This presentation is to assist businesses with how they can best utilize Google+ for their business. Whether it's with Google Hangouts, Google Authorship, Google Communities and more.

1. Heather Buen
CEO – Co Founder Dallas Blog Collective
The Business of Google+
Leveraging Google + in your Business

2. Agenda
1. Intro to Google+
2. Business Search Benefits
3. Gaining and Engaging Followers
4. Google+ Hangouts
5. Turning Fans into Advocates

3. Online Media Engagement
Google+
Facebook
Twitter
Pinterest
YouTube
Online Media
Arsenal
Tools for Master Engagement

4. Google+ Facts
Bigger Than
Twitter and
LinkedIn
Has over 500
million users
The second
largest social
networking site in
the world
Connected to
60+ online
Google
properties
Defined as a
social layer

5. Business Search Benefits

6. The Google Experience
Businesses need Google+ in order to
enhance the Google experience of
not just your business but of your
customers.

7. The Google Search Paradigm
 Google+ assists in adding your “identity”
into Google Search
 Allowing the Google search engine to
understand your relationships
 To share a business’s content and
information with those that have a
common interest, passion or need

8. Growing Engagement
Google Plus Usage data from May 2013
+1 a post
Share
content
Hangouts

9. Getting discovered in Google
 A Google+ page
helps to surface that
content across
Google
 Easily double the size
of your footprint in
Google Search
 A business website’s
content is an
important aspect of
their online marketing
presence

10. Case Study: Freeman Toyota

11. Google+ and Google Search

12. Google+ and generic search
 The more followers you have on Google+
the more potential reach you have.
 Personalized results to your followers
 Google Search Ads get better traffic when
you have a Google+ page and social
annotations (follower counts)

13. Across the Google Platforms

14. Gaining and Engaging Followers

15. Getting started in Google+
 Create a Google+ Page
 Post Content regularly
 Visual and Written
 Exclusive Images and Videos
 Gain followers
 Use Google+ Sign In

16. Google+ Tools
 Apps – for Android, iPhone and
your website
 Shows up in search engine results
 Shows Google+ user engagement
in search engine results
 Shows Google+ user engagement
on their personal profile

17. Case Study: SoundCloud

18. Case Study: PhotoHunt

19. Elements of a Great Post
• Catchy One
Line/Paragraph
• A Few Hashtags
#hashtag
• A Visual

20. Gain Followers
 Add a Google+ Badge to your site, email,
blogs, marketing materials

21. Google+ Hangouts

22. Google+ Hangouts
 Takes engagement to a more personal
level
 Debut exclusive content
 Behind the Scenes Engagement
 Feedback/survey customers and followers
 Engage customers and followers
 Visual and fun
 Create a Hangout App
 Participate in Communities

23. Case study: Starbuck’s

24. Google Communities
 Share interests
 Share ideas
 Discuss problems and opportunities
 Businesses can build in and participate in
communities to help people solve their
problems, earn credibility and gain
followers with a potential to convert.

25. Google Communities

26. Google+ Sign- In Button
 Connecting your presence
 Sign-In to YouTube Channel and Google+
 Over the Air Installs
 Sign-In on the Web, they can download your
app onto their mobile without touching their
device
 Directs users with a call to action
 Use Google+ Content Recommendations

27. Turning Fans into Advocates

28. Three things you should be doing now
Create and
Active Google+
Page
Engage with
your
audience
Integrate
Google
Sign-In

29. The Business of Google+
Questions?
Heather Buen
CEO – Co Founder Dallas Blog Collective
heather@dallasblogcollective.com