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Push the Push – Vom Lockscreen in die Herzen der Nutzer

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Push-Mitteilungen sind die intimste Form des Journalismus. Warum also machen viele Medien sie so schlecht? In meinem Vortrag von den Münchener Medientagen 2017 sind ein paar Ansätze, wie man es besser machen kann. Mehr Informationen gibt es unter @pushthepush.

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Push the Push – Vom Lockscreen in die Herzen der Nutzer

  1. 1. PUSH THE PUSH Vom Lockscreen in die Herzen der Nutzer
  2. 2. 71 Prozent der Deinstallationen von Apps werden durch Push- Mitteilungen ausgelöst!
  3. 3. Push-Mitteilungen sind die intimste Form des Journalismus.
  4. 4. WAS IST EIGENTLICH EINE GUTE PUSH-MITTEILUNG?
  5. 5. WIE MACHT MAN ES BESSER?
  6. 6. Gute Push-Notifications sind relevant, zeitlich passend und präzise formuliert!
  7. 7. WHAT‘S NEXT?
  8. 8. 1. Wie muss Storytelling auf dem Lockscreen aussehen?
  9. 9. 2. Wie kann man den Erfolg von Pushes wirklich messen?
  10. 10. 3. Gibt es eigentlich auch eine Push-Filterblase?

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