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Dr.	
  Tobias	
  Hildenbrand,	
  Idea-­‐2-­‐Market	
  Design	
  &	
  Engineering	
  (SAP	
  AG)	
  
Jochen	
  Gürtler,	
  Design	
  &	
  Co-­‐CreaEon	
  Center	
  (SAP	
  AG)	
  
	
  
6th	
  June	
  2013,	
  Entwicklertag	
  Karlsruhe	
  
HOW	
  TO	
  BUILD	
  BETTER	
  SOFTWARE.	
  
13 “Thinks” to Keep in Mind.	
  
©  2013 SAP AG. All rights reserved. 2PublicABOUT	
  TOBIAS.	
  Combining	
  design	
  &	
  engineering.	
  © SAP 2013 | 2
§  English/Latin
§  Business
Administration
§  Marketing incl.
Market Research
§  „Design
Thinking“
§  Math/Physics
§  Computer
Science
§  Software
Engineering
§  Lean/Agile
Development
©  2013 SAP AG. All rights reserved. 3PublicABOUT	
  JOCHEN.	
  People.	
  Ideas.	
  Results.	
  
ExperFse	
  
Master	
  in	
  Computer	
  Science	
  
15	
  year	
  professional	
  so6ware	
  development	
  in	
  different	
  roles	
  like	
  
developer,	
  architect,	
  product	
  owner	
  and	
  manager	
  
Cer?fied	
  Gestalt	
  prac??oner	
  &	
  Business	
  Coach	
  	
  
Design	
  Thinking	
  Coach	
  &	
  Teacher	
  
Interests	
  
My	
  children,	
  my	
  family,	
  my	
  friends	
  
Traveling	
  all	
  around	
  the	
  world	
  
Jazz	
  and	
  playing	
  trumpet	
  
Wri?ng	
  books	
  and	
  blogs	
  
Cinema	
  and	
  movies	
  
What	
  is	
  needed	
  for	
  change	
  and	
  growth?	
  
	
  
© SAP 2013 | 3
©  2013 SAP AG. All rights reserved. 4Public© SAP 2012 | 4
How	
  to	
  build	
  beHer	
  soIware?	
  
©  2013 SAP AG. All rights reserved. 5Public© SAP 2012 | 5
Think	
  TEAM.	
  
©  2013 SAP AG. All rights reserved. 6Public© SAP 2012 | 6
It	
  always	
  starts	
  with	
  the	
  right	
  people.	
  
©  2013 SAP AG. All rights reserved. 7Public© SAP 2012 | 7
Build	
  interdisciplinary	
  teams.	
  
©  2013 SAP AG. All rights reserved. 8Public© SAP 2012 | 8
Invest	
  in	
  Teambuilding.	
  
©  2013 SAP AG. All rights reserved. 9Public© SAP 2012 | 9
Create	
  a	
  construcFve	
  feedback	
  culture.	
  
©  2013 SAP AG. All rights reserved. 10Public© SAP 2012 | 10
Think	
  SPACE.	
  
©  2013 SAP AG. All rights reserved. 11Public© SAP 2012 | 11
Give	
  ideas	
  room	
  to	
  grow.	
  	
  
©  2013 SAP AG. All rights reserved. 12Public© SAP 2012 | 12
Provide	
  a	
  flexible	
  environment.	
  
©  2013 SAP AG. All rights reserved. 13Public© SAP 2012 | 13
Give	
  the	
  team	
  a	
  home.	
  
©  2013 SAP AG. All rights reserved. 14Public© SAP 2012 | 14
Think	
  ITERATION.	
  
©  2013 SAP AG. All rights reserved. 15Public© SAP 2012 | 15
Step	
  by	
  step	
  towards	
  beHer	
  results.	
  	
  
©  2013 SAP AG. All rights reserved. 16Public© SAP 2012 | 16
Learn	
  about	
  your	
  processes	
  empirically.	
  
©  2013 SAP AG. All rights reserved. 17Public© SAP 2012 | 17
Turn	
  your	
  hypotheses	
  into	
  facts	
  incl.	
  failures.	
  
©  2013 SAP AG. All rights reserved. 18Public© SAP 2012 | 18
SoIware	
  soluFons	
  usually	
  do	
  not	
  	
  
survive	
  first	
  contact	
  with	
  end	
  users.	
  
©  2013 SAP AG. All rights reserved. 19Public© SAP 2012 | 19
Think	
  SCRUM.	
  
©  2013 SAP AG. All rights reserved. 20Public© SAP 2012 | 20
Waterfall	
  oPen	
  doesn’t	
  work.	
  	
  
©  2013 SAP AG. All rights reserved. 21Public© SAP 2012 | 21
SoIware	
  projects	
  cannot	
  be	
  
planned	
  analyFcally	
  ex	
  ante.	
  
©  2013 SAP AG. All rights reserved. 22Public© SAP 2012 | 22
Foster	
  self-­‐empowered	
  teams.	
  	
  
©  2013 SAP AG. All rights reserved. 23Public© SAP 2012 | 23
Inspect	
  and	
  adapt	
  as	
  a	
  team.	
  
©  2013 SAP AG. All rights reserved. 24Public© SAP 2012 | 24
Think	
  RESEARCH.	
  
©  2013 SAP AG. All rights reserved. 25Public© SAP 2012 | 25
Develop	
  empathy	
  for	
  your	
  end	
  users.	
  	
  
©  2013 SAP AG. All rights reserved. 26Public© SAP 2012 | 26
Go	
  out	
  of	
  the	
  building	
  to	
  see	
  end	
  users.	
  
©  2013 SAP AG. All rights reserved. 27Public© SAP 2012 | 27
Also	
  look	
  for	
  extreme	
  users.	
  
©  2013 SAP AG. All rights reserved. 28Public© SAP 2012 | 28
Think	
  PERSONA.	
  
©  2013 SAP AG. All rights reserved. 29Public© SAP 2012 | 29
Bring	
  your	
  end	
  user	
  to	
  live.	
  	
  
©  2013 SAP AG. All rights reserved. 30Public© SAP 2012 | 30
Different	
  end	
  users	
  have	
  
different	
  requirements.	
  
©  2013 SAP AG. All rights reserved. 31Public© SAP 2012 | 31
Bring	
  the	
  end	
  user	
  back	
  into	
  the	
  team.	
  
©  2013 SAP AG. All rights reserved. 32Public© SAP 2012 | 32
Think	
  BRAINSTORMING.	
  
©  2013 SAP AG. All rights reserved. 33Public© SAP 2012 | 33
Reach	
  beyond	
  the	
  obvious	
  soluFons.	
  	
  
©  2013 SAP AG. All rights reserved. 34Public© SAP 2012 | 34
Go	
  for	
  quanFty.	
  	
  
©  2013 SAP AG. All rights reserved. 35Public© SAP 2012 | 35
Allow	
  wild	
  ideas.	
  
©  2013 SAP AG. All rights reserved. 36Public© SAP 2012 | 36
Ensure	
  an	
  creaFve	
  team	
  culture.	
  
©  2013 SAP AG. All rights reserved. 37Public© SAP 2012 | 37
Think	
  USER	
  STORY.	
  
©  2013 SAP AG. All rights reserved. 38Public© SAP 2012 | 38
See	
  the	
  world	
  from	
  an	
  end	
  
user’s	
  perspecFve.	
  
©  2013 SAP AG. All rights reserved. 39Public© SAP 2012 | 39
User	
  story	
  maps	
  to	
  see	
  the	
  whole.	
  
©  2013 SAP AG. All rights reserved. 40Public© SAP 2012 | 40
Think	
  BACKLOG.	
  
©  2013 SAP AG. All rights reserved. 41Public© SAP 2012 | 41
Planning	
  is	
  everything,	
  the	
  plan	
  is	
  nothing.	
  
©  2013 SAP AG. All rights reserved. 42Public© SAP 2012 | 42
Don’t	
  specify	
  to	
  far	
  ahead.	
  
©  2013 SAP AG. All rights reserved. 43Public© SAP 2012 | 43
EsFmate	
  your	
  workload.	
  
©  2013 SAP AG. All rights reserved. 44Public© SAP 2012 | 44
Think	
  INNOVATION.	
  
©  2013 SAP AG. All rights reserved. 45Public© SAP 2012 | 45
It’s	
  not	
  only	
  about	
  desirability.	
  
©  2013 SAP AG. All rights reserved. 46Public© SAP 2012 | 46
It’s	
  about	
  making	
  it	
  happen	
  …	
  
©  2013 SAP AG. All rights reserved. 47Public© SAP 2012 | 47
…and	
  making	
  money	
  with	
  it.	
  
©  2013 SAP AG. All rights reserved. 48Public© SAP 2012 | 48
Think	
  BUSINESS.	
  
©  2013 SAP AG. All rights reserved. 49Public© SAP 2012 | 49
Your	
  product	
  is	
  not	
  just	
  a	
  product.	
  	
  
©  2013 SAP AG. All rights reserved. 50Public© SAP 2012 | 50
Think	
  of	
  projects	
  as	
  
start-­‐ups.	
  
©  2013 SAP AG. All rights reserved. 51Public© SAP 2012 | 51
Build,	
  measure	
  and	
  learn.	
  
©  2013 SAP AG. All rights reserved. 52Public© SAP 2012 | 52
Think	
  ENGINEERING.	
  
©  2013 SAP AG. All rights reserved. 53Public© SAP 2012 | 53
Just	
  having	
  nice	
  ideas	
  is	
  not	
  enough.	
  	
  
©  2013 SAP AG. All rights reserved. 54Public© SAP 2012 | 54
Scrum	
  alone	
  is	
  not	
  enough.	
  
©  2013 SAP AG. All rights reserved. 55Public© SAP 2012 | 55
Exploratory	
  tesFng.	
  	
  
©  2013 SAP AG. All rights reserved. 56Public© SAP 2012 | 56
Think	
  KAIZEN.	
  
©  2013 SAP AG. All rights reserved. 57Public© SAP 2012 | 57
No	
  need	
  to	
  be	
  perfect	
  from	
  the	
  beginning.	
  	
  
©  2013 SAP AG. All rights reserved. 58Public© SAP 2012 | 58
Take	
  Fme	
  for	
  team	
  retrospecFves.	
  	
  
©  2013 SAP AG. All rights reserved. 59Public© SAP 2012 | 59
ConFnuously	
  improve	
  as	
  a	
  team.	
  	
  
©  2013 SAP AG. All rights reserved. 60Public© SAP 2012 | 60
THANK	
  YOU.	
  
Contact:	
  
	
  
Dr.	
  Tobias	
  Hildenbrand 	
   	
   	
   	
  Jochen	
  Gürtler 	
   	
   	
  	
  
Idea-­‐2-­‐Market	
  Design	
  &	
  Engineering 	
   	
  Design	
  and	
  Co-­‐Innova?on	
  Center	
  
tobias.hildenbrand@sap.com	
   	
   	
   	
  jochen.guertler@sap.com	
  

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How to Build Better Software? - 13 "Thinks" to Keep in Mind - Entwicklertag Karlsruhe, Germany

  • 1. Dr.  Tobias  Hildenbrand,  Idea-­‐2-­‐Market  Design  &  Engineering  (SAP  AG)   Jochen  Gürtler,  Design  &  Co-­‐CreaEon  Center  (SAP  AG)     6th  June  2013,  Entwicklertag  Karlsruhe   HOW  TO  BUILD  BETTER  SOFTWARE.   13 “Thinks” to Keep in Mind.  
  • 2. ©  2013 SAP AG. All rights reserved. 2PublicABOUT  TOBIAS.  Combining  design  &  engineering.  © SAP 2013 | 2 §  English/Latin §  Business Administration §  Marketing incl. Market Research §  „Design Thinking“ §  Math/Physics §  Computer Science §  Software Engineering §  Lean/Agile Development
  • 3. ©  2013 SAP AG. All rights reserved. 3PublicABOUT  JOCHEN.  People.  Ideas.  Results.   ExperFse   Master  in  Computer  Science   15  year  professional  so6ware  development  in  different  roles  like   developer,  architect,  product  owner  and  manager   Cer?fied  Gestalt  prac??oner  &  Business  Coach     Design  Thinking  Coach  &  Teacher   Interests   My  children,  my  family,  my  friends   Traveling  all  around  the  world   Jazz  and  playing  trumpet   Wri?ng  books  and  blogs   Cinema  and  movies   What  is  needed  for  change  and  growth?     © SAP 2013 | 3
  • 4. ©  2013 SAP AG. All rights reserved. 4Public© SAP 2012 | 4 How  to  build  beHer  soIware?  
  • 5. ©  2013 SAP AG. All rights reserved. 5Public© SAP 2012 | 5 Think  TEAM.  
  • 6. ©  2013 SAP AG. All rights reserved. 6Public© SAP 2012 | 6 It  always  starts  with  the  right  people.  
  • 7. ©  2013 SAP AG. All rights reserved. 7Public© SAP 2012 | 7 Build  interdisciplinary  teams.  
  • 8. ©  2013 SAP AG. All rights reserved. 8Public© SAP 2012 | 8 Invest  in  Teambuilding.  
  • 9. ©  2013 SAP AG. All rights reserved. 9Public© SAP 2012 | 9 Create  a  construcFve  feedback  culture.  
  • 10. ©  2013 SAP AG. All rights reserved. 10Public© SAP 2012 | 10 Think  SPACE.  
  • 11. ©  2013 SAP AG. All rights reserved. 11Public© SAP 2012 | 11 Give  ideas  room  to  grow.    
  • 12. ©  2013 SAP AG. All rights reserved. 12Public© SAP 2012 | 12 Provide  a  flexible  environment.  
  • 13. ©  2013 SAP AG. All rights reserved. 13Public© SAP 2012 | 13 Give  the  team  a  home.  
  • 14. ©  2013 SAP AG. All rights reserved. 14Public© SAP 2012 | 14 Think  ITERATION.  
  • 15. ©  2013 SAP AG. All rights reserved. 15Public© SAP 2012 | 15 Step  by  step  towards  beHer  results.    
  • 16. ©  2013 SAP AG. All rights reserved. 16Public© SAP 2012 | 16 Learn  about  your  processes  empirically.  
  • 17. ©  2013 SAP AG. All rights reserved. 17Public© SAP 2012 | 17 Turn  your  hypotheses  into  facts  incl.  failures.  
  • 18. ©  2013 SAP AG. All rights reserved. 18Public© SAP 2012 | 18 SoIware  soluFons  usually  do  not     survive  first  contact  with  end  users.  
  • 19. ©  2013 SAP AG. All rights reserved. 19Public© SAP 2012 | 19 Think  SCRUM.  
  • 20. ©  2013 SAP AG. All rights reserved. 20Public© SAP 2012 | 20 Waterfall  oPen  doesn’t  work.    
  • 21. ©  2013 SAP AG. All rights reserved. 21Public© SAP 2012 | 21 SoIware  projects  cannot  be   planned  analyFcally  ex  ante.  
  • 22. ©  2013 SAP AG. All rights reserved. 22Public© SAP 2012 | 22 Foster  self-­‐empowered  teams.    
  • 23. ©  2013 SAP AG. All rights reserved. 23Public© SAP 2012 | 23 Inspect  and  adapt  as  a  team.  
  • 24. ©  2013 SAP AG. All rights reserved. 24Public© SAP 2012 | 24 Think  RESEARCH.  
  • 25. ©  2013 SAP AG. All rights reserved. 25Public© SAP 2012 | 25 Develop  empathy  for  your  end  users.    
  • 26. ©  2013 SAP AG. All rights reserved. 26Public© SAP 2012 | 26 Go  out  of  the  building  to  see  end  users.  
  • 27. ©  2013 SAP AG. All rights reserved. 27Public© SAP 2012 | 27 Also  look  for  extreme  users.  
  • 28. ©  2013 SAP AG. All rights reserved. 28Public© SAP 2012 | 28 Think  PERSONA.  
  • 29. ©  2013 SAP AG. All rights reserved. 29Public© SAP 2012 | 29 Bring  your  end  user  to  live.    
  • 30. ©  2013 SAP AG. All rights reserved. 30Public© SAP 2012 | 30 Different  end  users  have   different  requirements.  
  • 31. ©  2013 SAP AG. All rights reserved. 31Public© SAP 2012 | 31 Bring  the  end  user  back  into  the  team.  
  • 32. ©  2013 SAP AG. All rights reserved. 32Public© SAP 2012 | 32 Think  BRAINSTORMING.  
  • 33. ©  2013 SAP AG. All rights reserved. 33Public© SAP 2012 | 33 Reach  beyond  the  obvious  soluFons.    
  • 34. ©  2013 SAP AG. All rights reserved. 34Public© SAP 2012 | 34 Go  for  quanFty.    
  • 35. ©  2013 SAP AG. All rights reserved. 35Public© SAP 2012 | 35 Allow  wild  ideas.  
  • 36. ©  2013 SAP AG. All rights reserved. 36Public© SAP 2012 | 36 Ensure  an  creaFve  team  culture.  
  • 37. ©  2013 SAP AG. All rights reserved. 37Public© SAP 2012 | 37 Think  USER  STORY.  
  • 38. ©  2013 SAP AG. All rights reserved. 38Public© SAP 2012 | 38 See  the  world  from  an  end   user’s  perspecFve.  
  • 39. ©  2013 SAP AG. All rights reserved. 39Public© SAP 2012 | 39 User  story  maps  to  see  the  whole.  
  • 40. ©  2013 SAP AG. All rights reserved. 40Public© SAP 2012 | 40 Think  BACKLOG.  
  • 41. ©  2013 SAP AG. All rights reserved. 41Public© SAP 2012 | 41 Planning  is  everything,  the  plan  is  nothing.  
  • 42. ©  2013 SAP AG. All rights reserved. 42Public© SAP 2012 | 42 Don’t  specify  to  far  ahead.  
  • 43. ©  2013 SAP AG. All rights reserved. 43Public© SAP 2012 | 43 EsFmate  your  workload.  
  • 44. ©  2013 SAP AG. All rights reserved. 44Public© SAP 2012 | 44 Think  INNOVATION.  
  • 45. ©  2013 SAP AG. All rights reserved. 45Public© SAP 2012 | 45 It’s  not  only  about  desirability.  
  • 46. ©  2013 SAP AG. All rights reserved. 46Public© SAP 2012 | 46 It’s  about  making  it  happen  …  
  • 47. ©  2013 SAP AG. All rights reserved. 47Public© SAP 2012 | 47 …and  making  money  with  it.  
  • 48. ©  2013 SAP AG. All rights reserved. 48Public© SAP 2012 | 48 Think  BUSINESS.  
  • 49. ©  2013 SAP AG. All rights reserved. 49Public© SAP 2012 | 49 Your  product  is  not  just  a  product.    
  • 50. ©  2013 SAP AG. All rights reserved. 50Public© SAP 2012 | 50 Think  of  projects  as   start-­‐ups.  
  • 51. ©  2013 SAP AG. All rights reserved. 51Public© SAP 2012 | 51 Build,  measure  and  learn.  
  • 52. ©  2013 SAP AG. All rights reserved. 52Public© SAP 2012 | 52 Think  ENGINEERING.  
  • 53. ©  2013 SAP AG. All rights reserved. 53Public© SAP 2012 | 53 Just  having  nice  ideas  is  not  enough.    
  • 54. ©  2013 SAP AG. All rights reserved. 54Public© SAP 2012 | 54 Scrum  alone  is  not  enough.  
  • 55. ©  2013 SAP AG. All rights reserved. 55Public© SAP 2012 | 55 Exploratory  tesFng.    
  • 56. ©  2013 SAP AG. All rights reserved. 56Public© SAP 2012 | 56 Think  KAIZEN.  
  • 57. ©  2013 SAP AG. All rights reserved. 57Public© SAP 2012 | 57 No  need  to  be  perfect  from  the  beginning.    
  • 58. ©  2013 SAP AG. All rights reserved. 58Public© SAP 2012 | 58 Take  Fme  for  team  retrospecFves.    
  • 59. ©  2013 SAP AG. All rights reserved. 59Public© SAP 2012 | 59 ConFnuously  improve  as  a  team.    
  • 60. ©  2013 SAP AG. All rights reserved. 60Public© SAP 2012 | 60
  • 61. THANK  YOU.   Contact:     Dr.  Tobias  Hildenbrand        Jochen  Gürtler         Idea-­‐2-­‐Market  Design  &  Engineering    Design  and  Co-­‐Innova?on  Center   tobias.hildenbrand@sap.com        jochen.guertler@sap.com