Product Life Cycle

PRODUCT LIFE CYCLE Prepared By : HITESH BAID

Product Life Cycle Sales and Profits Over the Product’s Life From Inception to Demise Time Product Develop- ment Introduction Profits Sales Growth Maturity Decline Losses/ Investments ($) Sales and Profits ($)

Introduction stage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market Entry Strategy HIGH LOW P R I C E LOW HIGH PROMOTION Rapid Skimming Slow Skimming Rapid Penetration Slow Penetration

GROWTH ,[object Object],[object Object],[object Object],[object Object],[object Object]

MATURITY ,[object Object],[object Object],[object Object]

STRATEGIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Challenge ,[object Object],[object Object]

CDM in the 80’s ,[object Object],[object Object]

The Expression ,[object Object],[object Object]

Category audits in early 1990’s ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Challenge ,[object Object]

Communication Task ,[object Object],[object Object]

What was the consumer saying?? ,[object Object],[object Object]

The atmosphere at that time… ,[object Object],[object Object],[object Object]

Increasing brand usage ,[object Object],[object Object],[object Object]

Product Life Cycle

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