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From Efficiency to Innovation
Design Thinking & Business Model Innovation
Dr. Tobias Hildenbrand, SAP Products & Innovation
NaKoGi Workshop, Walldorf, 1 July 2015

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© SAP 2015 | 2 WHERE DID WE COME FROM?
Source: SAP

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© 2015 SAP SE. All rights reserved. 3
Where do we want to go?
“Back to the Roots”

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Customer-Centered Innovation
Approach:
Customer-
Centered
Goal: Innovation

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Conduct regular
Retrospectives
Split organization
into teams
Split work
Split time
Deliver more
frequently
Risk
Risk
Deliver more reliably
and predictably
Reducing Risk with Large-Scale Lean & Agile Development

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However, Agile Development starts with a Product Vision
?

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Putting ourselves into the Shoes of the End Users

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Design Thinking to Develop Empathy & Product Ideas

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Why Worry about Business Models?

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Often, it‘s not about the product, but the business model

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Why should SAP worry about Business Models?
Industry Clouds
Business Networks Platform-as-a-Service
Internet of Things

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What is a Business Model?

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Describe your Business Model Baseline
Network & Enterprise View
http://www.youtube.com/watch?v=QoAOzMTLP5s

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SAP’s Classic Business Model – On Premise Business Suite

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Business Model Development & Innovation (BMDI)

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Business Model Development & Innovation (BMDI™)
An Iterative Approach to Find the Appropriate Business Model for Products
Baseline Appropriate
Business Model
Version n Version n+1

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Analyze &
Improve
Challenge
& Change
Test & Verify
with MVPs
Evaluate
& Decide
w/ Business Case
Enterprise View = Business Model Canvas
Business Model Network View
Business Model Design with BMDI™

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How do BM Design and Design Thinking come together?

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Project Example: SAP Sports One

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21© 2015 SAP SE or an SAP affiliate company. All rights reserved.

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23© 2015 SAP SE or an SAP affiliate company. All rights reserved.

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24© 2015 SAP SE or an SAP affiliate company. All rights reserved.

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25© 2015 SAP SE or an SAP affiliate company. All rights reserved.

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26© 2015 SAP SE or an SAP affiliate company. All rights reserved.

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27© 2015 SAP SE or an SAP affiliate company. All rights reserved.

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32© 2015 SAP SE or an SAP affiliate company. All rights reserved.

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33© 2015 SAP SE or an SAP affiliate company. All rights reserved.

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Innovation Culture Mix at SAP – Framework and Examples
Framework: William E. Schneider

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Thank You !
Comments or
Questions?