Video Production Intensive
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Slides for my workshop on video production for schools and non-profits.
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Video Production Intensive
- 2. Technology audit onCampus launch 1:1 iPad iPad Mac Video Social media Video production Website redesign
- 3. Goals for the Day • Why video? • Industry trends • Theory • Hands-on @ hm undahl
- 4. Goals for the Day • Why video? • Industry trends • Theory • Hands-on @ hm undahl
- 5. We have a problem. @ hm undahl
- 6. 21st century skills, globally relevant academics, strong arts & athletics, amazing community. @ hm undahl
- 7. “When examining deeply held beliefs, complicated decisions, or emotionally charged issues we tend to favor information that confirms our existing position.” Scott Plous 1993 @ hm undahl
- 8. What can we do? @ hm undahl
- 9. Features { Program Location Price Taxes - Benefits } Specific People What You Believe What Happens Inside Culture Affects… Prestige Authority Trust Naming Impact Legacy Prestige - @ hm undahl
- 10. Using Confirmation Bias • Show up first • Make your case by showing rather than by telling • Position yourself as an authority through official, unofficial, internal and external channels • Create sense of ‘everyone’ @ hm undahl
- 11. Why Video? • Show up first • Make your case by showing rather than by telling • Position yourself as an authority through official, unofficial, internal and external channels • Create sense of ‘real people like me’ @ hm undahl
- 12. New Question, New Partner @ hm undahl
- 14. Goals for the Day • Why video? • Industry trends • Theory • Hands-on @ hm undahl
- 15. Goals for the Day • Why video? • Industry trends • Theory • Hands-on @ hm undahl
- 16. @ hm undahl Video is what affluent people do online • Americans watched 52.4 billion videos • YouTube accounts for 18.96% of all internet traffic • 84% of college graduates watch online video • 87% of online adults with household incomes greater than $75,000 watch and create video *ComScore, Hollywood Reporter, Pew Research Center (last December alone) (second only to Netflix)
- 17. @ hm undahl The power of ‘why’ inspires action • People don’t buy what you do, they buy why you do it • Donors researching non-profits were significantly more likely to make a gift after watching an online video that demonstrated the impact of that gift • Video converts eyeballs into action at a high rate • Video voicemail: 8x open rate *Simon Sinek, Milward Brown, Google, VMO, Wistia
- 18. Video has great value • Video keeps selling • Production & distribution costs are low • Viral Videos vs. Viral Essays • Element of distinction @ hm undahl
- 19. SSATB Survey • More opportunities to hear from students • More opportunities to hear from faculty • More opportunities to hear from current parents • More updates about school activities • More videos about school life @ hm undahl
- 20. Goals for the Day • Why video? • Industry trends • Theory • Hands-on @ hm undahl
- 21. Goals for the Day • Why video? • Industry trends • Theory • Hands-on @ hm undahl
- 23. Authentic • Shot, edit, publish from phone • Walk about • Event highlight @ hm undahl
- 25. Authentic Best • Targeted, on message • Real people, real stories • Production value • Story @ hm undahl
- 26. Production Value • Depth of field • A-Roll & B-Roll • Movement • Audio • Music • (Lens Flares, Light Leaks, Letterbox, Pull Focus) @ hm undahl
- 27. Budget Pro Video Kit • Canon T3i • 50mm lens • Tripod • Lavalier Mic • Zoom Audio • Lights @ hm undahl
- 28. Hook - Hold - Payoff @ hm undahl
- 29. Storyboard: Your video recipe • Start With Why • One / Two Person Testimonial • Thank You For Your Support • Tutorial • Event Highlight @ hm undahl
- 30. @ hm undahl One Person Testimonial Time We See We Hear 0:00-0:10 (Hook) Relevant location (outside) Relevant location (inside, wide) Relevant materials (close) Music, then subject talking about why they got involved in activity 0:10-0:20 Subject doing activity (medium) Relevant materials (close) Subject talking to camera (title card) Subject talking about why they love activity 0:20-0:40 (Hold) Subject doing activity with others (wide) Subject doing activity (close on interaction) Subject talking about how teacher / coach / peer has made activity special 0:40-0:55 (Payoff) Subject smiling, successful, surrounded by peers Subject gives specific advice to others 0:55-1:00 (Call to Action) Relevant materials (close) Text: “Find out More at www.school.org/program” Music, background room sounds
- 31. Goals for the Day • Why video? • Industry trends • Theory • Hands-on @ hm undahl
- 32. Goals for the Day • Why video? • Industry trends • Theory • Hands-on @ hm undahl