SlideShare ist ein Scribd-Unternehmen logo
1 von 28
DR. TOBIAS HILDENBRAND | SAP AG | 27. MÄRZ 2014
DAS RICHTIGE RICHTIG MACHEN
”DESIGN THINKING” UND AGILE ENTWICKLUNG
ALS SCHLÜSSEL ZU INNOVATIVER SOFTWARE
© SAP 2014 | 2
“Ich wollte Mitarbeiter so motivieren, dass sie mehr leisten
als der Durchschnitt. Freie Entfaltung und Kreativität, ohne
bürokratische Zwänge und Regeln. Dazu passt auch keine
Stempeluhr, die mir immer zuwider war.”
Dietmar Hopp (one of the founders of SAP)
© SAP 2014 | 3
WHAT DOES SAP
DO TODAY?
© SAP 2014 | 4 …A LOT MORE THAN 40 YEARS AGO WHEN WE STARTED
Cloud
HANA
Mobile
70k
Analytics
Applications
© SAP 2014 | 5
…AND WHERE DO
WE COME FROM?
© SAP 2014 | 6 40 YEARS OF SAP, ALMOST 40 YEARS OF WATERFALL
Source: SAP
© SAP 2014 | 7
AGILE = “QUICK, BUT WELL-COORDINATED”
© SAP 2014 | 8 TODAY, WE MANAGE OUR REQUIREMENTS THE AGILE WAY
fixed
estimated
Requirements
Requirements
Resources Release Date
Resources Release Date
Plan-driven (traditional) Customer value-driven (agile)
© SAP 2014 | 9 OUR DELIVERY IS MORE RELIABLE AND EFFICIENT TODAY
Chief Product
team
Release
Backlog
Sprint
Backlog
Product
Backlog
Scrum
Teams
© SAP 2014 | 10 SCRUM REDUCES PRODUCT RISKS DRAMATICALLY
Conduct regular
Retrospectives
Split organization
into teams
Split work
Split time
Deliver more
frequently
Risk
Risk
© SAP 2014 | 11
WHAT DID WE
LEARN FROM LEAN?
© SAP 2014 | 12 DELIVER MORE RELIABLY AND PREDICTABLY
© SAP 2014 | 13
…BUT WHAT ABOUT
INNOVATION?
© 2012 SAP AG. All rights reserved. 14© SAP 2014 | 14
Desirability
Feasibility
Viability
ENTERPRISE SOFTWARE PRODUCT INNOVATION
“Building something nobody
wants is the ultimate form
of waste.” – Eric Ries
© SAP 2014 | 15
© 2012 SAP AG. All rights reserved. 16© SAP 2014 | 16
?
SO, YOU START WITH YOUR END USERS
© 2012 SAP AG. All rights reserved. 17© SAP 2014 | 17 …AND PUTTING YOURSELVES IN THEIR SHOES
© SAP 2014 | 18
‘‘A DEVELOPER NEEDS TO BE CURIOUS AND
ALSO DEVELOP EMPATHY FOR END USERS“
Source: interview with SAP co-founder Hasso Plattner (2012)
© 2012 SAP AG. All rights reserved. 19© SAP 2014 | 19
Create
Choices
Make
Choices
…WITH A DESIGNER‘S APPROACH AND MINDSET
We don‘t
know yet!
Iterate
© 2012 SAP AG. All rights reserved. 20© SAP 2014 | 20 YOU NEED A DIVERSE, MULTI-DISCIPLINARY TEAM
“There Are No Facts
Inside Your Building,
So Get Outside.”
– Steve Blank
© SAP 2014 | 21
© SAP 2014 | 22
…AND WHAT ABOUT
VIABILITY?
© SAP 2014 | 23 UNDERNEATH AN INNOVATION, THERE IS A BUSINESS MODEL
© SAP 2014 | 25
CONCLUSION
© SAP 2014 | 26 DESIGN THINKING & AGILE DEVELOPMENT SHARE VALUES
Short Iterations Incremental
Delivery
Small Cross-Functional Teams
Focus on
Customer
Value
Fast Feedback
Continuous
Improvement
© 2012 SAP AG. All rights reserved. 27© SAP 2014 | 27
Innovation and Effectiveness,
i.e. building the right things
 First-hand empathy for end users
 Creative solution finding and ideation
 Validation of assumptions and
early prototypes with end users
Efficiciency and Delivery
i.e. building things right
 Process framework and
engineering practices
 Agile planning and estimation
 Continuous improvement
COMBINING SOFTWARE DESIGN AND DEVELOPMENT
= Building the right things right
© SAP 2014 | 28 OUTLOOK: CUSTOMER-CENTERED PRODUCT INNOVATION
Diverse
Product
Teams
Design
Thinking &
Customer
Co-Innovation
Agile Software
Engineering
Business Model Development
Thank You

Weitere ähnliche Inhalte

Was ist angesagt?

2014 SAP TechEd Students Briefing on Design Thinking and Customer-Centered Pr...
2014 SAP TechEd Students Briefing on Design Thinking and Customer-Centered Pr...2014 SAP TechEd Students Briefing on Design Thinking and Customer-Centered Pr...
2014 SAP TechEd Students Briefing on Design Thinking and Customer-Centered Pr...Tobias Schimmer
 
How to build better software - 13 thinks to keep in mind.
How to build better software - 13 thinks to keep in mind.How to build better software - 13 thinks to keep in mind.
How to build better software - 13 thinks to keep in mind.Jochen Guertler
 
Design Thinking - How to Find Innovative Solutions for Wicked Problems
Design Thinking - How to Find Innovative Solutions for Wicked ProblemsDesign Thinking - How to Find Innovative Solutions for Wicked Problems
Design Thinking - How to Find Innovative Solutions for Wicked ProblemsJochen Guertler
 
How Business Model Innovation intertwines with Design Thinking and Agile Deve...
How Business Model Innovation intertwines with Design Thinking and Agile Deve...How Business Model Innovation intertwines with Design Thinking and Agile Deve...
How Business Model Innovation intertwines with Design Thinking and Agile Deve...Tobias Schimmer
 
A Pragmatic Guide to Design Thinking
A Pragmatic Guide to Design ThinkingA Pragmatic Guide to Design Thinking
A Pragmatic Guide to Design ThinkingMatthias Langholz
 
Design Thinking Awareness
Design Thinking AwarenessDesign Thinking Awareness
Design Thinking AwarenessFred Vanborre
 
Scrum Day 2013 - Co-Innovation and Intrapreneurship
Scrum Day 2013 - Co-Innovation and IntrapreneurshipScrum Day 2013 - Co-Innovation and Intrapreneurship
Scrum Day 2013 - Co-Innovation and IntrapreneurshipTobias Schimmer
 
Apply Design Thinking to enable Digital Business Transformation with SAP In...
Apply Design Thinking to enable Digital Business Transformation with SAP In...Apply Design Thinking to enable Digital Business Transformation with SAP In...
Apply Design Thinking to enable Digital Business Transformation with SAP In...Harsh Jegadeesan
 
Agile Software Engineering and Design Thinking: Efficiency and Innovation in ...
Agile Software Engineering and Design Thinking: Efficiency and Innovation in ...Agile Software Engineering and Design Thinking: Efficiency and Innovation in ...
Agile Software Engineering and Design Thinking: Efficiency and Innovation in ...Tobias Schimmer
 
Dops Seed Investment Pitch
Dops Seed Investment PitchDops Seed Investment Pitch
Dops Seed Investment PitchDops AI
 
Implementing Innovation Management Systems
Implementing Innovation Management SystemsImplementing Innovation Management Systems
Implementing Innovation Management SystemsOrange Hills GmbH
 
Succeed with Your SAP Hybris Cloud for Customer Implementation
Succeed with Your SAP Hybris Cloud for Customer ImplementationSucceed with Your SAP Hybris Cloud for Customer Implementation
Succeed with Your SAP Hybris Cloud for Customer ImplementationSAP Customer Experience
 
AQ Overview Brochure
AQ Overview BrochureAQ Overview Brochure
AQ Overview BrochureAaron Moore
 
The Agile Business Manifesto
The Agile Business ManifestoThe Agile Business Manifesto
The Agile Business ManifestoNeil Perkin
 
Leading the Evolution of Work, Process and Technology: How to Plan and Execut...
Leading the Evolution of Work, Process and Technology: How to Plan and Execut...Leading the Evolution of Work, Process and Technology: How to Plan and Execut...
Leading the Evolution of Work, Process and Technology: How to Plan and Execut...CA Technologies
 
Design Thinking with Field Service Engineers (VNSG UX)
Design Thinking with Field Service Engineers (VNSG UX)Design Thinking with Field Service Engineers (VNSG UX)
Design Thinking with Field Service Engineers (VNSG UX)Twan van den Broek
 
International SAP Conference on Product Lifecycle Management
International SAP Conference on Product Lifecycle ManagementInternational SAP Conference on Product Lifecycle Management
International SAP Conference on Product Lifecycle Managementjsouthwelltac
 

Was ist angesagt? (20)

2014 SAP TechEd Students Briefing on Design Thinking and Customer-Centered Pr...
2014 SAP TechEd Students Briefing on Design Thinking and Customer-Centered Pr...2014 SAP TechEd Students Briefing on Design Thinking and Customer-Centered Pr...
2014 SAP TechEd Students Briefing on Design Thinking and Customer-Centered Pr...
 
How to build better software - 13 thinks to keep in mind.
How to build better software - 13 thinks to keep in mind.How to build better software - 13 thinks to keep in mind.
How to build better software - 13 thinks to keep in mind.
 
Design Thinking - How to Find Innovative Solutions for Wicked Problems
Design Thinking - How to Find Innovative Solutions for Wicked ProblemsDesign Thinking - How to Find Innovative Solutions for Wicked Problems
Design Thinking - How to Find Innovative Solutions for Wicked Problems
 
How Business Model Innovation intertwines with Design Thinking and Agile Deve...
How Business Model Innovation intertwines with Design Thinking and Agile Deve...How Business Model Innovation intertwines with Design Thinking and Agile Deve...
How Business Model Innovation intertwines with Design Thinking and Agile Deve...
 
A Pragmatic Guide to Design Thinking
A Pragmatic Guide to Design ThinkingA Pragmatic Guide to Design Thinking
A Pragmatic Guide to Design Thinking
 
Design Thinking Awareness
Design Thinking AwarenessDesign Thinking Awareness
Design Thinking Awareness
 
Scrum Day 2013 - Co-Innovation and Intrapreneurship
Scrum Day 2013 - Co-Innovation and IntrapreneurshipScrum Day 2013 - Co-Innovation and Intrapreneurship
Scrum Day 2013 - Co-Innovation and Intrapreneurship
 
Apply Design Thinking to enable Digital Business Transformation with SAP In...
Apply Design Thinking to enable Digital Business Transformation with SAP In...Apply Design Thinking to enable Digital Business Transformation with SAP In...
Apply Design Thinking to enable Digital Business Transformation with SAP In...
 
Agile Software Engineering and Design Thinking: Efficiency and Innovation in ...
Agile Software Engineering and Design Thinking: Efficiency and Innovation in ...Agile Software Engineering and Design Thinking: Efficiency and Innovation in ...
Agile Software Engineering and Design Thinking: Efficiency and Innovation in ...
 
Dops Seed Investment Pitch
Dops Seed Investment PitchDops Seed Investment Pitch
Dops Seed Investment Pitch
 
Implementing Innovation Management Systems
Implementing Innovation Management SystemsImplementing Innovation Management Systems
Implementing Innovation Management Systems
 
Succeed with Your SAP Hybris Cloud for Customer Implementation
Succeed with Your SAP Hybris Cloud for Customer ImplementationSucceed with Your SAP Hybris Cloud for Customer Implementation
Succeed with Your SAP Hybris Cloud for Customer Implementation
 
Who hates butterfly - Traditional mindset to agile thinking
Who hates butterfly - Traditional mindset to agile thinkingWho hates butterfly - Traditional mindset to agile thinking
Who hates butterfly - Traditional mindset to agile thinking
 
digital innovation acceleration lab v1.1
digital innovation acceleration lab v1.1digital innovation acceleration lab v1.1
digital innovation acceleration lab v1.1
 
AQ Overview Brochure
AQ Overview BrochureAQ Overview Brochure
AQ Overview Brochure
 
ING banco por fuera, fintech por dentro
ING banco por fuera, fintech por dentroING banco por fuera, fintech por dentro
ING banco por fuera, fintech por dentro
 
The Agile Business Manifesto
The Agile Business ManifestoThe Agile Business Manifesto
The Agile Business Manifesto
 
Leading the Evolution of Work, Process and Technology: How to Plan and Execut...
Leading the Evolution of Work, Process and Technology: How to Plan and Execut...Leading the Evolution of Work, Process and Technology: How to Plan and Execut...
Leading the Evolution of Work, Process and Technology: How to Plan and Execut...
 
Design Thinking with Field Service Engineers (VNSG UX)
Design Thinking with Field Service Engineers (VNSG UX)Design Thinking with Field Service Engineers (VNSG UX)
Design Thinking with Field Service Engineers (VNSG UX)
 
International SAP Conference on Product Lifecycle Management
International SAP Conference on Product Lifecycle ManagementInternational SAP Conference on Product Lifecycle Management
International SAP Conference on Product Lifecycle Management
 

Ähnlich wie Building Right Things Right - "Design Thinking" and Agile Development as Key to Software Product Innovation

Digital Transformation needs more than Technology
Digital Transformation needs more than TechnologyDigital Transformation needs more than Technology
Digital Transformation needs more than TechnologySAP
 
Procurement 4.0: de la Collaboration et rien d'autre!
Procurement 4.0:  de la Collaboration et rien d'autre!Procurement 4.0:  de la Collaboration et rien d'autre!
Procurement 4.0: de la Collaboration et rien d'autre!SAP Ariba
 
ADP: Driving Faster Customer Onboarding with MuleSoft - Michael Bevilacqua, V...
ADP: Driving Faster Customer Onboarding with MuleSoft - Michael Bevilacqua, V...ADP: Driving Faster Customer Onboarding with MuleSoft - Michael Bevilacqua, V...
ADP: Driving Faster Customer Onboarding with MuleSoft - Michael Bevilacqua, V...MuleSoft
 
[ MIX 2017 ] 全球大企業如何以設計導向創新 – SAP與全球客戶的實例分享 - 段岱佳 / SAP 美國 矽谷設計創新中心總監
[ MIX 2017 ] 全球大企業如何以設計導向創新 – SAP與全球客戶的實例分享 - 段岱佳 / SAP 美國 矽谷設計創新中心總監[ MIX 2017 ] 全球大企業如何以設計導向創新 – SAP與全球客戶的實例分享 - 段岱佳 / SAP 美國 矽谷設計創新中心總監
[ MIX 2017 ] 全球大企業如何以設計導向創新 – SAP與全球客戶的實例分享 - 段岱佳 / SAP 美國 矽谷設計創新中心總監悠識學院
 
Managing effective Innovation
Managing effective InnovationManaging effective Innovation
Managing effective InnovationMichel Sérié
 
Innovation through simplification
Innovation through simplificationInnovation through simplification
Innovation through simplificationIan Grant-Smith
 
HR Run Simple: SAP runs SAP SuccessFactors
HR Run Simple: SAP runs SAP SuccessFactorsHR Run Simple: SAP runs SAP SuccessFactors
HR Run Simple: SAP runs SAP SuccessFactorsRalph Schneider
 
Taking Our Own Advice How SAP Hybris Expert Services Transformed for the Cloud
Taking Our Own Advice How SAP Hybris Expert Services Transformed for the CloudTaking Our Own Advice How SAP Hybris Expert Services Transformed for the Cloud
Taking Our Own Advice How SAP Hybris Expert Services Transformed for the CloudSAP Customer Experience
 
Getting the Most out of SAPPHIRE NOW + ASUG 2016
Getting the Most out of SAPPHIRE NOW + ASUG 2016Getting the Most out of SAPPHIRE NOW + ASUG 2016
Getting the Most out of SAPPHIRE NOW + ASUG 2016Panaya
 
Don’t Ask for Permission, Ask for Forgiveness (Thomas Schoerner Product Stream)
Don’t Ask for Permission, Ask for Forgiveness (Thomas Schoerner Product Stream)Don’t Ask for Permission, Ask for Forgiveness (Thomas Schoerner Product Stream)
Don’t Ask for Permission, Ask for Forgiveness (Thomas Schoerner Product Stream)IT Arena
 
Welcome to SAP Community of Developers!
Welcome to SAP Community of Developers!Welcome to SAP Community of Developers!
Welcome to SAP Community of Developers!Vitaliy Rudnytskiy
 
Design & Co-Innovation with SAP's Customers
Design & Co-Innovation with SAP's CustomersDesign & Co-Innovation with SAP's Customers
Design & Co-Innovation with SAP's Customersmarionfroehlich
 
Going Beyond Digital Disruption: harnessing the power of 'Design Thinking'
Going Beyond Digital Disruption: harnessing the power of 'Design Thinking'Going Beyond Digital Disruption: harnessing the power of 'Design Thinking'
Going Beyond Digital Disruption: harnessing the power of 'Design Thinking'SAP Customer Experience
 
Welcome to SAP Community of Developers!
Welcome to SAP Community of Developers!Welcome to SAP Community of Developers!
Welcome to SAP Community of Developers!Vitaliy Rudnytskiy
 
#askSAP Analytics Innovations Community Call: Delivering the Intelligent Ente...
#askSAP Analytics Innovations Community Call: Delivering the Intelligent Ente...#askSAP Analytics Innovations Community Call: Delivering the Intelligent Ente...
#askSAP Analytics Innovations Community Call: Delivering the Intelligent Ente...SAP Analytics
 
Benefits of Moving HR to the Cloud
Benefits of Moving HR to the CloudBenefits of Moving HR to the Cloud
Benefits of Moving HR to the Cloudscoopnewsgroup
 
Sap presentation session
Sap presentation sessionSap presentation session
Sap presentation sessionAhmed Naeem
 
SAP Cloud Platform Product Overview
SAP Cloud Platform Product OverviewSAP Cloud Platform Product Overview
SAP Cloud Platform Product OverviewSAP Cloud Platform
 
SAP Leonardo: An Overview
SAP Leonardo: An OverviewSAP Leonardo: An Overview
SAP Leonardo: An OverviewSAP Analytics
 

Ähnlich wie Building Right Things Right - "Design Thinking" and Agile Development as Key to Software Product Innovation (20)

Digital Transformation needs more than Technology
Digital Transformation needs more than TechnologyDigital Transformation needs more than Technology
Digital Transformation needs more than Technology
 
Procurement 4.0: de la Collaboration et rien d'autre!
Procurement 4.0:  de la Collaboration et rien d'autre!Procurement 4.0:  de la Collaboration et rien d'autre!
Procurement 4.0: de la Collaboration et rien d'autre!
 
ADP: Driving Faster Customer Onboarding with MuleSoft - Michael Bevilacqua, V...
ADP: Driving Faster Customer Onboarding with MuleSoft - Michael Bevilacqua, V...ADP: Driving Faster Customer Onboarding with MuleSoft - Michael Bevilacqua, V...
ADP: Driving Faster Customer Onboarding with MuleSoft - Michael Bevilacqua, V...
 
[ MIX 2017 ] 全球大企業如何以設計導向創新 – SAP與全球客戶的實例分享 - 段岱佳 / SAP 美國 矽谷設計創新中心總監
[ MIX 2017 ] 全球大企業如何以設計導向創新 – SAP與全球客戶的實例分享 - 段岱佳 / SAP 美國 矽谷設計創新中心總監[ MIX 2017 ] 全球大企業如何以設計導向創新 – SAP與全球客戶的實例分享 - 段岱佳 / SAP 美國 矽谷設計創新中心總監
[ MIX 2017 ] 全球大企業如何以設計導向創新 – SAP與全球客戶的實例分享 - 段岱佳 / SAP 美國 矽谷設計創新中心總監
 
Managing effective Innovation
Managing effective InnovationManaging effective Innovation
Managing effective Innovation
 
Innovation through simplification
Innovation through simplificationInnovation through simplification
Innovation through simplification
 
Usf 2017 sap leonardo damien 05102017
Usf 2017 sap leonardo damien 05102017Usf 2017 sap leonardo damien 05102017
Usf 2017 sap leonardo damien 05102017
 
HR Run Simple: SAP runs SAP SuccessFactors
HR Run Simple: SAP runs SAP SuccessFactorsHR Run Simple: SAP runs SAP SuccessFactors
HR Run Simple: SAP runs SAP SuccessFactors
 
Taking Our Own Advice How SAP Hybris Expert Services Transformed for the Cloud
Taking Our Own Advice How SAP Hybris Expert Services Transformed for the CloudTaking Our Own Advice How SAP Hybris Expert Services Transformed for the Cloud
Taking Our Own Advice How SAP Hybris Expert Services Transformed for the Cloud
 
Getting the Most out of SAPPHIRE NOW + ASUG 2016
Getting the Most out of SAPPHIRE NOW + ASUG 2016Getting the Most out of SAPPHIRE NOW + ASUG 2016
Getting the Most out of SAPPHIRE NOW + ASUG 2016
 
Don’t Ask for Permission, Ask for Forgiveness (Thomas Schoerner Product Stream)
Don’t Ask for Permission, Ask for Forgiveness (Thomas Schoerner Product Stream)Don’t Ask for Permission, Ask for Forgiveness (Thomas Schoerner Product Stream)
Don’t Ask for Permission, Ask for Forgiveness (Thomas Schoerner Product Stream)
 
Welcome to SAP Community of Developers!
Welcome to SAP Community of Developers!Welcome to SAP Community of Developers!
Welcome to SAP Community of Developers!
 
Design & Co-Innovation with SAP's Customers
Design & Co-Innovation with SAP's CustomersDesign & Co-Innovation with SAP's Customers
Design & Co-Innovation with SAP's Customers
 
Going Beyond Digital Disruption: harnessing the power of 'Design Thinking'
Going Beyond Digital Disruption: harnessing the power of 'Design Thinking'Going Beyond Digital Disruption: harnessing the power of 'Design Thinking'
Going Beyond Digital Disruption: harnessing the power of 'Design Thinking'
 
Welcome to SAP Community of Developers!
Welcome to SAP Community of Developers!Welcome to SAP Community of Developers!
Welcome to SAP Community of Developers!
 
#askSAP Analytics Innovations Community Call: Delivering the Intelligent Ente...
#askSAP Analytics Innovations Community Call: Delivering the Intelligent Ente...#askSAP Analytics Innovations Community Call: Delivering the Intelligent Ente...
#askSAP Analytics Innovations Community Call: Delivering the Intelligent Ente...
 
Benefits of Moving HR to the Cloud
Benefits of Moving HR to the CloudBenefits of Moving HR to the Cloud
Benefits of Moving HR to the Cloud
 
Sap presentation session
Sap presentation sessionSap presentation session
Sap presentation session
 
SAP Cloud Platform Product Overview
SAP Cloud Platform Product OverviewSAP Cloud Platform Product Overview
SAP Cloud Platform Product Overview
 
SAP Leonardo: An Overview
SAP Leonardo: An OverviewSAP Leonardo: An Overview
SAP Leonardo: An Overview
 

Mehr von Tobias Schimmer

The Effects of Team Backlog Dependencies on Agile Multiteam Systems: A Graph ...
The Effects of Team Backlog Dependencies on Agile Multiteam Systems: A Graph ...The Effects of Team Backlog Dependencies on Agile Multiteam Systems: A Graph ...
The Effects of Team Backlog Dependencies on Agile Multiteam Systems: A Graph ...Tobias Schimmer
 
Design Thinking and Agile Development in a Nutshell at Cebit 2014
Design Thinking and Agile Development in a Nutshell at Cebit 2014Design Thinking and Agile Development in a Nutshell at Cebit 2014
Design Thinking and Agile Development in a Nutshell at Cebit 2014Tobias Schimmer
 
Design Thinking in a Nutshell
Design Thinking in a NutshellDesign Thinking in a Nutshell
Design Thinking in a NutshellTobias Schimmer
 
Build-Measure-Learn - What software enterprises can learn from startups - XP ...
Build-Measure-Learn - What software enterprises can learn from startups - XP ...Build-Measure-Learn - What software enterprises can learn from startups - XP ...
Build-Measure-Learn - What software enterprises can learn from startups - XP ...Tobias Schimmer
 
How to Build Better Software? - 13 "Thinks" to Keep in Mind - Entwicklertag ...
How to Build Better Software? -  13 "Thinks" to Keep in Mind - Entwicklertag ...How to Build Better Software? -  13 "Thinks" to Keep in Mind - Entwicklertag ...
How to Build Better Software? - 13 "Thinks" to Keep in Mind - Entwicklertag ...Tobias Schimmer
 
Vom Endanwender zur Innovation - Design Thinking in der Software-Industrie
Vom Endanwender zur Innovation - Design Thinking in der Software-IndustrieVom Endanwender zur Innovation - Design Thinking in der Software-Industrie
Vom Endanwender zur Innovation - Design Thinking in der Software-IndustrieTobias Schimmer
 
Agile Software Engineering Techniques: The Missing Link in Large-Scale Lean P...
Agile Software Engineering Techniques: The Missing Link in Large-Scale Lean P...Agile Software Engineering Techniques: The Missing Link in Large-Scale Lean P...
Agile Software Engineering Techniques: The Missing Link in Large-Scale Lean P...Tobias Schimmer
 
Keynote ALM Days 2012 - Combining Design and Development
Keynote ALM Days 2012 - Combining Design and DevelopmentKeynote ALM Days 2012 - Combining Design and Development
Keynote ALM Days 2012 - Combining Design and DevelopmentTobias Schimmer
 
Scrum Day 2012 Keynote: Combining Design and Development
Scrum Day 2012 Keynote: Combining Design and DevelopmentScrum Day 2012 Keynote: Combining Design and Development
Scrum Day 2012 Keynote: Combining Design and DevelopmentTobias Schimmer
 

Mehr von Tobias Schimmer (9)

The Effects of Team Backlog Dependencies on Agile Multiteam Systems: A Graph ...
The Effects of Team Backlog Dependencies on Agile Multiteam Systems: A Graph ...The Effects of Team Backlog Dependencies on Agile Multiteam Systems: A Graph ...
The Effects of Team Backlog Dependencies on Agile Multiteam Systems: A Graph ...
 
Design Thinking and Agile Development in a Nutshell at Cebit 2014
Design Thinking and Agile Development in a Nutshell at Cebit 2014Design Thinking and Agile Development in a Nutshell at Cebit 2014
Design Thinking and Agile Development in a Nutshell at Cebit 2014
 
Design Thinking in a Nutshell
Design Thinking in a NutshellDesign Thinking in a Nutshell
Design Thinking in a Nutshell
 
Build-Measure-Learn - What software enterprises can learn from startups - XP ...
Build-Measure-Learn - What software enterprises can learn from startups - XP ...Build-Measure-Learn - What software enterprises can learn from startups - XP ...
Build-Measure-Learn - What software enterprises can learn from startups - XP ...
 
How to Build Better Software? - 13 "Thinks" to Keep in Mind - Entwicklertag ...
How to Build Better Software? -  13 "Thinks" to Keep in Mind - Entwicklertag ...How to Build Better Software? -  13 "Thinks" to Keep in Mind - Entwicklertag ...
How to Build Better Software? - 13 "Thinks" to Keep in Mind - Entwicklertag ...
 
Vom Endanwender zur Innovation - Design Thinking in der Software-Industrie
Vom Endanwender zur Innovation - Design Thinking in der Software-IndustrieVom Endanwender zur Innovation - Design Thinking in der Software-Industrie
Vom Endanwender zur Innovation - Design Thinking in der Software-Industrie
 
Agile Software Engineering Techniques: The Missing Link in Large-Scale Lean P...
Agile Software Engineering Techniques: The Missing Link in Large-Scale Lean P...Agile Software Engineering Techniques: The Missing Link in Large-Scale Lean P...
Agile Software Engineering Techniques: The Missing Link in Large-Scale Lean P...
 
Keynote ALM Days 2012 - Combining Design and Development
Keynote ALM Days 2012 - Combining Design and DevelopmentKeynote ALM Days 2012 - Combining Design and Development
Keynote ALM Days 2012 - Combining Design and Development
 
Scrum Day 2012 Keynote: Combining Design and Development
Scrum Day 2012 Keynote: Combining Design and DevelopmentScrum Day 2012 Keynote: Combining Design and Development
Scrum Day 2012 Keynote: Combining Design and Development
 

Kürzlich hochgeladen

70 POWER PLANT IAE V2500 technical training
70 POWER PLANT IAE V2500 technical training70 POWER PLANT IAE V2500 technical training
70 POWER PLANT IAE V2500 technical trainingGladiatorsKasper
 
The Satellite applications in telecommunication
The Satellite applications in telecommunicationThe Satellite applications in telecommunication
The Satellite applications in telecommunicationnovrain7111
 
Module-1-(Building Acoustics) Noise Control (Unit-3). pdf
Module-1-(Building Acoustics) Noise Control (Unit-3). pdfModule-1-(Building Acoustics) Noise Control (Unit-3). pdf
Module-1-(Building Acoustics) Noise Control (Unit-3). pdfManish Kumar
 
ROBOETHICS-CCS345 ETHICS AND ARTIFICIAL INTELLIGENCE.ppt
ROBOETHICS-CCS345 ETHICS AND ARTIFICIAL INTELLIGENCE.pptROBOETHICS-CCS345 ETHICS AND ARTIFICIAL INTELLIGENCE.ppt
ROBOETHICS-CCS345 ETHICS AND ARTIFICIAL INTELLIGENCE.pptJohnWilliam111370
 
Input Output Management in Operating System
Input Output Management in Operating SystemInput Output Management in Operating System
Input Output Management in Operating SystemRashmi Bhat
 
Novel 3D-Printed Soft Linear and Bending Actuators
Novel 3D-Printed Soft Linear and Bending ActuatorsNovel 3D-Printed Soft Linear and Bending Actuators
Novel 3D-Printed Soft Linear and Bending ActuatorsResearcher Researcher
 
Guardians of E-Commerce: Harnessing NLP and Machine Learning Approaches for A...
Guardians of E-Commerce: Harnessing NLP and Machine Learning Approaches for A...Guardians of E-Commerce: Harnessing NLP and Machine Learning Approaches for A...
Guardians of E-Commerce: Harnessing NLP and Machine Learning Approaches for A...IJAEMSJORNAL
 
US Department of Education FAFSA Week of Action
US Department of Education FAFSA Week of ActionUS Department of Education FAFSA Week of Action
US Department of Education FAFSA Week of ActionMebane Rash
 
Research Methodology for Engineering pdf
Research Methodology for Engineering pdfResearch Methodology for Engineering pdf
Research Methodology for Engineering pdfCaalaaAbdulkerim
 
Robotics-Asimov's Laws, Mechanical Subsystems, Robot Kinematics, Robot Dynami...
Robotics-Asimov's Laws, Mechanical Subsystems, Robot Kinematics, Robot Dynami...Robotics-Asimov's Laws, Mechanical Subsystems, Robot Kinematics, Robot Dynami...
Robotics-Asimov's Laws, Mechanical Subsystems, Robot Kinematics, Robot Dynami...Sumanth A
 
Robotics Group 10 (Control Schemes) cse.pdf
Robotics Group 10  (Control Schemes) cse.pdfRobotics Group 10  (Control Schemes) cse.pdf
Robotics Group 10 (Control Schemes) cse.pdfsahilsajad201
 
High Voltage Engineering- OVER VOLTAGES IN ELECTRICAL POWER SYSTEMS
High Voltage Engineering- OVER VOLTAGES IN ELECTRICAL POWER SYSTEMSHigh Voltage Engineering- OVER VOLTAGES IN ELECTRICAL POWER SYSTEMS
High Voltage Engineering- OVER VOLTAGES IN ELECTRICAL POWER SYSTEMSsandhya757531
 
Computer Graphics Introduction, Open GL, Line and Circle drawing algorithm
Computer Graphics Introduction, Open GL, Line and Circle drawing algorithmComputer Graphics Introduction, Open GL, Line and Circle drawing algorithm
Computer Graphics Introduction, Open GL, Line and Circle drawing algorithmDeepika Walanjkar
 
CME 397 - SURFACE ENGINEERING - UNIT 1 FULL NOTES
CME 397 - SURFACE ENGINEERING - UNIT 1 FULL NOTESCME 397 - SURFACE ENGINEERING - UNIT 1 FULL NOTES
CME 397 - SURFACE ENGINEERING - UNIT 1 FULL NOTESkarthi keyan
 
AntColonyOptimizationManetNetworkAODV.pptx
AntColonyOptimizationManetNetworkAODV.pptxAntColonyOptimizationManetNetworkAODV.pptx
AntColonyOptimizationManetNetworkAODV.pptxLina Kadam
 
KCD Costa Rica 2024 - Nephio para parvulitos
KCD Costa Rica 2024 - Nephio para parvulitosKCD Costa Rica 2024 - Nephio para parvulitos
KCD Costa Rica 2024 - Nephio para parvulitosVictor Morales
 
Curve setting (Basic Mine Surveying)_MI10412MI.pptx
Curve setting (Basic Mine Surveying)_MI10412MI.pptxCurve setting (Basic Mine Surveying)_MI10412MI.pptx
Curve setting (Basic Mine Surveying)_MI10412MI.pptxRomil Mishra
 
Substation Automation SCADA and Gateway Solutions by BRH
Substation Automation SCADA and Gateway Solutions by BRHSubstation Automation SCADA and Gateway Solutions by BRH
Substation Automation SCADA and Gateway Solutions by BRHbirinder2
 
TEST CASE GENERATION GENERATION BLOCK BOX APPROACH
TEST CASE GENERATION GENERATION BLOCK BOX APPROACHTEST CASE GENERATION GENERATION BLOCK BOX APPROACH
TEST CASE GENERATION GENERATION BLOCK BOX APPROACHSneha Padhiar
 
Stork Webinar | APM Transformational planning, Tool Selection & Performance T...
Stork Webinar | APM Transformational planning, Tool Selection & Performance T...Stork Webinar | APM Transformational planning, Tool Selection & Performance T...
Stork Webinar | APM Transformational planning, Tool Selection & Performance T...Stork
 

Kürzlich hochgeladen (20)

70 POWER PLANT IAE V2500 technical training
70 POWER PLANT IAE V2500 technical training70 POWER PLANT IAE V2500 technical training
70 POWER PLANT IAE V2500 technical training
 
The Satellite applications in telecommunication
The Satellite applications in telecommunicationThe Satellite applications in telecommunication
The Satellite applications in telecommunication
 
Module-1-(Building Acoustics) Noise Control (Unit-3). pdf
Module-1-(Building Acoustics) Noise Control (Unit-3). pdfModule-1-(Building Acoustics) Noise Control (Unit-3). pdf
Module-1-(Building Acoustics) Noise Control (Unit-3). pdf
 
ROBOETHICS-CCS345 ETHICS AND ARTIFICIAL INTELLIGENCE.ppt
ROBOETHICS-CCS345 ETHICS AND ARTIFICIAL INTELLIGENCE.pptROBOETHICS-CCS345 ETHICS AND ARTIFICIAL INTELLIGENCE.ppt
ROBOETHICS-CCS345 ETHICS AND ARTIFICIAL INTELLIGENCE.ppt
 
Input Output Management in Operating System
Input Output Management in Operating SystemInput Output Management in Operating System
Input Output Management in Operating System
 
Novel 3D-Printed Soft Linear and Bending Actuators
Novel 3D-Printed Soft Linear and Bending ActuatorsNovel 3D-Printed Soft Linear and Bending Actuators
Novel 3D-Printed Soft Linear and Bending Actuators
 
Guardians of E-Commerce: Harnessing NLP and Machine Learning Approaches for A...
Guardians of E-Commerce: Harnessing NLP and Machine Learning Approaches for A...Guardians of E-Commerce: Harnessing NLP and Machine Learning Approaches for A...
Guardians of E-Commerce: Harnessing NLP and Machine Learning Approaches for A...
 
US Department of Education FAFSA Week of Action
US Department of Education FAFSA Week of ActionUS Department of Education FAFSA Week of Action
US Department of Education FAFSA Week of Action
 
Research Methodology for Engineering pdf
Research Methodology for Engineering pdfResearch Methodology for Engineering pdf
Research Methodology for Engineering pdf
 
Robotics-Asimov's Laws, Mechanical Subsystems, Robot Kinematics, Robot Dynami...
Robotics-Asimov's Laws, Mechanical Subsystems, Robot Kinematics, Robot Dynami...Robotics-Asimov's Laws, Mechanical Subsystems, Robot Kinematics, Robot Dynami...
Robotics-Asimov's Laws, Mechanical Subsystems, Robot Kinematics, Robot Dynami...
 
Robotics Group 10 (Control Schemes) cse.pdf
Robotics Group 10  (Control Schemes) cse.pdfRobotics Group 10  (Control Schemes) cse.pdf
Robotics Group 10 (Control Schemes) cse.pdf
 
High Voltage Engineering- OVER VOLTAGES IN ELECTRICAL POWER SYSTEMS
High Voltage Engineering- OVER VOLTAGES IN ELECTRICAL POWER SYSTEMSHigh Voltage Engineering- OVER VOLTAGES IN ELECTRICAL POWER SYSTEMS
High Voltage Engineering- OVER VOLTAGES IN ELECTRICAL POWER SYSTEMS
 
Computer Graphics Introduction, Open GL, Line and Circle drawing algorithm
Computer Graphics Introduction, Open GL, Line and Circle drawing algorithmComputer Graphics Introduction, Open GL, Line and Circle drawing algorithm
Computer Graphics Introduction, Open GL, Line and Circle drawing algorithm
 
CME 397 - SURFACE ENGINEERING - UNIT 1 FULL NOTES
CME 397 - SURFACE ENGINEERING - UNIT 1 FULL NOTESCME 397 - SURFACE ENGINEERING - UNIT 1 FULL NOTES
CME 397 - SURFACE ENGINEERING - UNIT 1 FULL NOTES
 
AntColonyOptimizationManetNetworkAODV.pptx
AntColonyOptimizationManetNetworkAODV.pptxAntColonyOptimizationManetNetworkAODV.pptx
AntColonyOptimizationManetNetworkAODV.pptx
 
KCD Costa Rica 2024 - Nephio para parvulitos
KCD Costa Rica 2024 - Nephio para parvulitosKCD Costa Rica 2024 - Nephio para parvulitos
KCD Costa Rica 2024 - Nephio para parvulitos
 
Curve setting (Basic Mine Surveying)_MI10412MI.pptx
Curve setting (Basic Mine Surveying)_MI10412MI.pptxCurve setting (Basic Mine Surveying)_MI10412MI.pptx
Curve setting (Basic Mine Surveying)_MI10412MI.pptx
 
Substation Automation SCADA and Gateway Solutions by BRH
Substation Automation SCADA and Gateway Solutions by BRHSubstation Automation SCADA and Gateway Solutions by BRH
Substation Automation SCADA and Gateway Solutions by BRH
 
TEST CASE GENERATION GENERATION BLOCK BOX APPROACH
TEST CASE GENERATION GENERATION BLOCK BOX APPROACHTEST CASE GENERATION GENERATION BLOCK BOX APPROACH
TEST CASE GENERATION GENERATION BLOCK BOX APPROACH
 
Stork Webinar | APM Transformational planning, Tool Selection & Performance T...
Stork Webinar | APM Transformational planning, Tool Selection & Performance T...Stork Webinar | APM Transformational planning, Tool Selection & Performance T...
Stork Webinar | APM Transformational planning, Tool Selection & Performance T...
 

Building Right Things Right - "Design Thinking" and Agile Development as Key to Software Product Innovation

  • 1. DR. TOBIAS HILDENBRAND | SAP AG | 27. MÄRZ 2014 DAS RICHTIGE RICHTIG MACHEN ”DESIGN THINKING” UND AGILE ENTWICKLUNG ALS SCHLÜSSEL ZU INNOVATIVER SOFTWARE
  • 2. © SAP 2014 | 2 “Ich wollte Mitarbeiter so motivieren, dass sie mehr leisten als der Durchschnitt. Freie Entfaltung und Kreativität, ohne bürokratische Zwänge und Regeln. Dazu passt auch keine Stempeluhr, die mir immer zuwider war.” Dietmar Hopp (one of the founders of SAP)
  • 3. © SAP 2014 | 3 WHAT DOES SAP DO TODAY?
  • 4. © SAP 2014 | 4 …A LOT MORE THAN 40 YEARS AGO WHEN WE STARTED Cloud HANA Mobile 70k Analytics Applications
  • 5. © SAP 2014 | 5 …AND WHERE DO WE COME FROM?
  • 6. © SAP 2014 | 6 40 YEARS OF SAP, ALMOST 40 YEARS OF WATERFALL Source: SAP
  • 7. © SAP 2014 | 7 AGILE = “QUICK, BUT WELL-COORDINATED”
  • 8. © SAP 2014 | 8 TODAY, WE MANAGE OUR REQUIREMENTS THE AGILE WAY fixed estimated Requirements Requirements Resources Release Date Resources Release Date Plan-driven (traditional) Customer value-driven (agile)
  • 9. © SAP 2014 | 9 OUR DELIVERY IS MORE RELIABLE AND EFFICIENT TODAY Chief Product team Release Backlog Sprint Backlog Product Backlog Scrum Teams
  • 10. © SAP 2014 | 10 SCRUM REDUCES PRODUCT RISKS DRAMATICALLY Conduct regular Retrospectives Split organization into teams Split work Split time Deliver more frequently Risk Risk
  • 11. © SAP 2014 | 11 WHAT DID WE LEARN FROM LEAN?
  • 12. © SAP 2014 | 12 DELIVER MORE RELIABLY AND PREDICTABLY
  • 13. © SAP 2014 | 13 …BUT WHAT ABOUT INNOVATION?
  • 14. © 2012 SAP AG. All rights reserved. 14© SAP 2014 | 14 Desirability Feasibility Viability ENTERPRISE SOFTWARE PRODUCT INNOVATION
  • 15. “Building something nobody wants is the ultimate form of waste.” – Eric Ries © SAP 2014 | 15
  • 16. © 2012 SAP AG. All rights reserved. 16© SAP 2014 | 16 ? SO, YOU START WITH YOUR END USERS
  • 17. © 2012 SAP AG. All rights reserved. 17© SAP 2014 | 17 …AND PUTTING YOURSELVES IN THEIR SHOES
  • 18. © SAP 2014 | 18 ‘‘A DEVELOPER NEEDS TO BE CURIOUS AND ALSO DEVELOP EMPATHY FOR END USERS“ Source: interview with SAP co-founder Hasso Plattner (2012)
  • 19. © 2012 SAP AG. All rights reserved. 19© SAP 2014 | 19 Create Choices Make Choices …WITH A DESIGNER‘S APPROACH AND MINDSET We don‘t know yet! Iterate
  • 20. © 2012 SAP AG. All rights reserved. 20© SAP 2014 | 20 YOU NEED A DIVERSE, MULTI-DISCIPLINARY TEAM
  • 21. “There Are No Facts Inside Your Building, So Get Outside.” – Steve Blank © SAP 2014 | 21
  • 22. © SAP 2014 | 22 …AND WHAT ABOUT VIABILITY?
  • 23. © SAP 2014 | 23 UNDERNEATH AN INNOVATION, THERE IS A BUSINESS MODEL
  • 24. © SAP 2014 | 25 CONCLUSION
  • 25. © SAP 2014 | 26 DESIGN THINKING & AGILE DEVELOPMENT SHARE VALUES Short Iterations Incremental Delivery Small Cross-Functional Teams Focus on Customer Value Fast Feedback Continuous Improvement
  • 26. © 2012 SAP AG. All rights reserved. 27© SAP 2014 | 27 Innovation and Effectiveness, i.e. building the right things  First-hand empathy for end users  Creative solution finding and ideation  Validation of assumptions and early prototypes with end users Efficiciency and Delivery i.e. building things right  Process framework and engineering practices  Agile planning and estimation  Continuous improvement COMBINING SOFTWARE DESIGN AND DEVELOPMENT = Building the right things right
  • 27. © SAP 2014 | 28 OUTLOOK: CUSTOMER-CENTERED PRODUCT INNOVATION Diverse Product Teams Design Thinking & Customer Co-Innovation Agile Software Engineering Business Model Development