This slide deck talks about how small businesses can use these 6 tactics to survive on social media!
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and watch the webinar here: http://ow.ly/VsuMR
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6. Why do you need to manage social?
• Save cost, time and resources
• Improve your marketing
workflow
• Increase brand awareness
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8. How to organize?
• Organize according to social networks
• Organize according to businesses / brands / clients
What can it help you?
• Listen attentively to online conversations
• Engage with customers
Hootsuite Tabs & Streams
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9. Manage social media profile content
Share Industry/Lifestyle News
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10. Manage social media profile content
Promote your products
Share Industry/Lifestyle News
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11. Manage social media profile content
Promote your products
Share Industry/Lifestyle News
Converse with customers
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12. Publish and Schedule Content
• Create content calendar
• Autoschedule your postings
• Manually schedule your postings
• Bulk schedule your postings
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13. Case Study: Pics’s Peanut Butter
“Automation has changed my life”, said Nikki,
Marketing Manager
Tips:
• Plan weekly content calendar
• Schedule content based on customers’
timezone
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Click here for the case study
15. Social selling- the use of social media by sales
organizations for listening, customer engagement
and internal collaboration
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S.M.A.R.T Goals
Listen and Create CTA (Call to action)
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• Find local conversations by geo-search
• Monitor keywords and brand mentions
• Set up Twitter lists
• Create CTA in postings
17. Case Study: University of South Australia
“With the recent release of our strategic action
plan to increase global engagement, we are
challenged to collaboratively reach
prospective, current and graduate students
worldwide. Hootsuite is an essential part of
the solution”, said Amy, Digital Marketing
Officer
Tips:
• Geo-targets mentions of UniSA
• Empowers employees to be their
eyes and ears on social media
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S.M.A.R.T Goals
Measure your social media efforts
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20. Volume
What is the size
of the
conversation
about your
brand or your
campaign?
Volume is a
great initial
indicator of
interest.
Retweets
A tweet that you
forward to your
followers is
known as a
Retweet.
Retweets always
retain original
attribution.
Total
Impressions
The number of
people who
could have seen
a story about
your page
(reach) + the
number of times
frequency the
post was shown
Conversions
Getting a
marketing
message
performs a
desired action
“In other words
conversion is
simply getting
someone to
respond to your
CTA
Location
Used to
automatically
identify and
track the
location of
objects or
people in real
time, usually
within a building
or other
contained area.
Klout
Influencers
Klout Score
The size of a
person’s
engaged
audience of
followers and
friends who
actively listen
and react to his
online messages
What to measure?measure?
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S.M.A.R.T Goals
Steps to measure
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1. Select social media analytics tools such as
Google Analytics & Hootsuite Analytics
2. User a URL shortener like Ow.ly to track the
clicks and region
3. Create custom report and review it (weekly
or monthly)
22. Case Study: Fairware
“We know by seeing the high-level trend data
that people find us through social, and the
people who find us are prequalified”, said
Denise, Founder & CEO
Tips:
• Identify your active social
networks
• Proactive in reaching out to
customers
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Click here for the case study
23. Checklist
1. Managing social media profiles
2. Managing content on your social media profiles
3. Geosearch your potential customers
4. Monitor keywords and brand mentions
5. Listing your customers / influentials
6. Measuring social media success