2. Facebook Facts
•Over 845 million active users
•More than 50% of active users log in
daily
•Average user has 130 friends
3. Why use Facebook
Go where your audience is
Listen to customers
Connect/build a relationship with customers
Viral marketing
Visible to everyone
Including
non-Facebook users
Shows up in search
Drive traffic to website
5. Profile vs. Page
Profile: personal user account
It
is how you log in
Real person: first & last name
Page: public way for brands,
businesses, organizations and
public figures to connect with
Facebook users
6. Other Facebook terms
Administrator: users that operate and
manage pages
News Feed: stream of recent posts by all
pages your page has liked
Timeline: a new page and profile format
on Facebook; allows you to fill in past
milestones
Alsorefers to your page’s recent posts; users
can post on your Timeline
7. Setting up your Page
•facebook.com/pages/create.php
•How do I get “likes”?
8. Setting up your Page
1. Go to www.facebook.com/pages/create.php
Select your classification & category
2. Enter basic info
Business name, location, photo, brief bio (in
About field), website URL
3. Fill in the Page
Open hours, description, email address, photos
9. How do I get “likes”?
1. Cross-promote
Website, business cards, flyers, signage,
email, other social media
2. Invite people you know
NOTE: It will take some time to build
May need to purchase an ad to help build your
audience
10. What do I post?
•Figuring out what to post
•How often should I post?
11. What do I post?
Ask questions Connect to the
Share info related real world
to your business (holidays, etc)
Create an event Contests, deals &
Photos
offers (check the
rules)
Behind the scenes
Tools & tips
Respond to
Have fun!
comments
12. How often should I post?
Minimum: once or twice a week
Maximum: every 3 hours
The key is consistency
Letsyour audience know what to expect
Keep a sustainable pace
Some activity is better than none at all
14. Facebook Insights
Page posts
Shows you past posts
Sort by different categories to optimize day, time,
content
People Talking About
The number of unique users who have interacted
with your page (comments, likes, shares)
Reach
The number of unique users who have seen any
of your page’s content (News Feed, ads, friend
posts)
15. How do I know it’s working?
Growth in audience
Will be slow, but should be steady
If you plateau, try something new
Growth in customers
Shouldhelp build regulars
Eventually lead to increase in sales
Note: Loyal customers become brand
ambassadors
19. Scheduling Tools
Why schedule?
Optimize for time & day
Increases efficiency & time management
Tools provide analytics (data)
How do I know what to post?
Editorial calendar will help you stay focused
Scheduling Tools (free! Facebook & Twitter!)
Hootsuite
Tweetdeck