1. The NZ fitness industry
Management Consulting Report
For Mr. Bill Armstrong and Mrs. Shirley Armstrong
Produced By Hao Yuan, Lu
2. Introduction
This report is prepared for Mr. Bill Armstrong
and Mrs. Shirley Armstrong. Which will discuss:
•the competitive environment
•the current trends for fitness centres in New
Zealand
•issues that Fit ‘n’ Well fitness centre
would be facing
3. Brief information on New Zealand
New Zealand is:
•A developed island country
•Population of four million people
•Most people live in Auckland, Christchurch
and Wellington
•Businesses in New Zealand are typically
small
4. New Zealand Fitness industry
Les Mills is the number one franchises gym club in
New Zealand.
Between 150 and 400 fitness clubs in New Zealand.
400,000 Kiwis visit fitness clubs.
The industry is growing rapidly.
5. Fitness New Zealand
Fitness New Zealand is a non profit
representative organisation aiming to ensure
more people are physically active at health
and fitness centres in New Zealand.
Approximately 85% of the fitness centre industry
had joint FNZ
6. Issues of breaking into NZ fitness
industry
Competitions from:
•commercial operators
•local government council running
fitness centers
market saturation is pretty full in some
regions
7. Conclusion
The Market:
New Zealand is a small country
The fitness industry is still growing
rapidly
Issues facing:
Competition from local council
running fitness centres and well
branded private businesses.
8. Recommendations
Fit ‘n’ Well fitness centre should consider
•Join Fitness New Zealand
•Purchase equipment from FNZ
•Offer unique services
•Advertisement
•Location
