This advertisement from PETA criticizes the common practice of using women to sell products by having the woman become the product rather than just selling the product. It suggests using a woman and her companion dog to bring awareness to adopting dogs from shelters, showing how dogs provide unconditional companionship. While businesses only care about money, this alternative advertisement could effectively promote adopting dogs while portraying women in a more positive light as beautiful and powerful models rather than what they can do for men.