SEARCH ENGINE OPTIMIZATION CLIENT REPORT

2. Project Overview
• Himabindu.in is an online digital marketing training website
which provide advanced training digital marketing
management.
• At present we are in implementing and testing phase. After
conducting keyword research and analysis, competitor
content analysis and internal audit we get some
recommendations and we are implementing those
recommendations .Once we implement these
recommendations I am expecting this website will give
better user experience, lower bounce rate, better ranking,
good conversion rate.

4. 1. Graduates who are looking for career opportunities in digital marketing.
2. Small and medium size companies who want to grow with digital
marketing.

5. Our Audiences needs: Find a job in digital marketing, career growth in
digital marketing, switching from existing job to digital marketing.
Our Audience Expectations: practical training, Live projects, Expert
teaching, advanced technology in teaching, different training methods.
While we are aware that we must segment our audience
and deliver the right message to the right audience at the
right time, we need to find effective ways to pinpoint
audiences based on needs, expectations and behaviors.
There are opportunities for content that has taken
advantage of youtube. We can use youtube as a channel to
promote online trainings .

7. • We done technical review and want to create a
robots.txt file.

9. • Most of our competitors pages Title Tags are Optimized.
Heading Tags Optimized. Content Rating is acceptable.
Length of Content is medium to high. Keyword
Incorporation is acceptable. Content Types are Text,
images and video.

11. After analyzing competitor content and our requirements
we planned our content types as text, image ,video and
infographics.
Content length should be in 500 words to 1000
words.title tags and headingstags can incorporate title
tags.
We have to include internal links , external links and
resources for better user experience .
Appropriate call to action button will add value to the
content.

13. Goal 1: To increase organic Traffic
Measuring overall traffic to your website from organic search is
something you should look at on a weekly basis. This will help you
determine if that changes you made in the previous weeks or months
have started to have an impact.
Goal 2: To increase Leads/ROI
Web analytics tools like Google Analytics and inbound marketing
solutions like HubSpot can make it easy to see how many conversions
have occurred on your website as a result of organic search traffic and
keywords. These tools will also allow to you set up multiple conversion
definitions (visits, leads, customer) so you can really get a sense of
how much return you are getting on your SEO investment.