This document discusses the importance of internet marketing in building a successful website. It outlines key components of an effective website like services, prices, surveys, social media integration, and affiliate ads. Content should promote the website, encourage customer interaction, and build relationships. Analytics help track unique visitors, goals, location, and engagement. Opportunities like Constant Contact, GoDaddy, and Google can provide additional services and complement the website. Keywords and search engine optimization strategies are also important to promote the site.

1. Internet Marketing
The Role Marketing
Plays in
Building a Website
Holley Jacobs
May 7, 2013

2. Marketing is: Impact of Marketing on
Building a Website
o Reach millions of potential customers
o Establishing company brand
o Lowers the budget for marketing
o Imperative to understand internet lingo i.e. –
PPC, Adwords, Analytics, SEO, Linking,
Branding, etc (Strauss & Frost, 2009)
• Necessary and Essential for
Success
• Fairly cheap to advertise on the
internet – much is free (The
Impact of Internet Marketing,
2012)
• Having a unique selling position
• Adapting to customers motivation
and behavior
• Position to increase profits
• Understanding that the costs of
gaining new customers is five
times higher than retaining current
• Making sure everyone knows that
marketing is everyone’s business
• Getting to know your target
customer
• Planning, executing, evaluating,
and making changes (20 Marketing
Tips Every Entrepreneur Should
Know)

3. Five Key Items for the Website
o Services Provided
o Prices Included
o Survey
o Polls
o Email Sign Up Form
o Google Voice Widget
o Social Media Networks
o Affiliate Ads

4. How Contents Support Marketing Objectives
o Promotion of Website
o Encourages Customer Interaction
o Builds Customer Relationships
o Allows for Efficient Online Support
o Affiliate Marketing Content for Additional Income
o Encourages Full Package Deals
o Determine Customers' Needs
o Allows for Quick Responses from Website

5. SEO Planning – Submit Site To:
1. Local Media
2. Marketing Media
3. Small Business Media
4. Trade Associations
5. Online PR such as:
o Yahoo Finance
o Hoovers Online
o Forbes.com
o Market Watch
o America Online
o Business Wire
o PR Newswire

6. Keywords Used To Promote Website
o Internet Marketing
o Email Marketing for
nonprofits
o Social Media Awareness
o Company Branding
o Nonprofit Blogging
o Video Marketing for non-
profits
o Social Media Integration

7. Three
Opportunities for
Advertising by
Linking
1. Constant
Contact
2. Go Daddy
3. Google
Reseller

8. 1. Constant Contact provides the software and support to allow email
marketing, surveys, polls, and social media integration (Services of
Constant Contact).
2. Go Daddy partners have the ability to provide domain names, hosting,
and server support (Services of Go Daddy).
3. Google Reseller program allows the business to provide clients access
to the wealth of Google Apps for Business (Services of Google Apps for
Business).
How Linking Compliments the Website

9. 1. Unique visitors to site
2. Establish customized goals
3. Geographic location since services
are for local businesses
4. Whether visitors are reaching site via
Direct, Search, or Referral indicators
5. Bounce rate
6. Repeat visitors
Google Analytics

10. References
20 Marketing Tips Every Entrepreneur Should Know. (n.d.). Retrieved April 7, 2013, from
Missouri Business Web site:
http://www.missouribusiness.net/sbtdc/docs/20_marketing_tips.asp
The Impact of Internet Marketing. (2012, May 6). Retrieved from All Business Web site:
http://www.allbusiness.com/marketing-advertising/internet-marketing/2367-1.html

11. References
Services of Constant Contact. (n.d.). Retrieved from Constant Contact Web site:
http://www.constantcontact.com
Services of Go Daddy. (n.d.). Retrieved from Go Daddy Web site: http://www.godaddy.com
Services of Google Apps for Business. (n.d.). Retrieved from Google Web site:
http://www.google.com
Strauss, J., & Frost, R. (2009). E-Marketing. New Jersey: Prentice Hall.