What is Social Media ?

3. Why are we using social Media?
Provides opportunities to:
• deliver services
• Consult
• Communicate
Social Media is:
• Cost –effective
• Instantaneous
• responsive

4. Social Media provides context, pictures, words,
shared meaning
Facebook, YouTube ( some examples –
education programme information, housing,
orientation, announcements)

5. If your kids are awake they are probably online
The average young American now spends
every waking minute – except the time in
school – using a smart phone, computer, TV or
other electronic device according to a new
study from the Kaiser Family Foundation.
Those ages 8 – 18 spend more than 7 hours a
day with such devices. And that does not count
the hour and a half that youths spend texting or
talking on their phones

7. The vast majority of people report the opinion
they trust most is from ‘someone like me’. For
the first time in our history, peers have bested
the wisdom of experts
Peer endorsement is the single greatest
decision-making accelerant. Through Social
Media, peer influence cycles are happening at
a velocity never before seen. Decision making
is clearly becoming more social

8. Social Networking is the use of communities
to engage with others: Facebook, MySpace,
LinkedIn, Twitter. Social Networking sites often
include social media tools to facilitate the
interaction and conversation

9. Friendship
• Keeping in
Touch
• Developing
new
relationships
Sharing
• Photos
• Links
• Interests
Community
• Causes
• Beliefs
• Advocacy

10. According to the analysts at Hitwise, social
networks in general are more popular than
search engines in some parts of the world
Facebook’s overall web traffic pulled ahead of
Google’s for the first time in the U.S. in March
of this year.
Facebook dominates the current crop of social
networks, accounting for the majority (55%) of
all social site visits. When compared to the
wider web, Google gets around 9.3% of all web
traffic, while Facebook captures just over 7%