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Smart Citizens
Populating Smart Cities
Volker Hirsch
@vhirsch
Iot Shifts
Barcelona, 19 Oct 2015
http://venturesafrica.com/...
Start: a city
https://waxnwings.files.wordpress.com/2013/12/ya021345-1680x1050.jpg
Actually:
People!https://luggagetagtravels.files.wordpress.com/2012/08/img_1486.jpg
Regular
d e s i g n
Process
???
http://www.urbanmatters.eu/wp-content/uploads/2012/09/Barcelona03.jpeg
The people it really speaks to are the 

city managers who can say, ‘It wasn’t me who
made the decision, it was the data.’...
IOT isawesome
http://i.imgur.com/g635i.jpg
Smart Grid
Smart Motoring
Smart logistics
Smart buildings
= 7.8 Gt Co2 saved
http://www.smart2020.org/_assets/files/02_smar...
7.8 Gt
= 7.8 trillion kg
???http://www.thestar.com/content/dam/thestar/life/technology/2014/06/26/tv_watching_other_screen...
= 66 billion
Dwayne “The Rock” johnsons
http://spinoff.comicbookresources.com/wp-content/uploads/2013/06/dwayne-johnson-fa...
= 1.4 billionafrican elephants
http://go-grafix.com/data/wallpapers/1/african-elephant-507625-3872x2592-hq-dsk-wallpapers.j...
= 39 millionblue whaleshttps://school-in-the-cloud-production-assets.s3.amazonaws.com/uploads/big_question/image/121/blue_...
= 15,600
Burj Kalifas http://citydubai.com/js/kcfinder/upload/image/pic-2.jpeg
7.8 Gt
And we haven’t even
started to talk
about CO2
… http://citydubai.com/js/kcfinder/upload/image/pic-2.jpeg
? ??
Smart Cities
Need
Smart Citizens
http://cdn.citylab.com/media/img/citylab/legacy/2013/04/30/RTXZ0T7.jpg
The “I” in Iot
We need
the people
and We need
to explain it
If you can’t
explain it
simply, 

you don’t
understand
it well
enough.
http://waynejagoe.com/wp-content/uploads/2014/12/Al...
don’t explain, do
http://assets.bwbx.io/images/iezlJYF._gAs/v1/1200x-1.jpg
http://static4.uk.businessinsider.com/image/558bf8c3848fb6491d61b4cd/stunning-pictures-of-paris-in-chaos-as-anti-uber-taxi...
http://alden-tan.com/wp-content/uploads/2015/09/comfort-zone1.jpg
http://i.huffpost.com/gen/2223300/images/o-SCARY-TERMINATOR-ROBOT-facebook.jpg
Win
People
over
so they
won’t be
scared
http://flickr.com/photos/nolifebeforecoffee/124659356/
context
1.Personal mass media
2.Always carried
3.Always on
4.Built-in billing system
5.Present at creative impulse
6.Audience iden...
Tomi Ahonen, Mobile as 7th of Mass Media, 2008
Alan Moore + Jonathan MacDonald, The Glittering Allure of the Mobile Societ...
https://upload.wikimedia.org/wikipedia/commons/7/79/Foundation-M2325.jpg
Foundations
Open Data
http://andrewxhill.com/cartodb-examples/scroll-story/pluto/
Scale needs
Access, not
compartments
...
http://www.donschimmelphotography.com/data/photos/327_1bodiesep5x11.jpg
Design
http://creativeconservatory.com/wp-content/uploads/2011/05/Design290.jpg
Focus on the User
gapingvoid.com
Design:
For the Device
For the Type of User
For the Environment
CourtesyofZahaHadidArchitectsviaBusinessInsider
http://img06.deviantart.net/adcc/i/2010/236/1/a/barcelona_by_night___3_by_hadcorp.jpg
Cities People
Love to
live in
How to
build
a crowd
https://urbanfragment.files.wordpress.com/2012/10/crowd-at-coney-island-new-york-photographed-by-arthu...
(awesome)
product
Easy 

Onboarding
Consumers
irrationally
overvalue the old.
Companies
irrationally
overvalue the new. 


John T Gourville, HBS
‘Eager Seller...
Use the Power of
Engagement
behavioural
Psychology
Behaviour is
triggered by
Motivation
Extrinsic
Motivationhttp://static4.uk.businessinsider.com/image/558bf8c3848fb6491d61b4cd/stunning-pictures-of-paris-in-cha...
http://quotes.lifehack.org/media/backgrounds/Dalai_Lama.jpg
Intrinsic 

Motivation
http://blog.desktime.com/wp-content/uploads/2013/06/mp900431819.jpg
Intrinsic 

Motivation
Focus on the User
http://i.ytimg.com/vi/KcaKocRXCB4/maxresdefault.jpg
http://i.ytimg.com/vi/9n5z9LTbakk/maxresdefault.jpg
Dopamine
Thanks for the inspiration to this slide, Gabe Zicherman!
Motivation
Arousal
Cognition
Decision-Making
Reward
Helping to
Make it
stick!
http://www.yukaichou.com/
Engagement Tools
NOT (only) this!
loops to create
lasting engagement
Hooks + HaBits
Hooks + HaBits
Nir Eyal
H o o k e d
Read:
Habit-forming products
Autonomy
Mastery
Purpose
(Intrinsic)
Infographic by Huddle
What we need
human-centric design
Engagement, not badges
habit-forming solutions
Thank You!
@vhirsch
me@vhirsch.com
+44 7843 599 678
https://upload.wikimedia.org/wikipedia/commons/3/38/Gaudis_Barcelona_(...
Smart Citizens - Populating Smart Cities / IoTShifts
Smart Citizens - Populating Smart Cities / IoTShifts
Smart Citizens - Populating Smart Cities / IoTShifts
Smart Citizens - Populating Smart Cities / IoTShifts
Smart Citizens - Populating Smart Cities / IoTShifts
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Smart Citizens - Populating Smart Cities / IoTShifts

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These are the slides to my talk "Smart Citizens - Populating Smart Cities" given on 19 October 2015 at the IoT Shifts conference in Barcelona.

Veröffentlicht in: Technologie, Internet
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Smart Citizens - Populating Smart Cities / IoTShifts

  1. Smart Citizens Populating Smart Cities Volker Hirsch @vhirsch Iot Shifts Barcelona, 19 Oct 2015 http://venturesafrica.com/wp-content/uploads/2014/06/smart-cities.png
  2. Start: a city https://waxnwings.files.wordpress.com/2013/12/ya021345-1680x1050.jpg
  3. Actually: People!https://luggagetagtravels.files.wordpress.com/2012/08/img_1486.jpg
  4. Regular d e s i g n Process ??? http://www.urbanmatters.eu/wp-content/uploads/2012/09/Barcelona03.jpeg
  5. The people it really speaks to are the 
 city managers who can say, ‘It wasn’t me who made the decision, it was the data.’ Smart City Vernacular De-coded In: Steven Poole, The Guardian, 17 Dec 2014, “The truth about smart cities: ‘In the end, they will destroy democracy’" Usman Haque, Umbrellium w.theimaginativeconservative.org/wp-content/uploads/2014/12/dystopia-1.png
  6. IOT isawesome http://i.imgur.com/g635i.jpg
  7. Smart Grid Smart Motoring Smart logistics Smart buildings = 7.8 Gt Co2 saved http://www.smart2020.org/_assets/files/02_smart2020Report.pdf http://test.imaginesolar.com/wp-content/uploads/2011/08/sg101.png
  8. 7.8 Gt = 7.8 trillion kg ???http://www.thestar.com/content/dam/thestar/life/technology/2014/06/26/tv_watching_other_screens_increases_death_rate/tv_watching.jpg
  9. = 66 billion Dwayne “The Rock” johnsons http://spinoff.comicbookresources.com/wp-content/uploads/2013/06/dwayne-johnson-fast-and-furious1.jpg 7.8 Gt
  10. = 1.4 billionafrican elephants http://go-grafix.com/data/wallpapers/1/african-elephant-507625-3872x2592-hq-dsk-wallpapers.jpg 7.8 Gt
  11. = 39 millionblue whaleshttps://school-in-the-cloud-production-assets.s3.amazonaws.com/uploads/big_question/image/121/blue_whale.jpg 7.8 Gt
  12. = 15,600 Burj Kalifas http://citydubai.com/js/kcfinder/upload/image/pic-2.jpeg 7.8 Gt
  13. And we haven’t even started to talk about CO2 … http://citydubai.com/js/kcfinder/upload/image/pic-2.jpeg
  14. ? ??
  15. Smart Cities Need Smart Citizens http://cdn.citylab.com/media/img/citylab/legacy/2013/04/30/RTXZ0T7.jpg
  16. The “I” in Iot
  17. We need the people
  18. and We need to explain it
  19. If you can’t explain it simply, 
 you don’t understand it well enough. http://waynejagoe.com/wp-content/uploads/2014/12/Albert-Einstein-HD.jpg
  20. don’t explain, do http://assets.bwbx.io/images/iezlJYF._gAs/v1/1200x-1.jpg
  21. http://static4.uk.businessinsider.com/image/558bf8c3848fb6491d61b4cd/stunning-pictures-of-paris-in-chaos-as-anti-uber-taxi-drivers-ambush-cars-and-set-fires.jpg
  22. http://alden-tan.com/wp-content/uploads/2015/09/comfort-zone1.jpg
  23. http://i.huffpost.com/gen/2223300/images/o-SCARY-TERMINATOR-ROBOT-facebook.jpg Win People over so they won’t be scared
  24. http://flickr.com/photos/nolifebeforecoffee/124659356/ context
  25. 1.Personal mass media 2.Always carried 3.Always on 4.Built-in billing system 5.Present at creative impulse 6.Audience identification 7.Captures social context 8.Enables augmented reality Tomi Ahonen, Mobile as 7th of Mass Media, 2008 Alan Moore + Jonathan MacDonald, The Glittering Allure of the Mobile Society, 2008 Mobile is Sensor-Rich Old Slide A.D. 2008
  26. Tomi Ahonen, Mobile as 7th of Mass Media, 2008 Alan Moore + Jonathan MacDonald, The Glittering Allure of the Mobile Society, 2008 1.Personal mass media 2.Always carried 3.Always on 4.Built-in billing system 5.Present at creative impulse 6.Audience identification 7.Captures social context 8.Enables augmented reality Mobile is Sensor-Rich Toolbox for ContextIoT
  27. https://upload.wikimedia.org/wikipedia/commons/7/79/Foundation-M2325.jpg Foundations
  28. Open Data http://andrewxhill.com/cartodb-examples/scroll-story/pluto/ Scale needs Access, not compartments
  29. ... http://www.donschimmelphotography.com/data/photos/327_1bodiesep5x11.jpg
  30. Design http://creativeconservatory.com/wp-content/uploads/2011/05/Design290.jpg
  31. Focus on the User
  32. gapingvoid.com
  33. Design: For the Device For the Type of User For the Environment CourtesyofZahaHadidArchitectsviaBusinessInsider
  34. http://img06.deviantart.net/adcc/i/2010/236/1/a/barcelona_by_night___3_by_hadcorp.jpg Cities People Love to live in
  35. How to build a crowd https://urbanfragment.files.wordpress.com/2012/10/crowd-at-coney-island-new-york-photographed-by-arthur-fellig-1940.jpg
  36. (awesome) product
  37. Easy 
 Onboarding
  38. Consumers irrationally overvalue the old. Companies irrationally overvalue the new. 
 
John T Gourville, HBS ‘Eager Sellers and stony buyers’

  39. Use the Power of Engagement
  40. behavioural Psychology
  41. Behaviour is triggered by Motivation
  42. Extrinsic Motivationhttp://static4.uk.businessinsider.com/image/558bf8c3848fb6491d61b4cd/stunning-pictures-of-paris-in-chaos-as-anti-uber-taxi-drivers-ambush-cars-and-set-fires.jpg
  43. http://quotes.lifehack.org/media/backgrounds/Dalai_Lama.jpg Intrinsic 
 Motivation
  44. http://blog.desktime.com/wp-content/uploads/2013/06/mp900431819.jpg Intrinsic 
 Motivation
  45. Focus on the User
  46. http://i.ytimg.com/vi/KcaKocRXCB4/maxresdefault.jpg
  47. http://i.ytimg.com/vi/9n5z9LTbakk/maxresdefault.jpg
  48. Dopamine Thanks for the inspiration to this slide, Gabe Zicherman!
  49. Motivation Arousal Cognition Decision-Making Reward
  50. Helping to Make it stick!
  51. http://www.yukaichou.com/ Engagement Tools
  52. NOT (only) this!
  53. loops to create lasting engagement
  54. Hooks + HaBits
  55. Hooks + HaBits Nir Eyal H o o k e d Read: Habit-forming products
  56. Autonomy Mastery Purpose (Intrinsic)
  57. Infographic by Huddle
  58. What we need human-centric design Engagement, not badges habit-forming solutions
  59. Thank You! @vhirsch me@vhirsch.com +44 7843 599 678 https://upload.wikimedia.org/wikipedia/commons/3/38/Gaudis_Barcelona_(8202432438).jpg

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