In October 2013, British adventurers Ben Saunders and Tarka L’Herpiniere set out on the Scott Expedition across Antarctica to the South Pole and back—on foot. Retracing Captain Scott’s tragic 1912 British Terra Nova Expedition, this journey remained unfinished, until today.
More than just an incredible journey of mental and physical endurance, the Scott Expedition is a message to the world about perseverance. To build awareness and gain support, social media was integral at every stage along the way, from preparation, packing, and training to maintaining communication from the harshest place on Earth. Once in Antarctica, technology was Ben and Tarka’s only lifeline to communicate with their team, families, and the rest of the world. Hootsuite helped the team amplify the story and build a community around their mission.