8. âNFO (News Feed Optimization) is the new SEOâ
Justin Smith, Inside Facebook
Eventbrite.com JibJab.com HuffingtonPost.com Plancast.com
Source: Compete.com
9. âNFO (News Feed Optimization) - convincing
Facebook to display the Feed items that your
application publishes in your usersâ friendsâ
News Feeds.â
Justin Smith, Inside Facebook
10. Metrics for News Feeds
âą Measure feed story prompts & publish dialogues
âą Split-test feed story copy and imagery to maximize clicks
âą Feed story impression metrics are not yet accessible
â When someone publishes to Facebook, we see 20 clicks back
to JibJab.com!â
Gregg Spiridellis, JibJab
16. Measure visits from feed stories by variation & link
The longer your link, the more you are measuring...
http://sendables.jibjab.com/view/7Lq1hpkTT7xjtk5Z?
cmpid=jj_fb_self
http://bleacherreport.com/college-football?
utm_source=facebook.com&utm_medium=referral&utm_campai
gn=fbc_like&ref=nf
http://mysite.com/signup?
bc=1956&iid=1098963228&ti=1263020400&cid=292136&k=K5
1QSB&fref=clnk_try_now&ref=nf
http://apps.facebook.com/sororitylife?
action=getjob&track=R06JobFeedPop&_fb_fromhash=40031d7a
b3ec865d97272cdb8b439162
17. Measure and Improve Facebook Connect
âą Facebook Connect Example User Flows - http://j.mp/fbcïŹows
âą Resources - http://j.mp/fbcresources
âą Measure Facebook Connect with KISSmetrics
âą http://kissmetrics.com