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From Efficiency to Innovation
Design Thinking & Business Model Innovation
Dr. Tobias Hildenbrand, SAP Products & Innovation
NaKoGi Workshop, Walldorf, 1 July 2015
© SAP 2015 | 2 WHERE DID WE COME FROM?
Source: SAP
© 2015 SAP SE. All rights reserved. 3
Where do we want to go?
“Back to the Roots”
© 2015 SAP SE. All rights reserved. 4
Customer-Centered Innovation
Approach:
Customer-
Centered
Goal: Innovation
© 2015 SAP SE. All rights reserved. 5
Conduct regular
Retrospectives
Split organization
into teams
Split work
Split time
Deliver more
frequently
Risk
Risk
Deliver more reliably
and predictably
Reducing Risk with Large-Scale Lean & Agile Development
© 2015 SAP SE. All rights reserved. 6
However, Agile Development starts with a Product Vision
?
© 2015 SAP SE. All rights reserved. 7
Putting ourselves into the Shoes of the End Users
© 2015 SAP SE. All rights reserved. 8
Design Thinking to Develop Empathy & Product Ideas
Why Worry about Business Models?
© 2015 SAP SE. All rights reserved. 10
Often, it‘s not about the product, but the business model
© 2015 SAP SE. All rights reserved. 12
Why should SAP worry about Business Models?
Industry Clouds
Business Networks Platform-as-a-Service
Internet of Things
What is a Business Model?
© 2015 SAP SE. All rights reserved. 14
Describe your Business Model Baseline
Network & Enterprise View
http://www.youtube.com/watch?v=QoAOzMTLP5s
© 2015 SAP SE. All rights reserved. 15
SAP’s Classic Business Model – On Premise Business Suite
Business Model Development & Innovation (BMDI)
© 2015 SAP SE. All rights reserved. 17
Business Model Development & Innovation (BMDI™)
An Iterative Approach to Find the Appropriate Business Model for Products
Baseline Appropriate
Business Model
Version n Version n+1
© 2015 SAP SE. All rights reserved. 18
Analyze &
Improve
Challenge
& Change
Test & Verify
with MVPs
Evaluate
& Decide
w/ Business Case
Enterprise View = Business Model Canvas
Business Model Network View
Business Model Design with BMDI™
© 2015 SAP SE. All rights reserved. 19
How do BM Design and Design Thinking come together?
Project Example: SAP Sports One
21© 2015 SAP SE or an SAP affiliate company. All rights reserved.
22© 2015 SAP SE or an SAP affiliate company. All rights reserved.
23© 2015 SAP SE or an SAP affiliate company. All rights reserved.
24© 2015 SAP SE or an SAP affiliate company. All rights reserved.
25© 2015 SAP SE or an SAP affiliate company. All rights reserved.
26© 2015 SAP SE or an SAP affiliate company. All rights reserved.
27© 2015 SAP SE or an SAP affiliate company. All rights reserved.
32© 2015 SAP SE or an SAP affiliate company. All rights reserved.
33© 2015 SAP SE or an SAP affiliate company. All rights reserved.
© 2015 SAP SE. All rights reserved. 34
Innovation Culture Mix at SAP – Framework and Examples
Framework: William E. Schneider
Thank You !
Comments or
Questions?

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Design Thinking and Business Model Innovation at SAP - From Efficiency to Innovation

  • 1. From Efficiency to Innovation Design Thinking & Business Model Innovation Dr. Tobias Hildenbrand, SAP Products & Innovation NaKoGi Workshop, Walldorf, 1 July 2015
  • 2. © SAP 2015 | 2 WHERE DID WE COME FROM? Source: SAP
  • 3. © 2015 SAP SE. All rights reserved. 3 Where do we want to go? “Back to the Roots”
  • 4. © 2015 SAP SE. All rights reserved. 4 Customer-Centered Innovation Approach: Customer- Centered Goal: Innovation
  • 5. © 2015 SAP SE. All rights reserved. 5 Conduct regular Retrospectives Split organization into teams Split work Split time Deliver more frequently Risk Risk Deliver more reliably and predictably Reducing Risk with Large-Scale Lean & Agile Development
  • 6. © 2015 SAP SE. All rights reserved. 6 However, Agile Development starts with a Product Vision ?
  • 7. © 2015 SAP SE. All rights reserved. 7 Putting ourselves into the Shoes of the End Users
  • 8. © 2015 SAP SE. All rights reserved. 8 Design Thinking to Develop Empathy & Product Ideas
  • 9. Why Worry about Business Models?
  • 10. © 2015 SAP SE. All rights reserved. 10 Often, it‘s not about the product, but the business model
  • 11. © 2015 SAP SE. All rights reserved. 12 Why should SAP worry about Business Models? Industry Clouds Business Networks Platform-as-a-Service Internet of Things
  • 12. What is a Business Model?
  • 13. © 2015 SAP SE. All rights reserved. 14 Describe your Business Model Baseline Network & Enterprise View http://www.youtube.com/watch?v=QoAOzMTLP5s
  • 14. © 2015 SAP SE. All rights reserved. 15 SAP’s Classic Business Model – On Premise Business Suite
  • 15. Business Model Development & Innovation (BMDI)
  • 16. © 2015 SAP SE. All rights reserved. 17 Business Model Development & Innovation (BMDI™) An Iterative Approach to Find the Appropriate Business Model for Products Baseline Appropriate Business Model Version n Version n+1
  • 17. © 2015 SAP SE. All rights reserved. 18 Analyze & Improve Challenge & Change Test & Verify with MVPs Evaluate & Decide w/ Business Case Enterprise View = Business Model Canvas Business Model Network View Business Model Design with BMDI™
  • 18. © 2015 SAP SE. All rights reserved. 19 How do BM Design and Design Thinking come together?
  • 19. Project Example: SAP Sports One
  • 20. 21© 2015 SAP SE or an SAP affiliate company. All rights reserved.
  • 21. 22© 2015 SAP SE or an SAP affiliate company. All rights reserved.
  • 22. 23© 2015 SAP SE or an SAP affiliate company. All rights reserved.
  • 23. 24© 2015 SAP SE or an SAP affiliate company. All rights reserved.
  • 24. 25© 2015 SAP SE or an SAP affiliate company. All rights reserved.
  • 25. 26© 2015 SAP SE or an SAP affiliate company. All rights reserved.
  • 26. 27© 2015 SAP SE or an SAP affiliate company. All rights reserved.
  • 27. 32© 2015 SAP SE or an SAP affiliate company. All rights reserved.
  • 28. 33© 2015 SAP SE or an SAP affiliate company. All rights reserved.
  • 29. © 2015 SAP SE. All rights reserved. 34 Innovation Culture Mix at SAP – Framework and Examples Framework: William E. Schneider
  • 30. Thank You ! Comments or Questions?