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REAL ESTATE DEVELOPERS REALATIONSHIP WITH CHANNEL PARTNERS1

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REAL ESTATE DEVELOPERS REALATIONSHIP WITH CHANNEL PARTNERS1

  1. 1. REAL ESTATE DEVELOPERS REALATIONSHIP WITH CHANNEL PARTNERS Name: Honey Saini Rollno: pgdm151710457
  2. 2. Anand Rathi • founded in 1994 by Mr. AnandRathi & Mr. Pradeep Gupta • caters wide range of Financial and Advisory services including Private Wealth Management, Investment Banking, Corporate Advisory, Broking and Distribution • International presence too.
  3. 3. INTRODUCTION • real estate is the second largest employer after agriculture and is slated to grow at 30 per cent over the next decade. • It is expected to touch US$ 180 billion by 2020. The housing sector alone contributes 5-6 per cent to the country's GDP • In the period FY08-20, the market size of this sector is expected to increase at a (CAGR) of 11.2 per cent • The construction industry ranks third among the 14 major sectors in terms of direct, indirect and induced effects in all sectors of the economy
  4. 4. • Mumbai is the best city in India for commercial real estate investment, with returns of 12-19 per cent likely in the next five years, Sectors such as IT and ITeS, retail, consulting and e-commerce have registered high demand for office space in recent times. • Quikr, an online classifieds platform, has acquired real estate portal Commonfloor.com for US$ 200 million in a stock-cum-cash deal. • Housing.com has raised additional funds of Rs 100 crore (US$ 14.82 million) from Japan’s SoftBank Corporation to drive its new strategy of building scalable revenue streams and going deeper in the real estate value chain.
  5. 5. Breakup of city-level investments
  6. 6. Declining unsold inventory in Mumbai, Chennai & Bangalore • The challenges of demand-supply mismatch • cities like Mumbai, Bangalore, Pune and Hyderabad are slowly but surely crawling back to positive growth. • in Pune it shot up to 1,04,565 in 2015, up 56% when compared to the 67,181 unsold units in the previous year. • The Make in India initiative
  7. 7. Channel partner? • What is a channel partner? • Why they are different from brokers?
  8. 8. Advantages of new trend, channel partner • Immediate funding of Operational Costs • Guaranteed sell of the property • Better than Broking • Free Promotion
  9. 9. Who Is Better Channel Partner • Immediate funding of Operational Costs • Guaranteed sell of the property: • Better than Broking • Free Promotion Broker • A Broker acts as a liaison between the Seller & Buyer and in this process he takes his commission from both the parties. • They look for personal gain as its commission based
  10. 10. Project Under Hand : • I had four real estate projects from Godrej namely Godrej Infinity, Godrej Prana ,Godrej Horizon and Godrej emerald thane . • Lead of corporate activities and marketing
  11. 11. Step One: Lead Generation • Google advert • Online reality websites eg. commonfloor.com • Sms campaign • Own website creation • Emailer campaign • Internal tapping of clients • Attractive offers campaign For Friends, relatives and employees.
  12. 12. objective To understand the clients needs. To present them with all the options. To make sure they are guided in proper way. Reason with them for the chosen property. To convince them for site visits. To guide client until the end of the deal.
  13. 13. Problem on Hand 1. poor quality leads 2. Convincing the client 3. Making them understand 5. Coordinating site visits 6. Understanding the geography of pune. 7. Contacting corporates 9. Facing rejections by corporates
  14. 14. How did I do it? • 1st rule is to keep it simple. • 2nd rule listen • 3rd rule present them with all the projects and keep an open mind. Better understanding of geography.
  15. 15. process • Lead through different online and offline mode. • Calling generation • Explaining • Convincing for a site visit • Coordinating • Maintaining a full record of clients for ex.
  16. 16. Real Estate Market Research • Benefits of market research for my projects • Better understanding of objective, collection and analysis of data about your target market, competition and environment. • Creates awareness • Helps minimize the risk. • Better understanding of clients and real estate developers requirement mismatch • Understanding the weakness and short selling of particular projects
  17. 17. budget 30% possession 20% location 35% other 15% Client Feedback
  18. 18. Developers Preference • 75% developers chose area where the development is proposed rather then already established area. • 50% developers were interested in end users or wanted to set quota for investors buy ins • 75% projects were under constructions with possession up to 4 years after. • They preferred selling it in pre-launch • 100% developers preferred construction vise payments
  19. 19. Corporate Activities 1.One of the task was arranging corporate activity • Calling HR departments. • Explaining. • Following up. • scheduling activity date. • Problems encountered. 2.When activity is confirmed by the office • Arrangement of the area. • Managing clients on spot. • Generating lead.
  20. 20. What did I hear most? • Not so keen in investing • Bad market • High prices • Possession date was a major set down. • Distances • Investors buy out • Corporates not allowing activities Its expensive
  21. 21. CONCLSIONS: • As working in an old firm inside a new vertical gave me experience of established as well as experience of working in a startup. • Made me understand the two different market spaces • Real estate has vast potential. • Market is understanding clients • Channel partners are more organized then brokers
  22. 22. Recommendation • . • The company needs to makes some changes to the website. The website is not up to date about our new vertical • More advertising so that the people get to know about this service • Proper research of projects before taking them into hand
  23. 23. SCOPE • Expand in commercial spaces too as the profit and clients will be easy • More expansion in affordable housing projects • Tapping of internal clients more aggressively
  24. 24. I hope you liked it
  25. 25. Thank you all

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