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HiMedia-Fullscreen-UK-infographic-video-programmatic-sept2015

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This infographic released by Fullscreen provides an overview of the digital video advertising market. It reveals that programmatic buying method is exploding in the digital video ad market.
All data are issued from a report published by IHS in September 2015.

Veröffentlicht in: Internet
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HiMedia-Fullscreen-UK-infographic-video-programmatic-sept2015

  1. 1. Source : IHS «Video advertising in Europe, The Road to Programmatic Ubiquity», September, 2015 DIGITAL VIDEO ADVERTISING SPENDING : +20% IN 2015 63.3% 60.1% 54.1% € 592M € 360M € 333M € 309M € 130M European digital video ad market size (in million euros) Top 5 countries in 2015 BY 2020, 51% OF ALL VIDEO ADVERTISING REVENUE WILL BE GENERATED PROGRAMMATICALLY Europe : Programmatic share (% of digital video ad spending) THE NETHERLANDS, THE UK AND FRANCE TAKE THE LEAD Where more than 50% of all video advertising revenue will be generated programmatically in 2020 VIDEO IS A KEY DRIVER OF PROGRAMMATIC AD MARKET GROWTH : X5 BETWEEN 2015 & 2020 Europe : Digital video net advertising revenue by transaction mechanism (in million euros) Top 3 des pays 2013 1392 2014 1857 2015 2226 2016 2574 2017 2876 2018 3201 2019 3512 2020 3827 +33.4% +15.6% +11.7% +11.3% +9.7% +9% +20% x2 2020 vs 2015 2020201920182017201620152014 2014 2015 2016 2017 2018 2019 2020 2013 Programmatic Non-programmatic 88 1304 241 375 13.0% 16.8% 24.3% 30.1% 38.0% 45.3% 51.4% 865 1215 1591 1967 1860 626 +41% +31% +24% +38%+67% +56% ON THE RISE ACROSS EUROPE PROGRAMMATIC ONLINE VIDEO ADVERTISING

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