IPC Media would be the most suitable media institution to distribute my magazine product. [IPC] produces over 60 print and digital brands reaching 26 million UK adults monthly. They have experience distributing magazines similar in content to my proposed product, focusing on hip hop music and culture. As a larger, more established company than private Vibe Media, [IPC] could better handle potential risks if my new magazine is not immediately successful.

1. QUESTION 3
What kind of media institution
might distribute your media
product?

2. MAGAZINE PRODUCERS
 The two main producers and distributers of
magazines in the media institution I found out from
research, these two main producers are, IPC media
and EMAP.
 Most magazines are produced by IPC, which is the
most popular media institution.

3. IPC MEDIA
 IPC Media produces over 60 iconic media brands,
with print alone reaching almost two thirds of UK
women and 42% of UK men – almost 26 million UK
adults – while our websites collectively reach over
20 million users every month.
 Whilst IPC Media (then IPC Magazines) was
formed in 1968, the company's history goes back
as far as 1799
 IPC's diverse print and digital portfolio offers
something for everyone, with a focus on three core
audiences: men, mass market women and
upmarket women.

4. EMAP
 Emap is a business-to-business multiplatform media group, whose brands inform,
inspire and connect within the sectors they operate in. For millions of people
across the globe involved in the built environment, retail, media, fashion, health,
education, government and automotive sectors, Emap provides essential news,
analysis and access.
 Emap maintains an undiluted focus on content and product quality across online
and offline publications, conferences, awards, exhibitions, festivals, data and
intelligence services. This enables the sharing of best practice, ideas and
inspiration, for better, more timely, more informed decisions. Emap gives business
professionals the commercial understanding and access to the people and
organisations they need to do their jobs better.
 Emap’s ethos is routed in innovation, in making brave decisions for a better
offering that meet and exceed customer demands intelligently and proactively. We
are committed to giving those who rely on us the best in networking, information or
stimulation.
 We depend on the imagination and passion of our people to invent and develop
our brands, and drive our business forward. Personal accountability is at the centre
of Emap, which means Emap employees are empowered to create the kind of
timely, dynamic products our customers find essential.

5. MAGAZINE I HAVE BEEN STUDYING
I have been studying vibe magazine. It
seems like there would be a good chance
of the same media institution which
produces and distributes vibe, to distribute
my magazine, as they are both very similar
media products.

6. VIBE MAGAZINE
 Vibe is a music and entertainment magazine founded by
producer Quincy Jones. The publication predominantly
features R&B and hip-hop music artists, actors and other
entertainers. After shutting down production in Summer 2009,
Vibe was purchased by the private equity investment fund
InterMedia Partners and is now issued quarterly with double
covers, with a larger online presence, aided by the Vibe
Lifestyle Network, a group of entertainment/music websites
under the Vibe brand. The magazine's target demographic is
predominantly young, urban followers of hip-hop culture.
 The magazine owed its success to featuring a broader range
of interests than its closest competitors The Source
and XXL which focus more narrowly on rap music, or the rock
& pop-centric Rolling Stones and Spin. As of 2007, Vibe had a
circulation of approximately 800,000. Advertisers ran the
gamut from record labels to Fashion houses to
various Cognac brands.

7. VIBE MEDIA COMPANY
 Vibe Media moves markets by developing new business
concepts with the use of multi channel marketing.
Creativity and technology have become each others
flywheel. The media landscape has become scattered
and the players' cards are being reshuffled. Strategies
tend to have a much shorter life cycle and media
consumption patterns change rapidly. Building authentic
and effective relationships has become more vital then
ever before.
In such dynamic settings Vibe Media is reinventing
online business models that build long term value for
both businesses and customers. If this appeals to your
business we will help you find the most effective market
approach for your company.

8. WHICH MEDIA INSTITUTION WOULD DISTRIBUTE MY
MEDIA PRODUCT, AND WHY?
 When talking about IPC, and vibe media
institutions, although Vibe Media produces and
deals with ‘Vibe Magazine’ which is my main
inspiration throughout this magazine coursework, I
feel this is a private institution, so I may not take the
risk of my media product of being unsuccessful,
therefore I would think IPC would distribute my
magazine, as it’s a larger and more well-known
institution, which distributes magazines, such as
Hip hop magazines, and so I think they would be
able to take on my magazine, as its similar to some
of their already established magazines they
distribute and produce.