Hiring the first sales employee for a startup is a challenging task. Entrepreneurs must be aware of certain factors to get prepared to plunge into Recruiting the right sales employees.

1. HIRERS
presents
25 Things Entrepreneurs
Must Know Before Hiring
The First Sales Employee

2. Every entrepreneur’s dream is to get
“the super star sales performer” for his
company.

3. As your startup matures to hiring
mode, you must get certain factors
right in the first place.

4. Rule # 1
Before you hire someone to sell for you,
you must try selling your product
atleast for couple of months.

5. Rule # 2
Great sales people are a rare breed.

6. Rule # 3
If you want to hire a sales person as
your second line, do not expect him to
be your “alter ego” or “mirror image”

7. Rule # 4
Get clear about whom you want & why
you want. Getting your expectations
clear can influence you to take better
hiring decisions.

8. Rule # 5
Define how you are planning to
remunerate your sale person. Always
ensure to bond performance to income.

9. Rule # 6
Fix a sales target and make sure to
stress the target achievement from the
very beginning.

10. Rule # 7
Never be stingy to compensate an over
performer

11. Rule # 8
Look out for passion, perseverance &
willingness in people

12. Rule # 9
Use CRM, track sales closing rate
continuously and review performance
& progress regularly

13. Rule # 10
You must vigorously train people in
selling your product/service

14. Rule # 11
Finding great sales people who are
willing to hustle for your dreams is
challenging but attainable

15. Rule # 12
Hire Slow. Set probation periods.
Fire Fast

16. Rule # 13
Retain best performing sales staff by
offering ESOP (employee stock action
plan)

17. Rule # 14
Your first sales person is an account
manager, a project manager and a
brand advocate.

18. Rule # 15
Have a proper Recruiting, Hiring, On-boarding,
Training & Sales process in
place.

19. Rule # 16
Your better pay structure don’t
guarantee you better sales person

20. Rule # 17
Over achieving sales targets in a
corporate brand doesn’t mean he is
going to be a Top achiever in your
startup.

21. Rule # 18
As you value the importance of hiring a
good sales person, you must also value
his ability to fit your company’s
culture.

22. Rule # 19
A sales person who is comfortable with
cold-calling is always superior.

23. Rule # 20
Have knowledge about your
product/service’s average sales cycle
period

24. Rule # 21
A best sales person will have the
“eagerness to learn & improve in new
areas”

25. Rule # 22
You can find out a lot about a sales
person from his “sales pitch”

26. Rule # 23
Set your core values &
long term vision.

27. Rule # 24
Define what you can offer to the new-hire
apart from salary benefits
(training, great work culture, awesome
work environment, challenging
projects, continuous training programs)

28. Rule # 25
Sales people love to compete. Do not
push them to comfort zone by handing
out leads, often.

29. Struggling to Hire?
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