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Social Media 101 for the CCTB

  1. Twitter explosion : 50MM tweets per day
  2. Facebookjust surpassed Google in weekly US internet traffic - at a 7.07% share
  3. LinkedIn eclipsed 50M in Oct ’09
  4. Is MySpace dead? Not with an average of 59 million unique visitors/month; recently announced focus on music
  5. You Tube: 8.9 billion videos were viewed by 120.3 million U.S. citizens in July alone
  6. Engage
  7. Build
  8. Optimize
  9. Ning.com network
  10. LinkedIn group
  11. Twitter List (or simple account)
  12. Tumblr
  13. Blogger/Wordpress Blog
  14. Build editorial calendar
  15. Collect content
  16. Photo
  17. Video
  18. How-To’s
  19. Wall
  20. Photo
  21. Videos
  22. Promotions
  23. Resources
  24. Display on website
  25. Include link in traditional promotional materials
  26. Paid options to drive immediate awareness
  27. Moderate conversation daily
  28. Support seasonal partnerships and advertising
  29. Blogs
  30. Forums
  31. Micromedia
  32. Multimedia
  33. Share of Voice among competitors
  34. Mindshare within the category
  35. Unique Visitation to sites where recommendations are generated
  36. Pull from sites like Compete.com or Quantcast.com
  37. Sharing frequency as illustrated in social bookmarking network activity
  38. Comments per post
  39. Views per video
  40. Retweets & @ Replies on Twitter
  41. Sentiment analysis
  42. Automated or Hand-sampled
  43. This revolutionary use of a social media channel generated more than 1.5 million via tweets and more than 1 million via blog posts in only four days
  44. From Mashable to MarketingProfs, the launch of HyattConcierge has received terrific praise for the innovation, intelligence, and ultimately proved that Service is a top priority for Hyatt
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