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Mobile Web Application &
Web Application Store
Jonghong Jeon
ETRI, SRC

Email: hollobit@etri.re.kr
Blog: http://mobile2.ti...
Age of Mobile App Store
“I am certain that the mobile telecoms world will count its time
       in two Eras. The Era BI: time Before the iPhone, a...
Apple … iPhone … App … App Store




6
“App” is …




7
Current count of App Stores ….
q WIPConnector.com




8
The App Store As A Digital BM




9
App Economy - Download Rates




                               Source: TechCrunch
10
App Economy - Download Rates




                               Source: TechCrunch
11
App Economy - Download Rates




12
Mobile App Store Revenue (2008~2014)
 Mobile Application Stores Revenue Opportunity, Worldwide, 2008-2014 (Millions of Dol...
New words
q App Economy
q Appconomy
q Developer Economy
q Freemium
q In-App Purchase
q Appcosystem
q Paywall
q App Consult...
Mobile Web Application
Web App vs. Native App




16
Web App vs. Native App




17
Web App vs. Native App




18
Why Native App ?




19
Why Web App ?




20
Hype Cycle for Web




21                   21
Emerging Working Items – W3C
q New WG & XG
     §   Web Performance Working Group
     §   Voice Browser Working Group
   ...
The Web as an application platform
q Standards for Web Applications on Mobile: February 2011 current
  state and roadmap
 ...
Web Application Architecture



                                     HTML5
                        (Web forms, Video/Audio...
Considering point
                        Mobile App
     Developer’s view                             End user’s view



...
Web App Store
Web App Store
q Mozilla’s Open Web App Store (2010.5.20)
     §   http://blog.mozilla.com/blog/2010/05/20/an-open-web-app-...
Android Market Web Store
q http://market.android.com/




28
App Store vs. Web Store

                                             Any Devices
               Device     Devices       ...
WAC - Technology Evolution




      WAC 1.0 demo devices available at MWC 2011


30
Mozilla’s Open Web Apps
q The basic set of concepts required to enable Open Web
  Applications are:
     § Application man...
Google’s Installable Web Apps
q the experience of using a web app is still poor compared to that of using a
  desktop app....
Web Store = Future of App Store


                                                    WAC




                http://www.d...
Mobile Web App Golden Age


                                                    Mobile
                                   ...
Conclusions
q The App Store As A Digital BM
q New-generation web applications to challenge native app
  dominance in mobil...
Thank you
     For more discussion :
       JongHong Jeon (hollobit@etri.re.kr)
       +82-42-860-5333

     Blog : http:/...
Future of Mobile Web Application and Web App Store
Future of Mobile Web Application and Web App Store
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What is the Future of Mobile Web Application ?
Mobile Web could be the final winner of the Mobile App Race ?

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Future of Mobile Web Application and Web App Store

  1. 1. Mobile Web Application & Web Application Store Jonghong Jeon ETRI, SRC Email: hollobit@etri.re.kr Blog: http://mobile2.tistory.com http://twitter.com/hollobit http://www.etri.re.kr
  2. 2. Age of Mobile App Store
  3. 3. “I am certain that the mobile telecoms world will count its time in two Eras. The Era BI: time Before the iPhone, and the ER A AI: time After the iPhone” Author of “Digital Korea”, Tomi T Ahonen http://communities-dominate.blogs.com/brands/2007/05/entering_iphone.html http://www.tomiahonen.com/ hollobit@etri.re.kr 5
  4. 4. Apple … iPhone … App … App Store 6
  5. 5. “App” is … 7
  6. 6. Current count of App Stores …. q WIPConnector.com 8
  7. 7. The App Store As A Digital BM 9
  8. 8. App Economy - Download Rates Source: TechCrunch 10
  9. 9. App Economy - Download Rates Source: TechCrunch 11
  10. 10. App Economy - Download Rates 12
  11. 11. Mobile App Store Revenue (2008~2014) Mobile Application Stores Revenue Opportunity, Worldwide, 2008-2014 (Millions of Dollars) 13
  12. 12. New words q App Economy q Appconomy q Developer Economy q Freemium q In-App Purchase q Appcosystem q Paywall q App Consulting q App Marketing 14
  13. 13. Mobile Web Application
  14. 14. Web App vs. Native App 16
  15. 15. Web App vs. Native App 17
  16. 16. Web App vs. Native App 18
  17. 17. Why Native App ? 19
  18. 18. Why Web App ? 20
  19. 19. Hype Cycle for Web 21 21
  20. 20. Emerging Working Items – W3C q New WG & XG § Web Performance Working Group § Voice Browser Working Group § Web Notification Working Group § Web Application Security Working Group § Web Event Working Group § Point of Interest Working Group § Linked Data for Government WG Charter § Model-Based UI XG § Social Web XG q Workshop § Workshop on Augmented Reality on the Web § Workshop on Web on TV § Workshop on Privacy and data usage control 22
  21. 21. The Web as an application platform q Standards for Web Applications on Mobile: February 2011 current state and roadmap § http://www.w3.org/2011/02/mobile-web-app-state.html 23
  22. 22. Web Application Architecture HTML5 (Web forms, Video/Audio, Canvas..) Web Application APIs (Web IDL, Web Socket, Web Worker, Web Database….) XMLHTTPRequest Widgets API Device APIs CSS (Calendar, XML ECMASCript Camera GPS, File,..) DOM HTTP + URI/IRI+ Unicode 24
  23. 23. Considering point Mobile App Developer’s view End user’s view 25 http://blog.appsfire.com/infographic-ios-apps-vs-web-apps
  24. 24. Web App Store
  25. 25. Web App Store q Mozilla’s Open Web App Store (2010.5.20) § http://blog.mozilla.com/blog/2010/05/20/an-open-web-app-store/ § http://blog.mozilla.com/blog/2010/10/19/prototype-of-an-open-web-app-ecosystem/ § http://mozillalabs.com/blog/2010/12/building-the-open-web-app-ecosystem/ § http://techcrunch.com/2010/10/19/mozilla-web-apps/ § https://apps.mozillalabs.com/ q OpenAppMKt (2010.7.30) § http://www.openappmkt.com/ q Chrome Web Store (2010.12.7 open) § https://chrome.google.com/webstore q GetJar HTML5 Mobile Web App Store (2010.12.23) § http://www.getjar.com/ q Opera, web-based mobile app store, called the Opera Mobile Store (2011.3.8) § http://mobilestore.opera.com/us,en,usd/mobiledevice.html 27
  26. 26. Android Market Web Store q http://market.android.com/ 28
  27. 27. App Store vs. Web Store Any Devices Device Devices (PC, TV, Car, Tablet…) Client App Store Browser Browser Front Front Web Web Web Server Store Web App App App Server Server Store Store Store Native Native Web Cloud Native Appp App App App 29
  28. 28. WAC - Technology Evolution WAC 1.0 demo devices available at MWC 2011 30
  29. 29. Mozilla’s Open Web Apps q The basic set of concepts required to enable Open Web Applications are: § Application manifests, which describes the location, requirements, and capabilities of an application. § An application repository, which holds the manifests for all of the user's installed applications. § A method to install an application into a user's repository, which can be used by stores and directories or by an application developer (for self- published applications). § A application dashboard, which is a user interface through which to manage, browse, and launch installed applications. § An optional network interaction to allow applications to confirm the user's ownership of a paid registration (i.e. from an application store). 31
  30. 30. Google’s Installable Web Apps q the experience of using a web app is still poor compared to that of using a desktop app. q Problem: Web apps are special to users, but not to browsers § bookmarks for web apps look the same as bookmarks for other web pages. § security defaults that make sense for normal web pages are often a bad match for web apps. q Solution: Installable web apps § installing a web app is like creating a super-bookmark to it. Source: http://code.google.com/intl/ko-KR/chrome/apps/docs/index.html 32
  31. 31. Web Store = Future of App Store WAC http://www.distimo.com/appstores/ 33
  32. 32. Mobile Web App Golden Age Mobile Golden diversity Age Smartphone Standardization finish Widely commercialize HTML5 Apps Beyond 4G LTE 2010 2011 2012 2013 hollobit@etri.re.kr 34
  33. 33. Conclusions q The App Store As A Digital BM q New-generation web applications to challenge native app dominance in mobile service distribution § User interface and hardware capabilities dominate demand for native interface § Distribution control and cost advantages are key drivers behind web app development q But, the experience of using a web app is still poor compared to that of using a desktop app. § User requires better user experience in mobile environment § Web should learn from the strong points of Native App q Web could be the final winner of the Mobile App Race ? § Mobile Browser is just one of Native App. § We need new type of web application in mobile • Installable Web Application & Web App Store 35
  34. 34. Thank you For more discussion : JongHong Jeon (hollobit@etri.re.kr) +82-42-860-5333 Blog : http://mobile2.tistory.com/m http://twitter.com/hollobit OR 36
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What is the Future of Mobile Web Application ? Mobile Web could be the final winner of the Mobile App Race ?

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