tips and insights to maximize LinkedIn for Chicago Convention & Tourism Bureau Members

1. LinkedIn Essentials: Quick Tips on CCTB’s Members-Only Group March 17, 2010 Facilitator: Jennifer H.G. Connelly Manager of CCTB’s Members-Only LinkedIn Group; President of JC Marketing Consultancy LLC ; CCTB Member

3. Why We’re Here < No1 > LinkedIn = inter-connected network of 60 million professionals (150 industries; 200 countries) < No2 > LinkedIn = connecting the world’s professionals to make them more productive and successful < No3 > CCTB on LinkedIn = representative industry network of nearly 1,000 CCTB members (#1 in the CVB category on LinkedIn) < No4 > CCTB on LinkedIn = an exclusive platform for CCTB members to exchange ideas, share breaking news, and find opportunities that promote Chicago as a world-class meetings, conventions and global leisure destination

7. Initiate or Comment on Member Discussions < QUICK TIP #4 > Strengthen your personal and organizational brand by posting insights that resonate and provide value to the CCTB membership at-large.

12. Beta Test the Effectiveness of Applications < QUICK TIP #9 > Browse the Application Directory listing and select an application that suits your needs. Examples include using Box.Net to include a file with your Discussion post or using LinkedIn Polls to get insights from your connections.

13. Lend Your Subject Matter Expertise with LI Answers < QUICK TIP #10 > Search by keyword or category in the “Answers” section and identify best practices in both the “answer” and the “question” formats.

17. Additional Links and Resources CCTB LinkedIn Members-Only Group: http://www.linkedin.com/groupRegistration?gid=2193099 LinkedIn Learning Center: http://learn.linkedin.com LinkedIn Short Video: http://www.youtube.com/watch?v=IzT3JVUGUzM LinkedIn Blog: http://blog.linkedin.com LinkedIn Account Types: http://www.linkedin.com/static?key=business_info_more&trk=acct_set_compare Social Media News & Tips: http://mashable.com Contact Info: Jennifer Connelly email: [email_address] LinkedIn: http://www.linkedin.com/in/jenniferhgconnelly