1. Personality Traits:
Through ‘The Kardashians’
Presented by Holly Butler, Louise Brown and Sarah Cullen

2. What is Personality?
Somebodies personality is the
combination of characteristics or
qualities that form in an individual’s
distinctive character.

3. Personality of an Entrepreneur
To become a successful entrepreneur
you have to some or all the following
personality traits:
The five that we are going to look at
are:
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Passionate
Resilient
Self-possessed
Decisive
Fearless
Financially prepared
Flexible
Focused
Able to sell
Risk Taker
Openness
Extraversion
Agreeableness
Conscientiousness
Neuroticism

4. Traits Explained
• Openness – Imagination, insight and a broad range of
interests.
• Extraversion Excitability, sociability, talkativeness, assertiveness
and emotional expressiveness.
• Agreeableness - Attributes such as trust, kindness and
affection.
• Conscientiousness - Thoughtfulness, impulse
control, goal-directed and organized.
• Neuroticism - Emotional
instability, anxiety, moodiness, irritability, and sadness.
(http://psychology.about.com/od/personalitydevelo
pment/a/bigfive.htm)

5. The Kardashians
• All of the Kardashians may not have every
personality trait is takes to become a
successful entrepreneur but together as a unit
they make the perfect entrepreneur.
• We are going to explain each Kardashian and
their entrepreneurial ventures.

6. Successes
• ‘Keeping up with the Kardashians’ was their biggest
enterprise
• It increased popularity and made them a household
name
• Business success soon followed

7. DASH CLOTHING
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Fashion Boutique
Set up in 2006
By three eldest Kardashians
Headquarters in LA
No online website
Three stores: Calabasas
Miami, Florida
New York
(www.dashboutiqueclothing.com)

8. Kendall & Kylie Jenner
• TV
Personality, Model, Bra
nd Ambassador
• 18 years old
• “My Name Is Kendall.
Kendall Jenner. I Am
Not A Kardashian”
• TV
Personality, Model, Bra
nd Ambassador
• 16 years old
• Work schedule so
busy, home schooling
became vital
(www.kendallandkylie.celebuzz.com/bio)

9. Kendall & Kylie with PacSun
• Launched in 2012
• They created a clothing line directed towards
teenagers
• Inspired by diversity, optimism and creativity
• Ranges from outerwear to accessories
(Pacsun.com/content/kendall-kylie)

10. Rob's Sock Line
• Launched In 2012
• Partnered with Scott Disick
• Apart from endorsements, only real business venture
• Was not hugely successful, but surviving due to
Kardashian name
• High end prices- socks cost around $30
(http://agsocks.com/)

11. Kris Jenner
• Trademarked the term Momager
• Backbone behind all her children's careers
• Talk show “Kris Jenner Show”

12. Kim Kardashian
Conscientiousness:
• Organised and keeps to
schedules
• Keeps things in order
and pays attention to
details
• Known to her sisters as
‘the boring one’
(Google Image)

13. Khloe Kardashian
Extraversion:
• Centre of attention
• Life of the party
• Comfortable around
people
• Speaks her mind
(Google Image)

14. Kourtney Kardashian
Openness To Experience:
• A lot of ideas for the
stores they have
• Quick to understand
• Spends time reflecting
on things
• Driver behind the stores
(Google Image)

15. Kendall Jenner
Conscientious:
• Goal directed
• Focused on career path
• Quiet/shy compared to
her sisters
• Artistic through
modelling
(Google image)

16. Kylie Jenner
Extraversion:
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(Google image)
Outgoing
Big personality
Sociable
Ambitious
Original

17. References
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http://agsocks.com/
www.kendallandkylie.celebuzz.com/bio
www.dashboutiqueclothing.com
www.Pacsun.com/content/kendall-kylie.html