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1. In what ways does your media
 product use, develop or challenge
forms and conventions of real media
             products?
•   When creating my documentary I used my existing documentary research in order to explore what
    conventions my product needed to have, then incorporated various conventions into my running order to
    ensure I remembered to include them. From my audience research I found that 23/30 people I
    interviewed in my target audience research would be between the ages of 16 and 18, and the other 7
    were above the age of 19. Using this I created a documentary that would appeal to young people of this
    age. I took into account various factors that would relate to these age groups for example the attention
    span of a 16-18 year old may be a lot shorter than someone ages 30. Taking this into account I ensured
    that I used various factors and conventions to make sure my audience were entertained throughout. By
    watching existing documentaries and analysing them thoroughly I found that the main conventions of a
    documentary were:
•   Voiceover
•   Archive footage/Stills
•   Real life footage
•   Interviews
•   Text on Screen
•   Re-enacting
•   Sound/music
•   Using this research I took into consideration that during my documentary I would have to incorporate
    these various different areas into my documentary. During the editing process I ensured to have a
    montage of images with a variety of music that suited the topic of the documentary. Within the editing
    process I researched different transitions and sounds to use in my editing process. This helped to ensure
    that I was using the correct codes and conventions within my media product.

•   To complete my existing product research I used http://topdocumentaryfilms.com/ to find various
    documentaries that may be similar to the documentary I wanted to create. I also searched different
    conventions
In order to follow the conventions of a
                                                                                                  I used images from the internet to represent the
  documentary I decided to use a
                                                                                                  topic of the certain area of my documentary for
  montage of footage related to the
                                                                                                  example smoking.
  topic of my documentary (Everyday
  Addiction) I also used cross dissolves
  between the different pieces of
  footage to follow the generic
  convention of a documentary opening
  scene.

                                                                                                                                          After the montage I
                                                                                                                                          used a fade to black to
                                                                                                                                          introduce the
                                                                                                                                          interviews from the
                                                                                                                                          montage.
                                            I used a cross dissolve in-between all
                                            the shots in my montage, this is also a
I filmed various cut-away shots to          generic convention of a documentary
place in-between my interviews              and all the documentaries I analysed
and footage. All my cutaways                and watched within my research
related to the specific part of the         process all included a cross dissolve at
documentary I was focussing on at           some point during the film.
any one point. When I researched
the conventions of a documentary
I found out that cutaways were a
main element of a documentary
which is why I ensured that I used
them                                                                                            For the audio levels I added a fill right into the audio to ensure
                                                                                                that it would sound smooth and have a good flow with all the
                                                                                                songs.

  When I edited the music of the beginning montage I added a constant                  The music I used in the opening montage of my documentary was a song
  gain at the end of the song so it would run smoothly into the other                  called “addiction” I decided to use this song as it related to the topic of the
  song. This also fits the conventions of a documentary as they all                    documentary and I thought it was a well suited piece of music. To add this
  include some sort of music.                                                          music to my documentary I downloaded the song from YouTube and edited
                                                                                       it to suit my specific area within my documentary.
When filming my interviews I used a classic rule of thirds to position my
                                                                                interviewee. This creates a professional style interview that will be
                                                                                respected within a documentary as it subconsciously allows the viewer
                                                                                to pay full attention to the interviewee by following the main line of
                                                                                interest. The interviews that were filmed on the white background
                                                                                looked more professional and the levels were easier to edit to make the
                                                                                background colour look clearer and more eye-catching. Also using a
                                                                                white background keeps the audiences attention to the interviewee to
                                                                                ensure that they are following what is going on and the answers to the
                                                                                questions. Using a clarified background is a convention of existing media
                                                                                products as I researched many documentaries and I found that it is a
                                                                                good way of keeping the eye of the audience focussed on the main
                                                                                points.




                                                                                                 The sound of my interviews also had to be edited
The sound for my interviews was all recorded using a standard clip mic. I                        with levels as the clip mic only records the sound
decided to use a clip mic because from my research I found that it would                         through one headphones so using the fill left and fill
make the sound clearer and easier to understand. Each interviewee was                            right tool I altered the sound for it to sound more
asked 3-4 questions and from watching existing interviews I found that it                        smooth.
was essential for the interviewee to incorporate the question into their
answer so that the audience would be aware of the topic of
conversation between the interviewer and the interviewee.



 I used a montage of voxpops from the various interviews that I filmed towards the beginning of
 the documentary to give the audience an insight as to what featured within my documentary.
 Using the pink background wasn’t as effective as using the plain white background however due
 to a lack of resources and time it was essential to use this background. Although the background
 wasn’t a successful choice I still remembered to incorporate the rule of thirds and the clip mic to
 ensure the audio and visual were balanced and interesting for the audience to watch.
•      By researching existing documentaries I                                                    I used the same style interview to this
         found that using a plain white backdrop for                                                one in my documentary as I thought it
         filming interviews created a professional                                                  was a good layout and the black writing
         and serious outlook on the interview and                                                   on the plain white background was very
         was a great way of ensuring the attention                                                  effective.
         was all focussed on the interviewee and not
         what was going on around them.
                                                                                                            The text is used to inform the
                                                                                                            audience who the interviewee
For the sound of this                                                                                       is and what her purpose is
interview I had to edit the                                                                                 during the interview, this shows
sound in order for the audio                                                                                the audience why she is being
to play through both                                                                                        interviewed.
headphones as the clip mic
only recorded sound through
one side. To do this I used the
audio levels and used the fill
left tool in the audio editor.




                                  I edited the levels and colour   The font of the text over is a              I used a clip mic for my interview
                                  of the shot in premiere to get   standard sized font which is                to ensure the sound would be
                                  rid of any shadowing on the      easy to read and clear for the              clear and clarified as from
                                  white background. I also         audience to understand.                     watching previous documentaries
                                  positioned Kate using the                                                    I noticed that the majority of the
                                  rule of thirds with just a                                                   sound was imbalanced and a lot of
                                  medium close up shot of her.                                                 interviewers didn’t use a clip mic.
                                                                                                               Also this fits in with the codes and
                                                                                                               conventions of a documentary.
I also used the screen recorder to record blogs on the internet
 One way I challenged conventions within my documentary was
                                                                           which included key words that related to the topic of my
 by using a screen recorder. This was a different approach to get
                                                                           documentary which again made the audience want to engage
 information and statistics across to my audience. Also because
                                                                           with the documentary and makes them question their everyday
 there is reading required it gives the audience a chance to
                                                                           routine.
 engage with the documentary and creates inquisition.
                                                                            http://www.screencast-o-matic.com/
Using facts and statistics within my documentary was decided by
watching a variety of documentaries and discovering that facts helped
to show the audience the importance of the topic that is being covered.
                                                                                A very popular convention of a documentary is a
Using the screen recorder made the facts and statistics stand out to the
                                                                                voiceover however I didn’t use a voiceover within my
audience whilst challenging and altering a convention of a
                                                                                documentary as I didn’t have the time to incorporate
documentary.
                                                                                one. Using a voiceover is to help the audience
                                                                                understand and follow what is going on within the
                                                                                documentary however watching and editing my
                                                                                documentary I feel that it works and runs smoothly
                                                                                without the voice over so this is also a way that my
                                                                                documentary challenges the conventions of a
                                                                                stereotypical documentary.




  Using cutaways over the audio of the interview is also a way I
  have challenged the conventions however I feel that it is
  effective as the cutaways are related to the interviewees
  answers. From my research I found that this is sometimes used
  however it isn’t as common as most conventions.
I used archive footage when editing my documentary to follow the codes and
                                               conventions of a typical documentary. This just gave the documentary some
                                               existing footage and facts that it could be related to and also helped to break
                                               up the footage and interviews. Many existing documentaries use archive
                                               footage in order to give the audience the reassurance that the facts and
                                               information being presented to them is legit and that there are other videos
                                               and people that agree with the point that the documentary is trying to get
                                               across. Archive can also be used to represent historic footage or footage that
                                               may be hard to capture.


     I used archive to split up the interviews and give extra information about the topic being discussed at different points within the
     documentary. I added my own choice of music over the archive footage for the majority of the documentary, however I used some American
     archive as it would be too hard to film myself.




I decided to use the song “Teardrop” as it has a sinister background sound and it portrays the fact that even though the
previous sound was happy and upbeat, the topic of the documentary is in fact a serious topic and the facts that are
being portrayed are effecting the lives of various people.
•   The name bars for my documentary didn’t work out as well as they were
    expected to as I was responsible for all the editing within my group the last
    minute touches such as name bars didn’t get completed properly as I ran out
    of time, however I have used a generic text name bar to show the audience
    who the person being interviewed is and to follow that convention of
    existing documentaries. Using name bars within a documentary isn’t
    essential however it is a key to informing the audience who is speaking and
    why.




         The mise-en-scene of this interview is related
         to the topic as the topic is make-up and beauty
         which is a girly topic and relates to the flowers
         and floral background. Also the rule of thirds
         has also been incorporated. The name bar
         shows the purpose of the interviewee and why
         she is being asked the various questions.

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Media evaluation question one

  • 1. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
  • 2. When creating my documentary I used my existing documentary research in order to explore what conventions my product needed to have, then incorporated various conventions into my running order to ensure I remembered to include them. From my audience research I found that 23/30 people I interviewed in my target audience research would be between the ages of 16 and 18, and the other 7 were above the age of 19. Using this I created a documentary that would appeal to young people of this age. I took into account various factors that would relate to these age groups for example the attention span of a 16-18 year old may be a lot shorter than someone ages 30. Taking this into account I ensured that I used various factors and conventions to make sure my audience were entertained throughout. By watching existing documentaries and analysing them thoroughly I found that the main conventions of a documentary were: • Voiceover • Archive footage/Stills • Real life footage • Interviews • Text on Screen • Re-enacting • Sound/music • Using this research I took into consideration that during my documentary I would have to incorporate these various different areas into my documentary. During the editing process I ensured to have a montage of images with a variety of music that suited the topic of the documentary. Within the editing process I researched different transitions and sounds to use in my editing process. This helped to ensure that I was using the correct codes and conventions within my media product. • To complete my existing product research I used http://topdocumentaryfilms.com/ to find various documentaries that may be similar to the documentary I wanted to create. I also searched different conventions
  • 3. In order to follow the conventions of a I used images from the internet to represent the documentary I decided to use a topic of the certain area of my documentary for montage of footage related to the example smoking. topic of my documentary (Everyday Addiction) I also used cross dissolves between the different pieces of footage to follow the generic convention of a documentary opening scene. After the montage I used a fade to black to introduce the interviews from the montage. I used a cross dissolve in-between all the shots in my montage, this is also a I filmed various cut-away shots to generic convention of a documentary place in-between my interviews and all the documentaries I analysed and footage. All my cutaways and watched within my research related to the specific part of the process all included a cross dissolve at documentary I was focussing on at some point during the film. any one point. When I researched the conventions of a documentary I found out that cutaways were a main element of a documentary which is why I ensured that I used them For the audio levels I added a fill right into the audio to ensure that it would sound smooth and have a good flow with all the songs. When I edited the music of the beginning montage I added a constant The music I used in the opening montage of my documentary was a song gain at the end of the song so it would run smoothly into the other called “addiction” I decided to use this song as it related to the topic of the song. This also fits the conventions of a documentary as they all documentary and I thought it was a well suited piece of music. To add this include some sort of music. music to my documentary I downloaded the song from YouTube and edited it to suit my specific area within my documentary.
  • 4. When filming my interviews I used a classic rule of thirds to position my interviewee. This creates a professional style interview that will be respected within a documentary as it subconsciously allows the viewer to pay full attention to the interviewee by following the main line of interest. The interviews that were filmed on the white background looked more professional and the levels were easier to edit to make the background colour look clearer and more eye-catching. Also using a white background keeps the audiences attention to the interviewee to ensure that they are following what is going on and the answers to the questions. Using a clarified background is a convention of existing media products as I researched many documentaries and I found that it is a good way of keeping the eye of the audience focussed on the main points. The sound of my interviews also had to be edited The sound for my interviews was all recorded using a standard clip mic. I with levels as the clip mic only records the sound decided to use a clip mic because from my research I found that it would through one headphones so using the fill left and fill make the sound clearer and easier to understand. Each interviewee was right tool I altered the sound for it to sound more asked 3-4 questions and from watching existing interviews I found that it smooth. was essential for the interviewee to incorporate the question into their answer so that the audience would be aware of the topic of conversation between the interviewer and the interviewee. I used a montage of voxpops from the various interviews that I filmed towards the beginning of the documentary to give the audience an insight as to what featured within my documentary. Using the pink background wasn’t as effective as using the plain white background however due to a lack of resources and time it was essential to use this background. Although the background wasn’t a successful choice I still remembered to incorporate the rule of thirds and the clip mic to ensure the audio and visual were balanced and interesting for the audience to watch.
  • 5. By researching existing documentaries I I used the same style interview to this found that using a plain white backdrop for one in my documentary as I thought it filming interviews created a professional was a good layout and the black writing and serious outlook on the interview and on the plain white background was very was a great way of ensuring the attention effective. was all focussed on the interviewee and not what was going on around them. The text is used to inform the audience who the interviewee For the sound of this is and what her purpose is interview I had to edit the during the interview, this shows sound in order for the audio the audience why she is being to play through both interviewed. headphones as the clip mic only recorded sound through one side. To do this I used the audio levels and used the fill left tool in the audio editor. I edited the levels and colour The font of the text over is a I used a clip mic for my interview of the shot in premiere to get standard sized font which is to ensure the sound would be rid of any shadowing on the easy to read and clear for the clear and clarified as from white background. I also audience to understand. watching previous documentaries positioned Kate using the I noticed that the majority of the rule of thirds with just a sound was imbalanced and a lot of medium close up shot of her. interviewers didn’t use a clip mic. Also this fits in with the codes and conventions of a documentary.
  • 6. I also used the screen recorder to record blogs on the internet One way I challenged conventions within my documentary was which included key words that related to the topic of my by using a screen recorder. This was a different approach to get documentary which again made the audience want to engage information and statistics across to my audience. Also because with the documentary and makes them question their everyday there is reading required it gives the audience a chance to routine. engage with the documentary and creates inquisition. http://www.screencast-o-matic.com/ Using facts and statistics within my documentary was decided by watching a variety of documentaries and discovering that facts helped to show the audience the importance of the topic that is being covered. A very popular convention of a documentary is a Using the screen recorder made the facts and statistics stand out to the voiceover however I didn’t use a voiceover within my audience whilst challenging and altering a convention of a documentary as I didn’t have the time to incorporate documentary. one. Using a voiceover is to help the audience understand and follow what is going on within the documentary however watching and editing my documentary I feel that it works and runs smoothly without the voice over so this is also a way that my documentary challenges the conventions of a stereotypical documentary. Using cutaways over the audio of the interview is also a way I have challenged the conventions however I feel that it is effective as the cutaways are related to the interviewees answers. From my research I found that this is sometimes used however it isn’t as common as most conventions.
  • 7. I used archive footage when editing my documentary to follow the codes and conventions of a typical documentary. This just gave the documentary some existing footage and facts that it could be related to and also helped to break up the footage and interviews. Many existing documentaries use archive footage in order to give the audience the reassurance that the facts and information being presented to them is legit and that there are other videos and people that agree with the point that the documentary is trying to get across. Archive can also be used to represent historic footage or footage that may be hard to capture. I used archive to split up the interviews and give extra information about the topic being discussed at different points within the documentary. I added my own choice of music over the archive footage for the majority of the documentary, however I used some American archive as it would be too hard to film myself. I decided to use the song “Teardrop” as it has a sinister background sound and it portrays the fact that even though the previous sound was happy and upbeat, the topic of the documentary is in fact a serious topic and the facts that are being portrayed are effecting the lives of various people.
  • 8. The name bars for my documentary didn’t work out as well as they were expected to as I was responsible for all the editing within my group the last minute touches such as name bars didn’t get completed properly as I ran out of time, however I have used a generic text name bar to show the audience who the person being interviewed is and to follow that convention of existing documentaries. Using name bars within a documentary isn’t essential however it is a key to informing the audience who is speaking and why. The mise-en-scene of this interview is related to the topic as the topic is make-up and beauty which is a girly topic and relates to the flowers and floral background. Also the rule of thirds has also been incorporated. The name bar shows the purpose of the interviewee and why she is being asked the various questions.