1. Lessons From Humans:
Design That Works
ONA 2013
Hong Qu
@hqu
October 17, 2013
Tuesday, October 15, 13

2. About me
2003
Tuesday, October 15, 13
2006
2012
2013

3. Ship Early and Often
https://en.wikipedia.org/wiki/Release_early,_release_often
Tuesday, October 15, 13

4. http://www.neospot.se/usability-vs-user-experience/
Tuesday, October 15, 13

5. Matt Mullengweg
“if you’re not embarrassed
when you ship your first
version you waited too long”
http://ma.tt/2010/11/one-point-oh/
Tuesday, October 15, 13

6. Minimum Viable Product (MVP)
http://theleanstartup.com/principles
Tuesday, October 15, 13

7. Lean Methodology
http://theleanstartup.com/principles
Tuesday, October 15, 13

8. Design Thinking
http://www.ideo.com/about/
Tuesday, October 15, 13

9. Tuesday, October 15, 13

10. LOCAL MAXIMUM
5
“The local maximum occurs
frequently when UX
practitioners rely too much on
a/b testing or other testing
approaches to make
improvements”
http://52weeksofux.com/post/694598769/the-local-maximum!

11. Role of Analytics in UX Design
6
CTR, Subscribe!
Single action level
Page level
Feature level
Time on site, Bounce!
Task completion!
Register, Checkout!
7 day actives!
User level
Cost per customer acq.!
Business KPI
Revenue, ARPU!
Net promoter score!
Life-time value!

12. Design Process
!
User Centered Design
Tuesday, October 15, 13

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14. My Process
http://bit.ly/UX_process_stages
Tuesday, October 15, 13

15. Iterative Development
https://en.wikipedia.org/wiki/Iterative_and_incremental_development
Tuesday, October 15, 13

16. Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems
Tuesday, October 15, 13

17. Tuesday, September 10, 2013

18. Tuesday, September 10, 2013

19. Personas
http://www.adaptivepath.com/ideas/a-little-thing-about-personas/
Tuesday, October 15, 13

20. Why people don’t share
Privacy
Unknown audience
Exposing yourself to
judgement
Don’t feel a sense of control
Construction different
identities for different groups
of friends
Thursday, February 2, 2012
Like to consume guilty
pleasures, but don’t want
anyone to know
Self censoring
Socially awkwardness to
bring up controversial issues
Cannot unshare
Easy to copy and forward

21. Emotional valence
Viral Content: Why We Share Some Things and Not Others
Thursday, February 2, 2012

22. https://twitter.com/MonBaste/status/319717740548063232
Tuesday, October 15, 13

23. https://twitter.com/landay/status/14393808841
http://www.parc.com/event/1109/for-example.html
Tuesday, October 15, 13

24. How to Prototype
Start by modeling system level site map
and navigation flow diagrams
Be specific about what you want to
learn from building and testing the
prototype
Help team to gain an understanding the feature set
Collect qualitative data point to guide design direction
Validation testing to ensure that users “get it”
Tuesday, October 15, 13

25. Sitemap
Tuesday, October 15, 13

26. Flow Diagram
Tuesday, October 15, 13

27. Tuesday, October 15, 13

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29. Friday, May 3, 2013

30. Case Study: Keepr
https://hackpad.com/About-Keepr-9Ns5vU6e8V7
Tuesday, October 15, 13

31. Design Software
keynotopia.com
balsamiq.com
omnigraffle
Axure
Tuesday, October 15, 13

32. Project Management Tools
Tuesday, October 15, 13

33. Books
Sketching the User Experience
by Bill Buxton
The Elements of User Experience
by Jesse James Garrett
Rocket Surgery Made Easy:The DoIt-Yourself Guide to Finding and
Fixing Usability Problems
by Steve Krug
Tuesday, October 15, 13

34. MOOC
https://www.coursera.org/course/hci
Tuesday, October 15, 13

35. News Consumption Behavior
...capturing the user interest during
the day by reporting fresh and
interesting news, and encouraging
readers to follow up later on when
they have the time to devote to a
more in-depth analysis.
http://www.journalismfestival.com/news/hal-varian-on-the-economics-of-the-newspaper-business/
Tuesday, October 15, 13