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6 Social Media Survival
Tactics for Small Businesses
Speaker Bio
Ella Badis
Hootsuite Social Media Coach
@Hoot_EllaBadis
Join the conversation using #HootsuitePro
Managing your social media profiles
Attracting new customers
Measuring social media success
Agenda
Managing your social media profiles
Why do you need to manage social?
• Save cost, time and resources
• Improve your marketing
workflow
• Increase brand awareness
Tweet your questions with #HootsuitePro
Hootsuite Tabs & Streams
Tweet your questions with #HootsuitePro
How to organize?
• Organize according to social networks
• Organize according to businesses / brands / clients
What can it help you?
• Listen attentively to online conversations
• Engage with customers
Hootsuite Tabs & Streams
Tweet your questions with #HootsuitePro
Manage social media profile content
Share Industry/Lifestyle News
Tweet your questions with #HootsuitePro
Manage social media profile content
Promote your products
Share Industry/Lifestyle News
Tweet your questions with #HootsuitePro
Manage social media profile content
Promote your products
Share Industry/Lifestyle News
Converse with customers
Tweet your questions with #HootsuitePro
Publish and Schedule Content
• Create content calendar
• Autoschedule your postings
• Manually schedule your postings
• Bulk schedule your postings
Tweet your questions with #HootsuitePro
Case Study: Pics’s Peanut Butter
“Automation has changed my life”, said Nikki,
Marketing Manager
Tips:
• Plan weekly content calendar
• Schedule content based on customers’
timezone
Tweet your questions with #HootsuitePro
Click here for the case study
Attracting new customers
Social selling- the use of social media by sales
organizations for listening, customer engagement
and internal collaboration
Tweet your questions with #HootsuitePro
Tweet your questions with #HootsuitePro
S.M.A.R.T Goals
Listen and Create CTA (Call to action)
Tweet your questions with #HootsuitePro
• Find local conversations by geo-search
• Monitor keywords and brand mentions
• Set up Twitter lists
• Create CTA in postings
Case Study: University of South Australia
“With the recent release of our strategic action
plan to increase global engagement, we are
challenged to collaboratively reach
prospective, current and graduate students
worldwide. Hootsuite is an essential part of
the solution”, said Amy, Digital Marketing
Officer
Tips:
• Geo-targets mentions of UniSA
• Empowers employees to be their
eyes and ears on social media
Tweet your questions with #HootsuitePro
Click here for the case study
Measuring social media success
Tweet your questions with #HootsuitePro
S.M.A.R.T Goals
Measure your social media efforts
Tweet your questions with #HootsuitePro
Volume
What is the size
of the
conversation
about your
brand or your
campaign?
Volume is a
great initial
indicator of
interest.
Retweets
A tweet that you
forward to your
followers is
known as a
Retweet.
Retweets always
retain original
attribution.
Total
Impressions
The number of
people who
could have seen
a story about
your page
(reach) + the
number of times
frequency the
post was shown
Conversions
Getting a
marketing
message
performs a
desired action
“In other words
conversion is
simply getting
someone to
respond to your
CTA
Location
Used to
automatically
identify and
track the
location of
objects or
people in real
time, usually
within a building
or other
contained area.
Klout
Influencers
Klout Score
The size of a
person’s
engaged
audience of
followers and
friends who
actively listen
and react to his
online messages
What to measure?measure?
Tweet your questions with #HootsuitePro
Tweet your questions with #HootsuitePro
S.M.A.R.T Goals
Steps to measure
Tweet your questions with #HootsuitePro
1. Select social media analytics tools such as
Google Analytics & Hootsuite Analytics
2. User a URL shortener like Ow.ly to track the
clicks and region
3. Create custom report and review it (weekly
or monthly)
Case Study: Fairware
“We know by seeing the high-level trend data
that people find us through social, and the
people who find us are prequalified”, said
Denise, Founder & CEO
Tips:
• Identify your active social
networks
• Proactive in reaching out to
customers
Tweet your questions with #HootsuitePro
Click here for the case study
Checklist
1. Managing social media profiles
2. Managing content on your social media profiles
3. Geosearch your potential customers
4. Monitor keywords and brand mentions
5. Listing your customers / influentials
6. Measuring social media success
Thank you!
@Hoot_EllaBadis
Join the conversation using #HootsuitePro

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Social Media Survival Tactics for Small Businesses

  • 1. Join the conversation early Send your questions to the chat box OR Tweet to us with #HootsuitePro We will be starting shortly!
  • 2. 6 Social Media Survival Tactics for Small Businesses
  • 3. Speaker Bio Ella Badis Hootsuite Social Media Coach @Hoot_EllaBadis Join the conversation using #HootsuitePro
  • 4. Managing your social media profiles Attracting new customers Measuring social media success Agenda
  • 5. Managing your social media profiles
  • 6. Why do you need to manage social? • Save cost, time and resources • Improve your marketing workflow • Increase brand awareness Tweet your questions with #HootsuitePro
  • 7. Hootsuite Tabs & Streams Tweet your questions with #HootsuitePro
  • 8. How to organize? • Organize according to social networks • Organize according to businesses / brands / clients What can it help you? • Listen attentively to online conversations • Engage with customers Hootsuite Tabs & Streams Tweet your questions with #HootsuitePro
  • 9. Manage social media profile content Share Industry/Lifestyle News Tweet your questions with #HootsuitePro
  • 10. Manage social media profile content Promote your products Share Industry/Lifestyle News Tweet your questions with #HootsuitePro
  • 11. Manage social media profile content Promote your products Share Industry/Lifestyle News Converse with customers Tweet your questions with #HootsuitePro
  • 12. Publish and Schedule Content • Create content calendar • Autoschedule your postings • Manually schedule your postings • Bulk schedule your postings Tweet your questions with #HootsuitePro
  • 13. Case Study: Pics’s Peanut Butter “Automation has changed my life”, said Nikki, Marketing Manager Tips: • Plan weekly content calendar • Schedule content based on customers’ timezone Tweet your questions with #HootsuitePro Click here for the case study
  • 15. Social selling- the use of social media by sales organizations for listening, customer engagement and internal collaboration Tweet your questions with #HootsuitePro
  • 16. Tweet your questions with #HootsuitePro S.M.A.R.T Goals Listen and Create CTA (Call to action) Tweet your questions with #HootsuitePro • Find local conversations by geo-search • Monitor keywords and brand mentions • Set up Twitter lists • Create CTA in postings
  • 17. Case Study: University of South Australia “With the recent release of our strategic action plan to increase global engagement, we are challenged to collaboratively reach prospective, current and graduate students worldwide. Hootsuite is an essential part of the solution”, said Amy, Digital Marketing Officer Tips: • Geo-targets mentions of UniSA • Empowers employees to be their eyes and ears on social media Tweet your questions with #HootsuitePro Click here for the case study
  • 19. Tweet your questions with #HootsuitePro S.M.A.R.T Goals Measure your social media efforts Tweet your questions with #HootsuitePro
  • 20. Volume What is the size of the conversation about your brand or your campaign? Volume is a great initial indicator of interest. Retweets A tweet that you forward to your followers is known as a Retweet. Retweets always retain original attribution. Total Impressions The number of people who could have seen a story about your page (reach) + the number of times frequency the post was shown Conversions Getting a marketing message performs a desired action “In other words conversion is simply getting someone to respond to your CTA Location Used to automatically identify and track the location of objects or people in real time, usually within a building or other contained area. Klout Influencers Klout Score The size of a person’s engaged audience of followers and friends who actively listen and react to his online messages What to measure?measure? Tweet your questions with #HootsuitePro
  • 21. Tweet your questions with #HootsuitePro S.M.A.R.T Goals Steps to measure Tweet your questions with #HootsuitePro 1. Select social media analytics tools such as Google Analytics & Hootsuite Analytics 2. User a URL shortener like Ow.ly to track the clicks and region 3. Create custom report and review it (weekly or monthly)
  • 22. Case Study: Fairware “We know by seeing the high-level trend data that people find us through social, and the people who find us are prequalified”, said Denise, Founder & CEO Tips: • Identify your active social networks • Proactive in reaching out to customers Tweet your questions with #HootsuitePro Click here for the case study
  • 23. Checklist 1. Managing social media profiles 2. Managing content on your social media profiles 3. Geosearch your potential customers 4. Monitor keywords and brand mentions 5. Listing your customers / influentials 6. Measuring social media success
  • 24. Thank you! @Hoot_EllaBadis Join the conversation using #HootsuitePro