Measuring & Understanding Product/Market Fit Qualitatively
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A guide on how to use qualitative tactics to learn about whether a product has product/market fit or not.
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Measuring & Understanding Product/Market Fit Qualitatively
- 1. Measuring & Understanding Product/Market Fit Qualitatively Hiten Shah hnshah@gmail.com
- 2. â I ask existing users of a product how they would feel if they could no longer use the product. SEAN ELLIS
- 3. Sean Ellisâ product/market fit survey survey.io
- 4. Use SurveyMonkey so you can analyze results better surveymonkey.com
- 5. Example: We proved that Google Analytics has product/market fit
- 6. âIf youâre above 40% of the people saying theyâd be very disappointed, I tend to say youâve found product/market fit, and if youâre less than that, you havenât. SEAN ELLIS
- 7. The core product/market fit question â Segment the rest of the responses with this question â Open-ended responses help you understand why â Can be asked independently or as part of other survey questions
- 8. Do you have product/market fit? â Nobody really cares about your product! â Find insights from very disappointed & somewhat disappointed responses â Go back to the drawing board to try something different
- 9. Do you have product/market fit? â Almost there⊠â Figure out the difference in very disappointed & somewhat disappointed responses â Product and / or customer segment tweaks can get you there
- 10. What are alternative solutions to the problem you solve? â Learn what people consider as alternatives â Helps define your market and opportunity â Responses will validate / invalidate your own ideas
- 11. Whatâs the benefit of your solution? â Discover the core use case(s) for your product â Helps inform your value proposition for positioning â Turn into multiple choice question for future surveying
- 12. Do people tell others about your solution? â Learn what words people use to describe your product to others â Helps assess word of mouth for your product â Identify invite and sharing opportunities
- 13. Who is your solution most valuable to? â Learn more about the type of people that will value your product â Helps figure out market segmentation â The target customer might not be who you are thinking
- 14. How do you improve your solution? â Find out what people want improved â Helps with determining future product direction / roadmap â Discover things you werenât thinking of improving
- 15. Learn from 731 product/market fit survey responses about Slack: bit.ly/slackpmfit
- 16. There are even more ways to assess product/market fit qualitativelyâŠ
- 17. Net Promoter Score (NPS) delighted.com
- 18. Why do people sign up? qualaroo.com
- 19. What do they expect from your solution? intercom.io
- 20. Why did they buy? qualaroo.com
- 21. Why did they visit certain pages? qualaroo.com
- 22. Why did they decide to check it out? qualaroo.com
- 23. What problems are they trying to solve? qualaroo.com
- 24. What other solutions did they consider? qualaroo.com
- 26. Why are they canceling? lesschurn.io
- 27. Why are they canceling? surveymonkey.com
- 28. Why are they canceling? surveymonkey.com
- 29. â Youâll create the best product if you know more about customers than your competitors and you act on that knowledge. HITEN SHAH
- 30. Sign up by email and get awesome SaaS content every Monday morning! hiten.com đ