The document provides 20 pearls of marketing wisdom from various experts. It begins with an introduction stating that marketing experts will share their expertise in 20 pearls of marketing wisdom. Each pearl consists of a quote by a different expert, giving a brief piece of advice or insight related to marketing, social media, content creation, customer relationships and the changing digital landscape. The document concludes by providing a link to access more marketing wisdom from an ebook on the topic.

1. 20
PEARLS OF
WISDOM.
marketing

2. NO ONE KNOWS marketing
BETTER THAN…

3. MARKETING
EXPERTS

4. MARKETING
EXPERTS
…right?

5. RIGHT.

6. WELL, WE WANT TO SHARE SOME OF
EXPERTISEWITH YOU
THEIR

7. Because sharing
is caring.

8. SO WITHOUT FURTER ADO,
WE GIVE YOU…

9. 20
PEARLS OF
MARKETING
WISDOM

10. 20
PEARLS OF
MARKETING
WISDOM
from the experts

11. “We have a huge opportunity to have our market actually design the product
before our eyes. They’ll tell us how big, how fast, what tools they want, and how
they want it delivered.
All we need to do is pay attention and deliver.”
- Janet Fouts, Social Media Coach

12. “Learn to love
the data and, for
heaven’s sake,
write well.”
- Ian Lurie, Portent

13. “Hold on tight, the rate of
change in social media and online
and mobile marketing is only
accelerating! For those willing to
continually learn and grow, it will most
certainly be the most interesting,
likeable year yet.”
-­‐
Dave Kerpen, Likeable Media

14. “Every business, regardless
of size or specialty, must
be prepared for the unexpected,
whether it’s a PR wildfire or a
new technology.”
- Heidi Cohen, Actionable Marketing Expert

15. “Think of it more as publishing instead of marketing.
Be authentic as a publisher and create content that helps
you connect to everyone else…because they’re already
connected.”
- Mitch Joel, Twist Image

16. Increasingly, there are only two kinds of
companies: brave and dead.
- Seth Godin, Author and Entrepreneur

17. - Joe Pulizzi, Content
Marketing Institute
“Educate more people that the
tools have almost nothing to
do with the true power of social
media. It’s what’s inside those
tools that matters (uh, the
content).”

18. “I know from a marketing standpoint, there’s this feeling that the more information
we can collect the better. But from an actual customer relationship standpoint, that
information is so much more valuable if people are opting to share it with
you.”- Cameron Chapman, Author of The Smashing Idea Book: From Inspiration to Application

19. “Focus on creating value to customers
and building a long-term relationship.
Long-term effort and customer relations
are the hardest thing for competition to
copy.”
- Priit Kallas, DreamGrow Digital

20. "If you read fiction, you will naturally create marketing people love.
Without it, your creative wheels won't turn."
- Gini Dietrich, Arment Dietrich

21. “I want to continue to meet and
make new connections with
people from all around the
world enabled by the power
and magic of social media.”
- Jeff Bullas, Blogger, Speaker, and
Social Media Strategist

22. “I’ve seen plenty of Facebook and
Twitter accounts that have become
nothing more than a band-aid for
responding to customer complaints
- Shaurlyn Lauby, HR Bartender
and issuing apologies. Social
media is so much more than
that and until organizations
invest in the face-to-face
experience, they will miss out
on what social media can
really do for them.”

23. “Don’t try to do it all. It’s better to be
awesome on one or two channels
than to overextend on six.”
- Cameron Chapman, Author of The Smashing Idea Book:
From Inspiration to Application

24. “Organizations that try to portray
themselves as what they think
people want instead of what they
are don't win over our hearts and
minds. In an age where everyone is
connected, falsehoods are fleeting.
Don’t hide your limitations and your
flaws. Be genuine-we like that sort of
thing, and reward it.”
- Dharmesh Shah, HubSpot

25. “Content is constantly evolving, so
brands need to stay ahead of the
curve as best they can. Before you
publish anything, think to yourself: Is
this something I would share with my
social network? Is this something that
my audience would identify with?
Social media is about identity, as
opposed to search, which is a utility.”
- Michael Lazerlow, Salesforce
Marketing Cloud

26. “Every piece of your content should be excellent,
enough that customers are compelled to share it.”
- Joe Pulizzi, Content Marketing Institute

27. "If you have more money than
brains, you should focus on
outbound marketing. If you
have more brains than
money, you should focus on
inbound marketing."
- Guy Kawasaki

28. "Creating a Facebook page or Twitter
account is an invitation to converse
with your prospects, customers, and
leads. Marketers need to be willing,
interested, and able to converse
via social channels and truly listen,
engage with, and respond to their
fans and followers."
- Paul Gillin, Author and Social
Media Marketing Strategist
RSVP

29. “The approach that will win the
hearts and minds of customers
leverages content and context
to create marketing that
intersects with a customer’s
lifestyle, needs, and interests.”
- Brian Halligan, HubSpot

30. "Stop selling. Start helping."
- Zig Ziglar, Author of See You At The Top

31. Looking for more pearls?
Check out HubSpot’s
‘54 Pearls of Marketing
Wisdom’ Ebook here.
Wednesday, April 17, 13