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Presented by<br />Holly Glover<br />

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Missionary Marketers<br />Paved the road and <br />created a new subcategory<br />of energy drinks<br />

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smaller. smaller. smaller. smaller. smaller. smaller. smaller. smaller. smaller. smaller.<br />=<br />More revenue for <br />less space<br />

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No refrigeration necessary.<br />

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“Apparently our customers <br />like our crappy commercials”<br />

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Target uncaptured women audience<br />

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Seasonal Timeline<br />

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$$$$<br />Non-traditional Media<br />$$$<br />Social Media<br />$$<br />Product Development<br />Television<br />$<br />