2014 Product Camp Melbourne
Talk: Using Lean Canvas as a Communication Tool
Went through the history of Lean Startup Canvas, Business Model Canvas and how it can be used as a communication tool for product managers, stakeholders, designers and developers.
2. Humphrey Laubscher
• GM of Innovation @Loud&Clear
(LoudClear.com.au)
• Product Strategy Manager and
Lean Startup Innovation
Consultant
• Newcastle Slingshot Accelerator /
Lean Startup Sydney
• Ex Corporate IT Architect (BHP,
Coles, NAB, CBA)
@HumphreyPL
3. Session Plan
• Intro Content (10mins)
• What is Lean Startup?
• Business Model Vs Lean Canvas
• Is it really a communication tool?
• Lets Build a Lean Canvas (20 mins)
• Pitch your Canvas (5 mins / 5 mins)
• Questions (5 mins)
4. What is Lean Startup?
Steven Blank!
steveblank.com!
Eric Reis!
StartupLessonsLearned.com!
Ash Maurya!
ashmaurya.com!
5. Why we are here?
Entrepreneur:
• 21 years , 8 Tech Companies
including a workstation,
semiconductor, 3d graphics,
supercomputer, military
intelligence systems supplier, and
a video games company.
Lecturer:
• U.C. Berkeley, Stanford University,
Columbia University, Caltech and
the Joint Berkeley/Columbia
Executive MBA program
Steve Blank
steveblank.com
6. More than likely..
Student
• Steven Blank Stanford
Entrepreneurship Class
Entrepreneur
• CTO IMVU – 3D Virtual World
• Founder Startup Lesson
Learned Conference
• Founder of Lean Startup
• Author of The Lean
Eric Reis
startuplessonslearned.com
7. Less likely…
Entrepreneur:
• Founder and CEO – Spark 59
– Startup Software
• Founder and CEO –
WiredReach – File and Media
Sharing
• First Speaker at Startup
Lesson Learned Conference
Author
• Running Lean
Ash Maurya
ashmaurya.com
8. Even less likely…
Entrepreneur:
• Co-founded strategyzer.com
Author:
• Invented the Business Model
Canvas
• Lead Authored Business
Model Generation
Alex Osterwalder
businessmodelgeneration.com
9. Where do we start..
24 Months!
$800 Million! $5 Billion
10. What’s wrong with this
picture?
• Where are the customers?
• Too much Focus on First Ship Date!
• Emphasis on Execution instead of Learning and
Discovery
• Lack of meaningful metrics
• Premature scaling
11. Greatest Risk for a Startup
• Is not in the development of the new
product but in the development of
the its customers and markets.
• Startups don’t fail because they lack
a product; they fail because they
lack customer and a proven
financial model
- Steven Blank
14. New Product Lifecycle
Problem/
Solution Fit
Problem/
Market Fit
Scale
Do I have
Problem
worth
Solving?
Have I
built
something
they want?
Can I
repeat the
process
profitably?
Validate Learning Growth
Pivots Optimisations