1.
With Great Power Comes
Great Responsibility
A social media survival kit

2.
Generation Next (Gen Z)
• Born after mid 1990’s
• Born after advent of Internet, cell phones, iPods
• Post Cold War & Post 9/11
• Rapid multi-taskers
• Open attitude to self publishing & privacy
• Stay at home, helicopter parents
• Digital Natives

3.
“What were you thinking?”

4.
Facebook

5.
Facebook
• Most visited web site
in the world

6.
Facebook
• Most visited web site
in the world
• 800 million users

7.
Facebook
• Most visited web site
in the world
• 800 million users
• 50% of all users log
in each day

8.
Facebook
• Most visited web site
in the world
• 800 million users
• 50% of all users log
in each day
• 70% of users are
outside the USA

9.
Facebook
• Most visited web site
in the world
• 800 million users
• 50% of all users log
in each day
• 70% of users are
outside the USA
• Users aged 35+
outnumber any other
demographic

10.
Facebook
• Most visited web site • Average user visits
in the world Facebook 40 times
per month
• 800 million users
• 50% of all users log
in each day
• 70% of users are
outside the USA
• Users aged 35+
outnumber any other
demographic

11.
Facebook
• Most visited web site • Average user visits
in the world Facebook 40 times
per month
• 800 million users
• Poorly understood
• 50% of all users log privacy settings
in each day
• 70% of users are
outside the USA
• Users aged 35+
outnumber any other
demographic

12.
Facebook
• Most visited web site • Average user visits
in the world Facebook 40 times
per month
• 800 million users
• Poorly understood
• 50% of all users log privacy settings
in each day
• 70% of users are
outside the USA
• Users aged 35+
outnumber any other
demographic

13.
Twitter
• 500 million users
• 140 character public messages
• 400 billion tweets per day
• Mobile friendly
• @mention, #hashtag, RT, DM (Demo)
• Until recently a college student / professionals
tool

14.
Twitter
• 500 million users
• 140 character public messages
• 400 billion tweets per day
• Mobile friendly
• @mention, #hashtag, RT, DM (Demo)
• Until recently a college student / professionals
tool

15.
Live Video
• Skype
• Google Hangouts
• Facetime

16.
Key Take Aways
• Facebook is dominant but use may have
plateaued
• Twitter, SnapChat, Vine are on the rise

17.
“Willful and repeated harm inflicted
through the use of computers, cell
phones & other electronic devices.”

18.
What to look for
• Differences in girls & boys
• Sudden change in use
• Jumpy when message appears
• Unease about entering real life social situations
• Avoidance & screen switching

19.
How to help

20.
How to help
• Create safe space (in
advance) to talk and
see screens

21.
How to help
• Create safe space (in
advance) to talk and
see screens
• Work together
toward desired result

22.
How to help
• Create safe space (in
advance) to talk and
see screens
• Work together
toward desired result
• Get input from
student & parent

23.
How to help
• Create safe space (in
advance) to talk and
see screens
• Work together
toward desired result
• Get input from
student & parent
• Get backup

24.
How to help
• Create safe space (in • Engage bystanders
advance) to talk and
see screens
• Work together
toward desired result
• Get input from
student & parent
• Get backup

25.
How to help
• Create safe space (in • Engage bystanders
advance) to talk and
see screens • School Life
Handbook
• Work together
toward desired result
• Get input from
student & parent
• Get backup

26.
How to help
• Create safe space (in • Engage bystanders
advance) to talk and
see screens • School Life
Handbook
• Work together
toward desired result • Clear verbal
statements (kids are
• Get input from bad at context)
student & parent
• Get backup

27.
How to help
• Create safe space (in • Engage bystanders
advance) to talk and
see screens • School Life
Handbook
• Work together
toward desired result • Clear verbal
statements (kids are
• Get input from bad at context)
student & parent
• Create a deliberate
• Get backup social media culture

28.
Summary
Our students are...

29.
Summary
Our students are...
• Highly connected,
early adopters

30.
Summary
Our students are...
• Highly connected,
early adopters
• Familiar with
technology, but may
not be highly skilled

31.
Summary
Our students are...
• Highly connected,
early adopters
• Familiar with
technology, but may
not be highly skilled
• Frustrated with
‘immigrants’

32.
Summary
Our students are...
• Highly connected,
early adopters
• Familiar with
technology, but may
not be highly skilled
• Frustrated with
‘immigrants’
• Born into uncertain
times

33.
Summary
Our students are...
• Highly connected, • Riding an elephant
early adopters
• Familiar with
technology, but may
not be highly skilled
• Frustrated with
‘immigrants’
• Born into uncertain
times

34.
Summary
Our students are...
• Highly connected, • Riding an elephant
early adopters
• Coming of age
• Familiar with publicly
technology, but may
not be highly skilled
• Frustrated with
‘immigrants’
• Born into uncertain
times

35.
Summary
Our students are...
• Highly connected, • Riding an elephant
early adopters
• Coming of age
• Familiar with publicly
technology, but may
not be highly skilled • In need of adults in
their lives (Breakfast
• Frustrated with Club)
‘immigrants’
• Born into uncertain
times