The document discusses the Institute for Multimedia Literacy at the University of Southern California, which was founded in 1998 to integrate multimedia literacy into the university curriculum. It received initial funding from the Atlantic Philanthropies to develop multimedia courses across departments and a Masters in Teaching program. The Institute's goals were to reinterpret literacy in a digital age, incorporate multimedia pedagogy university-wide, and drive a broader paradigm shift. Key challenges included the large workload, scaling training, recruiting faculty, and driving a shift in educational paradigms.

1. Integrating Models of Undergraduate Education: The University of Southern California’s Multimedia in the Core Program Holly Willis, Associate Director

2. How do you introduce multimedia literacy in a university-wide program, both practically – in terms of building labs, instituting classes and hiring people to teach those classes – and theoretically, in terms of rethinking the parameters of traditional literacy?

3. How do you introduce multimedia literacy in a university-wide program, both practically – in terms of building labs, instituting classes and hiring people to teach those classes – and theoretically, in terms of rethinking the parameters of traditional literacy? A paradigm shift…

4. Institute for Multimedia Literacy School of Cinema-Television

5. Background of the Institute for Multimedia Literacy

6. Background of the Institute for Multimedia Literacy • founded in 1998

7. • three driving questions:

8. • three driving questions: – how should we reinterpret literacy in light of new forms of media?

9. • three driving questions: – how should we reinterpret literacy in light of new forms of media? – how should this pedagogy be incorporated into the university?

10. • three driving questions: – how should we reinterpret literacy in light of new forms of media? – how should this pedagogy be incorporated into the university? – and how might the IML participate in a broader paradigm shift required to transform literacy in a digital age?

11. • Atlantic Philanthropies Five-Year Grant

12. • Atlantic Philanthropies Five-Year Grant – Initial College courses

13. African-American Popular Culture Students made sonic arguments

14. The Baths of Caracalla This project offers a 3-D reconstruction of an ancient Roman ruin and was created by student Linda Ann Nolan for Religion 494, Near Eastern and Mediterranean Archeology, taught by Lynn Swartz Dodd.

15. Obasan and History For a class titled Asian American Literature, taught by Professor Viet Nguyen, one student chronicled the internment and relocation of Japanese citizens in Canada during World War II.

16. This project creates a context for understanding Sylvia Plath’s novel, The Bell Jar.

17. In George Sanchez’s History class, students taped oral histories to create a database history of the 1960s.

19. Multimedia documentary essay on Patrice Lumumba Ford

20. Students created an interactive quiz based on the theories of nine thinkers, including Sigmund Freud, Karl Marx and Emile Durkheim.

21. Student-created wiki for Re-Viewing Religion in Asian America.

22. Our mantra: integration

23. Our mantra: integration – at the level of the professor in his/her research;

24. Our mantra: integration – at the level of the professor in his/her research; – in the lab, with the teaching assistants;

25. Our mantra: integration – at the level of the professor in his/her research; – in the lab, with the teaching assistants; – and in the integration of course material and assignments

26. Genres of Multimedia Production – Argumentative – Documentary: further broken down into Bill Nichols’ categories of expository; observational; interactive; and reflexive forms – Essayistic: allows us to recognize non-traditional scholarly practice such as oral histories – Games or interactive forms

27. • Atlantic Philanthropies Five-Year Grant – Initial College courses – Rossier Masters of Arts in Teaching Program

28. MAT Program emphases: 1) Multimedia Analysis and Production: Reading and writing with multimedia. 2) Multimedia Pedagogy: Students developed a range of skills for mobilizing multimedia in teaching. 3) Classroom Research and Assessment of Students: Students learned strategies for using multimedia for data collection. 4) Professional Development and Communication: Students learned techniques for using multimedia to communicate with diverse constituents, including parents, children, colleagues and potential employers.

29. • Atlantic Philanthropies Five-Year Grant – Initial College courses – Rossier Masters of Arts in Teaching Program – Honors in Multimedia Scholarship

30. http://iml.usc.edu/honors/

34. • Atlantic Philanthropies Five-Year Grant – Initial College courses – Rossier Masters of Arts in Teaching Program – Honors in Multimedia Scholarship – Vectors

37. • Atlantic Philanthropies Five-Year Grant – Initial College courses – Rossier Masters of Arts in Teaching Program – Honors in Multimedia Scholarship – Vectors – Conferences

38. Scholarship in the Digital Age, 2004 Transforming Teaching, 2005 Symposium on Multimedia Across the Curriculum, 2006

39. www.usc.edu/CoreMultimedia

40. Multimedia in the Core Faculty Workshop -the use of social software in the classroom -integrating course content with lab exercises and media assignments -integrating faculty research and teaching -strategies for evaluation, critique and grading of student work -designing collaborative and group assignments -overview of the production process -strategies for selecting multimedia tools and technologies -incorporating multimedia into lectures

43. From the New Media Consortium: Multimedia literacy is the set of abilities and skills where aural, visual and digital literacy overlap. It involves: – the ability to understand the power of images and sounds, – to recognize and use that power, – to manipulate and transform digital media, – to distribute that media pervasively, – and to easily adapt to new forms.

48. Linguistics 295g The Ancient Near East: Culture, Archaeology, Texts Professor Zuckerman T Th, 11:00-12:20

49. Earth Sciences 240Lg | Earthquakes Professor Dolan | T Th, 12:30-1:50

50. PHIL 225g Love and its Representations in Literature, Philosophy and Film Professor McCann | T Th, 3:30- 4:50

51. http://cmm.usc.edu/

52. SPRING 2007 Early American Indian History Peter Mancall Russian Thought and Civilization Boris Wolfson The Changing Pacific: Culture, History and Politics in the New South Seas Nancy Lutkehaus Earthquakes Charles Sammis

54. Main challenges:

55. Main challenges: – the workload for all involved

56. Main challenges: – the workload for all involved – scalability and training

57. Main challenges: – the workload for all involved – scalability and training – recruitment

58. Main challenges: – the workload for all involved – scalability and training – recruitment – the paradigm shift