fell
10% in weeks following media
coverage
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13. Professional Misconduct
Source: BBC News
“A prison officer has
been dismissed for gross
misconduct after being
caught making friends
with [current and former]
inmates on the social
networking website
Facebook.”
March 23rd, 2009
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14. Don‟t criticise your employer
Source: BBC News
“Thirteen cabin crew
staff have been sacked
by Virgin Atlantic over
their use of a social
networking website …
following claims staff
used Facebook to
criticise its safety
standards and call
passengers „chavs‟.”
October 31st, 2008
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15. Your first day at work … ?
Source: Mail Online
“ …the words 'first day at work
OMG So dull!!' and „I‟m so totally
bored‟ came back to haunt her
when her boss discovered them
as he surfed the net.”
“Following your comments made
on Facebook … we end your
employment with [company
name] with immediate effect.‟”
February 26th, 2009
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16. The accidental Tweet
Source: The Indepentdent
“Chris Huhne discovered the
perils of social media last
night when he appeared to
accidentally post a private
message on Twitter.
Mr Huhne wrote: "From
someone else fine but I do not
want my fingerprints on the
story.“
October 8th, 2011
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17. Even in death …
Source: The Daily Mail
“Friends set up a remembrance
page to the „model pupil‟ on
Facebook so well-wishers could
post messages. “
“But amidst the fond memories
came sick postings including one
which said: „Natasha wasn‟t
bullied, she was just a whore‟,
while another said: „She caught
the train to heaven LOL‟
February 23, 2011
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18. Something closer to home …
Source: BBC News
“The RNLI has apologised for
what it described as an
"offensive" video made by
members of its Dorset lifeguard
team and posted on the internet.
“The video, entitled "Lifeguards
Awesome", features Poole
lifeguards in uniform on
Sandbanks beach. It includes
simulated sex scenes and an
impersonation of Adolf Hitler.”
October 28th, 2011
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19. Would You Lie on Your CV?
1. Yes
2. No
3. Bend the Truth
4. Exaggerate
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20. It‟s not all doom and
gloom .. Is it?
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21. When Social Media works for YOU
Source: BBC News
“Greyson Chance impresses
Ellen De Generes with his
rendition of Lady Gaga's song
„Paparazzi‟.”
“[Greyson Chance ] a 12-year-old
boy who became a hit on
YouTube with his cover version of
Lady Gaga's Paparazzi has
received a phone call from the
pop star.”
May 14th, 2010
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22. "The Fully Sick Rapper"
Source: Business Insider
“Since being locked in quarantine
on December 9, 2009, the viral-
man-turned-viral-success turned
his fight against tuberculosis into
a series of comedic rap music.”
“… is now busy consulting social
media campaigns, hosting and
judging a music contest and
sifting through offers for
sponsorships and
endorsements.”
August10th, 2010
Click to view …
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23. „Queen of the Mommy Bloggers‟: Heather Armstrong
Source: New York Time
“I lost my job today. My direct
boss and the Human Resources
representative pulled me into one
of three relatively tiny conference
rooms and informed me that the
company no longer had any use
for me. Essentially, they
explained, they didn‟t like what I
had expressed on my Website. I
got fired because of my
blogging.”
February 23rd, 2010
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24. Law must keep up with Technology
Source: Telegraph
“The widening gap
between technological
advance, internet culture
and the law has already
led to expensive and
pointless absurdities being
played out in our
courtrooms.”
November 12th, 2010
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25. What about
the „law‟?
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26. Do „traditional‟ laws apply online?
1. Yes
2. No
3. Not sure
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27. Are posts on Social Media websites „private‟?
1. Yes
2. No
3. Not sure
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28. Can an employer check on employees
through/using Social Media?
1. Yes
2. No
3. Not Sure
4. I hope not!
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29. Legal Evidence and Social Media
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Generally - any post made
online should be considered
the same as email, text
message, fax message,
letter (the written word). This
information is discoverable
and can lead to liability.
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30. How Private is your Facebook Data?
Source: Channel 4 News
As part of his research into privacy
law this summer, 24-year-old Austrian
law student Max Schrems asked
Facebook to turn over all the data the
social networking site had collected
on him for the past three years, as is
his right under European data
protection legislation.
In response, Facebook sent him a CD
containing more than 1,200 pages of
wall posts, messages, removed
friends, and "pokes" - activity that Mr
Schrems thought had been deleted.
October 24th, 2011
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31. What about your
employability?
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32. Employers and Social Media
Source: Mashable
• Almost half of all companies now screen
potential employees‟ social media profile
prior to hiring or interviewing.
• The study concluded that “… 35% of
employers reported they have found
content on social networking sites that
caused them not to hire the candidate.”
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33. The Interview Starts Before You Meet HR
Source: Suite101
• “… [the] employer relies on
feedback from staff of the nearby
hotel and taxi firm as part of its
applicant screening process.”
• “… the best way to assess a
candidate‟s true colour is not by
the answers to interview
questions, but by determining
how the person acts when he or
she is in a normal, everyday
situation.”
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34. What you must consider …
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• Online activity can be seen by
more people than you realise.
• You DO NOT control your
online „footprint‟.
• Your friends may not always
be your friends.
• Anyone can find out what you
did last summer!
• Employers are checking you
out online BEFORE they ask
you for an Interview!
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35. What can I do?
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• Look closely at your Privacy
settings on EACH network
website.
• Read the T&Cs before you
sign up to any website!
• Consider having a separate
profile on the networks for
private and professional
activities.
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36. What else can I do?
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Don‟t be silly; don‟t
write anything that will
come back and haunt
you in 2, 5, 10 years
time!
If in doubt, don’t do it!
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37. When the Law works
Source: Out-law.com
“Ventura was wrong to sack
Whitham because the reasons
given for her dismissal were not
reasonable, the Tribunal ruled.
The company had claimed that
Whitham's comments had put the
firm's reputation "at risk" and had
the potential to ruin its
relationship with a key client,
Volkswagen, it said.”
September 26th, 2011
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38. … and finally?
Adapted from: Danny Brown
• What your Parents told you … that also apply to
Social Media:
• How would you like it if someone did that to you?
• If you can‟t say anything good about someone, don‟t
say it all.
• Everything in moderation.
• Think before you speak.
• Don‟t put all your eggs in one basket.
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39. Do you consider your online activity „safe‟?
1. Yes
2. No
3. Not sure
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40. MyBU Activity: Reflective Blog
• Reflect on your own use of
social network:
• Which networks do you use
and/or belong to?
• Will you change your online
behaviour?
• What else can you do to
protect your online „footprint‟?
• Your entry is private!
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41. And finally …
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42. Business.bournemouth.ac.uk 42

43. Thank You
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