Welcome to
#HootBreakfast

800+
of the Fortune 1000
Our customers
13M+
Users worldwide
2,500+
Enterprise customers

Jaime Stein
Customer Success Executive
@jaimestein
@hootsuite

Digital
Transformation
The alignment of business to customers at every
touchpoint in their digital journey.

We’re in an era of
unimagined disruption
Source: ‘Digital Transformation’ Report, Altimeter

Social

Real-time

Mobile
2013
2005

Technological disruption
is fueling a fundamental
cultural shift

4.3B
email accounts
5.4B
social media accounts
Remember 1999?

Baby
boomers
Millennials
2011
workforce tipping
point
2026
born in an era
of social
Driven by digital natives

Photo credit: KB Photography Blog
Remember these?

60%
of people who complain
on Twitter expect a response
within an hour
Source: Twitter

Social Media is now the
second channel of choice
for college information
Source: Ruffalo Noel Levitz Study, 2015

“More than five million high net worth
North Americans are likely to use social media
to assist with financial decision-making”
-Forbes

64%
of government bodies cite citizen demands as
the primary driver of digital transformation
Source: Digital Transformation in Gov, Deloitte 2015

“41% of people said social media
would affect their choice of a specific
doctor, hospital or medical facility”
Source: Demi & Cooper Advertising

The social customer journey
EngagementAwareness AcquisitionEvaluation Advocacy

Awareness Evaluation Acquisition Engagement Advocacy

Awareness Evaluation Acquisition Engagement Advocacy

Awareness Evaluation Acquisition Engagement Advocacy

Awareness Evaluation Acquisition Engagement Advocacy

Awareness Evaluation Acquisition Engagement Advocacy

Awareness Evaluation Acquisition Engagement Advocacy
+169% YOY

Awareness Evaluation Acquisition Engagement Advocacy

Awareness Evaluation Acquisition Engagement Advocacy

Awareness Evaluation Acquisition Engagement Advocacy

Awareness Evaluation Acquisition Engagement Advocacy

Awareness Evaluation Acquisition Engagement Advocacy

Competitive
advantage
Improved
customer
journey
Increased
efficiency
Digital Transformation is the key to winning
Modernized
company vision
Empowered
workforce

Your employees are your
Secret Weapon

Employee advocacy enables organizations to
leverage their
employees in promoting
the company’s message.

“Advocate content and interactions are more
valuable; buyers see them as authentic
validation, not paid promotion.”
- Forrester, September 2015

Fortune 500 Brand vs. Employee Reach
Brand

Brand
~10
Average # of accounts
~10
Fortune 500 Brand vs. Employee Reach

Brand
~10
Average # of accounts
~10
14,678
Average likes/account
1,456
Average
followers/account
X
Fortune 500 Brand vs. Employee Reach

Brand
~10
Average # of accounts
~10
14,678
Average likes/account
1,456
Average
followers/account
Total Reach
X 1,736,079
Est. reach of Brand
Fortune 500 Brand vs. Employee Reach

Brand
Entire
Workforce
~163,500 employees
~10
Average # of accounts
~10
14,678
Average likes/account
1,456
Average
followers/account
Total Reach
X 1,736,079
Est. reach of Brand
Fortune 500 Brand vs. Employee Reach

Brand
Entire
Workforce
~163,500 employees
~10
Average # of accounts
~10
14,678
Average likes/account
1,456
Average
followers/account
Total Reach
163,500
# of accounts (est.)
163,500
X 1,736,079
Est. reach of Brand
Fortune 500 Brand vs. Employee Reach

Fortune 500 Brand vs. Employee Reach
Brand
Entire
Workforce
~163,500 employees
~10
Average # of accounts
~10
11
Average friends/account
25
Average
followers/account
14,678
Average likes/account
1,456
Average
followers/account
Total Reach
163,500
# of accounts (est.)
163,500
X
X
1,736,079
Est. reach of Brand

Fortune 500 Brand vs. Employee Reach
Average F500 employees collectively have ~10x more social reach than combined brand accounts
Brand
Entire
Workforce
~163,500 employees
~10
Average # of accounts
~10
11
Average friends/account
25
Average
followers/account
14,678
Average likes/account
1,456
Average
followers/account
Total Reach
163,500
# of accounts (est.)
163,500
X
X
1,736,079
Est. reach of Brand
22,236,000
Est. reach of Entire
Workforce

The cost of those 22M impressions
would be approximately $33,000.

Are you ready for Digital Transformation?
C-Suite Marketing Selling
Employee
Engagement
Customer
Service

Thank you.

Panel Discussion
Digital Transformation:
Challenges & Opportunities in Malaysia

Moderator
Alison Ng
Customer Success Manager
Hootsuite
@AlyVds
#HootBreakfast

Panel
Chris Saniga
VP Customer Success
Hootsuite
@CSaniga
#HootBreakfast
Emily Lim
Manager Director
Lion & Lion
@LionLionDigital @Maxis
Bernard Lee
Head of Communications
Maxis