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10 + 1 recettes
Pour réussir 2014 grâce à l’innovation digitale
HERVE KABLA / 22 janvier 2014
#1 penser usage avant technologie

01
Que fait-on demain ?

Comment s’organise t-on ?

budget
#2 penser réseau avant individu
Nous sommes tous Les « nœuds » d’un immense réseau
Plus de 2 milliards d’internautes
1 mil...
#3 accepter de sortir du cadre
Accepter de casser les distances
Accepter de co-créer la marque
Accepter l’intelligence des...
#4 Réévaluer l’écosystème de l’entreprise
Les salariés sont « digitaux »
Les clients sont « digitaux »
Les concurrents son...
#5 repenser les modes de management
Leadership vs. hiérarchie
Collaboration vs. expertise individuelle
E-réputation vs. CV...
#6 tout le monde doit participer
Marketing
Recherche et développement
Ressources humaines
Ventes
Service après vente
Strat...
#7 et doit penser so lO MO

01
Que fait-on demain ?

Comment s’organise t-on ?

budget
#8 accepter de traverser des périodes de trouble

01
Que fait-on demain ?

Comment s’organise t-on ?

budget
#9 penser big data

01
Que fait-on demain ?

Comment s’organise t-on ?

budget
#10 commencer petit, penser grand
Former les équipes
Recruter via les outils du digital
Identifier les champions du digita...
#10+1 oublier tout ce qui vient d’être dit

01
Que fait-on demain ?

Comment s’organise t-on ?

budget
Pour aller plus loin…
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10 + 1 recettes pour réussir 2014 grâce à l'innovation digitale

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Présentation faite lors de l'Executive Briefing du MBA "Leading Innovation in a Digital World" en janvier 2014.

Elle s'adresse à tous les managers souhaitant challenger leur opinion sur l'impact du digital sur les produits, les organisations et le business.

Veröffentlicht in: Business
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10 + 1 recettes pour réussir 2014 grâce à l'innovation digitale

  1. 1. 10 + 1 recettes Pour réussir 2014 grâce à l’innovation digitale HERVE KABLA / 22 janvier 2014
  2. 2. #1 penser usage avant technologie 01 Que fait-on demain ? Comment s’organise t-on ? budget
  3. 3. #2 penser réseau avant individu Nous sommes tous Les « nœuds » d’un immense réseau Plus de 2 milliards d’internautes 1 milliard de smartphones vendus en 2013 (dont 50% en Asie) (source : http://bit.ly/smartphonesales2013) 1 milliard d’utilisateurs Facebook 01 Que fait-on demain ? Comment s’organise t-on ? budget
  4. 4. #3 accepter de sortir du cadre Accepter de casser les distances Accepter de co-créer la marque Accepter l’intelligence des foules Accepter de cannibaliser son propre business 01 Que fait-on demain ? Comment s’organise t-on ? budget
  5. 5. #4 Réévaluer l’écosystème de l’entreprise Les salariés sont « digitaux » Les clients sont « digitaux » Les concurrents sont digitaux Les points de contacts sont « digitaux » 01 Que fait-on demain ? Comment s’organise t-on ? budget
  6. 6. #5 repenser les modes de management Leadership vs. hiérarchie Collaboration vs. expertise individuelle E-réputation vs. CV Transparence vs. …? Sans oublier La « génération Y »… 01 Que fait-on demain ? Comment s’organise t-on ? budget
  7. 7. #6 tout le monde doit participer Marketing Recherche et développement Ressources humaines Ventes Service après vente Stratégie Communication Finances & juridique sans oublier Direction générale… Que fait-on demain ? Comment s’organise t-on ? 01 budget
  8. 8. #7 et doit penser so lO MO 01 Que fait-on demain ? Comment s’organise t-on ? budget
  9. 9. #8 accepter de traverser des périodes de trouble 01 Que fait-on demain ? Comment s’organise t-on ? budget
  10. 10. #9 penser big data 01 Que fait-on demain ? Comment s’organise t-on ? budget
  11. 11. #10 commencer petit, penser grand Former les équipes Recruter via les outils du digital Identifier les champions du digital en interne Monter une équipe Observer ce que font les concurrents Procéder par petites touches Accepter de se tromper (mais pas trop) Ne pas avoir peur… 01 Que fait-on demain ? Comment s’organise t-on ? budget
  12. 12. #10+1 oublier tout ce qui vient d’être dit 01 Que fait-on demain ? Comment s’organise t-on ? budget
  13. 13. Pour aller plus loin…

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