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Lunar Strategy - Crypto Guide 2022

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Lunar Strategy - Crypto Guide 2022

  1. 1. The Only Guide You Need for Crypto, GameFi & NFT Marketing
  2. 2. Index Page nr. What is Crypto Marketing?.......................................................................................... Engaging Your Audience............................................................................................ Referral Programs & Word of Mouth.................................................................... Affiliate Marketing............................................................................................................. Airdrop Tokens & Faucets........................................................................................... Social Media Marketing................................................................................................ Email Marketing.................................................................................................................. What is NFT Marketing?.................................................................................................. Create an Active NFT Community......................................................................... Using More than One NFT Marketplace............................................................ Successful Social Media, SEO & Content Marketing............................... Tested Ways to Promote Your NFT Marketing Project............................ Building a Solid Crypto Community.................................................................... Social Media Advertising............................................................................................ Google Ads........................................................................................................................... Crypto Ad Networks........................................................................................................ Crypto Ad Networks & Their Benefits................................................................. Facebook Ads..................................................................................................................... NFT Success Story............................................................................................................ Contact Information Lunar Strategy............................................................... Disclaimer............................................................................................................................. 1 2 3 4 5 7 9 11 13 14 15 17 19 22 23 25 27 29 31 32 33
  3. 3. What is Crypto Marketing? Launching a crypto project is one thing, marketing the project is something else. The competition in the crypto space is fierce and you will need more than a few ads to create crypto marketing success. You need a fool-proof marketing strategy involving many different marketing verticals. The first part of this guide explains everything you need to know about crypto marketing strategies. In this guide, you will learn all you need to get your crypto project up and running. To read more about NFT MARKETING skip to page 8. W elcome! 1
  4. 4. Engaging Your Audience Building Some Hype! Getting rolling requires momentum and building a little anticipation is a sure-fire way to generate motion. Creating a buzz is easier than you think but it takes effort. You will need lots of updates and content, but before you rush off ahead, remember planning is the best way forward. A successful launch requires lots of traction, which in turn requires plenty of fuel. So, take your time and plan out a simple road map. Identify key milestones and objectives, and ensure your content is ready to go. 2 Start your road map today and project forward to your launch and beyond. Plenty of helpful tools exist to help so spend some time getting to grips with any you haven’t used before. To push updates about your project, you can use calendar sites like ICOCountdown, ICObench, CoinMarketCal, and Coindar.
  5. 5. Referral Programs & Word of Mouth Referral programs boast some of the highest conversion and retention rates for all marketing channels. The concept is simple. We trust products referred by friends and trusted sources. Incentivising word-of-mouth marketing helps create a loyal customer base. Referral programs, reward the promoter and the referral, it’s a win-win situation for everyone. Continue reading... This! Wow! 3
  6. 6. Like referral programs, affiliate marketing programs incentivize marketers to promote products. The difference between referral and affiliate marketing is the audience. Affiliate marketers often have their own willing base. These programs bring more traffic because of that base. Just ensure you collaborate with affiliates with a relevant audience. Juggernauts like Coinbase and Binance run affiliate marketing programs that demonstrate how powerful this medium is. Affiliate Marketing 4
  7. 7. Because of the many scams, airdrops are less popular than they used to be. Still, there's nothing like free money to make a statement and, thanks to that, airdrops still create the most buzz. The plan is simple, one way to give your token/coin value is to make sure people have some. So, airdrops distribute free crypto tokens to anyone who registers for them. Distributing free tokens attracts a lot of people, which in turn increases your reach. It also brings liquidity to your crypto project. Airdrops & Faucets 5
  8. 8. Like ICO's, there are airdrop calendars too. To gain the best exposure make sure to add your airdrop alert to sites like AirdropsAlert or Airdrops and watch the hype grow! Like airdrops, faucets are another way to distribute free tokens. Instead of just sending out tokens, faucets reward loyal users for returning to your site or joining your mailing list. Every day, the faucet releases a set number of tokens on a first-come basis. Faucets, like airdrops, have fallen from favor. However, if you can cut through the scam static and get a working faucet up, it is another way to get your tokens out there. Airdrops & Faucets Continuing... 6
  9. 9. Social Media Marketing Without the power of social media, your crypto project will not get beyond the ‘idea on the back of a napkin’ stage. It is central to crypto marketing success. It is the go-to medium for viral reach, but these days the Social Network extends well beyond Zuckerberg’s grasp. To boost your signal it is worth pushing ads on as many platforms as possible. Obviously, you will need a presence on Twitter, Facebook, YouTube, and Reddit, but do not neglect localized channels like VK & Kakao Talk. Also, consider some leftfield thinking. Tik Tok, Linkedin, and even Pinterest (particularly with the rise in NFTs) all have a use. Keep reading... 7
  10. 10. Social Media Marketing Continuing... Most important though do not forget platforms like Steemit and Publish0x which target crypto enthusiasts. Remember, if you have the budget, you could get some influencers to shout out your crypto project, but don’t be afraid to use your own megaphone. Get active on social media in crypto circles and engage in discussions. It is ok to share your opinion about crypto events and other related subjects. Be careful what you say though, it is best to avoid speculating and never get drawn into flame wars. 8
  11. 11. In today’s world, email marketing is a traditional method of spreading your message. The online world is awash with clever apps and services to help you create and share campaigns but use some caution. Falling foul of new legalization like the EU’s GDPR has consequences and it’s easy to do. When it doubt, hire a pro, it needed cost the earth. Indeed, we can think of one organization that’d be happy to help. (You will find our contacts on the last page…) Email Marketing You've got mail! 9
  12. 12. Email Marketing Continuing... For the brave, we’d recommend Mail Chimp, but feel free to go your own way. If you do decide to go down the funnel route, try to keep your messages short and snappy. “Long and boring is the way to go,” said no six-figure copywriter ever. Obviously having a direct line to your customer’s inbox is a powerful tool, but don’t overdo it. Stay on brand and on message and limit communications to a minimum. Sharing the good news, airdrops and useful content is all good, but apart from that… keep it quiet. 10
  13. 13. Non-fungible tokens, or NFTs, are crypto tokens that represent ownership of assets. They are a branch of esoteric or non-traditional investments, which it might surprise you to know have been around for a long. In the past, this branch of investing has included fine wine, classic automobiles, and more recently even trading card games like Magic The Gathering. The only real difference between these and NFTs is that an NFT is a virtual asset rather than a physical object. Sure, we could argue that say a bottle of wine does have some actual physical value. We could share one over a nice meal, but when those bottles creep into six figures, which they often do, you’ll get the point. That said, the rate at which the NFT boom is expanding, the definition could pivot in any direction. What is NFT Marketing? 11
  14. 14. Brands now leverage NFTs for marketing while earning massive amounts of money. The value of any NFT depends on its demand and demand is driven in the largest part by hype. IE. The more hype the higher the price. There are of course other factors, but the buzz is the most tangible. Therefore NFT marketing is all about that desire and how to create it. Proven methods include creating communities, social media reach, a solid SEO strategy, but there’s a lot more to creating an avalanche. What is NFT Marketing? Continuing... 12
  15. 15. Creating An Active NFT Community The more engaged your audience is in your NFT project, the more value they will assign it. To achieve this, you need to build and nurture a community where people can express their passion for your project. Start by choosing a platform, you can add others as you go, but choose your primary medium carefully. Use a platform like Telegram, Discord, Facebook, Reddit, or YouTube and carefully grow your presence. Next, start posting content to provide value to your audience. Be careful to keep it positive and nurture your group. Share informative posts about NFTs, make educational videos, but importantly communicate how your NFT adds value to your community members’ NFT collection. Get active in your community. Take the time to reply and engage with as many members as you can. Participate in discussions, offer your views, arrange ask-me-anything sessions (AMA) In short, do everything you can to provide value to your audience. 13
  16. 16. Now you have a loyal community, they’ll want to support you by buying your NFTs. Make sure to list your NFTs on several NFT marketplaces for the best exposure. Which NFT platform you choose depends on your NFT project. For example, a single-edition digital artwork NFT might work best on SuperRare. Here are some popular NFT platforms and the type of NFT they support: Using More Than One NFT Marketplace OpenSea – Perfect for trading NFT domains, cards, sports, and art collectibles. Rarible – Supports all crypto assets. SuperRare – Great for unique artwork. Foundation – Ideal for trading digital artwork KnowOrigin – Again good for rare digital artwork 14
  17. 17. Build the highest NFT buzz on social media to convert hype into leads. The best way is running paid social media campaigns on Facebook, Instagram, and other platforms. Alternatively, reach out to influencers aligned with your NFT niche and collaborate in promotions. Optimise your website, groups, and other channels to bring you tasty traffic. To get organic traffic for your NFT project make sure you: Successful Social Media, SEO, & Content Marketing Include relevant keywords on each page of your NFT website. Keep your website updated, by adding new relevant keyword- loaded content. Build backlinks, by sharing and referencing relevant sites and articles. Maintain a high page loading speed. Have an error-free website. 15
  18. 18. Successful Social Media, SEO, & Content Marketing Continuing... Content marketing is another effective NFT marketing vessel. This involves writing educational and instructional blogs, creating infographics, providing industry reviews, and even just rocking out some fun memes. Promote your SEO-friendly content on platforms like Hackernoon, Cryptopanic, Pinterest, Reddit, Quora, and LinkedIn. 16
  19. 19. Tested Ways to Promote Your NFT Marketing Project Influencer Marketing & Social Media Promotions If you have plenty of followers, you only need to create hype by constantly posting engaging content. Otherwise, you can hire influencers to promote your NFT project. Paid Marketing Push paid ads on top of PPC channels like Google Ads, Facebook Ads, and Twitter Ads. You can also place ads on the Brave browser. Brave ads offer 10x more click- through rates than Google or Facebook. Keep reading 17
  20. 20. PR vs. Marketing: What is the Difference? Public Relations (PR) PR agencies help you build a solid online reputation whereas marketing helps you reach the maximum number of people. Your PR relates to how others see you, while marketing helps you to be seen. Both are important when it comes to gaining value for your NFTs. Guest posting can improve both PR and marketing by allowing yourself to be seen as an authority, or conversely having voices of authority speak for you. Contact popular crypto and NFT blog sites and offer your services and suggest you are looking for guest writers to get exposure and backlinks. Of course, blogging with SEO strategies in mind can also increase the organic visibility of your NFTs. For the best results research the most common search queries and answer them in your blogs. 18
  21. 21. As you develop your community strategy, you should understand your goals. Do you want to grow the user base, promote protocol to more developers, or raise liquidity? Whatever your goal, make it easy for newbies and cover your community 24/7. Give members a reason to come back by organizing events, challenges, or giving out tokenized rewards. Tips for Building a Crypto Community Acquire a Blockchain network (users and developers). Both the users and developers will influence the long-term success of your project. This is where you bring a sense of inclusivity and belonging. Keep reading... Building a Crypto Community 19
  22. 22. Engage Your Community As part of the crypto scene, you’ll know how diverse the community is. Try to make it home for everyone, new users, day traders, exchange platform owners, investors, etc… One of the key strategies for building an active community is incentivising your members. A branded community can attract new users. Reward loyalty, by letting members redeem coins to boost engagement. Competitions are a simple way to get free PR and gain visibility but make them fair and transparent. Building a Crypto Community Continuing... Integrate your virtual currency system into your community to reward users for sign-ups and views, like a faucet. Make your community compatible with popular third-party apps to improve community functionality. Some of the leading apps include Hubspot, Marketo, and Slack. Host a hackathon, create polls, or moderate group discussions. You can organize social media contests, AMA events, meme contests, trading competitions, or free giveaways. 20
  23. 23. One factor, unique among crypt communities, is the near-endless potential for customisation. It’s easy to create a user-centric experience and add any number of widgets and APIs. By encouraging communal support, you can reshape the customer experience. Some are recommended, but others are almost mandatory. Don’t be surprised if some users question the legitimacy of your project if you don’t have Telegram. This is because the platform allows members to connect with the core teams. So, creating a group on Telegram should be your first plan. Collaboration with other projects is also key to success. While it may sound counterintuitive, working with other projects brings value to users. Allowing your members to discover new opportunities and tap into a broader community of followers will only help your group grow. Try to find collaborators that compliment your project, rather than direct competitors. The Crypto world can be a complex place and when in doubt it’s better to leave your crypto community strategy to professionals. Lunar Strategy offers many different services, like SEO and social media marketing and we can even help you build a vibrant community. 21 Building a Crypto Community Continuing...
  24. 24. As far back as marketing goes, audience has always been key, and it’s no different when it comes to the blockchain, DeFi, and crypto world. Digital marketing transformed traditional advertising, in much the same way as DeFi and crypto shook up the financial sector. It’s rational, then, that crypto businesses rely on digital advertising giants, like Google Ads and Facebook Ads. However, within this specialised crypto niche exists an even better often overlooked opportunity… the trending Crypto Ad Networks. Read on to find out more about how Google Ads, Facebook Ads, and the new Crypto Ad Networks can shape your crypto marketing strategy. Social Media Advertising 22
  25. 25. Google Ads Reach: Google’s reach is the biggest and boasts a capacity of 63,000 search queries per second! Under the Google umbrella, there are different types of campaigns to choose from. Search campaigns are the most common and work by reaching customers based on their search terms. Price: Google Ads ain’t cheap. They rank amongst the most expensive digital marketing options, right up there with Facebook and Crypto Ad Network. Starting from a CPC (cost per click) of just under $1 for the Google Display Network, and ranging between $1 to $2 for the Google Search Network. Restrictions: One thing you need to be aware of is the legislation, red tape, and restrictions which apply to cryptocurrency. As a new technology, there is a lot of scepticism and anxiety surrounding altcoins, tokens and the new wave of decentralised currencies. 23
  26. 26. Google Ads Continuing... Because of this, most organisations, and in particular, the big names have chosen to limit their exposure by placing heavy and sometimes opaque rules on how they treat cryptocurrency. Google Ads, for example, only allow the advertising of cryptocurrencies under certain circumstances. These goalposts commonly shift and are often also affected by local laws, but some examples include only allowing adverts for products/services related to crypto mining or exchanges (Japan and USA only). To make things more complicated, Google requires many organisations to fulfil additional requirements and certification. Indeed, to place ads at all you may need to become a licensed provider, and even then all ads must comply with industry and legal standards. 24
  27. 27. Like the other advertising platforms, crypto ad platforms spread your message digitally, except they focus on display ads distributed across blockchain and crypto-related publications. Bitmedia.io, is an example of an AI-based network, with a monthly audience of over 2.5 billion crypto enthusiasts. An efficient onboarding process, super responsive support, and a dedicated DeFi and crypto audience in hand, make Bitmedia.io a solid choice. It makes sense to collaborate on your crypto project with advertisers who are experts in the industry. Bitmedia.io offers CPM (cost per mile/1000 impressions) and CPC ad formats and their extensive targeting options are as precise as Google Ads and Facebook Ads. Crypto Ad Networks 25
  28. 28. Crypto Ad Networks... Continuing Top Ad Networks in 2021 are: 1. Bitmedia.io 2. Ad Dragon 3. CoinZilla 4. AdEx Network 5. Coinverti. 26 Price: Crypto Ad Networks vary in cost from $0.5 to $5 per CPM or CPC, but considering the billions of impressions on offer (Bitmedia alone attracts 1 billion each month!), it’s not a high price to pay. Restrictions: None. Yep, you read that right. Crypto Ad Networks solve the issues of banned blockchain and crypto marketing, boasting zero restrictions once your business is approved during onboarding.
  29. 29. Ads are posted to industry-relevant websites. There are over 500 major crypto websites each attracting a giant crypto audience. This makes them the ideal billboard. Approval is quick and efficient, which is crucial when you are ready to launch. Great marketing campaigns need great timing and being ready to react, pivot, or whip up a buzz is key to success. Therefore, you can’t be going back and forth dealing with restrictions, rules, red tape, and wasting time waiting for approvals. Due to the restrictions of Google and Facebook and others who limit or ban crypto advertising, using a Crypto Ad Platform to approve your ad and your campaign fast can be a game-changer. Crypto Ad Network Benefits 27
  30. 30. Dedicated crypto networks provide a solid stream of quality traffic at great value. They offer high-quality traffic, promoted on over 500 established crypto websites and platforms, and won’t break the bank. There are no expensive CPMs for sub- par websites, it’s just not a thing on Crypto Ad Networks. Using these networks puts you in full control with full support from start to finish. Crypto Ad Networks, like Bitmedia, offer direct communication with support managers and great support throughout the launch of your campaign, including fast manual approval of campaigns, as well as the adjustment of bids. Crypto Ad Network Benefits ...Continuing 28
  31. 31. Facebook Ads Reach: Facebook has dominated social media since its inception. With over 2.8 billion monthly users worldwide, it’s safe to say you’ll find some of your potential clients there. Facebook is a forum where many divulge personal details, opinions, interests, and because of this, many adverts have also become intimate affairs. Marketing on Facebook is to dabble in the dark arts… The opportunity Facebook marketing affords is impressive. It’s possible to dive deep into targeting values, age groups, and more. Price: The CPC of Facebook Ads starts at $0.97, and the Cost Per Like sits around $1.07. Although, with their obvious designs on Youtube’s market share, the best value can often be found in video views. 29
  32. 32. Facebook Ads Continuing... Restrictions: like Google, Facebook operates some strict Crypto policies. There was a ban in 2018 on crypto advertising because of issues with scammers and security. Advertising crypto events, news, tax services, and general blockchain technology is allowed, and being such a big platform there are many loopholes. With permission, and provided you are an approved advertiser, you can promote your crypto exchange or trading platform, crypto coin, mining software or hardware, as well as trading and investment advice. However, the sale of cryptocurrencies, coins, and tokens remains banned. 30
  33. 33. NFT Success Story If you are familiar with NFTs you have probably heard of the popular NFT collection Bored Ape Yacht Club. This NFT club has become extremely popular and many celebreties are owners of their own rare ape. There are now over 10,000 different BAYC NFTs and the prices start at 71 ETH, which is roughly $224,000! BAYC is the second largest NFT project, ranking slightly behind the frontrunner CryptoPunks. 31 The reason to why an NFT project becomes so popular is subjective. It is mainly because of three things; influencer/celebrity involvement, community strength and utilities for members. Remember that art of any kind is worth only as much as people are willing to pay for it. The floor price of an NFT collection is normally equal to what the least-invested members are willing to sell for.
  34. 34. We hope you enjoyed our guide to crypto and NFT marketing and that whatever you take away helps you with your future plans. Feel free to reach out and let’s continue the discussion and remember, Lunar Strategy is (at the time of writing this), the world’s ONLY dedicated crypto/blockchain marketing agency and therefore the Go-To guys in the field. As an agency, we offer a full 360 marketing service from ‘idea on the back of a napkin’ stage to your first ICO (initial coin offering) and beyond. You made it! +467-20478390 info@lunarstrategy.com Lunar Strategy: The Crypto & NFT Growth Agency Lunarstrategy.com Lunar.strategy Contact Us for More Information! We handle everything from white papers to press releases, Discord channels, meme generation, full social media campaigns, paid press ads, and more. Thanks for reading and don’t forget to share our message and show us some love on the channel of your choice. Getting a proper marketing strategy in front of the right people, in the right place, and at the right time is the absolute key. 32
  35. 35. This document is a basic guide to Crypto and NFT Marketing. However, as you can imagine, there’s a lot to developing, mastering, and applying the foundations of a successful campaign. Contact Us for More Information! Disclaimer: 33

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